Home's Pro Building Materials
Home's Pro Building Materials is a Canadian B2B wholesale flooring distributor, founded in 2019 and headquartered in Edmonton, supplying Luxury SPC Vinyl, Waterproof Laminate, and Glue Down Vinyl products exclusively to flooring retailers across Canada through six branch locations.
- Company typePrivate
- Founded2019
- HeadquartersEdmonton, Canada
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Home's Pro Building Materials does
Home's Pro Building Materials is a Canadian wholesale flooring distributor founded in 2019 and headquartered in Edmonton, Alberta, operating exclusively as a B2B channel with no direct-to-consumer sales. The company sources and distributes Luxury SPC Vinyl (Stone Plastic Composite), Waterproof Laminate, and Glue Down Vinyl Plank products to flooring retailers across Canada through a network of six operational locations spanning Edmonton (HQ), Calgary, Vancouver, Winnipeg, Saskatoon, and Toronto (York).
The product portfolio is organized into ten named series across three categories: Luxury SPC Vinyl includes the Vancouver (8mm, 22mil wear layer), Moscow (7mm), Venice (6.5mm, best-selling), Milan (5.5mm entry-level), and Sydney (herringbone) series; Waterproof Laminate is anchored by the Madrid Series; and Glue Down Vinyl Plank spans the Seoul, Holland, and Sweden series. Products integrate third-party mechanical locking systems — Välinge Angle/Angle, Unilin Angle-to-Angle, and Drop Lock — and are positioned as 100% waterproof, pet-friendly, non-toxic, and Canadian environmental standards-compliant.
The business model is a wholesale B2B revenue stream built on named channel partnerships with Carpet One Floor & Home, Flooring Superstore, NuFloors, Home Hardware, and Floor Box. Pricing is quote-based and not publicly disclosed. Value proposition emphasizes "excellent cost performance" through optimized logistics partnerships, "superb customer service" with prompt response, and eco-friendly product certification. Recent operational actions in 2025 include three to four product launches (Vancouver, Venice color extensions, Milan, Sydney), a Customer Appreciation Cocktail Reception at Edmonton HQ, and a Calgary branch restructuring to delivery-only operations effective January 2, 2025.
Home's Pro Building Materials firmographics
Firmographics- Name
- Home's Pro Building Materials
- Legal name
- Home's Pro Building Materials
- Website
- https://homespros.ca
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Home's Pro Building Materials is a Canadian B2B wholesale flooring distributor, founded in 2019 and headquartered in Edmonton, supplying Luxury SPC Vinyl, Waterproof Laminate, and Glue Down Vinyl products exclusively to flooring retailers across Canada through six branch locations.
- Ownership category
- akta.pro rank
Home's Pro Building Materials industry classification
Industry- Product category
- Flooring Wholesale Distribution
- NAICS
- Home Centers (44411)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)
- akta.pro secondary industry
- Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)
Keywords
Where Home's Pro Building Materials is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices6 records
Markets served
Home's Pro Building Materials business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Flooring Distribution: Home's Pro operates as a wholesale-focused B2B flooring distributor, selling flooring materials exclusively to retail partners across Canada. No direct-to-consumer business.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
Home's Pro Building Materials product offering
Product offeringCore offering
Home's Pro Building Materials is a Canadian wholesale flooring distributor that supplies SPC vinyl flooring, waterproof laminate, and glue down vinyl plank products exclusively to flooring retailers across Canada. The company operates six office/warehouse locations nationally and partners with major retail chains such as Carpet One Floor & Home, Flooring Superstore, NuFloors, Home Hardware, and Floor Box. It carries no direct-to-consumer business, focusing entirely on B2B wholesale distribution of private-label flooring series including Vancouver, Venice, Milan, Moscow, Sydney, Madrid, Seoul, Holland, and Sweden.
Product overview
Home's Pro Building Materials is a Canadian flooring distributor offering three main product categories: Luxury SPC Vinyl, Waterproof Laminate, and Glue Down Vinyl Plank. The portfolio is organized into multiple series across product types, including the Vancouver Series (8mm SPC), Milan Series (5.5mm SPC entry-level), Venice Series (6.5mm SPC), Moscow Series (7mm SPC), and Sydney Series (herringbone SPC) for Luxury SPC Vinyl; Madrid Series for Waterproof Laminate; and Seoul, Holland, and Sweden Series for Glue Down products. Products feature various locking systems including Välinge Angle/Angle, Unilin Angle-to-Angle, and Drop Lock systems.
Differentiator
Problem solved
Functional benefit
Brands
- Milan Series: 5.5mm Luxury SPC Vinyl flooring with 1mm IXPE underlay, featuring Välinge Angle/Angle locking system. Entry-level product line with five rustic-inspired colours (Bellagio, Gromo, Sirmione, Crema, Bergamo). Pet-friendly and 100% waterproof.
- Vancouver Series
- Venice Series
- Moscow Series
- Sydney Series
- Madrid Series
- Seoul Series
- Holland Series
- Sweden Series
Products and services
- Luxury SPC Vinyl Flooring Stone Plastic Composite (SPC) rigid core vinyl flooring offered across multiple series (Vancouver, Venice, Milan, Moscow, Sydney) with thicknesses ranging from 5.5mm to 8mm. Designed for durability and waterproof performance, the products are 100% waterproof, pet-friendly, and feature click-lock installation systems. Sold wholesale to flooring retailers across Canada.
- Waterproof Laminate Flooring Waterproof laminate flooring designed for moisture resistance, available in the Madrid Series with Drop Lock installation system. Sold wholesale to flooring retailers across Canada for residential and commercial applications.
- Glue Down Vinyl Plank Adhesive-installed vinyl plank flooring offered in Seoul, Holland, and Sweden Series. Designed for permanent installation in residential and commercial settings where glue-down application is preferred. Sold wholesale to flooring retailers across Canada.
- Vancouver Series 8mm Luxury SPC Vinyl flooring featuring a durable 22mil wear layer for lasting performance. Offers elegant maple and natural oak tones with vivid, lifelike wood patterns. Sold wholesale to flooring retailers across Canada.
- Milan Series Entry-level 5.5mm Luxury SPC Vinyl flooring with 1mm IXPE underlay for added comfort and sound absorption. Features Välinge Angle/Angle locking system. Pet-friendly and waterproof with five rustic-inspired color options (Bellagio, Gromo, Sirmione, Crema, Bergamo). Sold wholesale to flooring retailers across Canada.
- Venice Series 6.5mm Luxury SPC Vinyl flooring featuring Unilin Angle-to-Angle locking system for easy installation and excellent joint stability. Sold wholesale to flooring retailers across Canada. The series includes the 66C Bali, 66D Qatar, and 66E Istanbul color additions.
- Moscow Series 7mm Luxury SPC Vinyl flooring featuring Unilin Angle-to-Angle locking system. Sold wholesale to flooring retailers across Canada.
- Sydney Series Luxury SPC Vinyl plank in herringbone pattern with Angle/Angle locking system featuring A, B plank configuration. Sold wholesale to flooring retailers across Canada.
- Madrid Series Waterproof laminate flooring with Drop Lock installation system. Sold wholesale to flooring retailers across Canada for residential and commercial applications requiring moisture resistance.
- Seoul Series Glue down vinyl plank flooring designed for adhesive installation. Sold wholesale to flooring retailers across Canada.
- Holland Series Glue down vinyl plank flooring designed for adhesive installation. Sold wholesale to flooring retailers across Canada.
- Sweden Series Glue down vinyl plank flooring designed for adhesive installation. Sold wholesale to flooring retailers across Canada.
Companies that use Home's Pro Building Materials
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles3 records
Home's Pro Building Materials technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Home's Pro Building Materials partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Carpet One Floor & HomecoreMajor flooring retail chain partnership. Carpet One Floor & Home is one of the key retail partners distributing Home's Pro flooring products across Canada.
- Flooring SuperstorecoreFlooring retail partner distributing Home's Pro products to consumers.
- NuFloorscoreFlooring retail partner serving customers across Canada with Home's Pro flooring products.
- Home HardwarecoreHardware retail chain partnership extending product distribution to home improvement consumers.
- Floor BoxcoreFlooring retail partner distributing Home's Pro products.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
Home's Pro Building Materials competitors and assessment
Company assessmentDirect peers
- Fuzion Flooring: Fuzion Flooring is a Canadian-based brand offering SPC vinyl, laminate, and engineered hardwood distributed through Canadian flooring retailers. Closely comparable in product mix (luxury SPC vinyl), private-label branding strategy, and Canadian retail channel focus.
- Beaulieu Canada: Beaulieu is a Canadian-headquartered flooring manufacturer and distributor offering LVT, carpet, and hard surface products through retail and wholesale channels. Direct comparable in product portfolio (vinyl plank, laminate), Canadian market focus, and B2B wholesale distribution to flooring retailers.
- TORLYS: TORLYS is a Canadian flooring manufacturer specializing in cork, hardwood, SPC vinyl, and laminate sold through specialty retailers across North America. Comparable in branded flooring product portfolio, Canadian headquarters, and B2B wholesale distribution model to flooring retailers.
- Kraus Flooring: Kraus Flooring is a Canadian carpet and flooring manufacturer/distributor (part of the Kraus Group) with broadloom, LVT, and resilient products sold through North American retailers. Comparable as a Canadian-origin flooring brand serving B2B retail channels with vinyl and hard-surface offerings.
- CFL Flooring: CFL Flooring is a Canadian-headquartered global SPC vinyl and laminate flooring manufacturer supplying private-label and branded products to retailers worldwide. Comparable in SPC vinyl specialization, private-label/branded strategy, and retail distribution model.
- Goodfellow Inc. Goodfellow is a Canadian wholesale distributor of flooring, building, and renovation products serving retailers across Canada. Highly comparable as a B2B building materials wholesaler with multiple Canadian distribution centers, though with a broader product portfolio beyond flooring.
Broad incumbents
- Mohawk Industries: Mohawk Industries is the largest US-based flooring manufacturer offering carpet, LVT, laminate, and ceramic through retail distribution including big-box channels. Broad incumbent competitor in the LVT/SPC category with overlapping retail customers.
- Tarkett: Tarkett is a global flooring manufacturer offering vinyl, laminate, hardwood, and commercial flooring through retail and project channels. Broad incumbent with significant SPC/LVT presence and direct competition for the same retail distribution partners.
- Shaw Industries Group: Shaw Industries is a Berkshire Hathaway-owned North American flooring giant offering carpet, LVT, hardwood, and laminate through retail and dealer channels. Broad incumbent with overlapping SPC vinyl and laminate categories, though vastly larger scale and broader portfolio than Home's Pro.
- Mannington Mills: Mannington Mills is a US-based flooring manufacturer offering LVT, laminate, hardwood, and carpet through specialty retail and distribution channels. Broad incumbent with overlapping product categories (SPC, waterproof laminate) and comparable retail distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Home's Pro Building Materials social profiles
Digital presenceHome's Pro Building Materials financial estimates
Financial estimateRevenue estimate
Valuation estimate
Home's Pro Building Materials leadership team
Management profileNumber of profiles
Home's Pro Building Materials funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Home's Pro Building Materials M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Home's Pro Building Materials
What does Home's Pro Building Materials do?
Home's Pro Building Materials is a Canadian wholesale flooring distributor that supplies SPC vinyl flooring, waterproof laminate, and glue down vinyl plank products exclusively to flooring retailers across Canada. The company operates six office/warehouse locations nationally and partners with major retail chains such as Carpet One Floor & Home, Flooring Superstore, NuFloors, Home Hardware, and Floor Box. It carries no direct-to-consumer business, focusing entirely on B2B wholesale distribution of private-label flooring series including Vancouver, Venice, Milan, Moscow, Sydney, Madrid, Seoul, Holland, and Sweden.
Is Home's Pro Building Materials a public or private company?
Home's Pro Building Materials is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Home's Pro Building Materials founded?
Home's Pro Building Materials was founded in 2019. It employs 51 to 100 people.
Where is Home's Pro Building Materials based?
Home's Pro Building Materials is headquartered in Edmonton, Canada, in the North America region.
How does Home's Pro Building Materials make money?
One revenue line is on record: wholesale Flooring Distribution.
Who are Home's Pro Building Materials's main competitors?
Direct peers on record are Fuzion Flooring, Beaulieu Canada, TORLYS, Kraus Flooring, CFL Flooring and Goodfellow Inc.. Broad incumbents are Mohawk Industries, Tarkett, Shaw Industries Group and Mannington Mills.
Does Home's Pro Building Materials have an API?
No public API is recorded for Home's Pro Building Materials.
What industry is Home's Pro Building Materials in?
Home's Pro Building Materials's product category is Flooring Wholesale Distribution. Its primary akta.pro industry code is CRAIAGAD, Luxury Vinyl (LVP/LVT) Flooring Retail, with a secondary code of IMAOAJAH, Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork). Its NAICS code is 44411 and its SIC code is 5211.