What Present Made does

Present Made is a privately held build-to-rent real estate development and operating company headquartered in Preston, United Kingdom, with flagship operations at Eddington, Cambridge. The company designs, builds, and manages purpose-built rental neighbourhoods, with its debut 373-home scheme comprising 1-4 bedroom apartments and houses delivered as part of the University of Cambridge's 150-hectare North West Cambridge masterplan. Present Made positions the asset as the UK's first neighbourhood designed exclusively for renting, with a single professional landlord model, on-site 24/7 management, a residents' app for maintenance requests, and shared amenities (gym, cinema, co-working, residents' lounge, pet spa) bundled into rent. All homes are offered furnished or unfurnished on assured periodic tenancies with no security deposit, priced from £1,960 pcm (1-bed apartment) to £4,020 pcm (4-bed house).

The core technology stack is property-management infrastructure rather than proprietary IP: Yardi Systems' RentCafe portal handles resident management and payments, while a proprietary residents' app supports maintenance logging and communication. Third-party integrations include Homeppl for tenant referencing, InventoryHive for move-in/move-out inventory, and Homebox for utility consumption data. Distribution is multi-channel: a direct website with embedded tour-booking, listings on Rightmove and Zoopla, social channels (Instagram, Facebook), university accommodation referrals, and outdoor advertising, with a university key-worker channel embedded in the Cambridge masterplan.

The business model is subscription-recurring residential rent at monthly cadence, with rent reviews capped at once per year and no higher than market rate. Customer segments span families, professionals and academics, students/postgraduates, and solo renters and couples. Ownership is held through UK SFH Eddington Property Limited Partnership (Jersey), with on-the-ground management via UK SFH Eddington Operations Limited Partnership and Present Made NRE Management Company Limited. The leadership team comprises Managing Director Alan Penfold and General Manager (Eddington) Jack Hughes. The company holds Property Ombudsman registration (EO3279) and is actively hiring, with FAQs signalling additional UK neighbourhoods beyond Eddington.

Name

Present Made

Legal name

UK SFH Eddington Property Limited Partnership

Website

https://presentmade.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Present Made is a privately held build-to-rent developer and operator delivering purpose-built rental neighbourhoods in the UK, anchored by a 373-home flagship at Eddington, Cambridge, with on-site management, shared amenities, and a residents' app serving families, professionals, academics, and students.

Ownership category

akta.pro rank

Product category

Build-to-Rent Residential Housing

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Building Construction (2361)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Single-Family Home Construction (Detached Homes) (IMAFABAA)

Keywords

• Build-to-rent housing
• Residential rental homes
• Property management services
• Rental apartments
• Rental community development

Headquarters

HQ city

Preston

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Monthly Residential Rent: Primary revenue stream from monthly residential rent payments. Residents pay rent monthly for houses (1-4 bedrooms) and apartments (1-3 bedrooms). Rent includes furnished home, high-quality appliances, superfast WiFi, access to on-site maintenance team, and resident events programme. At Eddington, rent also includes access to co-working space, gym, cinema, and shared lounge. Council tax and utility bills are not included.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Present Made is a build-to-rent property developer and operator that designs, builds, and professionally manages rental residential neighbourhoods in the UK. Its flagship offering is Present Made Eddington in Cambridge, a 373-home neighbourhood comprising furnished 1-4 bedroom apartments and houses with shared amenities (gym, cinema, co-working space, pet spa), an on-site maintenance team, and a residents app for tenancy management. Revenue is generated through monthly rent on assured periodic tenancies.

Product overview

Present Made is a build-to-rent housing provider offering a unified platform of rental homes in the UK. Their flagship product is Present Made Eddington in Cambridge, featuring a portfolio of distinct residential offerings: furnished apartments (1, 2, and 3 bedrooms) and houses (3 and 4 bedrooms including a Large 3 Bedroom variant). All residents access shared amenities including a gym, cinema, co-working space, and community gardens. The offering is managed as a single integrated product with professional on-site management, a residents app for maintenance requests, and a community events programme — all designed to provide homeowners-quality living with rental flexibility. The homes are offered furnished or unfurnished, with periodic tenancies and no security deposit required.

Differentiator

Problem solved

Functional benefit

Products and services

• Present Made Eddington Build-to-rent neighbourhood in Cambridge offering 1-4 bedroom houses and apartments designed for long-term renting, with professional on-site management, 24/7 maintenance, shared amenities (gym, cinema, co-working space, pet spa, gardens), and a residents app for tenancy management.
• 1 Bedroom Apartment Furnished 1-bedroom apartment with double bed, underbed storage, full-size wardrobe, modern kitchen with oven, 4-ring hob, and washer-dryer; starting from £1,960 pcm, intended for solo renters and couples seeking modern apartment living in Cambridge.
• 2 Bedroom Apartment Spacious furnished 2-bedroom apartment with 2 double bedrooms each featuring en-suite bathrooms, full-size wardrobes, underbed storage, and a fully-equipped modern kitchen; starting from £2,490 pcm, intended for professionals, academics, couples, or small families.
• 3 Bedroom Apartment Part-furnished 3-bedroom apartment with 3 double bedrooms, underbed storage, full-size wardrobes, 2 bathrooms, a private terrace or balcony, and a fully-equipped modern kitchen; starting from £3,000 pcm, intended for sharers, small families, or professionals needing extra space.
• 3 Bedroom House Private house with 3 bedrooms, 3 bathrooms (2 regular and 1 en-suite), underbed storage, full-size wardrobes, open-plan living and dining area, modern kitchen with oven, 4-ring hob, washer-dryer, and private garden; starting from £3,050 pcm, intended for families seeking long-term rental housing in Cambridge.
• Large 3 Bedroom House Larger 3-bedroom house with 3 comfortable bedrooms filled with natural light, full-size wardrobes, 3 bathrooms, bright open-plan living and dining area, fully-equipped modern kitchen with oven, 4-ring hob and washer-dryer, plus private garden; starting from £3,350 pcm, intended for families seeking more spacious rental housing in Cambridge.
• 4 Bedroom House Larger family home with 4 double bedrooms each featuring double bed with underbed storage and full-size wardrobe, 2 en-suite bathrooms plus 2 additional bathrooms, open-plan living and dining area, fully-equipped kitchen with Bosch appliances, oven, 4-ring hob and washer-dryer, and private garden; starting from £4,020 pcm, intended for larger families seeking premium rental housing in Cambridge.

Quantifiable outcome

• 12 minutes by bike / 10 minutes cycle to Cambridge city centre
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• University of CambridgecoreStrategic or Co-development PartnerPresent Made Eddington is being delivered in partnership with the University of Cambridge as part of the University's 150-hectare North West Cambridge masterplan. The development forms a key part of the University's broader initiative to provide housing for its community, with 50% of the 3,000 homes in the masterplan designated for University key workers as affordable housing.
• Jo Cowen ArchitectscoreStrategic or Co-development PartnerJo Cowen Architects designed Present Made of Eddington. The planning committee approval marked a landmark moment for the debut scheme. The design emphasizes lifestyle-led offerings with sustainability and wellbeing at the core.
• Yardi Systems Inc.coreTechnology or IntegrationYardi Systems Inc. provides the RentCafe portal section of the Present Made website, used as the property management system for resident management. This is subject to additional terms of use available through Yardi's legal documentation.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Greystar: World's largest build-to-rent operator with significant UK presence (including operating partnerships and direct developments). A broad incumbent whose scale, capital base, and operational playbook set the competitive ceiling for newer entrants like Present Made.
• Berkeley Group: Major UK homebuilder with established BTR arm; while primarily a for-sale developer, its BTR activity and adjacent land-pipeline control represent a broader incumbent comparable in the UK residential development space.
• Legal & General Capital (BTR / CRF): Institutional investor/operator in UK build-to-rent through the L&G Capital Residential Fund. Sets the institutional capital benchmark for the asset class Present Made is delivering into.

Direct peers

• Get Living: UK build-to-rent operator (formerly Delancey's BTR platform) running large-scale neighbourhoods in East Village and Elephant and Castle with on-site amenities, concierge, and resident apps. Closest comparable on operational model to Present Made.
• Quintain: One of the UK's largest build-to-rent developers and operators, best known for the 3,000+-home Wembley Park BTR neighbourhood. Direct competitor with the same institutional BTR + on-site amenity + dedicated management model that Present Made is replicating at smaller scale.
• Packaged Living: UK BTR developer with schemes in Wandsworth, Battersea, and Manchester, targeting professional and family renters with amenity-led neighbourhoods. Operates in the same institutional BTR niche Present Made is targeting.
• Essential Living: UK BTR developer/operator focused on mid-market and family rental housing in London and the South East, with comparable amenity provision and professional management approach.
• Moda Living: UK build-to-rent operator developing large neighbourhoods in Birmingham, Leeds, Manchester, and Edinburgh with similar amenity-led, professionally managed rental housing positioning. Direct competitor for university-town and city-centre BTR schemes.
• PRS REIT: Listed REIT focused exclusively on family-build-to-rent homes across UK regional cities, providing a public-market comparable for the family BTR asset class that Present Made's Eddington scheme represents.
• Cortland: International build-to-rent developer/operator (US and expanding into UK/Europe) with amenity-led multifamily neighbourhoods; comparable on integrated owner-operator model and resident experience positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/presentmade1
• Instagraminstagram.com/present.made
• Xx.com/presentmade
• LinkedInlinkedin.com/company/presentmade

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Present Made