Turtle Bay Pub
Turtle Bay Pub is a privately held, family-friendly waterfront pub in Lake Country, British Columbia, serving local families, pet owners, and Okanagan tourists with a full food and drink menu, daily happy hour, takeout and delivery via Incentivio, a mobile-app loyalty program, and branded merchandise.
- Company typePrivate
- Founded-
- HeadquartersOkanagan, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Turtle Bay Pub does
Turtle Bay Pub is a single-location, family-friendly waterfront pub operating at 2850 Woodsdale Road in Lake Country, British Columbia. It is open 363 days per year from 11:00 a.m. to midnight, offering a full food menu (shareables, salads, flatbreads, sandwiches, burgers, entrees, kids' menu, gluten-free options), an extensive beverage program (local Okanagan wines, BC craft beers, cocktails, mocktails), and daily/weekly specials including a twice-daily happy hour. The pub serves four overlapping customer segments: local families, pet owners (via a leash-friendly patio), Okanagan tourists, and adults seeking happy hour and social drinks, with minors permitted on the premises until 10 p.m. and dogs permitted on the patio.
The underlying technology stack is lightweight and third-party. The company uses the Incentivio platform to power online ordering, take-out and delivery, digital and physical gift card sales, and the Turtle Bay Pub Rewards loyalty program, which is accessible through dedicated iOS and Android mobile apps. The website is built on GoDaddy's website builder and uses Google reCAPTCHA for form protection. There is no proprietary software, AI/ML capability, or in-house engineering function disclosed.
The business model is a hybrid of in-person hospitality and small-scale direct-to-consumer digital sales. Core revenue comes from food and beverage transactions at the pub and via delivery (food items priced $9.99-$36; drinks $5-$15; happy hour discounts 2-5 p.m. and 9 p.m.-close). Supplementary revenue streams include branded merchandise (tanks, tees, crewnecks, hoodies, beanies priced $22-$55), gift cards, and private events such as "Turtle Bay After Dark" and the "Happy Hour Oysters - Summer Series." Marketing is multi-channel but unsophisticated: website, email (info@, rewards@, jobs@), social media, and a points-based loyalty program. The company is privately held, independently owned, with no parent company, no disclosed investors, and no funding history in the input data.
Turtle Bay Pub firmographics
Firmographics- Name
- Turtle Bay Pub
- Legal name
- Turtle Bay Pub
- Website
- https://turtlebaypub.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Turtle Bay Pub is a privately held, family-friendly waterfront pub in Lake Country, British Columbia, serving local families, pet owners, and Okanagan tourists with a full food and drink menu, daily happy hour, takeout and delivery via Incentivio, a mobile-app loyalty program, and branded merchandise.
- Ownership category
- akta.pro rank
Turtle Bay Pub industry classification
Industry- Product category
- Pub and Restaurant Dining
- NAICS
- Drinking Places (Alcoholic Beverages) (72241), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Neighborhood Bars & Taverns (CRANACAA)
- akta.pro secondary industry
- Cocktail Bars & Lounges (CRANACAD)
Keywords
Where Turtle Bay Pub is headquartered
LocationHeadquarters
- HQ city
- Okanagan
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Turtle Bay Pub business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Food and Beverage Sales: Core revenue from dine-in, take-out, and delivery orders featuring pub fare including burgers, tacos, wings, seafood, and cocktails. Happy Hour promotions drive off-peak traffic.
- Merchandise Sales: Branded apparel including t-shirts, tanks, crewnecks, hoodies, and beanies sold through the pub's website.
- Gift Cards: Digital and physical gift card sales through Incentivio platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Regular menu pricing |
| Unit Pricing | Pay-as-you-go | Happy Hour pricing |
| Unit Pricing | Pay-as-you-go | Kids Menu pricing |
| Unit Pricing | Pay-as-you-go | Apparel merchandise pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Turtle Bay Pub product offering
Product offeringCore offering
Turtle Bay Pub is a family-friendly waterfront pub located in Lake Country, British Columbia, that sells dine-in food (burgers, tacos, wings, seafood, salads, flatbreads), an extensive drink program (craft beer, BC wines, cocktails), kids menu items, and branded merchandise. The pub operates year-round and offers take-out, delivery, a mobile rewards program, gift cards, and themed events including daily happy hour specials.
Product overview
Turtle Bay Pub is a family-friendly waterfront pub in Lake Country, British Columbia, offering a single unified hospitality experience. The core offering consists of a full food menu (shareables, salads, flatbreads, sandwiches, burgers, entrees, desserts), an extensive drink menu (wines, beers, cocktails, mocktails), and daily/weekly specials. Supporting services include a loyalty rewards program, online ordering via Incentivio, branded apparel merchandise, gift cards, and seasonal events. The pub is open year-round with a pet-friendly patio and welcomes families with minors until 10pm.
Differentiator
Problem solved
Functional benefit
Products and services
- Food Menu
- Drink Menu
- Kids Menu
- Happy Hour and Daily Specials
- Turtle Bay Pub Rewards Program
- Gift Cards
- Take Out and Delivery
- Branded Apparel and Merchandise
- Events and Seasonal Series
Quantifiable outcome
- Family-friendly environment with minors welcome until 10pm
- +2 more outcomes
Companies that use Turtle Bay Pub
Customer profileSegments4 records
Ideal customer profiles4 records
Turtle Bay Pub technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Turtle Bay Pub partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- IncentiviocoreIncentivio provides the online ordering platform for take-out and delivery, gift card management, and the rewards program infrastructure. Customers access ordering through https://order.incentivio.com/c/turtlebaypub/. The platform also powers the mobile app experience.
- Local Okanagan WineriesminorLocal BC VQA wineries featured prominently on drink menu including Grey Monk (Lake Country), See Ya Later Ranch (Okanagan Falls), Sumac Ridge (Summerland), 50th Parallel (Lake Country), Stone Road (Similkameen Valley), and Peller Estates.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Turtle Bay Pub competitors and assessment
Company assessmentBroad incumbents
- Original Joe's Restaurant & Bar: Canadian pub/sports-bar chain with neighborhood pub positioning, full food menu, and loyalty. Closest chain comparable to the local-neighborhood-pub model.
- Cactus Club Cafe: BC-founded premium casual chain with extensive cocktail/wine program and waterfront-adjacent locations. Overlaps Turtle Bay on beverage-led casual dining occasions.
- JOEY Restaurants: BC-founded upscale-casual chain with strong cocktail/wine program and waterfront-style locations. Overlaps on the premium-beverage-and-casual-dining occasion.
- Boston Pizza: Canada's largest casual-dining chain with full bar, sports-family positioning, kids menu, and loyalty program. Competes for the same family-casual dining occasions across BC with vastly greater scale.
- Earls Kitchen + Bar: BC-founded casual upscale chain with broad menu, cocktails, and patio culture. Larger, broader-portfolio player competing in the same family-casual and cocktail categories.
- White Spot: Long-standing BC casual-dining chain with full bar, family-friendly positioning, and loyalty program (My White Spot). Competes for BC family casual-dining occasions at much larger scale.
Direct peers
- Doc Willoughby's Public House: Kelowna public house / pub concept with full food menu and broad beverage selection. Direct competitor in the Okanagan independent pub category.
- The Loose Moose Pub & Grill: Kelowna-based family-friendly pub and grill serving a similar pub-fare + craft beer + casual family demographic in the Okanagan. Closest geographic and concept comparable to Turtle Bay Pub.
- Kelly O'Brien's: Kelowna sports bar / Irish pub with full food menu, happy hour programming, and family-friendly positioning. Comparable as an independent-style Okanagan pub competing for the same local-and-tourist dining occasions.
- The Sandbar: Waterfront restaurant in Vancouver serving casual fare, cocktails, and a drinks-focused program in a scenic setting. Comparable to Turtle Bay on the waterfront-casual-pub axis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Turtle Bay Pub social profiles
Digital presenceTurtle Bay Pub financial estimates
Financial estimateRevenue estimate
Valuation estimate
Turtle Bay Pub leadership team
Management profileNumber of profiles
Turtle Bay Pub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Turtle Bay Pub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Turtle Bay Pub
What does Turtle Bay Pub do?
Turtle Bay Pub is a family-friendly waterfront pub located in Lake Country, British Columbia, that sells dine-in food (burgers, tacos, wings, seafood, salads, flatbreads), an extensive drink program (craft beer, BC wines, cocktails), kids menu items, and branded merchandise. The pub operates year-round and offers take-out, delivery, a mobile rewards program, gift cards, and themed events including daily happy hour specials.
Is Turtle Bay Pub a public or private company?
Turtle Bay Pub is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Turtle Bay Pub founded?
Turtle Bay Pub was founded in -1. It employs 11 to 50 people.
Where is Turtle Bay Pub based?
Turtle Bay Pub is headquartered in Okanagan, Canada, in the North America region.
How does Turtle Bay Pub make money?
Three revenue lines are on record. Food and Beverage Sales are the primary driver. The others are merchandise Sales and gift Cards.
Who are Turtle Bay Pub's main competitors?
Broad incumbents on record are Original Joe's Restaurant & Bar, Cactus Club Cafe, JOEY Restaurants, Boston Pizza, Earls Kitchen + Bar and White Spot. Direct peers are Doc Willoughby's Public House, The Loose Moose Pub & Grill, Kelly O'Brien's and The Sandbar.
Does Turtle Bay Pub have an API?
No public API is recorded for Turtle Bay Pub.
What industry is Turtle Bay Pub in?
Turtle Bay Pub's product category is Pub and Restaurant Dining. Its primary akta.pro industry code is CRANACAA, Neighborhood Bars & Taverns, with a secondary code of CRANACAD, Cocktail Bars & Lounges. Its NAICS code is 72241 and its SIC code is 5810.