New Homes Hub

What New Homes Hub does

New Homes Hub is a UK-based online property marketplace operated by NEW HOMES HUB LONDON LIMITED (company number 15883441, registered in England and Wales at 124 City Road, London). The platform exclusively aggregates off-plan, new build, and recently built homes under a 10-year structural warranty, connecting property buyers and tenants with developers, estate agents, build-to-rent (BTR) operators, co-living providers, and furniture/interior service providers. The company positions itself strictly as a marketing platform rather than an estate agency and explicitly states that it does not negotiate or complete property transactions; all listings are uploaded by New Homes Hub on behalf of its B2B clients.

The platform is a web-based property search destination featuring map-based search, advanced filtering by location, postcode, development name, and amenities (e.g., gym, swimming pool, concierge), and direct communication channels between users and listing clients via online enquiry forms, WhatsApp, and direct phone numbers. Core products comprise Buy Property Search, Rent Property Search, Developments Directory, Verified Listings, and WhatsApp Communication. Ancillary modules extend the offering into Sell Property (referral to estate agents), Let Property (referral to letting agents), Furnish (referral to furniture providers and interior designers), Property Valuation Requests, and dedicated directories for Developers, Estate Agents, BTR operators, and Co-Living providers. The technology stack relies on standard web infrastructure with integrations to Google Analytics, Meta Pixel, LinkedIn Ads, and Google Ads; no proprietary algorithms, AI/ML capabilities, or differentiated data assets are disclosed.

Revenue is generated through subscription-based client listing fees charged to developers, estate agents, BTR operators, co-living providers, and furniture providers. Fees are calculated on a per-branch, per-development, or per-business-unit basis and may be billed monthly or for a fixed term, with all fees payable in advance and non-refundable; specific pricing is not publicly disclosed and is set in individual client agreements. Distribution is product-led and self-serve via the website, supplemented by paid acquisition on Google, Meta, and LinkedIn targeting both UK and international audiences. The company was founded in 2024, has 1–10 employees, and has disclosed no leadership team, no named customers, no external investors, and no revenue figures.

Name

New Homes Hub

Legal name

NEW HOMES HUB LONDON LIMITED

Website

https://newhomeshub.co.uk

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

New Homes Hub is a UK-based online marketplace exclusively listing off-plan, new build, and recently built homes under 10-year warranty, connecting property buyers and tenants with developers, estate agents, BTR operators, and co-living providers via subscription-based listings.

Ownership category

akta.pro rank

Product category

Real Estate Marketplace / Property Portal

NAICS

Offices of Real Estate Agents and Brokers (5312), New Housing For-Sale Builders (236117)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

New Construction & Builder Sales (BPAJAAAB)

Keywords

• New build properties
• Property marketplace
• Real estate listings
• Property portal
• Build-to-rent

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Client Listing Fees: Fees charged to developers, estate agents, build-to-rent (BTR) operators, co-living providers, and furniture providers for listing their properties or services on the platform. Fees may be calculated on a per branch, per development, or per business unit basis and may be charged monthly or for a fixed term. The company is not an estate agency and does not negotiate or complete property transactions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

New Homes Hub operates an online marketing platform for new build and recently built properties under a 10-year structural warranty across the UK. The platform displays properties for sale and rent (including build-to-rent and co-living options), developer/agent profiles, and furniture/interior service providers, and connects buyers, tenants, and landlords with these clients via online enquiry forms, WhatsApp, and direct phone. The company is not an estate agency and does not negotiate or complete property transactions; revenue is earned from listing fees charged to its developer, estate agent, BTR, co-living, and furniture provider clients.

Product overview

New Homes Hub is an online marketing platform for new build and recently built properties under a 10-year structural warranty. The platform operates as a unified marketplace connecting buyers, tenants, landlords, and service seekers with property developers, estate agents, letting agents, build-to-rent (BTR) operators, co-living providers, and furniture/interior service providers. The core product consists of property search capabilities (Buy and Rent) with advanced filtering, supported by a Developments Directory and Verified Listings system. The platform extends its offering through several modules including Sell Property (connecting users with estate agents), Let Property (connecting users with letting agents), Furnish Service (connecting users with furniture providers and interior designers), Property Valuation Requests, and Direct WhatsApp Communication for quick property enquiries. Additionally, the platform provides directories for Developers, Estate Agents, Build to Rent operators, and Co-Living providers. The platform is not an estate agency and does not negotiate or complete property transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Listing Subscription Service Recurring listing service for B2B clients (developers, estate agents, BTR operators, co-living providers, furniture providers) to publish their new build properties and related services on the New Homes Hub platform and receive inbound enquiries from buyers and tenants.
• Buy Property Search Search and browse off-plan, new build, and recently built homes for sale across the UK with advanced filters including location, postcode, development name, and amenities such as gym, swimming pool, and concierge.
• Rent Property Search Search and browse properties for rent, including build-to-rent and co-living options, with filters for location, price, bedrooms, and features.
• Developments Directory Browse verified property developments from trusted developers, with direct access to developers and the ability to filter by development name and features.
• Sell Property Service Connect property owners with trusted local estate agents to sell properties, from brand new apartments to existing homes.
• Let Property Service Connect property owners with experienced letting agents to rent out properties, from brand new apartments to existing homes.
• Furnish Service Connect users with furniture providers, property staging services, and interior design experts in their area; includes furniture packs and full interior styling services.
• Property Valuation Requests Request free, no-obligation property valuations from trusted local agents in the user's area.

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• OpenRent: UK rental platform offering self-serve landlord listings with a tech-led, low-fee model. Comparable in PLG/self-serve GTM motion and as a digital alternative to traditional agents, though focused on PRS rather than new build.
• PlotBrowser: UK platform aggregating new build homes and residential developments from multiple housebuilders. Comparable niche listing model targeting new build buyers and developer clients.
• PropertyLoop: UK PropTech offering a tech-enabled estate agency model for sales, lettings, and management. Adjacent competitor targeting the same digital-first real estate buyer/tenant audience with a different business model.
• HomeViews: UK platform focused on new build residential developments with verified resident reviews and development information. Closely comparable niche focus on new build property discovery and developer marketing.

Direct peers

• OnTheMarket: UK property portal positioned as an agent-backed alternative to Rightmove and Zoopla, listing residential sales and lettings including new build properties. Most directly comparable portal competitor in terms of model and target audience.
• WhatHouse?: UK property website dedicated specifically to new build homes for sale, with developer listings, development guides, and incentives. Direct vertical competitor for new build property seekers and developer marketing spend.

Broad incumbents

• Rightmove: The UK's largest property portal listing residential sales and rentals nationwide. Direct overlap in serving property buyers/tenants with developer and agent listings, but Rightmove operates as a broad marketplace while New Homes Hub is specialized in new build.
• Boomin: UK property portal aggregating listings from a network of estate agents. Overlaps with New Homes Hub on agent-driven listing model and digital marketing to buyers, though broader in scope.
• Zoopla: Major UK property portal (now part of Houseful) competing head-to-head with Rightmove across sales, rentals, and new build homes. Overlaps with New Homes Hub on listing inventory and audience, but as a generalist platform serving all property categories.

Regional players

• Movewise: UK new homes and property platform with a focus on selected regional markets. Comparable as a new-build-focused portal, though with a more regional rather than national footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Homes Hub