SV.CO

What SV.CO does

SV.CO is a privately held Dutch horticultural producer of flowering potted plants, headquartered in De Lier in the Westland region of the Netherlands. The company was formed around 2005 through the merger of Strijbis and Verbeek (later rebranded from StrijbisVerbeek to SV.CO), and today operates approximately 20 hectares of greenhouse cultivation spread across five locations — four in De Lier and one in Maasdijk. Its core products are blooming potted plants including Kalanchoë, Chrysanthemum, Celosia, Poinsettia, and Primula Obconica, marketed through two distinct product brands: MADE BY.CO (a broad, accessible range) and Favorita (a luxury Kalanchoë line). The company also markets the SV.Box, a sustainable 100% recycled-cardboard packaging solution.

Under the hood, SV.CO runs a technologically equipped cultivation operation built on The New Cultivation methodology, with Air Treatment Units (ATUs) enabling uniform climate control and a documented 25% energy reduction, 6.8 MW of combined heat and power (CHP) cogeneration feeding the Dutch electricity grid, ongoing UV-C light trials for biological disease control, peat-free potting soil development, and a stated transition toward 30% geothermal heating with a longer-term climate-neutral production target by 2040. Upstream, the company is a co-owner of Xclusive Uganda (since 2006), which propagates cuttings for the Dutch operations with around 600 employees on site.

SV.CO sells exclusively on a B2B basis to retailers, garden centers, florists, and horticultural traders, with no direct-to-consumer channel. Distribution operates through a dedicated sales team supplemented by the Floriday digital platform, where buyers can browse, filter, and order the full assortment. Pricing is not publicly disclosed and is handled on a negotiated, per-order basis. The company is led by a three-person management team of founders Sander Verbeek (Cultivation & General Affairs) and Jelle Strijbis (Organization & Innovation) together with Miranda Duijnisveld (Finance & HR, joined January 2023).

Name

SV.CO

Legal name

SV.CO

Website

https://svco.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

SV.CO is a privately held Dutch greenhouse nursery that cultivates and supplies flowering potted plants — primarily Kalanchoë, Chrysanthemum, Celosia, Poinsettia, and Primula Obconica — to European retailers, garden centers, and florists through its MADE BY.CO and Favorita brands.

Ownership category

akta.pro rank

Product category

Flowering Potted Plants

NAICS

Nursery and Floriculture Production (11142), Floriculture Production (111422)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE)

Keywords

• Flowering potted plants
• Greenhouse horticulture
• Ornamental plant cultivation
• Cutting propagation
• Horticultural wholesale

Headquarters

HQ city

De Lier

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Blooming Potted Plant Sales: SV.CO generates revenue through the cultivation and sale of blooming potted plants, primarily Kalanchoë, Chrysanthemum, Celosia, Poinsettia, and Primula Obconica, sold under product brands MADE BY.CO and Favorita to retailers, garden centers, and florists. The company positions itself as a 'caterer of artisanal custom work', offering seasonal and holiday-specific plant products and tailor-made solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

SV.CO is a Dutch horticultural producer that cultivates and supplies blooming potted plants — primarily Kalanchoë, Chrysanthemum, Celosia, Poinsettia, and Primula Obconica — across 20 hectares of greenhouse facilities in the Westland region. The company operates as a B2B supplier, selling through the Floriday digital platform and a dedicated sales team to retailers, garden centers, and florists, and offers two product brands: MADE BY.CO (mass-market) and Favorita (luxury Kalanchoë).

Product overview

SV.CO is a Dutch plant nursery offering a diverse portfolio of flowering potted plants under two product brands: MADE BY.CO (broad consumer range including Chrysanthemums, Kalanchoës, Primulas, Celosias, Asters, Schlumbergeras, and Poinsettias) and Favorita (luxury Kalanchoë line). The SV.Collection encompasses Kalanchoës, Chrysanthemums, Celosia Tasty Twist, Primula Obconica, and Poinsettias, distributed through the Floriday horticultural platform. The company also offers sustainable packaging solutions including the SV.Box made from 100% recycled cardboard. SV.CO positions itself as 'Caterers of artisanal custom work,' creating seasonal and holiday-themed plant offerings.

Differentiator

Problem solved

Functional benefit

Brands

• MADE BY.CO: Product brand with cheerful, soft, and accessible look well-received by wide audience. Offers broad range of Chrysanthemums, Kalanchoës, Primulas, Celosias, Asters, Schlumbergeras, and Poinsettias in various pot sizes.
• Favorita

Products and services

• MADE BY.CO A cheerful, soft, and accessible product brand offering a broad range of Chrysanthemums, Kalanchoës, Primulas, Celosias, Asters, Schlumbergeras, and Poinsettias in various pot sizes, targeting a wide consumer audience through B2B retail channels.
• Favorita A luxury Kalanchoë product brand distinguished by a chic appearance, targeting consumers who love elegance. Known for extremely good durability (shelf life) and excellent quality.
• Kalanchoë Easy-care succulent flowering plants available in single and double flower varieties, storing moisture in leaves and requiring minimal watering. Kalanchoë Garden is guaranteed to bloom for a minimum of 100 days outdoors.
• Chrysanthemum Flowering potted plants available in various colors and varieties from single-flowered to double-flowered and bicolored, suitable for both indoor and outdoor use year-round.
• Celosia Tasty Twist Tropical plant known for unique 'cockscomb' flowers with vibrant colors and unusual velvety curl shapes, suitable for gardens, interiors, balconies, and terraces at temperatures above 5 degrees.
• Primula Obconica Early winter bloomer with sturdy bright green leaves and cheerful flowers, symbolizing new beginning, growth, and hope. Can be placed indoors or outdoors in shady spots.
• Poinsettia (Christmas Star) Festive plant traditionally associated with Christmas, symbolizing love and happiness. Available in mini varieties suitable for indoor placement, requiring bright spots without direct sunlight.
• Ice Cream Cup 9cm Sustainable packaging alternative to ceramic pots, providing a more affordable and eco-friendly option with tone-on-tone colors matching plant colors.
• SV.Box Sustainable packaging made from 100% recycled cardboard, allowing products to be transported and presented without additional tray or sleeve, reducing plastic use.
• Chrysanthemum Suntaste Chrysanthemum variety that blooms up to 14 days longer than average potted chrysanthemums, with over 90% of all buds opening, available from week 28 to 43.
• Sollinea Chrysanthemum New Chrysanthemum available in five colors, developed for the new generation of plant lovers, available from week 32 in limited quantities.
• Jellyfish Chrysanthemum New Chrysanthemum available in three vibrant colors, adding a playful touch, available from week 20.
• Carnaval Fantastico Chrysanthemum New Chrysanthemum variety available in three vibrant colors, suitable for indoor and outdoor use, available from week 30.

Quantifiable outcome

• Kalanchoë Garden blooms outdoors for a guaranteed minimum of 100 days
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Xclusive UgandacoreStrategic or Co-development Partner · 1 January 2006SV.CO has been co-owner of Xclusive Uganda since 2006, growing cuttings for Dutch cultivation. As co-owners, SV.CO is closely involved in supporting employment, education, and healthcare for approximately 600 employees at the Uganda site. The favorable Ugandan climate makes cultivation virtually energy-neutral, and transporting cuttings to the Netherlands is more sustainable than local Dutch production. This partnership provides SV.CO with control over the propagation stage of its supply chain.
• Delfland Water Board (Hoogheemraadschap Delfland)minorStrategic or Co-development PartnerSV.CO collaborates with the Delfland Water Board on the Rainlevelr initiative to prevent water flooding. Three of SV.CO's five locations are connected to Rainlevelr. During predicted heavy rainfall, Delfland requests SV.CO to discharge 10% of its water storage into ditches to ensure capacity for storm water, demonstrating SV.CO's commitment to regional water management.
• Unique Growers CompanycoreStrategic or Co-development PartnerSV.CO is a member of the Unique Growers Company, an association of specialized horticultural growers. The logo of Unique Growers Company appears on SV.CO's website footer, indicating a formal membership and collaborative grower community.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Selecta One: European breeder and producer of potted and bedding plants (including Poinsettia and Kalanchoë) competing head-to-head with SV.CO in retail-channel flowering potted plants.
• KP Holland: Dutch breeder and propagator of flowering potted plants including Kalanchoë and Spathiphyllum. Directly comparable as a potted-flower specialist selling to the same European B2B trade customers.
• Florensis: Dutch breeder and young-plant producer focused on bedding and potted plants for European retailers. Directly comparable in scale, product mix (annuals, Primula, potted ranges) and distribution via horticultural trade platforms.
• Beekenkamp Plants: Major Dutch family-run producer of ornamental potted and bedding plants, including Chrysanthemum and Primula. Competes with SV.CO for the same B2B retail customers across Europe with similar seasonal/holiday product cadence.
• HilverdaKooij: Dutch breeder and propagator of cut flowers, potted plants and patio plants serving the same retail and florist channels. Comparable in product development discipline and trade-customer positioning.
• Royal Van Zanten: Dutch breeder and propagator of potted plants including Chrysanthemum and Kalanchoë, targeting the same European retail and garden-center channel with overlapping assortment and comparable sustainability certifications.

Broad incumbents

• Dutch Flower Group: Largest Dutch floral cooperative, active in sourcing, breeding and distributing cut flowers and plants. Acts as a powerful trade intermediary that shapes retailer access for producers like SV.CO.
• Dümmen Orange: Global Dutch-based flower breeder and propagator with a far broader portfolio across cut flowers, potted plants and bedding. Larger, more diversified incumbent competing in the same retail channels with overlapping potted lines.
• Ball Horticultural Company: Large international breeder and producer of ornamental plants with deep European presence. Comparable in supplying bedding and flowering potted plants into the same retail trade, but at materially larger scale.
• Syngenta Flowers: Global flower-seed and young-plant business within Syngenta, serving professional ornamental growers. Overlaps with SV.CO in supplying the European potted-plant supply chain but at a much broader, upstream scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6BqF4AWHInQy0xYxvGzYpw?view_as=subscriber
• Facebookfacebook.com/SV.COnsumer
• LinkedInlinkedin.com/company/sv-co
• Instagraminstagram.com/sv.consumer

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SV.CO