Target15 SG
Target15 SG is a Singapore-based environmental organization founded in 2020 that deploys Miyawaki-method mini forests, school-based native tree nurseries, and food-waste composting, funded by individual tree sponsorships and tiered corporate CSR packages to plant 150,000 trees by 2027.
- Company typePrivate
- Founded2020
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Target15 SG does
Target15 SG is a Singapore-based environmental sustainability organization founded in 2020 as the first initiative of Circus Maximus International, operating with 1-10 employees and a single-country footprint. The company's core offering is the deployment of high-density native mini forests using the Miyawaki Technique, supplemented by a 360° food waste-to-soil loop that channels compost into nursery and forest soil, and a Native Tree Reintroduction Program focused on critically endangered species such as Hopea sangal (the Changi Tree). Operations are anchored in a school-based nursery ecosystem in which educational institutions cultivate 400 to 800 seedlings every six months across more than 30 native species, with plans to expand to 28 schools nationwide and to deploy 200 Hopea sangal saplings to approximately 50 schools.
The business model is a philanthropic social-enterprise structure with multiple interlocking revenue flows: individual tree sponsorship at S$188 per tree, structured corporate sponsorship tiers (School, Cluster, and Founding Sponsors underwriting 4 to 200 trees each), S$30 nurture contributions to schools per viable sapling, and pass-through donations of S$2 to S$20 per harvested tree to a network of charitable beneficiaries including PPIS, Pertapis, and Woodbridge Hospital Charity Fund. GTM combines enterprise-level direct outreach to corporate ESG/CSR decision-makers, community-led expansion through school partnerships and student stewardship, and government-endorsed flagship events officiated by ministers to generate earned media and credibility.
Target15 SG's strategic positioning is tightly coupled to Singapore's Green Plan 2030 (one million more trees by 2030) and UN SDG 15 (Life on Land), with the parent Circus Maximus International providing operational and reputational backing since 1998. Key government and civic partners include NParks, LTA, the Rotary Club of Singapore, and Marine Stewards Limited. While the organization operates at small scale today with limited disclosed financials, its program architecture, ministerial endorsement, and structured corporate sponsorship tiers provide a credible institutional foundation for scaling within Singapore's regulated ESG and sustainability ecosystem.
Target15 SG firmographics
Firmographics- Name
- Target15 SG
- Legal name
- Target15 SG
- Website
- https://target15.sg
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Target15 SG is a Singapore-based environmental organization founded in 2020 that deploys Miyawaki-method mini forests, school-based native tree nurseries, and food-waste composting, funded by individual tree sponsorships and tiered corporate CSR packages to plant 150,000 trees by 2027.
- Ownership category
- akta.pro rank
Target15 SG industry classification
Industry- Product category
- Environmental Restoration Services
- NAICS
- Support Activities for Forestry (11531)
- SIC
- Forestry (800)
- akta.pro primary industry
- Environmental & Climate Grantmaking Foundations (BPAGAKAM)
- akta.pro secondary industries
- Ecosystem Services & Natural Capital Programs (Water, Biodiversity Credits, PES) (IMAMAJAK), Payments for Ecosystem Services (PES) Program Development & Administration (AFAMAMAF), Timberland Carbon & Natural Capital Project Development (Offsets/REDD+) (AFAMAKAH), Corporate Foundations & CSR Grantmaking (BPAGAKAC)
Keywords
Where Target15 SG is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Target15 SG business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Others
Revenue model
- Tree Sponsorship / Philanthropic Donations: Individual and corporate patrons sponsor trees at $188 per tree, with proceeds funding mini forest creation, school programs, and community beneficiaries. This is the primary revenue stream driving the organization's operational model.
- Corporate Sponsorship Programs: Structured corporate sponsorship tiers for schools, clusters, or founding-level support enabling deployment of native tree reintroduction programs. Sponsors underwrite transport, planting logistics, consumables, and aftercare.
- Fundraising through School Harvesting: Schools receive S$30 pledged amount per viable sapling nurtured, with additional donations to five selected charities/non-profit social organizations ($2 to $10 per tree harvested). Funds flow to beneficiary organizations like PPIS, SDI Academy, and community programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual tree sponsorship at $188 per tree |
| Unit Pricing | Pay-as-you-go | School nurture contribution at S$30 per viable sapling |
| Unit Pricing | Multi-year contract | Moringa tree sponsorship at S$250 per tree by Rotary Club |
| Unit Pricing | Multi-year contract | Charity donation at S$20 per Moringa tree for PPIS |
| Unit Pricing | Pay-as-you-go | Charity donations at S$2 to S$10 per tree harvested |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Target15 SG product offering
Product offeringCore offering
Target15 SG designs, funds, and deploys high-density native mini forests using the Miyawaki technique through school-based nursery cultivation programs across Singapore. The organization coordinates corporate sponsorship, manages student stewardship of seedlings to saplings, and reintroduces critically endangered native species, supported by a closed-loop food waste-to-soil ecosystem. Revenue is generated through per-tree sponsorships and tiered corporate sponsorship packages that underwrite planting, nursery operations, and donations to beneficiary social agencies.
Product overview
Target15 SG is an environmental sustainability organization offering a portfolio of programs focused on mini forest creation and native tree reintroduction. The core offering is the Mini Forest Ecosystem, which uses the Miyawaki technique to establish high-density native pocket forests in schools and urban environments. This is supported by companion programs including Mini Foresting Schools (student-led nursery cultivation), the Native Tree Reintroduction Program (critically endangered Hopea sangal 'Changi Tree' deployment), Corporate Sponsorship Programs (tiered sponsorship packages), Wild We Save (wildlife conservation), Rooting for Change (CSR initiatives), and individual Tree Sponsorship ($188 per tree). The portfolio also includes a tree species catalog featuring heritage and native Singapore species. All programs align with Singapore's Green Plan 2030 and UN Sustainability Development Goal 15 (Life on Land).
Differentiator
Problem solved
Functional benefit
Products and services
- Mini Forest Ecosystem School-based environmental restoration program using the Miyawaki technique to create high-density native mini forests, featuring a 'PLAN, PLANT, PROVE' methodology with a 360° food-waste-to-soil loop that supports long-term forest survival and student stewardship.
- Mini Foresting Schools Educational program where schools cultivate seedlings to saplings, enabling students to receive lessons in nurturing trees from seedling to sapling while learning critical life skills such as patience, mindfulness, kindness, responsibility, and self-esteem.
- Native Tree Reintroduction Program
Quantifiable outcome
- 30x denser forests than conventional plantations
- +5 more outcomes
Companies that use Target15 SG
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Target15 SG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Target15 SG partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship, core and minor.
- Rotary Club of SingaporeflagshipFlagship partnership for the 'Hold A Hand' program. Rotary Club pledged S$250 to underwrite the cost of each Moringa tree at St Patrick's School, with harvested trees donated to migrant communities. President Louis Lim leads club participation, marking strategic alignment between community service and environmental sustainability goals.
- St Patrick's Secondary SchoolflagshipFlagship host school for 'Hold A Hand' program. Total of 1,300 trees from 16 species including 500 Moringa trees planted since early 2022. Students participate in germination program learning tree nurturing, with S$30 pledged per viable tree harvested. School receives contribution for each viable sapling.
- PPIS (Persatuan Pemudi Islam Singapura / Singapore Muslim Women's Association)coreCharitable beneficiary receiving S$20 for each Moringa tree harvested from St Patrick's Secondary School over two years. PPIS runs programs for women, families, and children including 7oaks Student Care supporting children aged 7-14 without before/after school care.
- SDI AcademyminorCharitable organization receiving donations as part of the Target15SG fundraising program benefiting underprivileged and underserved communities.
- PertapisminorCharitable beneficiary receiving S$2 to S$10 per tree harvested as part of the five selected charities receiving donations from the Target15SG program.
- Woodbridge Hospital Charity FundminorCharitable beneficiary receiving S$2 to S$10 per tree harvested as part of the five selected charities receiving donations from the Target15SG program.
- LimitlessminorCharitable beneficiary receiving S$2 to S$10 per tree harvested as part of the five selected charities receiving donations from the Target15SG program.
- Yellow Ribbon SingaporeminorCharitable beneficiary receiving S$2 to S$10 per tree harvested as part of the five selected charities receiving donations from the Target15SG program.
- Children's Wishing WellminorCharitable beneficiary receiving S$2 to S$10 per tree harvested as part of the five selected charities receiving donations from the Target15SG program.
- It's Raining RaincoatsminorCharitable organization receiving donations as part of the Target15SG fundraising program benefiting underprivileged and underserved communities.
- NParks (National Parks Board)coreGovernment agency partner in Climate Action Heroes program (Sec 2s) where students learn beach conservation and tree planting in partnership with NParks and Marine Stewards Limited.
- LTA (Land Transport Authority)coreGovernment agency partner in Caring Commuters Champions program where students reach out to public transport commuters on East-West and Circle lines to spread messages of kindness and graciousness.
- Marine Stewards LimitedminorPartner in Climate Action Heroes program where students learn beach conservation and sustainable fishing alongside NParks.
- Circus Maximus InternationalflagshipParent agency and founding organization of Target15SG. Since 1998, Circus Maximus has helped organizations win over audiences with events. Target15.sg is the agency's first environmental sustainability initiative, created to collaborate with community partners to tackle climate change effects and reduce carbon footprint whilst serving underprivileged communities.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Target15 SG competitors and assessment
Company assessmentEmerging players
- Pachama: Forest carbon credit marketplace leveraging satellite and AI verification. Comparable in enabling future monetisation of Target15's planted forests through verified credits.
- Veritree: Tech-enabled reforestation and verification platform partnering with planting projects for measurable, blockchain-tracked impact. Comparable to Target15's emerging carbon credit and impact measurement direction.
Direct peers
- WeForest: International non-profit focused on landscape restoration through science-based reforestation. Comparable in ecosystem restoration focus, corporate sponsorship tiers, and biodiversity monitoring.
- SUGi Project: Operator of Miyawaki-method urban native forests worldwide with corporate sponsorship and planting events. Most direct technical peer given identical Miyawaki methodology.
- Tree-Nation: Online tree-sponsorship platform connecting individuals and corporates with reforestation projects globally. Directly comparable unit-pricing model (per-tree sponsorship) and corporate ESG offering.
- Plant-for-the-Planet: Global youth-led tree planting and climate education foundation operating across 75+ countries. Directly comparable to Target15 in combining tree sponsorship, school engagement, and philanthropic funding models.
- Eden Reforestation Projects: Large-scale reforestation NGO deploying nurseries and partnerships to plant millions of trees annually. Comparable to Target15 in employing nursery pipelines, sponsor funding, and biodiversity restoration focus.
- One Million Trees: Singapore-based community tree-planting initiative aligned with the national Green Plan. Direct domestic peer in school/community engagement and tree-counting mission-driven model.
Broad incumbents
- Climate Impact X: Singapore-based global carbon exchange and marketplace backed by DBS, SGX, and Temasek. Comparable as a future channel/distribution pathway for monetising Target15's forest carbon credits.
- NParks (Singapore National Parks Board): Singaporean government agency leading the 1M trees by 2030 Green Plan initiative. Directly comparable in scope and a core Target15 partner; represents the dominant incumbent in the same single-country market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Target15 SG social profiles
Digital presenceTarget15 SG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Target15 SG leadership team
Management profileNumber of profiles
Profiles1 record
Target15 SG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Target15 SG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Target15 SG
What does Target15 SG do?
Target15 SG designs, funds, and deploys high-density native mini forests using the Miyawaki technique through school-based nursery cultivation programs across Singapore. The organization coordinates corporate sponsorship, manages student stewardship of seedlings to saplings, and reintroduces critically endangered native species, supported by a closed-loop food waste-to-soil ecosystem. Revenue is generated through per-tree sponsorships and tiered corporate sponsorship packages that underwrite planting, nursery operations, and donations to beneficiary social agencies.
Is Target15 SG a public or private company?
Target15 SG is a private company. It is classified as corporate owned and is currently operating.
When was Target15 SG founded?
Target15 SG was founded in 2020. It employs 1 to 10 people.
Where is Target15 SG based?
Target15 SG is headquartered in Singapore, Singapore, in the Asia region.
How does Target15 SG make money?
Three revenue lines are on record. Tree Sponsorship / Philanthropic Donations are the primary driver. The others are corporate Sponsorship Programs and fundraising through School Harvesting.
Who are Target15 SG's main competitors?
Emerging players on record are Pachama and Veritree. Direct peers are WeForest, SUGi Project, Tree-Nation, Plant-for-the-Planet, Eden Reforestation Projects and One Million Trees. Broad incumbents are Climate Impact X and NParks (Singapore National Parks Board).
Does Target15 SG have an API?
No public API is recorded for Target15 SG.
What industry is Target15 SG in?
Target15 SG's product category is Environmental Restoration Services. Its primary akta.pro industry code is BPAGAKAM, Environmental & Climate Grantmaking Foundations, with a secondary code of IMAMAJAK, Ecosystem Services & Natural Capital Programs (Water, Biodiversity Credits, PES). Its NAICS code is 11531 and its SIC code is 800.