Tennis One

What Tennis One does

Tennis One is a privately held tennis coaching club operating in Tallinn and Viimsi, Estonia. The business delivers in-person tennis training services across multiple structured programs (Quickstart, Improvers, Competitors, High-Performance), private one-on-one lessons, domestic and international tennis camps, corporate/private events, and a monthly Social Tennis membership. It serves adults, children and youth, corporate clients, and recreational social players, covering a full skill spectrum from beginner (A0) through elite competitive levels (D2/ITF/WTA/ATP).

The company has no proprietary technology platform; it is a service-based operation that books and delivers coaching through its website (tennisoneclub.com), email, and phone, and uses physical partner venues including Forus Spordikeskus Tondi, Audentese Tennisehall, Forus Spordikeskus Viimsi, and the seasonal Tallink Tennis Centre. Revenue is generated via five streams: group training subscriptions (e.g., €140/month for monthly 1-hour sessions, €180/month for 1.5-hour sessions), pay-as-you-go sessions, private lessons (~€40/session), one-time tennis camp fees, and a €35/month Social Tennis membership that bundles event access with a players' ladder system.

Customer acquisition is sales-led and event-driven: trial lessons priced at €18+VAT, monthly Social Tennis events on the last Friday of each month (the first event attracted 24 players across three skill levels), and word-of-mouth referrals. The firm employs 1–10 people led by owner/club manager Anett Schutting, a former WTA professional (career-high ranking #679) and NCAA Division I athlete (5th in singles, 4th in doubles at UC Berkeley), with a coaching team that includes Egle Nabi (strength and conditioning) and additional group and private coaches. Pricing tiers include VIP discounts (20%) for members booking 3+ sessions per week, a 'Bring a friend' discount (-€5/player), and free racket rental for the first two sessions.

Name

Tennis One

Legal name

Tennis One

Website

https://tennisoneclub.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tennis One is a private tennis coaching club in Tallinn, Estonia offering group programs, private lessons, camps, and social events for adults, youth, and corporate clients across all skill levels.

Ownership category

akta.pro rank

Product category

Tennis Coaching Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

akta.pro secondary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

Keywords

• Tennis coaching
• Tennis training programs
• Private tennis lessons
• Tennis camps
• Adult tennis programs

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Group Training Sessions: Revenue from scheduled group tennis lessons for adults. Sessions are priced per hour with monthly subscription options (minimum 4 sessions). Group training includes court fees, equipment, and coaching.
2. Private Lessons: One-on-one personalized coaching sessions with certified tennis coaches. Priced per session, does not include court fees which are paid separately at the tennis facility.
3. Tennis Camps: Domestic and international tennis training camps offering intensive programs combining professional coaching, tournament opportunities, and cultural experiences for overseas trips.
4. Social Tennis Membership: Monthly membership at €35 providing guaranteed participation in monthly Social Tennis events and access to the club players' ladder system with discounted court booking rates.
5. Corporate and Private Events: Customized business and private tennis events for corporate clients, including team-building activities, client entertainment, and promotional functions. Revenue generated through event planning and coaching services.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Tennis One is a Tallinn-based tennis coaching academy that delivers in-person tennis training across all ages and skill levels. Core offerings include a structured four-level Adults Tennis School (Quickstart, Improvers, Competitors, High-Performance Coaching), one-on-one Private Lessons, Domestic and International Tennis Camps, Kids Tennis Programs, Social Tennis Membership, and tailored Corporate and Private Events. All services are delivered by certified coaches at partner tennis facilities in Tallinn and Viimsi, Estonia.

Product overview

Tennis One is a tennis coaching facility offering a multi-level training ecosystem. The core offerings include the Adults Tennis School with four progressive programs: Quickstart Programme (beginner), Improvers Programme (intermediate), Competitors Programme (advanced competitive), and High-Performance Coaching (elite). These are supplemented by Private Lessons for personalized one-on-one training, Tennis Camps (both domestic in Estonia and international), Business and Private Events services, Social Tennis Membership (add-on for event participation and ladder system access), and Kids Tennis Programs. The product architecture progresses from beginner to elite levels, serving all ages and skill levels through structured group programs, individual coaching, and specialized services.

Differentiator

Problem solved

Functional benefit

Products and services

• Quickstart Programme Beginner-level tennis program using softer, lower-pressure balls and modified equipment to reduce the learning curve and make the game more enjoyable for adult beginners on smaller court dimensions. Part of Tennis One's four-tier Adults Tennis School.
• Improvers Programme Intermediate program that builds on Quickstart Programme skills, focusing on refining strokes, footwork, and technique while introducing competitive play elements in a supportive environment. Part of Tennis One's four-tier Adults Tennis School.
• Competitors Programme Advanced program for players completing the Improvers Programme, emphasizing intensive training, advanced tactical development, mental preparation, and tournament preparation for competitive tennis. Part of Tennis One's four-tier Adults Tennis School.
• High-Performance Coaching Elite-level training program for talented players aspiring to compete at highest levels, offering personalized coaching, comprehensive player development, competitive tournament scheduling, and individualized performance plans. Part of Tennis One's four-tier Adults Tennis School.
• Private Lessons Personalized and results-oriented one-on-one training with expert coaches offering technical analysis, tactical instruction, physical preparation, and mental skills development. Priced at €40 per session for both club members and non-club members; court fee paid separately at the tennis center reception.
• Tennis Camps (Domestic and International) Quality tennis training camps offered both domestically in Estonia and internationally, combining professional coaching, excellent facilities, and cultural experiences for players of all ages and skill levels. Camps offer a comprehensive curriculum covering technique, footwork, strategy, and tournament opportunities.
• Kids Tennis Programs Tennis programs designed for children of various ages and skill levels, providing age-appropriate coaching with modified equipment and court sizes and developing foundational tennis skills for young players.
• Business and Private Events Tailored corporate and private tennis events featuring customized event planning, professional event management, quality coaching, interactive activities, branding opportunities, and flexible scheduling. Targets team-building activities, client entertainment events, corporate outings, and promotional functions for Estonian businesses.
• Social Tennis Membership Monthly membership program priced at €35/month guaranteeing participation in monthly last-Friday Social Tennis events and providing access to the Tennis One club players' ladder system with discounted court booking rates.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Universal Tennis (UTR): Tennis platform providing rating-based matchmaking, events, and increasingly instructional content. Comparable to Tennis One's player ladder system and progression tracking across ten skill levels.
• TopCourt: Online tennis coaching platform offering video lessons and remote instruction from professional players. Comparable to Tennis One because both deliver tennis skill development services, but TopCourt operates digitally while Tennis One is venue-based in Estonia.

Broad incumbents

• IMG Academy: Large multi-sport training academy with a flagship tennis program serving elite junior and adult players. Comparable to Tennis One in delivering tiered tennis instruction from beginner to elite, but at substantially greater scale.
• Cliff Drysdale Tennis: Tennis management and coaching company operating programs at upscale clubs across the US. Comparable as a multi-tier tennis instruction business serving adults and juniors through private, group, and camp formats similar to Tennis One's offerings.
• Nike Tennis Camps: Network of branded tennis summer camps operated across multiple US locations. Comparable to Tennis One's domestic and international tennis camps product line in combining coaching, facilities, and structured camp programming.
• USTA: National governing body of tennis in the US offering coaching certification, league play, and player development frameworks. Comparable to Tennis One as Tennis One's Competitors Programme and High-Performance Coaching feed into the ITF/WTA/ATP pathway that USTA-aligned structures support.

Direct peers

• Evert Tennis Academy: Tennis academy founded by Chris Evert offering full-time and part-time programs for competitive and recreational players. Comparable to Tennis One because both leverage an elite-player pedigree to deliver tiered coaching pathways.
• PlayYourCourt: Mobile tennis coaching service connecting players with certified local coaches for private and group lessons. Highly comparable to Tennis One in that both monetize per-session and subscription tennis coaching delivered by credentialed coaches.
• Gorin Tennis Academy: Tennis academy offering group and private coaching programs with progressive development pathways. Comparable to Tennis One because both run structured skill-level curricula for adults and juniors at physical tennis venues.

Regional players

• Golden Club: Estonian multi-sport facility operator that shares venues with Tennis One (Forus Spordikeskus Tondi, Audentese Hall). Comparable because both operate sports programs and member services within the same Estonian facilities and adjacent competitive set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tennisoneschool
• Instagraminstagram.com/tennisone.estonia

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tennis One