Brandworks

What Brandworks does

Brandworks is a Stockholm-based Brand Experience Agency founded in 2013 that designs and produces immersive physical and digital brand experiences for global enterprise clients, with daily operational focus on the Nordic market. The company offers an integrated portfolio spanning events, exhibitions, podium productions, retail environments, and conference installations, executed through a single in-house production stack that combines creative strategy and design with industrial fabrication — including wood and metal workshops, a 5-axis CNC machine, large-scale additive manufacturing (LSAM) for circular 3D printing, print and vinyl production, and custom LED engineering, all powered by 100% fossil-free electricity. Brandworks is differentiated by sustainability leadership (ISO 9001/14001/45001 and FSC certifications, a proprietary climate calculation tool, the 1,200 sqm ReUse Hub warehouse for material reuse and rental, and Vinnova-funded SuRF LSAM and ReLignin research partnerships) and by a client roster of luxury, automotive, beauty, beverage, retail, and media brands including Hermès, Cartier, Prada, Valentino, L'Oréal Luxe, Tesla, Volvo, Coca-Cola, and Storytel.

The business model is primarily professional services with project-based, quote-priced enterprise engagements, complemented by a small direct-to-consumer e-commerce channel (BW SHOP for 3D-printed items), a recurring-revenue rental offering (ReUse Hub / Bematrix), and a growing advisory line (Sustainable Brand Manual, Sustainability Lectures & Advisory, Innovation Project Partnerships). Go-to-market is sales-led and relationship-based, executed through dedicated Business Directors in Stockholm and Gothenburg and a network of creative-agency referral partners (Realise Communication, Creative Technology, TED Retorikstudio, Patriksson Communication, Joann Tan Studio, Homage, Dreammill). The company also operates co:lab, a retail-innovation testing space at Kungsgatan 18 in Stockholm that pilots next-generation retail concepts with brand partners. Organizational footprint is 60+ employees across Bromma (HQ), Gothenburg, and on-site installation teams.

Strategic positioning emphasizes an end-to-end model that controls every step from concept to installation, reducing outsourcing and lead times versus agencies without in-house production. Recent recognition includes the 2025 Gyllene Hjulet awards for Most Creative Event of the Year and Cultural/Entertainment Sponsorship of the Year (Storytel x Way Out West), and the World of Volvo Exhibition as a flagship reference project. Brandworks appears to be an independently held, founder/management-owned private company with no disclosed institutional investors, funding rounds, or M&A activity, and no public-listing trajectory.

Name

Brandworks

Legal name

Brandworks

Website

https://brandworks.se

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Brandworks is a Stockholm-based brand experience agency founded in 2013 that designs and produces physical and digital brand experiences — events, exhibitions, podium productions, and retail environments — for global luxury, automotive, beauty, and premium enterprise clients, primarily in the Nordic market, through an integrated in-house creative and industrial production model.

Ownership category

akta.pro rank

Product category

Brand Experience Services

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215), Office Furniture (including Fixtures) Manufacturing (3372), Custom Architectural Woodwork and Millwork Manufacturing (337212)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

akta.pro secondary industries

Exhibition, Retail & Experiential Design (BPAHAKAL), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Brand experience design
• Exhibition production services
• Retail environment design
• Event production agency
• 3D printing fabrication

Headquarters

HQ city

Bromma

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Brand Experience Design & Production: Full-service agency providing strategy, concept, design, production, and project management for immersive branded environments including events, exhibitions, podium productions, and retail environments.
2. Industrial Design & Fabrication: In-house production capabilities including wood and metal fabrication, 3D printing, LED engineering, and on-site installations. Revenue generated from custom-built products and installations.
3. 3D Items Shop: Direct-to-consumer sales of 3D printed items through the BW SHOP online platform.
4. Rental Services: ReUse Hub offers rental products including Bematrix modular system for temporary installations. Revenue from recurring rental agreements.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Brandworks is a Brand Experience Agency that designs, produces, and delivers immersive branded environments combining physical and digital experiences. The firm offers an integrated service spanning strategy, concept, design, production, and project management for events, exhibitions, podium productions, and retail environments. Operations are powered by in-house industrial capabilities including LSAM 3D printing, 5-axis CNC machining, custom LED engineering, wood and metal fabrication, and a circular ReUse Hub for material rental and reuse.

Product overview

Brandworks is a Brand Experience Agency offering a unified service portfolio centered on creating immersive branded environments—both physical and digital. The company combines creative strategy, design, and full in-house industrial production capabilities under one roof. Core service offerings include Events, Exhibitions, Podium Productions, and Retail Environments. Supporting these are in-house production services: Technical Design, Wood & Metal Fabrication, 3D Print (including LSAM technology for circular production), Print & Vinyl Production, LED Engineering, and On-Site Installations. The company also operates a 3D Items e-commerce shop (BW SHOP), a retail innovation testing space called co:lab, and a ReUse Hub (1,200 sqm warehouse) for material storage and rental. Additional offerings include Sustainability Lectures & Advisory, Sustainable Brand Manual services, and Innovation Project partnerships for testing next-generation materials. The company collaborates with world-leading brands globally, with primary focus on the Nordic market.

Differentiator

Problem solved

Functional benefit

Brands

• Signworks®: Associated organisation mentioned on footer
• Brandlogistics®

Products and services

• Events End-to-end event production services for brand experiences, including strategy, concept, design, fabrication, and on-site installation for corporate and brand events. Targeted at premium brand owners and global event/activation agencies.
• Exhibitions Exhibition design and build services for trade shows, brand pavilions, and curated exhibitions, combining strategy, design, fabrication, and on-site installation. Targeted at brand owners and event/marketing agencies.
• Podium Productions Premium podium and stage production for brand events, including custom design, fabrication, and on-site installation of branded podiums and stage elements. Targeted at premium brand owners and event agencies.
• Retail Environments Retail and showroom environment design, build, and installation services, delivered through co:lab testing and full-scale rollout. Targeted at premium brand owners and retail concept agencies.
• BW SHOP E-commerce store selling 3D-printed items produced with LSAM (Large Scale Additive Manufacturing) technology to consumers and small businesses.
• co:lab by Brandworks Showroom and retail testing ground where Brandworks presents and co-creates brand experiences with clients, featuring a 450 sqm space for testing concepts, materials, and activations. Targeted at premium brand owners and creative agencies.
• ReUse Hub 1,400 sqm warehouse providing material rental and reuse services to support circular production of brand experiences. Targeted at brand owners and agencies seeking sustainable production partners.
• Strategic Advisory & Sustainability Lectures Consulting and educational services including sustainability lectures and Sustainable Brand Manual advisory, helping clients integrate sustainability into brand activations. Targeted at brand owners and marketing teams.

Named customers32 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Realise CommunicationcoreStrategic or Co-development PartnerDesign partner for World of Volvo Exhibition project. Realise Communication handled the design while Brandworks managed construction production and installation.
• Creative TechnologycoreTechnology or IntegrationTechnical lead partner for World of Volvo Exhibition, providing technological expertise for the dynamic experience centre and meeting place.
• TED RetorikstudiocoreStrategic or Co-development PartnerContent agency partner for Swedish Forest Industries exhibition projects, including Swedish Presidency of the Council of the EU 2023.
• Joann Tan StudiominorStrategic or Co-development PartnerCreative studio partnership for Hermès No Gravity Planet event, collaborating on party design including giant planets, bars, and décor.
• Patriksson CommunicationminorChannel Partner/ Reseller/ DistributorAgency partnership for Cartier store launch at Stockholm Opera House, interpreting high-end décor and display units from Cartier's global concept.
• Homage (Scan brand experience)minorStrategic or Co-development PartnerBrand experience firm partnership for Scan Korv & Carve sales units project, working with Dreammill creative team.
• DreammillminorStrategic or Co-development PartnerCreative agency partnership for Scan sales booth project across five Swedish ski resorts.
• Simon Gate (Designer)coreStrategic or Co-development PartnerDesigner collaboration for multiple projects including Swedish Forest Industries exhibition, Djerf Avenue pop-up, and various retail environments.
• Vinnova (SuRF LSAM Project)coreStrategic or Co-development PartnerResearch partnership for developing sustainable resilient circular economy microfactories with large-scale additive manufacturing. Part of Vinnova's innovation funding.
• Vinnova (ReLignin Project)coreStrategic or Co-development PartnerResearch partnership developing recyclable and sustainable material system using lignin and recycled ocean plastic for additive manufacturing.
• MisaminorOthersSocial initiative partnership supporting people with disabilities through work-oriented training. Brandworks hosts weekly internships.
• The City of StockholmminorOthersPartnership connecting Brandworks with individuals overcoming mental health challenges. One trainee successfully transitioned to full staff.
• Prepare and Match (Swedish Public Employment Service)minorOthersPartnership helping long-term job seekers gain Nordic work experience, including hosting international designers for internships.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Real (formerly Fake Love): Experiential design agency combining immersive technology with physical production. Comparable integrated creative-plus-fabrication model, now part of MediaMonks/S4 Capital.
• MAS Event Design: Event and exhibition design firm producing branded environments for global brands. Overlaps directly with Brandworks' exhibition, podium production, and retail environment service lines.
• MKG Experience: US-based independent brand experience agency combining creative strategy with full production capabilities. Closest direct competitor model to Brandworks with overlapping luxury/enterprise client roster.
• Optimist: Independent creative agency with proprietary production capabilities serving global brands. Comparable integrated agency-plus-production positioning in the mid-market segment.
• Volume Events: UK-based brand experience agency producing events, exhibitions, and immersive environments. Comparable mid-market agency-plus-production model targeting enterprise clients.
• Meiré: German creative agency and brand experience firm with strong design and production capabilities. Closest European peer in scale and integrated agency-plus-production model.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency and IPG-owned network with significantly larger scale and broader geographic reach. Competes for the same enterprise experiential RFPs that Brandworks targets.
• Sparks: Global experiential marketing agency producing events, exhibits, and immersive experiences for enterprise brands. Larger incumbent competitor with deeper production resources and broader geographic coverage.

Regional players

• Great Works: Stockholm-based creative agency producing brand experiences and content for global clients. Nordic regional peer with similar client mix in luxury, automotive, and consumer brands.
• Patriksson Communication: Swedish communications and brand experience agency. Geographic peer operating in the same Nordic market with overlapping luxury and premium-brand client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BrandworksAB
• LinkedInlinkedin.com/company/brandworks-ab

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandworks