PurSteam
PurSteam is a New York-based consumer home-appliance brand under Aterian, Inc. that designs and sells steam-powered irons, mops, and handheld garment steamers (priced $25.99–$149.99) via Amazon, Walmart, Target, Mercado Libre, and direct e-commerce, serving households and small professional users.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What PurSteam does
PurSteam is a U.S. consumer home-appliance brand operated as part of Aterian, Inc. and its affiliates, specializing in steam-powered cleaning and garment care products. The brand's portfolio spans nine active SKUs across three categories: four steam irons (1,200W–1,750W), three steam mops (including the premium ScrubMaster sub-brand with dual scrubbing heads), and two handheld garment steamers. All products use heated steam as the primary cleaning mechanism, eliminating the need for harsh chemicals, and share common engineering features including ceramic soleplates, anti-drip systems, auto shut-off safety, anti-calc self-cleaning, and rapid heat-up (30 seconds to 1.5 minutes depending on model). Pricing is positioned at the value-to-mid-tier of the category, spanning $25.99 to $149.99 per unit on a one-time-purchase basis.
The company's go-to-market is product-led and marketplace-anchored. PurSteam distributes primarily through Amazon, Walmart, Target, and Mercado Libre, with a 30,000+ Amazon customer base carrying a 4.9★ average rating. This is supplemented by a direct-to-consumer storefront at pursteam.com, a B2B wholesale portal at wholesale.pursteam.com, and an affiliate marketing program recruiting influencers and content creators. Customer segments include household consumers seeking chemical-free garment and surface care, professional users such as dry cleaners and tailors requiring durable equipment, affiliate marketers, and wholesale buyers.
Commercially, PurSteam operates with only 1–10 dedicated employees, with corporate, sourcing, and back-office functions shared under Aterian, Inc. — a diversified consumer-products holding company whose other brands include Squatty Potty, hOmeLabs, Mueller Living, Healing Solutions, and Photo Paper Direct. Revenue mechanics are entirely transactional (one-time unit sales); no subscription, SaaS, or recurring-revenue component is present. A product-recall page exists on the brand's website, indicating active but unspecified regulatory or quality oversight. The brand is domiciled in New York, USA.
PurSteam firmographics
Firmographics- Name
- PurSteam
- Legal name
- PurSteam
- Website
- https://pursteam.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PurSteam is a New York-based consumer home-appliance brand under Aterian, Inc. that designs and sells steam-powered irons, mops, and handheld garment steamers (priced $25.99–$149.99) via Amazon, Walmart, Target, Mercado Libre, and direct e-commerce, serving households and small professional users.
- Ownership category
- akta.pro rank
PurSteam industry classification
Industry- Product category
- Home Cleaning Appliances
- NAICS
- Small Electrical Appliance Manufacturing (335210)
- SIC
- Electric Housewares & Fans (3634)
- akta.pro primary industry
- Garment Care Appliances Retail (Irons, Steamers, Sewing Machines) (CRACADAH)
- akta.pro secondary industry
- Home Cleaning Appliances Retail (Vacuums, Steam Mops) (CRACADAG)
Keywords
Where PurSteam is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PurSteam business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- Direct E-commerce Sales: Revenue generated from direct consumer purchases through pursteam.com online storefront. Products are sold as one-time purchases with prices ranging from $25.99 to $149.99 per unit.
- Retail Marketplace Sales: Revenue from sales through third-party retail marketplaces including Amazon, Walmart, Target, and Mercado Libre where PurSteam products are listed and sold.
- B2B Wholesale: Wholesale program through wholesale.pursteam.com allowing business customers to purchase products in bulk for resale or commercial use.
- Affiliate Referrals: Affiliate marketing program where partners earn commissions on referred sales, with additional revenue from providing free products for promotional content creation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Steam Station Max - Premium steam station iron |
| Unit Pricing | Pay-as-you-go | SteamTech Elite 1750W Steam Iron |
| Unit Pricing | Pay-as-you-go | SteamBurst+ 1750W Steam Iron |
| Unit Pricing | Pay-as-you-go | Professional 1250W Steam Iron |
| Unit Pricing | Pay-as-you-go | 1200W Professional Steam Iron |
| Unit Pricing | Pay-as-you-go | ScrubMaster Steam Mop with Dual Scrubbing Head |
| Unit Pricing | Pay-as-you-go | Professional Steam Mop |
| Unit Pricing | Pay-as-you-go | 12-in-1 Steam Mop |
| Unit Pricing | Pay-as-you-go | Handheld Garment Steamer (Premium) |
| Unit Pricing | Pay-as-you-go | Steam Iron Handheld Better Level |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
PurSteam product offering
Product offeringCore offering
PurSteam designs, markets, and sells steam-powered home care appliances under three product lines: steam irons, steam mops, and handheld garment steamers. The company sells these products directly through its own e-commerce storefront and wholesale portal, and through third-party retail marketplaces such as Amazon, Walmart, Target, and Mercado Libre.
Product overview
PurSteam offers a diversified portfolio of steam-powered home care appliances organized into three product lines: Steam Irons (4 models ranging from 1200W to 1750W with various features including ceramic soleplates, LED displays, and digital temperature controls), Steam Mops (3 models including the multi-surface Professional Mop, premium ScrubMaster with dual scrubbing heads, and versatile 10-in-1 and 12-in-1 units with detachable handheld steamers), and Handheld Steamers (2 models for garment care with adjustable steam settings and brush attachments). All products leverage natural steam power for chemical-free cleaning and garment care, with key shared features including auto shut-off safety, anti-drip systems, and reusable components. The portfolio is available through major retail channels including Amazon, Walmart, Target, and Mercado.
Differentiator
Problem solved
Functional benefit
Brands
- ScrubMaster: A sub-brand product line featuring the ScrubMaster Steam Mop with Dual Scrubbing Head, designed for deep cleaning floors with rotating power pads and LED headlights.
Quantifiable outcome
- 30,000+ satisfied Amazon customers with 4.9★ rating
- +2 more outcomes
Companies that use PurSteam
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
PurSteam technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
PurSteam partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major, regional and minor.
- Aterian, Inc.corePurSteam is operated as part of Aterian, Inc. and its controlled affiliates. The company is a member of the Aterian brand portfolio which includes home product brands such as Squatty Potty, Mueller Living, Photo Paper Direct, Healing Solutions, and hOmeLabs. This corporate family structure provides operational support and cross-brand synergies.
- AmazonmajorPrimary marketplace platform for PurSteam products, hosting over 30,000 satisfied customers with a 4.9★ average rating. Products available through Amazon's e-commerce infrastructure with Fulfillment by Amazon options.
- WalmartmajorMajor U.S. retail partner offering PurSteam products through both brick-and-mortar stores and online marketplace.
- TargetmajorMajor U.S. retail partner offering PurSteam products through both brick-and-mortar stores and online marketplace.
- Mercado LibreregionalLatin American marketplace partner enabling regional distribution across Mercado Libre's market presence.
- Affiliate PartnersminorInfluencers and content creators recruited through PurSteam's affiliate program to promote products through social media and digital channels in exchange for commissions and free products.
Scale indicators2 records
Expansion highlights5 records
PurSteam competitors and assessment
Company assessmentDirect peers
- O-Cedar: O-Cedar's steam mop line directly competes with PurSteam's multi-surface steam mop products at similar price tiers. Comparable as a focused competitor in steam-based floor cleaning with strong retail presence at Walmart and Target.
- Conair: Conair's garment care line (including handheld garment steamers) competes directly with PurSteam's Handheld Garment Steamer and Steam Iron Handheld Better Level products. Closely comparable on price points, target consumer, and travel/home dual-use use cases.
- Steamfast: Steamfast is a direct, focused competitor to PurSteam across steam irons, garment steamers, and steam mops at comparable price points. Closely comparable in product mix, target customer (household + light professional), and distribution through Amazon and DTC channels.
Broad incumbents
- Hamilton Beach: Hamilton Beach sells a wide range of small household appliances including garment care and cleaning products that overlap PurSteam's assortment. Comparable as a broad small-appliance incumbent with strong retail distribution and price-competition pressure.
- Black+Decker: Black+Decker markets steam mops and small cleaning appliances that compete with PurSteam's floor-care line. Comparable as an established brand incumbent with national retail penetration and significant R&D resources.
- SharkNinja: SharkNinja produces the Shark Steam Mop line and various small home appliances that directly overlap PurSteam's steam mop and handheld steamer offerings. Comparable as a broad incumbent in steam floor cleaning with deeper marketing budget and broader retail penetration.
- Bissell: Bissell is a leading floor care brand with multiple steam mop models that compete directly with PurSteam's Professional, ScrubMaster, and 10-in-1/12-in-1 steam mop SKUs. Comparable as an established brand incumbent with strong retail presence and category marketing scale.
- Rowenta: Rowenta is a legacy premium steam iron and garment care brand owned by SEB; it directly competes with PurSteam's core steam iron line on premium positioning, ceramic soleplate features, and pricing tiers. Comparable as a benchmark for feature parity and brand-building in steam garment care.
Emerging players
- Reliable Corporation: Reliable Corporation markets professional and household steamers (including the Reliable Steamboy garment steamer) that compete with PurSteam's professional and handheld steamer offerings. Comparable as a niche player targeting both home users and light-professional segments.
- Dupray: Dupray offers premium steam cleaners and garment steamers (e.g., Neat Steam Cleaner) that compete with PurSteam's premium steam station and handheld lines. Comparable as an emerging premium-positioned peer in chemical-free steam cleaning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
PurSteam financial estimates
Financial estimateRevenue estimate
Valuation estimate
PurSteam leadership team
Management profileNumber of profiles
PurSteam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PurSteam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PurSteam
What does PurSteam do?
PurSteam designs, markets, and sells steam-powered home care appliances under three product lines: steam irons, steam mops, and handheld garment steamers. The company sells these products directly through its own e-commerce storefront and wholesale portal, and through third-party retail marketplaces such as Amazon, Walmart, Target, and Mercado Libre.
Is PurSteam a public or private company?
PurSteam is a private company. It is classified as corporate owned and is currently operating.
When was PurSteam founded?
PurSteam was founded in -1. It employs 1 to 10 people.
Where is PurSteam based?
PurSteam is headquartered in New York, United States, in the North America region.
How does PurSteam make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Marketplace Sales, B2B Wholesale and affiliate Referrals.
Who are PurSteam's main competitors?
Direct peers on record are O-Cedar, Conair and Steamfast. Broad incumbents are Hamilton Beach, Black+Decker, SharkNinja, Bissell and Rowenta. Emerging players are Reliable Corporation and Dupray.
Does PurSteam have an API?
No public API is recorded for PurSteam.
What industry is PurSteam in?
PurSteam's product category is Home Cleaning Appliances. Its primary akta.pro industry code is CRACADAH, Garment Care Appliances Retail (Irons, Steamers, Sewing Machines), with a secondary code of CRACADAG, Home Cleaning Appliances Retail (Vacuums, Steam Mops). Its NAICS code is 335210 and its SIC code is 3634.