Mission in Motion

What Mission in Motion does

Mission in Motion is a Salesforce implementation and consulting partner operating as a DBA of DB Services, headquartered in Indianapolis, Indiana. The firm delivers end-to-end Salesforce services spanning implementation, custom development (Apex, Lightning Web Components), third-party integrations, managed services, and system health checks across nine Salesforce clouds — Nonprofit Cloud, Education Cloud, Agentforce, Government Cloud, Marketing Cloud, Experience Cloud, Sales Cloud, Service Cloud, and Financial Services Cloud. Its primary customer segment is nonprofit organizations (fundraising, program and case management, grantmaking, volunteer and outcome management, and NPSP-to-NPC migration), supplemented by higher education, public sector, and SMB clients.

The underlying delivery capacity is centered on a roughly 14-person team holding over 80 collective Salesforce certifications, with individuals designated as Salesforce Architects and Rangers. Technical differentiators include documented AWS Lambda integration patterns via API Gateway and Connected Apps, Marketing Cloud Connect implementations extending journey history beyond the 30-day limit, Formstack integration for field data collection, and an active content marketing engine (blog, webinars, presence at events such as Salesforce World Tour NYC and Nonprofit Dreamin') that doubles as demand generation. Mission in Motion holds Salesforce Crest and Ridge Consulting Partner status and carries a 4.9/5 AppExchange rating.

Commercially, the company is structured as a project-based professional services firm with quote-based pricing, packaged Quickstart offerings (Nonprofit Cloud and Education Cloud), and recurring managed services contracts generating ongoing support revenue for accounts such as Canal Alliance. No external institutional funding has been disclosed, and ownership rests with DB Services as the parent operating entity. The company claims to have served over 4,300 cumulative customers with a 100% customer satisfaction rate, although the firm's size and the timing of the Mission in Motion brand launch relative to the 20+ years of Salesforce consulting experience under its parent suggest a small-to-mid-sized boutique operation rather than a large-scale consultancy.

Name

Mission in Motion

Legal name

Mission in Motion

Website

https://missioninmotion.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Mission in Motion is a Salesforce consulting partner (DBA of DB Services, Indianapolis) delivering implementation, custom development, integrations, and managed services across Salesforce clouds, primarily serving nonprofit organizations alongside higher education, public sector, and SMB clients.

Ownership category

akta.pro rank

Product category

Salesforce Consulting Services

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industry

Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)

Keywords

• Salesforce consulting services
• Salesforce implementation partner
• CRM integration services
• Managed Salesforce services
• Nonprofit CRM solutions

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Salesforce Consulting Services: Professional services revenue generated through Salesforce implementation, development, customization, and optimization engagements with nonprofit, education, public sector, and SMB clients.
2. Managed Services: Ongoing managed services contracts providing continuous Salesforce support, maintenance, and optimization for clients like Canal Alliance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Mission in Motion delivers Salesforce consulting, implementation, customization, integration, and managed services for organizations across nonprofit, higher education, public sector, and SMB segments. Offerings include end-to-end deployments of Salesforce clouds (Nonprofit, Education, Government, Marketing, Experience, Sales, Service, Financial Services) and Agentforce, packaged quickstart implementations, ongoing managed support, and CRM health checks.

Product overview

Mission in Motion is a Salesforce consulting and implementation partner that offers a portfolio of services built around the Salesforce platform. Their core offering is Salesforce implementation, customization, and support across multiple Salesforce clouds: Nonprofit Cloud, Education Cloud, Agentforce, Government Cloud, Marketing Cloud, Experience Cloud, Sales Cloud, Service Cloud, and Financial Services Cloud. They supplement these with professional services including custom development (Lightning Web Components, Apex), integrations (AWS Lambda, Formstack, Marketing Cloud Connect), managed services, health checks, and quickstart packages. The company specializes in serving nonprofit organizations, educational institutions, public sector agencies, and SMBs. Their solutions include industry-specific capabilities for fundraising, volunteer management, program/case management, grantmaking, and outcome management. The product portfolio is delivered as consulting services rather than packaged software products, with implementations tailored to each client's unique requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Salesforce Nonprofit Cloud Implementation

Quantifiable outcome

• Saves Zeta Phi Beta Sorority employees more than 10 hours every week
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature5 records

Partnerships

One partnership is on record.

• SalesforcecoreTechnology or IntegrationMission in Motion is a certified Salesforce consulting partner (Crest Consulting Partner, Ridge Consulting Partner) specializing in Salesforce implementations across Nonprofit Cloud, Education Cloud, Agentforce, Government Cloud, Marketing Cloud, Experience Cloud, and other Salesforce products. The partnership involves deep technical integration expertise and implementation services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Absyz: Absyz is a Salesforce Crest-level consulting partner specializing in Sales Cloud, Service Cloud, Marketing Cloud, and Nonprofit Cloud implementations. It is closely comparable to Mission in Motion in scope, certification depth, and vertical approach as a Salesforce boutique SI.
• Silverline: Silverline is a Salesforce-focused consulting and managed services firm specializing in Financial Services Cloud, Health Cloud, and Nonprofit Cloud. It is closely comparable to Mission in Motion in being a Salesforce-pure-play SI with vertical specialization and managed services offerings.
• Slalom: Slalom is a major Salesforce Global Strategic Partner with deep expertise across all Salesforce clouds including Nonprofit Cloud. It is comparable to Mission in Motion in vertical focus but operates at significantly larger scale, making it both a direct competitor and a ceiling benchmark for boutique Salesforce SIs.
• Simplus (Infosys): Simplus is a Salesforce Summit-level consulting partner acquired by Infosys, focused on Salesforce implementations across multiple clouds and industries. It is directly comparable as a Salesforce-only SI with managed services, though it operates at a much larger scale post-acquisition.
• Girikon: Girikon is a Salesforce consulting partner offering implementation, integration, and managed services across Sales, Service, Marketing, and Nonprofit Clouds. It is directly comparable to Mission in Motion as a mid-size Salesforce boutique SI with similar service offerings.
• AppShark: AppShark is a Salesforce consulting partner offering implementation, customization, and managed services with focus on AppExchange products and Nonprofit Cloud. It is comparable to Mission in Motion as a small Salesforce boutique with similar service portfolio and customer segment mix.

Emerging players

• Persistent Systems: Persistent Systems has built a substantial Salesforce consulting practice through organic growth and acquisitions, serving enterprise and mid-market clients across clouds. It is comparable to Mission in Motion as a Salesforce-focused SI but with stronger global delivery and larger bench.

Broad incumbents

• Accenture: Accenture is a top-tier Salesforce Global Strategic Partner offering Salesforce consulting as part of a much broader IT services portfolio. It competes with Mission in Motion on larger enterprise Salesforce deals while Mission in Motion competes on mid-market and nonprofit specialization.
• Capgemini: Capgemini is a Salesforce Global Strategic Partner with a large Salesforce practice serving enterprise clients globally. It is comparable to Mission in Motion in the Salesforce implementation space but operates at significantly greater scale across multiple industries.
• Deloitte Digital: Deloitte Digital is a major Salesforce Global Strategic Partner that delivers Salesforce implementations to Fortune 500 clients as part of its broader digital transformation practice. It represents the upper end of competition that Mission in Motion faces for enterprise nonprofit and higher-ed engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MissionInMtn
• Facebookfacebook.com/MissioninMotionTV

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mission in Motion