The Lax Shop

What The Lax Shop does

The Lax Shop is a private e-commerce retailer specializing in lacrosse equipment, apparel, accessories, and related services. The company sells men's, women's, and goalie equipment — including heads, shafts, complete sticks, gloves, arm pads, shoulder pads, and helmets — across major lacrosse brands such as Cascade, ECD, Epoch, Maverik, Nike, STX, True, and Under Armour. It complements equipment sales with custom stringing services (mesh, traditional, and goalie stringing) and a Team Sales program that delivers custom uniforms, sizing samples, quotes, and rush orders to youth leagues, high schools, and college programs.

The business is built on a WordPress/WooCommerce e-commerce platform with custom team-store functionality, supplemented by a mobile app for deals and phone-based ordering (847-945-8529). There are no physical retail locations; the company previously operated stores but has since closed them. Primary customer segments are individual lacrosse players at all skill levels (beginner through advanced) and lacrosse teams/organizations seeking custom gear, with a smaller focus on beginner and youth players needing affordable starter equipment and proper fitting guidance.

The company is founder-owned and operated by Justin Smith, a former All-NCAC player at Denison University who currently coaches at Lake Forest High School and the Lake Forest Lacrosse Association (LFLA) youth league. Operating geography is the Chicago metropolitan area. Revenue is generated through one-time product sales, custom team apparel orders, and stringing service fees; no revenue figures are publicly disclosed and the company is bootstrapped with no institutional investment on record.

Name

The Lax Shop

Legal name

The Lax Shop

Website

https://thelaxshop.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

The Lax Shop is a private e-commerce retailer of lacrosse equipment, custom stringing services, and team apparel serving individual players and youth, high school, and college teams primarily through online sales.

Ownership category

akta.pro rank

Product category

Lacrosse Equipment Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Lacrosse Equipment Retail (CRAMAEAF)

akta.pro secondary industry

Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK)

Keywords

• Lacrosse equipment retail
• Custom stringing services
• Team apparel customization
• Sports ecommerce
• Lacrosse gear sales

Headquarters

HQ city

Lewis Center

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Retail sales of lacrosse equipment including heads, shafts, complete sticks, protective gear, helmets, gloves, arm pads, shoulder pads, apparel, bags, and accessories for men, women, and goalies.
2. Custom Team Sales: Custom team apparel and gear sales including jerseys, jackets, shorts, socks, hoodies, and beanies for lacrosse teams and organizations.
3. Custom Stringing Services: Custom lacrosse stick stringing services including mesh stringing, traditional stringing, and goalie stringing for customers who purchase unstrung heads.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Lax Shop is an e-commerce retailer that sells lacrosse equipment (heads, shafts, complete sticks, protective gear, gloves, arm pads, helmets, apparel, bags, and accessories) for men, women, and goalies across multiple major brands. It complements product sales with custom lacrosse stick stringing services (mesh, traditional, and goalie stringing) and a Team Sales program that supplies customized apparel, uniforms, and gear to youth leagues, high schools, and college programs.

Product overview

The Lax Shop is an e-commerce lacrosse equipment retailer offering a comprehensive product portfolio spanning men's, women's, and goalie equipment across multiple brands (Cascade, ECD, Epoch, Maverik, Nike, STX, True, Under Armour). The business centers on five interconnected offerings: (1) equipment sales across all lacrosse gear categories, (2) custom stringing services for mesh, traditional, and goalie sticks, (3) a Team Sales program for custom team apparel and uniforms, (4) accessories including goals, nets, balls and training gear, and (5) apparel and bags. The company operates exclusively online (no retail stores) and provides equipment for all skill levels from beginners to advanced players, with custom stringing being a key differentiator.

Differentiator

Problem solved

Functional benefit

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• CascademinorOthersFeatured helmet brand displayed on the Lax Shop website. Products include Cascade Helmets for men's protective equipment.
• ECD (East Coast Dyes)minorOthersFeatured brand displayed on the Lax Shop website. Products include ECD Infinity Pro Girls Shaft.
• EpochminorOthersFeatured brand displayed on the Lax Shop website. Products include EPOCH Purpose 15° Girls Complete Stick.
• MaverikminorOthersFeatured brand displayed on the Lax Shop website. Products include MAVERIK HAVOK HEAD, MAVERIK TANK HEAD, MAVERIK CALIBER 2026 DEFENSE SHAFT, and Maverik Max Arm Pads.
• NikeminorOthersFeatured brand displayed on the Lax Shop website. Products include NIKE CEO 2 HEAD (UNSTRUNG).
• STXminorOthersFeatured brand displayed on the Lax Shop website. Products include STX RZR GLOVES, STX Crux 600 Women's Complete Stick.
• TrueminorOthersFeatured brand displayed on the Lax Shop website.
• Under ArmourminorOthersFeatured brand displayed on the Lax Shop website.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pure Hockey: Pure Hockey is a specialty hockey and lacrosse retailer with both stores and a strong online channel offering equipment, team sales, and custom stringing. Its lacrosse vertical mirrors The Lax Shop's specialization strategy.
• Lax.com: Lax.com is one of the largest online-only lacrosse equipment retailers in the US, offering men's, women's, and goalie gear plus custom stringing. It is the most direct D2C competitor to The Lax Shop, competing head-to-head for individual players and team orders.
• East Coast Dyes (ECD): ECD designs and sells lacrosse shafts, heads, mesh, and stringing products through its own site and is a listed brand partner of The Lax Shop. Its DTC site overlaps with The Lax Shop's custom stringing and premium shaft categories.
• StringKing: StringKing manufactures and sells lacrosse sticks, mesh, and apparel direct-to-consumer. It competes with The Lax Shop in the premium shaft and mesh categories and operates its own team sales program.

Regional players

• MonkeySports Superstore: MonkeySports is a multi-store specialty sporting goods chain (Northeast/Mid-Atlantic) carrying lacrosse equipment, apparel, and team sales. It overlaps with The Lax Shop's team-sales and equipment categories in its geographic footprint.

Broad incumbents

• Maverik: Maverik is a major lacrosse equipment brand (heads, shafts, protective) carried by The Lax Shop. Maverik's DTC site competes for the same end customer while its products are stocked by The Lax Shop as a retailer.
• Epoch Lacrosse: Epoch is a women's and men's lacrosse shaft and stick manufacturer selling DTC. It is both a brand partner of The Lax Shop and a competitor in the women's complete-stick category.
• STX: STX is a long-established lacrosse equipment manufacturer whose products (sticks, gloves, complete sticks) are stocked by The Lax Shop. STX sells DTC through stx.com and is also distributed widely through Dick's and Modell, making it both supplier and competitor.
• Modell's Sporting Goods: Modell's is a multi-category sporting goods retailer with significant lacrosse assortments at competitive prices. It competes directly with The Lax Shop on entry-level and team apparel categories.
• Dick's Sporting Goods: Dick's Sporting Goods is the largest US sporting goods retailer with both physical superstores and a robust e-commerce platform selling lacrosse equipment, apparel, and team gear. It is the broadest competitive threat on convenience, assortment, and price.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheLaxShopOhio
• LinkedInlinkedin.com/company/the-lax-shop-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Lax Shop