What Wake Solutions Ltd does

Wake Solutions Ltd, trading as WAKE Accounting, is a UK-based, founder-led accountancy and fractional CFO firm serving small and medium-sized enterprises, startups and growing businesses. The firm is led by Warren Bingham, an ACA-qualified accountant with 25+ years of CFO, CEO and board-level experience across SMEs, e-commerce, healthcare, property, SaaS, consumer goods and private equity-backed businesses. WAKE deliberately operates a senior-led model: every client engagement is handled directly by the founder with support from a flexible network of specialists, rather than a traditional large team of junior staff.

The service portfolio spans the full finance function, delivered across two layers. The foundational layer covers accounting, bookkeeping, VAT, payroll, statutory accounts and corporation tax filings. The strategic layer covers monthly management accounts, cash flow reporting and forecasting, an outsourced finance department function, fractional FD/CFO services (board reporting, forecasting, fundraising support, investor-ready reporting, profitability analysis and exit readiness), company setup with SEIS/EIS support, and project-based due diligence and transaction support (financial due diligence, quality of earnings, completion accounts). The underlying technology stack is built on third-party cloud accounting platforms — WAKE is a certified Xero and FreeAgent partner and supports QuickBooks — configured and managed for client bookkeeping, reporting, VAT, payroll and management accounts.

Commercially, WAKE generates revenue through a mix of recurring monthly retainers (management accounts, outsourced finance, fractional CFO) and project-based professional services engagements (due diligence, company setup, SEIS/EIS work), with all pricing quote-based and scoped per engagement. The go-to-market is sales-led and founder-led: prospective clients speak directly with Warren Bingham via a prominent 'Book a Call' CTA, and every enquiry receives a personal response within one working day. Acquisition is supplemented by an SEO-driven Insights blog, a curated Partners Directory of 20+ professional advisers across legal, marketing, IT, HR, recruitment, funding and coaching categories, and direct founder outreach. The firm operates from three UK offices (Harpenden, Hemel Hempstead and a primary client-facing London office in SW1Y), is privately held with no institutional investors or parent company, and shows no external funding, M&A activity or app product.

Name

Wake Solutions Ltd

Legal name

Wake Solutions Ltd

Website

https://wake.business

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wake Solutions Ltd (WAKE Accounting) is a UK-based, founder-led accountancy and fractional CFO firm led by Warren Bingham, providing accounting, bookkeeping, VAT, payroll, management accounts, outsourced finance, fractional CFO and due diligence services to SMEs, startups and growing businesses across the UK.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services — Accounting, Bookkeeping & Compliance: Ongoing accounting, bookkeeping, VAT returns, payroll processing, statutory accounts and corporation tax filings for SME clients. Delivered by senior finance staff with support from specialist bookkeepers, tax and payroll specialists as required.
2. Management Accounts & Cash Flow Reporting: Monthly management reporting packs, cash flow visibility and forecasting provided on a recurring monthly retainer basis as a flagship service for growing businesses.
3. Outsourced Finance Department: A complete outsourced finance function covering day-to-day finance operations, reporting, payroll, VAT and process improvement without the client needing to build an internal team. Structured as an ongoing retainer.
4. Fractional FD / CFO Services: Senior finance leadership — board reporting, forecasting, fundraising support, investor-ready reporting, profitability analysis and exit readiness — delivered on a flexible, part-time basis without the full-time cost of a permanent CFO.
5. Due Diligence & Transaction Support: Financial due diligence, business reviews, quality of earnings, completion accounts and transaction-ready reporting for buyers, sellers, investors and advisors. Typically project-based engagements.
6. Company Setup, Startup & SEIS/EIS Support: Company formation, accounting system setup, VAT/PAYE registration, statutory records, SEIS/EIS advance assurance and cap table support for early-stage businesses. Often the entry point for ongoing client relationships.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

WAKE Accounting provides accounting, bookkeeping, payroll, VAT, statutory accounts, corporation tax, management accounts, cash flow reporting, fractional CFO/FD, outsourced finance, company setup, SEIS/EIS and due diligence services for UK SMEs, startups and growing businesses. The firm configures and manages cloud accounting platforms (Xero, FreeAgent, QuickBooks) and delivers senior finance leadership directly through founder Warren Bingham, supported by a flexible specialist model.

Product overview

WAKE Accounting is a finance partner for growing businesses offering a comprehensive suite of accounting, CFO, and financial advisory services. The portfolio is organized around foundational services (Accounting & Compliance: bookkeeping, VAT, payroll, statutory accounts, corporation tax) and strategic services (Management Accounts & Reporting, Cash Flow Forecasting, Fractional FD/CFO Services). Additional offerings include Company Setup & Startup Support with SEIS/EIS investment readiness, Due Diligence & Transaction Support, and a complete Outsourced Finance Department. The firm is led by Warren Bingham (ACA-qualified, 25+ years CFO/CEO experience) and integrates with cloud accounting platforms Xero (Partner), FreeAgent (Partner), and QuickBooks (Supported).

Differentiator

Problem solved

Functional benefit

Products and services

• Accounting & Compliance Services Comprehensive accounting services covering bookkeeping, VAT returns, payroll and pensions, statutory accounts, corporation tax filings and company records for UK SMEs and startups.
• Management Accounts & Reporting Monthly management accounts with regular reporting on performance, margins and key business drivers, designed to help business owners make informed decisions.
• Cash Flow Reporting & Forecasting Visibility over cash in, cash out, short-term and forward cash planning to support decisions and avoid financial surprises.
• Fractional FD / CFO Services Strategic finance leadership including board reporting, forecasting, budgeting, cash flow planning, fundraising support, investor reporting and profitability analysis, delivered part-time without full-time executive costs.
• Company Setup & Startup Support Company formation, accounting system setup (Xero or FreeAgent), VAT and PAYE registration, payroll setup, statutory records and cap table support for new businesses.
• SEIS / EIS Support Advance assurance preparation and investor readiness support for early-stage businesses raising investment through SEIS or EIS.
• Due Diligence & Transaction Support Financial due diligence, business reviews, quality of earnings analysis, completion accounts support, cash-free/debt-free reviews, exit readiness and transaction reporting for acquisitions, exits and investments.
• Outsourced Finance Department Complete outsourced finance function covering day-to-day finance operations, management accounts and reporting, cash flow visibility, payroll and VAT coordination, debtor/creditor control, and finance process improvement, without the cost of a full in-house team.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• XerocoreTechnology or IntegrationXero Partner. WAKE is a certified Xero partner providing cloud accounting setup, migration, configuration, bank feeds, VAT settings, payroll integration and management reporting for Xero-using SME clients.
• FreeAgentcoreTechnology or IntegrationFreeAgent Partner. WAKE supports FreeAgent setup and ongoing management for smaller owner-managed companies and startups seeking clean day-to-day financial control.
• Sprint LawminorOthersLegal services partner in WAKE's Partners Directory. Provides commercial law, employment, contracts and transaction support for growing businesses referred by WAKE.
• JPP LawminorOthersVirtual law firm partner specialising in corporate and commercial law. Listed in WAKE's Partners Directory for client referrals on company law and commercial matters.
• ScaleasyminorOthersLinkedIn lead generation partner for founders and growing businesses. Listed in WAKE's Partners Directory under Marketing & Lead Generation.
• CSTminorOthersManaged IT support partner for SMEs and growing teams. Listed in WAKE's Partners Directory under IT, Web & Systems.
• ENX SolutionsminorOthersDigital infrastructure and systems partner for modern businesses. Listed in WAKE's Partners Directory under IT, Web & Systems.
• Rapid Business FinanceminorOthersFast funding solutions provider for SMEs. Listed in WAKE's Partners Directory under Funding & Finance, providing introductions for clients seeking growth or working capital.
• Turtle MortgagesminorOthersIndependent mortgage advice for owners and directors. Listed in WAKE's Partners Directory under Funding & Finance.
• Helen Duffy (HR & Employment Support)minorOthersHR and employment law services partner. Listed in WAKE's Partners Directory under HR & Employment Support.
• Sales GeekminorOthersExpert sales consultancy, sales training and sales directorship. Listed in WAKE's Partners Directory under Business Coaching & Mentoring.
• Bond MoranminorOthersSpecialist recruitment partner covering finance and operations specialist hires and executive search. Listed in WAKE's Partners Directory under Recruitment & Talent.
• Ben Roberts / St. James's Place (Prufrock Capital Management)minorOthersBusiness broker and sale support partner for owner-managed firms. Listed in WAKE's Partners Directory under Business Brokers, providing buyer introductions, valuation insight and exit advice.
• Carter Bookkeeping ServicesminorOthersSpecialist accountant and bookkeeping partner for niche services beyond WAKE's core scope. Listed in WAKE's Partners Directory under Specialist Accountants & Tax.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Crunch: UK cloud-based accountancy firm providing bookkeeping, accounts, tax and payroll for small businesses and limited companies. Direct competitor on tech-enabled compliance and SME accounting services.
• FD Centre: UK firm supplying fractional FD services to SMEs, owner-managed businesses and growing companies. Directly comparable to WAKE on the recurring fractional FD/CFO retainer model and target SME segment.
• The CFO Centre: UK's largest fractional CFO provider for SMEs and mid-market companies, offering part-time finance directors on flexible engagements. Closest direct competitor to WAKE's fractional CFO and outsourced finance offerings for the same SME and founder customer base.
• Accountancy Cloud: UK outsourced finance and cloud bookkeeping provider for SMEs and startups, combining Xero-based bookkeeping with management accounts and finance function services. Highly comparable on outsourced finance and cloud-delivered model.
• Mazuma: UK online accountancy firm serving small businesses, contractors and growing SMEs with bookkeeping, accounts, VAT and tax filings. Comparable cloud-delivered accounting model targeting the same UK SME and founder segment as WAKE.
• 1st Formations: UK company formation and accountancy provider offering formation packages bundled with bookkeeping, VAT registration and accounts. Comparable on the company setup + accounting entry-point offering targeting UK founders and startups.

Broad incumbents

• BDO UK: Top-tier UK accounting and advisory network with SME, corporate finance and transaction services practices. Overlaps with WAKE on SME accounting, outsourced finance and due diligence/transaction support, but operates at much larger scale and does not specialise in founder-led SMEs.
• RSM UK: Mid-tier UK accounting and advisory firm serving SMEs and mid-market clients across outsourcing, tax and transaction advisory. Competes with WAKE on outsourced finance and due diligence but as part of a much broader portfolio rather than a founder-led SME specialist.

Emerging players

• Bench: North America-focused online bookkeeping and accounting firm serving SMBs with monthly bookkeeping, financial statements and tax support via proprietary software. Closest overseas analogue to WAKE's cloud bookkeeping and recurring reporting service line.
• Pilot: US-based fractional CFO, bookkeeping and tax services firm focused on startups and SMBs with a software-augmented delivery model. Same fractional CFO + cloud bookkeeping value proposition as WAKE, but US-centric and does not compete directly in the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wake-solutions-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wake Solutions Ltd