What Sales Geek does

Sales Geek is a UK-headquartered sales training, consultancy and fractional sales leadership company founded in 2017 by Richard Few in Blackburn, Lancashire. Its core proposition is providing experienced, part-time Sales Directors, Trainers and Mentors to small and medium businesses that cannot afford or do not need a full-time senior sales hire — a model it operationalises primarily through a franchise network of 80+ 'Geeks' across 26 UK franchises and six international markets (UK, USA, India, GCC, Malaysia, Mongolia). The product portfolio is anchored by three flagship services: Your Sales Director (fractional leadership retainers of 1-3 days/month), Your Sales Trainer (in-business training using live deals) and Sales Geek Academy (a subscription online learning platform with CPD tracking, gamification and white-label option), supported by Your Sales Mentor, open courses, live events and a suite of add-on modules including Diagnostics & Analytics, High Performance Audit, Amazon Geek and Sales Director Masterclasses. All training is endorsed by the Institute of Sales Professionals (ISP), which is central to its positioning as the 'number one provider of part-time sales directors globally'.

The business model is a capital-light, franchise-led platform. HQ (11-50 employees) sells Local Franchise licences from £13K and Scale-Up Franchise licences from £35K plus ~£5,460 in annual fees, supplemented by direct HQ revenue from Academy subscriptions (£20-£220 per user/month tiered pricing), open courses (from £249), Sales Club memberships, and bespoke enterprise programmes delivered internationally in New York, Berlin, Riyadh and Delhi. Geographic expansion is executed via master franchise partnerships — notably Franchise India Knowledge Services (Oct 2025, targeting 150+ Geeks in five years) — while demand generation is driven by a multi-channel mix including the Sales Mastery Podcast, 350+ free Sales Clubs run with Chambers of Commerce and Barclays Eagle Labs, content marketing, and earned media (The Times, British Business Awards 2026, Enterprise Nation AI report with Google, Sage, Dell and Square). Technology consists of the AI-integrated Academy platform with built-in analytics, gamification (Geek Points) and team management dashboards, plus proprietary skills-gap and forensic sales audit tools used at engagement onset and for PE/VC due diligence.

Name

Sales Geek

Legal name

Sales Geek Ltd

Website

https://salesgeek.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Sales Geek is a UK-headquartered sales training and fractional sales leadership company that delivers part-time Sales Directors, trainers and mentors to small and medium businesses through a franchise network of 80+ experienced practitioners across the UK and six international markets.

Ownership category

akta.pro rank

Product category

Sales Training and Consultancy Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Consultative Selling & Discovery (EDABABAC)

akta.pro secondary industries

Sales Leadership & Revenue Executive Coaching (EDABANAL), Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH), Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)

Keywords

• Sales training services
• Fractional sales leadership
• Sales consultancy
• Sales education platform
• Sales franchise network

Headquarters

HQ city

Blackburn

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Your Sales Director (Fractional Sales Leadership): Part-time, affordable Sales Director services for small and medium businesses. Franchisees deliver fractional leadership on a flexible monthly retainer basis, working 1-3 days per month per client. This is the flagship service and primary revenue driver.
2. Your Sales Trainer: Practical, real-time sales training delivered by experienced Geeks using live deals as growth opportunities. Revenue is generated through training programme fees, typically structured as medium-term engagements with a defined scope.
3. Sales Geek Academy (Online Training Platform): Subscription-based online learning platform with tiered pricing per user/per month (Individual, Small Business, Medium Business tiers). Provides recurring revenue with annual billing discounts. White-label option available for enterprise.
4. Your Sales Mentor: One-to-one mentoring and personal coaching for emerging sales leaders. Structured programme delivered by senior business leaders, billed on a retained monthly basis.
5. Open Courses and Masterclasses: Individual course purchases (from £249) and structured masterclass programmes for micro business owners and sales professionals. One-time transaction revenue.
6. Franchise Fees: Revenue from franchisee investments: Local Franchise from £13K initial investment; Scale-Up Franchise from £35K initial investment. Annual fees of approximately £5,460 apply. Finance is available over 10 years.
7. Sales Club Memberships: Monthly, quarterly, and annual membership tiers for the Sales Club networking and training community, with free Academy access included. Recurring membership fees billed in advance.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Sales Geek is a sales training, consultancy and fractional sales leadership company that places experienced part-time Sales Directors into small and medium businesses on a 1-3 days per month retainer, delivers in-business sales training using real live deals, runs the Sales Geek Academy subscription e-learning platform (with ISP-endorsed CPD content, gamification and a white-label option), and provides one-to-one mentoring for emerging sales leaders. Core services are operated through a UK and international franchise network, with supplementary academies, courses, diagnostics and franchise opportunities generating additional recurring and one-time revenue.

Product overview

Sales Geek is an international sales leadership and training company founded in 2017, offering a portfolio of interconnected services built around its core methodology endorsed by the Institute of Sales Professionals. The portfolio is anchored by three flagship services: Your Sales Director (fractional part-time sales leadership for SMEs), Your Sales Trainer (in-business practical training using real deals), and Sales Geek Academy (an online always-on training platform with courses, live learning, and team management tools). These are supported by Your Sales Mentor (one-to-one coaching for emerging leaders), Open Courses and Sales Geek Live (public training events), and a broad suite of supplementary products including Sales Geek Essentials, Deal Management, Your Boardroom Geek, Sales Director Masterclasses, High Performance Audit, Sales Clubs, Sales Manager School, Compliance Selling, Diagnostics & Analytics, and Amazon Geek — all accessible either alongside core services or as standalone offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Your Sales Director: Part-time fractional sales director service for small and medium businesses
• Your Sales Trainer
• Sales Geek Academy
• Your Sales Mentor
• Amazon Geek

Products and services

• Your Sales Director Fractional part-time Sales Director service for small and medium businesses (typically 1-3 days/month per client). Provides experienced senior sales leadership to build sales strategy, pipeline discipline and accountability at an affordable flat monthly rate for SMBs that cannot afford a full-time Sales Director. Delivered through the UK and international franchise network.
• Your Sales Trainer Practical in-business sales training delivered by experienced Geeks who use real live deals as growth opportunities. Endorsed by the Institute of Sales Professionals and awards CPD points per training hour. Sold as medium-term engagements with defined scope to SMB and mid-market clients.
• Sales Geek Academy Subscription-based online sales training platform offering evergreen short-form content, 60-90 minute long-form courses, live learning opportunities, real-time tracking and analytics, gamification (Geek Points), a community forum, and CPD point tracking. Priced per seat with monthly/annual billing, and a white-label option for enterprise customers.
• Your Sales Mentor One-to-one mentoring and personal coaching for emerging sales leaders and founders, delivered on a retained monthly basis. Develops resiliency, adaptability and strategic thinking through structured programmes led by senior business leaders.
• Open Courses Pay-as-you-go individual online sales courses for micro business owners and sales professionals, priced from £249 per team of up to 8. Covers topics including Telling Stories, Sales Psychology 101, Negotiating Win Wins, Building Your Sales Engine, Prospecting like a Geek, Social Selling, Standing Out in the Crowd, Buyer Behaviour and Talking Sales Language.
• Sales Geek Live Live virtual events featuring sales education sessions streamed on LinkedIn and registered via Eventbrite. Combines live streaming with structured sales training and is used as a mid-funnel demand generation channel.
• Amazon Geek Amazon e-commerce specialist service covering Amazon store setup, global selling, and pricing strategies for UK sellers looking to expand on Amazon. Delivered through specialist franchisees such as Adrian Meakin with results such as 19% turnover growth and 60% FBM order growth for clients like EcoGrid Limited and 95% growth for Deva Designs.
• High Performance Audit Forensic-level sales operations analysis used to support PE and VC firms in assessing investment success and preparing businesses for funding rounds. Provides deep visibility into sales culture, pipeline health and sustainability.
• Sales Geek Franchise Opportunities Two franchise routes: Your Local Franchise (from £13K, lifestyle-led, delivery-focused) for micro/small businesses in a defined UK territory, and Scale-Up Franchise (from £35K, growth-oriented, team-building) for owners building a high-growth commercial operation. Each contract includes annual fees of approximately £5,460 and 10-year finance is available.
• Sales Club Membership Sales Club is a national sales training and networking programme running monthly/quarterly/annual membership tiers, with free Academy access included. Run in partnership with UK Chambers of Commerce and Barclays Eagle Labs as a community/demand-generation channel.
• The Sales Mastery Podcast Podcast hosted by James Denny covering commercial tensions and sales leadership topics such as forecasting, pipeline velocity, sales discipline, AI in sales, underperformance conversations, deal drift, pricing and coaching. Available on Apple Podcasts, Spotify and Amazon Music, with downloadable episode playbooks accompanying each episode.

Quantifiable outcome

• 96% of small businesses have either no Sales Director, or cannot afford one — Sales Geek addresses this gap
• +12 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Franchise India Knowledge ServicescoreChannel Partner/ Reseller/ DistributorMaster franchise partnership for India expansion announced October 2025. Franchise India Knowledge Services will recruit and train over 150 sales geeks across major Indian cities within five years, focusing on mid-to-large scale organisations. This is Sales Geek's primary vehicle for entering the Indian market.
• Enterprise NationcoreStrategic or Co-development PartnerSales Geek is featured as a case study in Enterprise Nation's 2026 report on digital and AI adoption among UK SMEs, produced in partnership with Google, Sage, Dell Technologies and Square. The report was launched at London Tech Week. This partnership positions Sales Geek as a thought leader in AI adoption among UK SMEs.
• Institute of Sales Professionals (ISP)coreStrategic or Co-development PartnerAll Sales Geek training products are endorsed by the ISP. The ISP can issue CPD points for each hour of training completed, working towards professional accreditation. Membership post-nominals are available to those who complete training and ISP courses. This endorsement is rare and represents a rigorous quality check of training quality, resources, and efficacy.
• British Franchise Association (BFA)minorOthersReferenced in franchise materials. BFA data cited that only 1% of franchises closed due to commercial failure in 2018, compared to up to 60% for small businesses. BFA membership/recognition supports franchise credibility.
• Chambers of CommerceminorGTM or Marketing PartnerSales Club events run in partnership with Chambers of Commerce across the UK, providing access to local business communities and referral pathways for franchisees.
• Barclays Eagle LabsminorGTM or Marketing PartnerSales Club events run in partnership with Barclays Eagle Labs, providing access to entrepreneur and SME communities for networking and demand generation.
• GoogleminorOthersCo-contributor to the Enterprise Nation 2026 AI report alongside Sage, Dell Technologies, and Square. Sales Geek was featured as a case study in this report. Google did not directly partner with Sales Geek but was a co-contributor to the report in which Sales Geek appeared.
• Sage, Dell Technologies, SquareminorOthersCo-contributors to the Enterprise Nation 2026 AI report alongside Google. Sales Geek was featured as a case study in this report. These companies did not directly partner with Sales Geek.

Scale indicators11 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Sandler Training: Sandler Training is a global sales training franchise operating in 30+ countries, providing ongoing sales training, leadership coaching and sales management development — directly comparable to Sales Geek's franchise model and SME training focus.
• Dale Carnegie Training: Dale Carnegie is a long-established global sales and leadership training franchise operating in 90+ countries with a focus on professional development — comparable to Sales Geek in delivery model (franchise network), training-led offering and international scale.
• Richardson Sales Performance: Richardson provides sales training and performance consulting including the Sales Readiness Framework, with a curriculum-based approach to consultative selling — directly comparable to Sales Geek's training methodology and ISP-endorsed curriculum.
• RAIN Group: RAIN Group delivers sales training, coaching and consulting focused on consultative selling, sales negotiation and sales leadership — overlapping closely with Sales Geek's Your Sales Trainer and Sales Director offerings to mid-market clients.
• Janek Performance Group: Janek is a sales training and consulting firm offering leadership development, sales training and talent assessments — directly comparable to Sales Geek's mix of sales training, leadership mentoring and diagnostic tools.
• Sales Performance International: SPI provides sales training, consulting and certification using the Solution Selling framework — a directly comparable sales training consultancy with a similar methodology-led approach to Sales Geek.

Emerging players

• Corporate Visions: Corporate Visions provides sales training and messaging research focused on buyer conversation skills and customer engagement — overlapping with Sales Geek's training content (Sales Psychology, Buyer Behaviour, Consultative Selling).
• Asentiv: Asentiv is a sales training and relationship-based selling franchise operating internationally — a smaller franchise-led sales training competitor with similar GTM to Sales Geek.

Others

• Institute of Sales Professionals (ISP): ISP is the UK professional body for sales that endorses Sales Geek's training. It is adjacent as a credentialing and accreditation body rather than a direct competitor, but shapes competitive dynamics in the SME sales training market.

Broad incumbents

• Gong.io: Gong is a well-funded conversation intelligence and sales coaching platform that uses AI to analyse sales calls — overlapping with Sales Geek's AI-integrated sales education play, though Gong sells technology rather than human-led training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/salesgeek
• Facebookfacebook.com/salesgeekuk
• LinkedInlinkedin.com/company/sales-geek
• Instagraminstagram.com/salesgeekhq
• TikToktiktok.com/@salesgeekuk
• Xx.com/SalesGeekUK

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sales Geek