Tamatanga

What Tamatanga does

Tamatanga is a privately held UK Indian casual-dining restaurant chain operating four trading locations in Leicester, Leeds, Nottingham, and Birmingham. The company is registered in England as Tamatanga Restaurants Ltd. with a registered office in Derby, and it is quoted as "legendary since 2008," indicating more than 16 years of operating history. The concept is a sit-down Indian restaurant with adjacent takeaway, delivery, and bar service.

The company's core product is a multi-format Indian menu available across dine-in, takeaway, and Deliveroo delivery channels, supplemented by price-pointed promotional formats (a £14.95 daytime deal, £19.95 bottomless thali, and £34.95 bottomless brunch). It operates a "Tama Tribe" mobile loyalty application on iOS and Android using a coin-based reward mechanic, and offers a gift card program via the My Toggle platform. A custom branded beer ("Tama Ale") has been developed in partnership with Salt Beer Factory, extending the beverage program into branded product.

Revenue is generated at the four physical sites through dine-in covers, takeaway, delivery commissions via Deliveroo, bar sales, and prepaid gift card redemption. Marketing activity explicitly targets student segments during freshers week, and the £14.95 daytime pricing structure suggests a volume-throughput orientation toward price-sensitive segments alongside higher-margin party and brunch formats.

Name

Tamatanga

Legal name

Tamatanga Restaurants Ltd.

Website

https://tamatanga.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tamatanga is a UK-based Indian casual-dining restaurant chain operating four sites in Leicester, Leeds, Nottingham, and Birmingham, serving dine-in, takeaway, and delivery customers via Deliveroo with a branded loyalty app.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Family-Style Restaurants (THAFACAC)

akta.pro secondary industries

Cocktail Bars & Lounges (CRANACAD), Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)

Keywords

• Indian restaurants
• Casual dining
• Restaurant takeaway
• Food delivery service
• Loyalty rewards program

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in Service: Revenue from customers dining at restaurant locations. Includes full menu items, cocktails, and specialty drinks. Table booking system with seating time limits (1.5 hours for groups under 8, 2 hours for groups of 8+).
2. Delivery & Takeaway: Online ordering through Deliveroo platform for home delivery. Takeaway orders placed through website. Delivery service particularly targeted at students.
3. Gift Cards: Digital gift cards sold through third-party platform (mytoggle.io) for gifting occasions.
4. Loyalty Program Engagement: Rewards program driving repeat visits through coins, vouchers, and spin-to-win perks. Generates customer data and engagement for targeted marketing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Tamatanga operates an Indian restaurant and takeaway chain across four UK locations (Leicester, Leeds, Nottingham, Birmingham) offering dine-in, takeaway, and home delivery of fresh, homestyle Indian cuisine alongside a full bar and cocktail program. The chain runs a mobile loyalty app (Tama Tribe) with rewards and gamified perks, plus branded gift cards and group booking services for celebrations and corporate events.

Product overview

Tamatanga is an Indian restaurant and takeaway chain operating as a single unified brand with four UK locations (Leicester, Leeds, Nottingham, Birmingham). The core offering is the restaurant dine-in and takeaway service featuring an extensive menu of Indian street food and classic dishes organized into distinct menu offerings: the Main Menu (curry bowls, biryani bowls, clay oven, wraps, chaat, thali, salads, small plates), Vegan Menu, Gluten Friendly Menu, Kids Menu, Drinks Menu, and Desserts Menu. Add-on promotional offerings include the Daytime Deal (budget lunch), Bottomless Brunch (unlimited drinks experience), and Bottomless Thali (unlimited curry refills). Supporting products include the TAMA App (mobile loyalty/rewards program), Gift Cards (via My Toggle platform), Online Ordering (via Deliveroo delivery integration), and Table Booking (online reservation system).

Differentiator

Problem solved

Functional benefit

Products and services

• Tamatanga Indian Restaurant Dine-in Service

Quantifiable outcome

• Same-day or quick seating typically available
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• DeliveroocoreChannel Partner/ Reseller/ DistributorDelivery partnership with Deliveroo for home delivery of food orders. Customers order through Deliveroo platform at tamatanga.order.deliveroo.co.uk. Service enables delivery to homes and student accommodations. Particularly marketed toward students as a convenience offering.
• Salt Beer FactoryminorStrategic or Co-development PartnerPartnership to create Tama Ale - a signature house beer. Salt Beer Factory brews a custom crisp, refreshing, full-bodied session beer exclusively for Tamatanga restaurants. Positioned as a house ale with distinctive character different from usual beer offerings.
• Apple (App Store)coreTechnology or IntegrationDistribution partner for Tama Tribe loyalty mobile app on iOS. App available for download from Apple App Store.
• Google (Google Play Store)coreTechnology or IntegrationDistribution partner for Tama Tribe loyalty mobile app on Android. App available for download from Google Play Store.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Nando's: Nando's is a major UK restaurant chain with nationwide presence. Comparable as a multi-location casual dining chain with strong brand identity, signature product, and similar customer demographic targeting — though larger scale and Portuguese-themed.
• Franco Manca: Franco Manca is a UK sourdough pizza restaurant chain with locations across major UK cities. Comparable as a casual dining chain targeting similar customer segments with dine-in and takeaway service in similar urban high-street locations.
• Yo! Sushi: Yo! Sushi is a UK Japanese restaurant chain. Comparable as a UK multi-location Asian cuisine casual dining competitor with similar urban high-street locations and dine-in/takeaway/delivery channels.
• Zizzi: Zizzi is a UK Italian casual dining chain with locations in many of the same cities as Tamatanga (Leicester, Birmingham, Leeds, Nottingham). Comparable as a UK high-street casual dining competitor targeting similar families and groups with comparable price points and offer structure.
• Prezzo: Prezzo is a UK Italian casual dining chain with locations in Birmingham, Leeds, and other UK cities. Comparable as a casual dining competitor in similar UK city locations, though it has gone through significant restructuring in recent years.
• Wagamama: Wagamama is a large UK-based Asian restaurant chain with nationwide presence. Comparable as an Asian cuisine casual dining competitor in similar UK high-street locations, though broader Asian (pan-Asian) offering rather than Indian-specific.

Direct peers

• Turtle Bay: Turtle Bay is a UK Caribbean restaurant chain with locations across major UK cities including Birmingham, Nottingham, and Leicester. Comparable as a multi-site casual dining chain targeting similar urban customer segments with bottomless brunch offers and cocktails.
• Las Iguanas: Las Iguanas is a UK Latin American restaurant chain with locations in Birmingham, Leeds, and other major cities. Comparable as a casual dining chain with bottomless brunch offers, cocktail programs, and similar target customers.
• Mowgli Street Food: Mowgli is a UK Indian restaurant chain founded in 2014 with multiple locations. Directly comparable as an Indian casual dining concept emphasizing fresh, homestyle cooking, with similar urban high-street positioning and target customer demographics.
• Dishoom: Dishoom is a UK Indian restaurant chain with multiple locations across London, Manchester, Edinburgh, and Birmingham. Directly comparable as an Indian casual dining brand targeting similar urban customers with dine-in service, cocktails, and a strong loyalty/brand narrative — only at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tamatanga
• Instagraminstagram.com/tamatanga/?hl=en
• TikToktiktok.com/@tamatangauk
• Xx.com/tamatanga
• LinkedInlinkedin.com/company/tamatanga

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tamatanga