Biketeam

What Biketeam does

Biketeam, operating as TK-Biketeam Oy, is a Finnish multi-brand motorcycle dealership founded in 1992 and headquartered in Vantaa. The company operates three full-service retail locations across Finland — Vantaa (Kuninkaalantie 19, recently relocated), Tampere/Pirkkala (Autokeskuksentie 12), and Raisio (Tuotekatu 12) — and serves individual motorcycle enthusiasts with new and used motorcycle sales, manufacturer-authorized service and maintenance, parts and accessories, riding gear, winter storage, motorcycle rentals, and consumer financing arranged through Lähitapiola Rahoitus Oy.

The company's product portfolio is built on authorized dealer relationships with six OEMs: BMW Motorrad, Triumph Motorcycles, Kawasaki Motors, Stark Future (electric), Peugeot Motorcycles (mopeds/scooters), and Drac. The mix spans adventure, heritage, roadster, sport, tour, urban mobility, cruiser, dual-purpose, off-road, and electric supermoto segments, with unit prices ranging from approximately €6,000 for entry-level Kawasaki models to €38,900 for a premium BMW R 1300 RT. A separate online shop at kauppa.biketeam.fi distributes riding gear and accessories from third-party brands such as Rukka, Halvarssons, Shoei, Schuberth, and Touratech.

Biketeam makes money primarily through one-time new and used vehicle sales (the dominant revenue stream), supplemented by recurring service and maintenance fees, seasonal winter storage priced at €270–€320 per season, parts and accessories, financing referral/transaction fees via Lähitapiola, and a VIP customer loyalty program. The go-to-market motion is direct-to-consumer through physical showrooms with test ride events, supplemented by digital channels including its own e-commerce storefront, email newsletter, and event-based marketing such as Moto Adventure Days and off-road test ride days. The firm is privately held with 11–50 employees and no disclosed external investors or funding history.

Name

Biketeam

Legal name

TK-Biketeam Oy

Website

https://biketeam.fi

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Biketeam is a Finnish multi-brand authorized motorcycle dealership operating three retail locations in Vantaa, Tampere, and Raisio, selling BMW, Triumph, Kawasaki, and Stark motorcycles alongside service, parts, financing, and winter storage to individual riders.

Ownership category

akta.pro rank

Product category

Motorcycle Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (441330)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industry

Sportbike Motorcycle Rentals (THADAHAD)

Keywords

• Motorcycle dealership
• Powersports retail
• Motorcycle service
• Rider accessories
• Seasonal motorcycle storage

Headquarters

HQ city

Vantaa

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Motorcycle Sales: Sale of new motorcycles including BMW, Triumph, Kawasaki, Peugeot, Drac and Stark brands. Includes both on-road and off-road models.
2. Used Motorcycle Sales: Sale of pre-owned motorcycles and mopeds through their retail locations and online platform.
3. Service and Maintenance: Full service and maintenance for all represented brands, including scheduled maintenance, repairs and parts replacement.
4. Winter Storage: Seasonal motorcycle storage services at their three locations with optional additional services like maintenance and battery care.
5. Parts and Accessories: Sale of riding gear, helmets, accessories and add-on parts for motorcycles.
6. Financing Services: Vehicle financing through Lähitapiola Rahoitus Oy, offering flexible payment plans for motorcycle purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Biketeam sells new and used motorcycles, scooters, mopeds, riding gear, parts, and accessories across multiple brands including BMW, Triumph, Kawasaki, Stark, Peugeot, and Drac. The company provides maintenance and repair services, seasonal winter storage, motorcycle rentals, and financing solutions through its partner Lähitapiola. Biketeam operates three physical retail locations in Finland (Vantaa, Tampere/Pirkkala, Raisio) and an online shop.

Product overview

Biketeam is a full-service motorcycle dealership operating three locations in Finland (Vantaa, Tampere, and Raisio). The company sells a portfolio of motorcycle brands including BMW, Triumph, Kawasaki, and Stark (electric), offering both new and used vehicles with financing options. Beyond vehicle sales, Biketeam provides comprehensive services including maintenance and repair, winter storage, rental, and an online shop for riding gear and accessories. The business operates as a multi-brand dealer with a unified retail and service model, where the core product is the motorcycles themselves supplemented by a complete ecosystem of after-sales services, parts, accessories, and customer programs.

Differentiator

Problem solved

Functional benefit

Products and services

• New and Used Motorcycle Sales
• Motorcycle Service and Maintenance
• Motorcycle Rental
• Winter Storage
• Motorcycle Financing
• Riding Gear and Accessories

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• BMW MotorradcoreChannel Partner/ Reseller/ DistributorAuthorized BMW Motorrad dealer in Finland. Offers full range of BMW motorcycles including Adventure, Heritage, Roadster, Sport, Tour and Urban Mobility models.
• Triumph MotorcyclescoreChannel Partner/ Reseller/ DistributorAuthorized Triumph dealer in Finland. Stocks Adventure, Modern Classics, Roadster, Rocket 3, Scrambler models plus off-road TF series.
• Kawasaki MotorscoreChannel Partner/ Reseller/ DistributorAuthorized Kawasaki dealer in Finland. Offers Cruiser, Dual Purpose, Modern Classic, Off-Road, Sport Tourer, Super Sport Naked models.
• Stark FuturecoreChannel Partner/ Reseller/ DistributorAuthorized Stark dealer for electric VARG motocross and enduro motorcycles. Models include VARG MX, VARG EX enduro, and VARG SM supermoto.
• Peugeot MotorcyclesminorChannel Partner/ Reseller/ DistributorAuthorized Peugeot dealer for mopeds and scooters.
• DracminorChannel Partner/ Reseller/ DistributorAuthorized Drac dealer for motorcycles.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Hein Gericke: Established German motorcycle apparel and accessories retailer with both physical stores and online presence. Comparable to Biketeam's riding gear business and overall retail footprint, though operating at a larger scale and longer history.
• Louis Motorrad: Germany's largest motorcycle accessories and riding gear retailer with both online and physical stores. Comparable to Biketeam as a multi-category motorcycle retailer, though Louis does not sell new motorcycles and operates at significantly larger scale.
• Polo Motorrad: Major European motorcycle accessories and gear retailer with stores across Germany and Austria. Comparable to Biketeam's gear/accessory retail and online shop (kauppa.biketeam.fi) business, though larger and more focused on accessories.

Others

• Touratech: German manufacturer of premium motorcycle accessories, parts, and luggage — a brand stocked by Biketeam's online shop. Comparable as an ecosystem participant in the European adventure-touring motorcycle category that Biketeam specializes in.
• Stark Future: Spanish electric motorcycle manufacturer of the VARG motocross/enduro/supermoto line. Biketeam is an authorized Stark dealer, so this is a supplier-partner relationship rather than a competitor, but the company is a key strategic partner for Biketeam's electric motorcycle positioning.
• BMW Motorrad: German premium motorcycle manufacturer that is one of Biketeam's core authorized brand partners. Comparable as the upstream principal whose new motorcycles (R 1300 GS, F 900 GS, etc.) drive Biketeam's largest revenue stream.
• Alpinestars: Italian motorcycle apparel, boots, and protective gear manufacturer. Comparable as a brand category distributed alongside Biketeam's accessory retail business, though operating on the manufacturer side of the value chain.
• Triumph Motorcycles: British premium motorcycle manufacturer that is one of Biketeam's core authorized brand partners. Biketeam is an authorized Triumph dealer in Finland, including the new TF 450-X and TF 250-X off-road models.
• Kawasaki Motors: Japanese motorcycle manufacturer and one of Biketeam's three core authorized brand partners. Biketeam stocks the full Kawasaki range including the new 2026 KLE500 and Z1100 models.

Regional players

• Helkama: Finnish vehicle manufacturer producing bicycles, mopeds, and motorcycles. Comparable to Biketeam as a Finnish two-wheeled vehicle operator, though Helkama sits on the manufacturer side rather than the dealer side and serves a different segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/biketeamraisio
• LinkedInlinkedin.com/company/biketeam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biketeam