Responsible Online Gaming Association

What Responsible Online Gaming Association does

Responsible Online Gaming Association (ROGA) is a nonprofit industry association incorporated in Nevada in 2024, founded by five of the largest US online gaming operators — Bally's, BetMGM, DraftKings, Fanatics Betting and Gaming, and FanDuel — who collectively account for approximately 85% of the US online gaming market. The association's mission is to promote responsible online gaming through five pillars: funding independent research, driving consumer and industry education, advocating evidence-based best practices, building an independent data clearinghouse for cross-operator player visibility, and establishing an independent certification program to assess operators' responsible gaming policies. It does not develop or sell technology products in the traditional sense; instead, its deliverables are guidelines (e.g., Responsible Gaming Guidelines for VIP Player Program Management), a consumer-facing resource platform (Know Your Play at knowyourplay.org), and planned certification and data infrastructure.

ROGA's business model is member-funded rather than commercial: founding members pledged more than $20 million in initial investment to support the association's programs. It does not charge for services or sell products; its revenue mechanics consist of member contributions underwriting multi-year program deployment. The association is governed collectively by its member operators, with operations partly managed by MCI USA, a nonprofit management firm headquartered at 1660 International Drive, Suite 600, McLean, VA. Its primary customer segment is the major online gaming operators it serves through certification, research, and best-practice resources; its secondary audience is online gaming consumers reached through educational content and Know Your Play. Leadership consists of a lean staff (1-10 employees) led by Executive Director Dr. Jennifer Shatley.

Name

Responsible Online Gaming Association

Legal name

Responsible Online Gaming Association

Website

https://responsibleonlinegaming.org

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

The Responsible Online Gaming Association is a US nonprofit industry association founded in 2024 by major online gaming operators (Bally's, BetMGM, DraftKings, Fanatics Betting and Gaming, FanDuel) to fund responsible gaming research, set best-practice guidelines, and certify operators' consumer protection efforts.

Ownership category

akta.pro rank

Product category

Gaming Industry Association

NAICS

Gambling Industries (7132)

akta.pro primary industry

Responsible Gambling (RG) Compliance & Player Protection (MPAEAOAE)

akta.pro secondary industries

Gaming Regulatory Consulting & Advisory (MPAEAOAA), Compliance, Audit, RegTech & Regulatory Reporting Platforms (MPAEAKAJ)

Keywords

• Responsible gaming
• Industry association
• Gaming certification
• Consumer gambling education
• Gaming research

Headquarters

HQ city

Mclean

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Member Dues and Contributions: ROGA is funded by initial contributions from member operators. Members include most of the nation's largest online gaming companies including Bally's, BetMGM, DraftKings, Fanatics Betting and Gaming, and FanDuel. These members have pledged an initial investment of more than $20 million to fund the Association's responsible gaming efforts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ROGA is a nonprofit industry association that promotes responsible online gaming by bringing together most of the largest US online gaming operators. Its core activities center on five pillars: funding independent research, driving consumer and industry education and awareness, promoting evidence-based responsible gaming best practices, creating an independent data clearinghouse for industry-wide consumer protection, and establishing an independent certification program to evaluate member operators' responsible gaming policies.

Product overview

ROGA (Responsible Online Gaming Association) is an industry association rather than a product company. It operates as a unified platform centered around five pillars: Research, Consumer and Industry Education, Best Practices, Independent Data Clearinghouse, and Independent Certification Program. The association supports its member operators (including Bally's, BetMGM, DraftKings, Fanatics Betting and Gaming, and FanDuel) through evidence-based guidelines such as the Responsible Gaming Guidelines for VIP Player Program Management. ROGA also provides the consumer-facing Know Your Play resource platform. The association has committed over $20 million to fund responsible gaming efforts.

Differentiator

Problem solved

Functional benefit

Products and services

• Know Your Play

Quantifiable outcome

• Member operators account for 85% of the US online gaming market
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MCI USAoperationalOthersROGA is partly managed by MCI USA, a nonprofit management firm located at 1660 International Drive, Suite 600, McLean, VA. MCI USA handles association management operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• National Council on Problem Gambling: NCPG is the US national nonprofit advocating for problem gambling services, awareness, and treatment. Like ROGA, its mission centers on consumer protection and responsible gambling, though NCPG is independent of operator funding and focuses on help-line and advocacy services rather than industry certification.
• GamCare: GamCare is the leading UK provider of information, advice, and support for problem gamblers and operates the National Gambling Helpline. It is a peer in the responsible-gambling support and consumer-education space, and it is referenced in many of the same regulator-driven frameworks that are shaping the US market.
• International Center for Responsible Gaming: ICRG funds peer-reviewed scientific research on gambling disorder and responsible gaming. It shares ROGA's research pillar and is similarly research-driven, but is a longstanding independent scientific funding body rather than an operator-funded industry association.
• BeGambleAware: BeGambleAware is a UK responsible-gambling charity that funds education, prevention, and treatment services, largely financed by the gambling industry via a voluntary levy. It is comparable to ROGA in operator-funded consumer-protection model and consumer-education remit, and is one of the most prominent responsible-gambling brands internationally.
• Responsible Gambling Council: RGC is a Canadian independent non-profit focused on responsible gambling standards, prevention, and operator accreditation. It is highly comparable to ROGA in mission and activities (including certification-style work), and serves as a potential cross-border model for industry-led responsible gambling programs.

Broad incumbents

• American Gaming Association: The AGA is the broader US gambling industry's national trade association, covering casinos, suppliers, sports betting, and online gaming. It overlaps with ROGA's industry-coordination role but operates across the full gambling spectrum (commercial and tribal casinos, suppliers) rather than focusing narrowly on responsible online gaming.

Others

• International Association of Gaming Regulators: IAGR is a global association of gaming regulators, not an industry or consumer body. It is thematically adjacent to ROGA because its work on standards, compliance, and information sharing overlaps with ROGA's certification and best-practices pillars, but it represents the regulator side rather than operators.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/ROGAssociation
• Facebookfacebook.com/ResponsibleOnlineGaming
• LinkedInlinkedin.com/company/responsibleonlinegaming

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Responsible Online Gaming Association