What Glownet does

Glownet is a Dubai-headquartered (Glownet DWC-LLC) B2B software provider that operates an integrated 'experiential product stack' for live events, venues, attractions, hospitality, and tourism operators. The platform unifies six core modules — Ticketing, Wallets, Payments, Point of Sale, Access Control, and Marketplace — that operators can adopt individually or in combination, supported by add-on modules including Kiosk Mode, eTag (a virtual event identity that replaces physical RFID wristbands), Digital Wallet 2.0, Split Payments, and Glownet Pay for External POS. Underlying technology supports RFID/NFC/QR-based cashless payments, hybrid payment combinations (wristband + card + mobile wallet + cash + SoftPOS), offline-first operation for network-challenged environments, and real-time analytics across every attendee interaction.

The company monetizes through a take-rate model: a Glownet Service Fee on each ticket/registration, a payment processing fee on each transaction, marketplace commissions and revenue-share rules on multi-vendor settlements, and ancillary services (equipment leasing, on-site services, dedicated account management, marketing) under separate written agreements. Go-to-market combines direct enterprise sales to large festival organizers, venue owners, and resort chains with a regional channel-partner network (MOBILEMONEY in North America, Tapaygo in the UK, Cashless MA in Morocco, Ipos in Tanzania/Zanzibar, TABATER in Mozambique) that handles local hardware deployment, installation, training, and on-site support. A self-serve tier and white-label/embedded API distribution round out the channel mix.

Glownet was formed in 2021 through the merger of cashless payment pioneer Glownet and ticketing platform ihjoz.com. The company has cumulatively processed $250M+ in payments across 12,000+ events and 15M+ attendees in 54+ countries. Named deployments span Winter Wonderland Hyde Park (two seasons), AFCON fan zones in Morocco, InterContinental Doha, Six Flags properties (via MOBILEMONEY), Kae Beach Resort Zanzibar, and various European nightclubs and festivals. The company has not disclosed external funding and appears to operate as a privately held, founder-controlled entity.

Name

Glownet

Legal name

Glownet DWC-LLC

Website

https://glownet.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Glownet provides an integrated cashless payment, ticketing, wallet, POS, access control, and marketplace platform for live events, venues, attractions, and hospitality operators globally, deployed across 12,000+ events and 54+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Platform / Transaction Fees (Glownet Service Fee): Glownet charges a service fee on each ticket, registration, or other item sold via its platform. Merchants can pass these fees on to consumers (shown as surcharges) or absorb them within the ticket price. Fee amounts vary by country and processing currency and are subject to change.
2. Payment Processing Fees: Glownet charges a payment processing fee on each transaction, in addition to the platform service fee. Online payments are processed within 7–10 business days; offline payments up to 30 days. Both online and offline payment methods carry their own additional service charges. Fees may be passed on to consumers or absorbed by the merchant.
3. Ancillary Services: Optional add-on services including marketing and promotion services, equipment leasing, on-site services, printed tickets, and dedicated account management. These are covered by separate written agreements with fees disclosed prior to acceptance.
4. Marketplace Commission (Multi-Merchant Settlement): Revenue share rules, commissions, and fees applied consistently across all vendors managed through Glownet Marketplace. Settlement is automated with full transaction visibility for organizers and vendors.
5. Mobile Box Office / Remote Ticketing: Remote ticketing and wristband activation services enabling third-party resort reps and agents to sell tickets and activate packages from any location, with revenue flowing through the Glownet platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Glownet provides an integrated experiential product stack that combines ticketing, digital wallets, cashless RFID/NFC payments, point-of-sale, access control, and multi-merchant marketplace management into a single platform for live event organizers, venues, attractions, resorts, and hospitality operators. The platform supports online and offline operation, hybrid payment methods, and real-time analytics across the customer journey. It is sold through direct enterprise sales, regional implementation/channel partners, and self-serve sign-up.

Product overview

Glownet is a technology provider offering the world's first experiential product stack for the events, leisure, and tourism industries. The platform operates on a modular architecture centered around six interconnected core products: Ticketing (registration and issuance), Wallets (integrated digital payment wallets), Payments (cashless/RFID systems), Point of Sale (on-site POS and box office), Access Control (QR/NFC check-in), and Marketplace (multi-vendor management). These products work together as an integrated ecosystem, with the Product Stack serving as the foundational platform that connects all modules. The system bridges digital and physical customer journeys through RFID wristbands, QR codes, and mobile wallets. Additional capabilities include Kiosk Mode for self-service operations, eTag for virtual event identity, Digital Wallet 2.0 with enhanced budgeting, Split Payments for mixed payment methods, and Glownet Pay for external POS integration. The platform supports both online and offline operations with real-time data and analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Stack Modular integrated platform combining ticketing, wallets, payments, POS, access control, and marketplace for events, leisure, and tourism operators.
• Ticketing Custom marketplace creation and upgrade tools with registration, issuance, and aggregation capabilities for events and venues.
• Wallets Integrated digital wallet system enabling holistic views of customer journeys, supporting event wallets, mobile wallets, RFID wristbands, and QR-based wallets with budgeting and automated top-up.
• Payments Cashless and RFID payment systems with hybrid combinations for online and in-person transactions, including card-linked payments and multiple payment method support.
• Point of Sale (POS) On-site point of sale and box office system with multi-vendor environment support, cashless and hybrid payments, product variants, modifiers, and station-level configuration.
• Access Control QR and NFC-based check-in and access control solutions with full offline support for venues and events.
• Marketplace Multi-merchant environment management with revenue share configuration, automated vendor settlements, commission rules, and comprehensive transaction visibility for organizers.
• Digital Wallet 2.0 All-in-one digital wallet consolidating tickets, passes, and payments with linked payment accounts, pre-authorized spending, itemized receipts, and budgeting controls, with headless and white-label configurations.
• Glownet 9.0 Hot Chocolate Major platform release introducing card-linked payments, enhanced POS organization with customizable grid layouts, flexible discount management, and granular payment orchestration per event and POS station.
• eTag (Virtual Event Tag) Virtual event identity replacing physical RFID tags, assigned to wallets and holding balances, access rights, entitlements, and engagement triggers digitally for instant deployment and reduced logistics costs.
• Kiosk Mode Self-service Android kiosk capability for dispensing RFID wristbands/cards, activating wallets, purchasing packs/access/upgrades, topping up balances, checking wallet status, and converting tickets into wallets.
• Split Payments Mix-and-match payments at POS combining event wallets/wristbands, credit/debit cards, mobile wallets, SoftPOS, and cash in a single transaction, with Zero-Balance draining and group bill splitting.
• Advanced POS Capabilities for Hospitality & Retail High-throughput POS with product variants, SKU support, product images, modifier groups, station-level price overrides, bundle pricing, conditional modifiers, and global catalog management with local control for multi-vendor environments.
• Glownet Pay for External POS Integration enabling external POS systems to accept in-person payments from Glownet wallets, extending cashless payment acceptance beyond native Glownet terminals.

Quantifiable outcome

• Wallet-based payments are up to 3x faster than credit cards and up to 10x faster than cash at peak moments
• +4 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature11 records

Partnerships

Eight partnerships are on record, tiered regional, core and minor.

• TABATER EventsregionalChannel Partner/ Reseller/ Distributor · 15 January 2026TABATER Events, a leading Mozambican event organizer, managed 22 events across Mozambique in December using Glownet's platform for ticketing, access control, and cashless environments. TABATER's founder cited Glownet's reliability, speed, ease of use, and offline capability as essential for operations in Africa. Notable events include Sabor do Verão Festival (6,000 attendees) and Dathonga Festival.
• Ipos Cashless SolutionsregionalImplementation/ SI/ Consulting Partner · 1 August 2025Ipos Cashless Solutions, after years of supplying POS systems to hotels and venues across Tanzania, partnered with Glownet to introduce RFID cashless payments to Zanzibar and Tanzania — a first for the region's hospitality sector. Ipos provides local deployment, testing, training, and ongoing support. The first live implementation launched at Kae Beach Resort in August 2025, enabling guests to top up RFID wristbands at check-in and spend seamlessly across bars, restaurants, and resort facilities.
• Cashless MAcoreImplementation/ SI/ Consulting Partner · 25 January 2025Cashless MA leveraged Glownet's technology to power cashless operations for AFCON fan zones in Casablanca and Rabat, Morocco (December 18, 2025 – January 18, 2026). The deployment handled 3,000–5,000 attendees per event over a full month with 12 major artists. Cashless MA utilized Glownet's Alcohol Ban toggle for real-time compliance management and comprehensive reporting and analytics for total operational transparency.
• TapaygocoreStrategic or Co-development Partner · 13 November 2024Tapaygo partnered with Glownet to power one of London's most iconic festive experiences — Winter Wonderland Hyde Park — for two consecutive years (2024–2025 and 2025–2026 seasons). The partnership enables seamless digital wallet experiences for the attraction's hundreds of thousands of annual visitors, combining Tapaygo's local operational expertise with Glownet's technology platform.
• Sizzle Nightclub & El Paradiso Beach Club (Zante)regionalTechnology or Integration · 3 May 2024Sizzle Nightclub and El Paradiso Beach Club in Zante, Greece partnered with Glownet for a permanent cashless installation covering exclusive events and personalized resort packages. The deployment includes mobile box office for remote ticketing and wristband activation by resort reps, fully hybrid mobile POS accepting card, mobile pay, and cash payments while activating RFID wearables.
• MOBILEMONEYcoreChannel Partner/ Reseller/ Distributor · 5 April 2024California-based MOBILEMONEY partnered with Glownet as part of Glownet's North American expansion. MOBILEMONEY provides kiosks, hardware, software, installation, on-site training, cash management, and back-end support. They already work with major operators including 22 Six Flags North American properties. The partnership provides MOBILEMONEY's extended network access to Glownet's payments, ticketing, and operational product stack for next-generation digital wallet solutions. MOBILEMONEY CEO Larry Dunwald called Glownet 'the natural partner of choice' with an 'unrivaled track record and outstanding tech stack.'
• Six Flags (via MOBILEMONEY)minorImplementation/ SI/ Consulting Partner · 5 April 2024MOBILEMONEY, Glownet's North American channel partner, has deployed reverse ATM and cashless terminal solutions across 22 Six Flags North American properties. This relationship extends Glownet's platform reach into the North American theme park market through the MOBILEMONEY partnership.
• ihjoz.comcoreStrategic or Co-development Partner · 1 January 2021Glownet was formed in 2021 through the tech acquisition and merger of cashless payment pioneer Glownet and leading ticketing platform ihjoz.com. The merger combined ihjoz's ticketing platform with Glownet's cashless payment technology, creating the world's first experiential product stack. ihjoz now operates as the Glownet brand in Lebanon and the Middle East, having powered Lebanon's biggest summer events including parties welcoming 10,000+ attendees.

Scale indicators7 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Intellitix (AudienceView): Long-standing direct competitor in RFID cashless payments and access control for live events and festivals. Acquired by AudienceView (formerly Patron Technology). Most head-to-head peer for Glownet's cashless wristband stack at festivals and large venues.
• Patron Technology: Event tech platform owning Intellitix and other event software brands. Competes directly with Glownet's full-stack approach (ticketing + cashless + analytics) for performing arts, sports, and live event operators.
• Bizzabo: Event Experience Operating System covering registration, ticketing, and on-site engagement for B2B events and conferences. Overlaps with Glownet's ticketing, access control, and on-site tech stack for mid-market and enterprise events.
• Aventri: Enterprise event management platform with registration, ticketing, and on-site solutions. Direct competitor to Glownet in the broader event technology space, particularly for conferences and corporate events.
• RainFocus: Event experience platform built for enterprise events and conferences, offering registration, content management, and on-site solutions. Direct peer in serving large enterprise event operators with integrated tech stacks.

Broad incumbents

• Eventbrite: Public ticketing marketplace and event technology platform with much broader scale and consumer brand recognition. Overlaps with Glownet's ticketing and marketplace modules but lacks Glownet's deep on-site cashless/RFID specialization.
• Cvent: Large enterprise event management and hospitality software platform. Competes more broadly with Glownet in corporate events, conferences, and venue sourcing, with deeper resources but less focus on cashless/RFID on-site tech.
• Idemia: Global leader in RFID/NFC and secure identity technology supplying wristbands, cards, and access credentials. Adjacent incumbent that competes with Glownet at the hardware/RFID layer of the stack, particularly for large-scale events and venues.

Emerging players

• Swapcard: Event and matchmaking platform focused on networking, registration, and engagement for trade shows and conferences. Adjacent competitor with overlapping enterprise event customer base but lighter on cashless payments and POS.
• Hubilo: Event experience platform targeting virtual, hybrid, and in-person events with engagement and analytics tooling. Emerging competitor with partial overlap to Glownet's ticketing and fan analytics layers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GlownetHQ

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glownet