What Tapaygo does

Tapaygo is a London-based B2B technology provider that delivers RFID-enabled cashless payment, ticketing, and access control infrastructure for live event operators. The company's platform is positioned to serve music and festivals, sports, carnivals and fairs, nightclubs and bars, and conferences and expos, addressing the operational stack that organizers deploy on-site for attendee transactions and entry management.

The product bundle combines contactless RFID payment, ticketing integration, access control, and brand campaign management with a "brand intelligence" data layer. The platform is delivered in partnership with Glownet.com, Tapaygo's named global technology partner, which supplies the underlying event activation and payment infrastructure. Through this partnership, Tapaygo reports reach of 6M+ unique users across 7,000+ activations globally.

Tapaygo operates a B2B enterprise sales motion and monetizes through a mix of transaction fees on cashless payments, recurring platform subscriptions, and brand intelligence / data products aimed at event sponsors and organizers. The company is structured as a small team (1-10 employees) with 35+ years of combined team experience in events technology. No funding rounds, acquisitions, divestitures, patent holdings, or regulatory actions are disclosed in the available data, and named enterprise customers are limited (Outback Group is the only one explicitly identified).

Name

Tapaygo

Legal name

Tapaygo Ltd.

Website

https://tapaygo.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tapaygo is a London-based B2B provider of RFID cashless payments, ticketing, access control, and brand intelligence for live event operators across music festivals, sports, carnivals, nightclubs, and conferences.

Ownership category

akta.pro rank

Product category

Event Technology Platform

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

akta.pro primary industry

Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)

akta.pro secondary industry

Payment PIN Pads, Card Readers & NFC Contactless Devices (HDACAKAG)

Keywords

• Cashless event payments
• RFID wristband platform
• Event access control
• Brand intelligence analytics
• Festival technology solutions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. RFID Cashless Payments: Revenue generated from cashless payment processing using RFID wristbands and cards at events. Guests load prepaid credit for making purchases, with the platform taking a transaction fee or service fee from the event organizer.
2. Platform Access & Integration: Bespoke packages tailored to event needs, including ticketing integration, access control, and brand campaign tools. Revenue derived from service fees for platform access and custom solutions.
3. Brand Intelligence Services: Data analytics and brand intelligence services for sponsors and event organizers to create personalized business decisions and increase sponsorship value.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Tapaygo provides a unified Payments, RFID, and Brand intelligence platform for event producers and promoters. Through one integrated platform it delivers cashless RFID wristband and card payments with top-up capability, ticketing platform integration for RFID check-in, RFID-based site access control, brand campaign and sponsorship tools, and hybrid payment support for Apple Pay, Google Pay, Visa, and Mastercard. The platform works online and offline, provides real-time reporting, and integrates with existing ticketing and accounting systems to streamline cashless event operations.

Product overview

Tapaygo is a unified Payments, RFID, and Brand intelligence platform for events. The platform consists of six integrated products: Cashless RFID (RFID wristbands/cards with prepaid credit and top-up functionality), Ticketing Integration (RFID check-in linked to ticketing platforms), Access Controls (RFID-based site access management), Brand Campaigns (sponsorship and brand activation tools), Hybrid Payments (supporting Apple Pay, Google Pay, Visa, and Mastercard), and Custom Solutions (bespoke combinations). These products are delivered through one platform that integrates with existing ticketing and accounting tools, providing real-time reporting, online/offline functionality, and operational tools for event producers and promoters.

Differentiator

Problem solved

Functional benefit

Products and services

• Cashless RFID
• Ticketing Integration
• Access Controls
• Brand Campaigns Brand integration platform enabling brands to run campaigns within events to increase sponsorship value and ROI through traceable metrics. Built for event organizers and sponsoring brands seeking measurable activation outcomes.
• Hybrid Payments Integration with digital wallets (Apple Pay, Google Pay) and card networks (Visa, Mastercard) for flexible contactless payment options at events alongside RFID cashless. Used by event producers and venue operators to support non-RFID payment methods.
• Custom Solutions Bespoke combinations of Tapaygo's cashless, RFID, and brand intelligence technology tailored to specific event requirements and client needs. Delivered via direct enterprise engagement.

Quantifiable outcome

• Revenue increase of up to 40% in cashless environments
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

One partnership is on record.

• Glownet.comcoreTechnology or IntegrationTapaygo is part of the Glownet.com global partner network, enabling delivery of market-leading products for clients and outstanding experiences for attendees. Glownet.com has pioneered phygital experiences bridging real-world and digital environments across entertainment, hospitality, and ticketing industries for over a decade. This partnership provides Tapaygo access to plug-ins, tools, and market-defining scalable features, with an outstanding track-record of 6 million+ unique users in 7000+ activations globally.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Skiddle: UK-focused ticketing and events platform with strong penetration in British festivals, clubs, and live music venues. Comparable in serving the same UK event-producers segment, though more focused on ticketing than cashless payments.

Direct peers

• Intellitix (Patron Technology): One of the most established RFID cashless payment and access-control platforms for music festivals and live events globally. Highly comparable in core offering — RFID wristbands, cashless payments, and event access — and competes directly for the same festival and large-event customers.
• Tappit: Cashless RFID payment platform purpose-built for events and hospitality venues, offering prepaid wristbands and data analytics for sponsors. Directly comparable on the cashless payments + data intelligence value proposition for live events.
• Festipay (Lyte): Originally launched as Festipay, a cashless payment and top-up solution for music festivals; now part of Lyte's event payments platform. Directly comparable in deploying closed-loop prepaid RFID credit at festival venues.
• Idency: Provider of RFID wristband solutions for events, including access control and cashless payments. Overlaps with Tapaygo on the RFID-based event access and payment infrastructure stack.

Broad incumbents

• Aventri: Event management software platform with on-site check-in, registration, and engagement tools. Comparable on the on-site event technology stack for conferences and corporate events.
• Eventbrite: Large-scale ticketing and event-management platform serving millions of event organizers. Overlaps with Tapaygo in ticketing integration and event payments, but operates as a broad SaaS incumbent rather than an RFID cashless specialist.
• Cvent: Enterprise event-management platform with on-site solutions including registration, badging, and attendee engagement. Serves some of the same conferences and expos that Tapaygo targets, but as part of a much wider portfolio.
• Bizzabo: Event experience platform offering registration, on-site solutions, and attendee engagement tools for enterprise events. Comparable on the on-site technology and brand intelligence layer, though broader in scope than Tapaygo's RFID focus.

Others

• Access Badging: Provider of RFID badges, wristbands, and on-site credentialing for conferences and trade shows. Adjacent ecosystem participant supplying some of the underlying hardware and integration services that Tapaygo's platform orchestrates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tapaygo
• LinkedInlinkedin.com/company/tapaygo
• Instagraminstagram.com/tapaygo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tapaygo