FloorBox
FloorBox is a Canadian online-only flooring retailer aggregating 60,000+ SKUs across 300+ brands, serving residential homeowners and professional contractors with delivery across 900,000+ postal codes via a 150+ warehouse network.
- Company typePrivate
- Founded2018
- HeadquartersSherbrooke, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What FloorBox does
FloorBox Inc. operates a 100% online, direct-to-consumer flooring retail platform headquartered in Sherbrooke, Quebec, with the legal entity FloorBox Inc. registered in Canada. The company aggregates more than 60,000 SKUs across 300+ brands — including core categories such as vinyl, laminate, wood, tile, carpet, and linoleum, plus adjacent categories of shower supplies, installation materials, tools and accessories, radiant floor heating, and wall base/moldings — and ships orders to over 900,000 Canadian postal codes from a distributed network of 150+ warehouses across Canada. The platform is built on the Pyle e-commerce framework, with Stripe handling PCI-compliant payment processing and Purolator executing parcel fulfillment for tools and accessories.
FloorBox firmographics
Firmographics- Name
- FloorBox
- Legal name
- FloorBox Inc.
- Website
- https://thefloorbox.ca
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FloorBox is a Canadian online-only flooring retailer aggregating 60,000+ SKUs across 300+ brands, serving residential homeowners and professional contractors with delivery across 900,000+ postal codes via a 150+ warehouse network.
- Ownership category
- akta.pro rank
FloorBox industry classification
Industry- Product category
- Online Flooring Retail
- NAICS
- Floor Covering Retailers (449121)
- SIC
- Retail-Catalog & Mail-Order Houses (5961), Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)
- akta.pro secondary industry
- Commercial Flooring Retail (Contract/Trade-Focused) (CRAIAGAL)
Keywords
Where FloorBox is headquartered
LocationHeadquarters
- HQ city
- Sherbrooke
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
FloorBox business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: FloorBox generates revenue through direct product sales of flooring materials including vinyl, laminate, wood, tiles, carpet, linoleum, shower supplies, installation supplies, tools, and accessories. The company offers products across multiple price points ranging from under $3.00/sqft to over $30.01/sqft depending on the product category.
- Shipping and Delivery Fees: Revenue is generated from shipping charges including parcel delivery ($12.99 or free for orders over $200) and pallet deliveries for heavy/bulky items (starting at $80.00 depending on region). Additional fees apply for oversized items ($45.00) and inside delivery services.
- Pro Membership Program: Professional customers access exclusive pricing through the FloorBox Pro program, receiving custom quotes, dedicated account management, pro-only deals, and monthly clearance promotions. Pro pricing creates upsell opportunities through volume-based and project-specific discounting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free sample program - up to 7 samples per order, shipped within 24 hours, credited toward subsequent purchases |
| Transaction based/ take rate | Pay-as-you-go | Parcel delivery for small items - tools and accessories |
| Transaction based/ take rate | Pay-as-you-go | Pallet delivery for flooring and heavy items |
| Subscription | Annual | Pro membership - exclusive professional pricing and account management |
| Other | Pay-as-you-go | Promotional and clearance pricing |
| Unit Pricing | Pay-as-you-go | Laminate flooring price tiers |
| Unit Pricing | Pay-as-you-go | Tile flooring price tiers |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
FloorBox product offering
Product offeringCore offering
FloorBox is Canada's largest online flooring retailer, selling over 60,000 flooring, tile, shower, installation, and tool products from more than 300 brands through thefloorbox.ca. The company fulfills orders from a network of 150+ warehouses across Canada, delivering to 900,000+ postal codes, and serves both self-serve residential homeowners and professional contractors via the FloorBox Pro program with dedicated account managers and custom pricing.
Product overview
FloorBox operates as Canada's largest online flooring retailer, offering a unified e-commerce platform that connects customers with over 60,000 products across more than 300 brands. The core product is the FloorBox Online Platform, complemented by the FloorBox Pro professional program which provides dedicated account management and exclusive pricing for contractors and builders. The product portfolio centers on five main flooring categories (Vinyl, Laminate, Wood, Tiles, Carpet/Linoleum) supported by complementary categories including Shower Supplies, Installation Supplies, Tools & Accessories, and Radiant Floor Heating. Key services include the Free Samples Service (up to 7 samples delivered within 24 hours), a Best Price Guarantee, and scheduled delivery across Canada. The platform differentiates through its nationwide warehouse network enabling delivery to over 900,000 postal codes, while the FloorBox Pro tier serves the professional segment with custom pricing and dedicated account managers.
Differentiator
Problem solved
Functional benefit
Brands
- FloorBox Pro: Exclusive benefits tailored for builders, designers, contractors, and home improvement pros, including dedicated account manager, pro pricing, and monthly deals.
Products and services
- Vinyl Flooring Luxury vinyl plank and vinyl sheet flooring options for residential and commercial applications, sold online to homeowners and contractors.
- Laminate Flooring Laminate flooring products in multiple thicknesses, durability ratings, water-resistant varieties, and surface textures for residential and commercial installations.
- Wood Flooring Natural wood flooring including solid hardwood, engineered hardwood, bamboo, and cork options in various finishes from dark to medium to light tones.
- Tiles Ceramic, porcelain, mosaic, wall, and floor tiles in brick, concrete, contemporary, and geometric patterns with matte to polished finishes for residential and commercial use.
- Carpet Flooring Carpet flooring including broadloom carpets, carpet tiles, carpet planks, artificial grass, and outdoor carpet in various fiber materials for residential and commercial spaces.
- Linoleum & Marmoleum Linoleum and vinyl sheet flooring for continuous coverage in residential, rental, and commercial spaces, including Marmoleum rolls and homogeneous/heterogeneous vinyl options.
- Shower Supplies Complete shower installation products including shower bases, kits, drains, grates, niches, walls, panels, waterproofing membranes, shelves, benches, curbs, and silicones.
- Installation Supplies Installation materials including adhesives, membranes, underlayments, tile setting materials, caulk, sealants, floor vents, patch and levelers, tapes, fasteners, hardwood stains, and floor sanding products.
- Tools & Accessories Professional flooring tools and equipment including ceramic and stone tools, carpet tools, vinyl tools, floor cutting tools, blades, measuring tools, trowels, knee pads, floor removal equipment, safety gear, drills, and workwear.
- Radiant Floor Heating Floor heating systems including heating cables, floor heating mats and kits, thermostats, uncoupling membranes, and accessories for heated floor installations.
- Wall Base & Baseboards Floor finishing products including wall base, MDF baseboards, cove base, shoe mouldings, and accessories for floor-to-wall transitions.
- FloorBox Pro Program Professional program offering dedicated account managers, custom pro pricing, monthly exclusive deals, and flexible delivery options for contractors, builders, designers, and home improvement pros.
- Free Samples Service Sample ordering service allowing customers to order up to 7 flooring samples delivered within 24 hours, with sample costs credited toward subsequent flooring purchases.
Quantifiable outcome
- Delivery within 25 hours of order confirmation for standard items
- +2 more outcomes
Companies that use FloorBox
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
FloorBox technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
FloorBox partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- SchlutercoreKey brand partner offering tile installation systems, shower waterproofing products (KERDI, DITRA), and floor heating solutions. FloorBox serves as an authorized online retailer for Schluter products with dedicated brand store page and 5,871+ Schluter products in catalog.
- MapeicoreMajor brand partner for installation supplies including adhesives, mortars, grouts, sealants, and floor preparation products. Extensive product range from Mapei across installation, shower, and tool categories.
- FuzioncoreCanadian flooring brand partner offering laminate, vinyl, engineered hardwood, and carpet products. Multiple product lines featured across flooring categories.
- GoodfellowcoreQuebec-based manufacturer of hardwood, engineered wood, and laminate flooring products. Local supplier relationship strengthens Canadian sourcing narrative.
- CenturacoreCanadian tile and flooring brand offering ceramic, porcelain, and decorative tiles. Major supplier with 4,748+ tile products in FloorBox catalog.
- LauzonminorCanadian hardwood flooring manufacturer known for sustainable forestry practices and engineered wood products. Products offered include Lauzon Collection and Lauzon Expert lines.
- ArdexcoreGerman-international brand specializing in tile installation materials, floor preparation, and leveling compounds. 422+ products in FloorBox catalog across tools and installation categories.
- ForbominorSwiss manufacturer of linoleum (Marmoleum brand), vinyl sheet flooring, and carpet tiles. Exclusive supplier of Marmoleum products and Flotex carpet line to FloorBox.
- RobertsminorUS-based manufacturer of carpet installation tools, seam tapes, tack strips, and adhesive products. Major supplier of installation accessories.
- LaticretecoreUS manufacturer of tile and stone care products, mortars, grouts, and waterproofing membranes. Products featured across installation, shower, and tool categories.
- BeaulieuminorCanadian manufacturer of carpet, laminate, and vinyl flooring. 80+ laminate products and 883+ carpet products in catalog.
- AnatoliacoreGlobal tile manufacturer offering ceramic, porcelain, and natural stone tiles. 2,035+ tile products in FloorBox catalog, one of the largest selections.
- Pyle (PyleSoft)coreTechnology platform provider powering the FloorBox e-commerce website. The platform enables the online retail operations, inventory management, and order processing across the distributed warehouse network.
- StripecorePayment processing partner providing PCI-compliant payment services. Stripe is PCI Level 1 certified and handles all payment card processing, ensuring FloorBox does not store banking information.
- PurolatorminorParcels and small package delivery carrier for tools and accessories orders. 2-4 business day delivery service across Canada.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
FloorBox competitors and assessment
Company assessmentBroad incumbents
- Home Hardware: Canadian dealer-owned home-improvement retailer with broad building materials and flooring; competes for rural and suburban Canadian homeowners and contractors.
- Rona: Canadian home-improvement retailer with showrooms across Canada offering flooring, tools, and installation supplies; competes for both retail and contractor customers in FloorBox's home market.
- Wayfair: Large online home-furnishings retailer carrying a flooring category; overlaps with FloorBox on e-commerce scale and ship-to-home model but spans much broader home categories.
- Home Depot Canada: Canadian arm of a global big-box home-improvement chain with extensive flooring assortment, contractor programs, and omnichannel fulfillment; a key competitor for both D2C and Pro customers.
- Lowe's Canada: Canadian operation of Lowe's big-box home-improvement concept, now including Build.com online capabilities; overlaps with FloorBox on flooring, tools, and Pro trade services.
- Amazon.ca: Broad online marketplace with growing flooring, tools, and home-improvement assortment; relevant competitor for online flooring search and purchase across Canada.
Direct peers
- Build.com: Online retailer of building products including flooring, tools, and installation supplies with a dedicated Pro program; closely comparable online model and trade focus.
- Floor & Decor Holdings: US-listed specialty flooring retailer carrying a broad multi-category flooring assortment plus installation supplies; directly comparable in product breadth, trade/Pro focus, and category specialization.
- The Tile Shop: Specialty tile and flooring retailer offering an extensive SKU range with a strong trade program; comparable to FloorBox in category depth and contractor/builder orientation.
- LL Flooring: Hardwood and flooring-focused omnichannel retailer with both online and store presence; directly comparable as a multi-category flooring retailer serving DIY and Pro customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FloorBox social profiles
Digital presenceFloorBox compliance and trust
Trust signalCompliance2 records
FloorBox financial estimates
Financial estimateRevenue estimate
Valuation estimate
FloorBox leadership team
Management profileNumber of profiles
FloorBox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FloorBox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FloorBox
What does FloorBox do?
FloorBox is Canada's largest online flooring retailer, selling over 60,000 flooring, tile, shower, installation, and tool products from more than 300 brands through thefloorbox.ca. The company fulfills orders from a network of 150+ warehouses across Canada, delivering to 900,000+ postal codes, and serves both self-serve residential homeowners and professional contractors via the FloorBox Pro program with dedicated account managers and custom pricing.
Is FloorBox a public or private company?
FloorBox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FloorBox founded?
FloorBox was founded in 2018. It employs 11 to 50 people.
Where is FloorBox based?
FloorBox is headquartered in Sherbrooke, Canada, in the North America region.
How does FloorBox make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are shipping and Delivery Fees and pro Membership Program.
Who are FloorBox's main competitors?
Broad incumbents on record are Home Hardware, Rona, Wayfair, Home Depot Canada, Lowe's Canada and Amazon.ca. Direct peers are Build.com, Floor & Decor Holdings, The Tile Shop and LL Flooring.
Does FloorBox have an API?
No public API is recorded for FloorBox.
What industry is FloorBox in?
FloorBox's product category is Online Flooring Retail. Its primary akta.pro industry code is CRAOAFAE, Flooring (Carpet, Tile, Wood, Laminate) Distribution, with a secondary code of CRAIAGAL, Commercial Flooring Retail (Contract/Trade-Focused). Its NAICS code is 449121 and its SIC code is 5961.