What SUPERTRACK GROUP LTD does

Supertrack Group LTD is a London, UK-based technology company that operates Supatrack, a mobile-first nutrition tracking application distributed on Apple's iOS App Store and Google Play. The product targets fitness enthusiasts and health-conscious consumers seeking AI-assisted food logging, offering photo-based food recognition (claimed 98% accuracy), voice-to-text entry (claimed 96% accuracy), barcode scanning, a recipe builder, and predictive search. The app also layers social and gamification features—leaderboards, mini battles, and nutrition teams—positioning it within the direct-to-consumer health and fitness category alongside incumbents such as MyFitnessPal, Cronometer, and Lifesum.

The platform's underlying architecture relies on Firebase for authentication and user data and Stripe for payment processing; no proprietary model stack, training pipeline, or data flywheel is described. The company monetizes through premium recurring subscriptions denominated in GBP with a 3-day free trial as the entry point. According to company materials, the product has reached "thousands of users." The roadmap signals additional social features, brand partnerships, expert-led nutrition education content, and a "Switch to Business" UI element that points toward a future B2B or white-label vertical. Supertrack Group LTD is a small organization with 1-10 employees, no publicly disclosed funding rounds, and no external investors named in the source material.

Name

SUPERTRACK GROUP LTD

Legal name

Supertrack Group LTD

Website

https://supatrack.app

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Supertrack Group LTD is a London-based operator of Supatrack, an AI-assisted mobile nutrition tracking app for iOS and Android that helps fitness and health-conscious consumers log food via photo, voice, barcode, and predictive search, monetizing through GBP-denominated premium subscriptions.

Ownership category

akta.pro rank

Product category

Health and Fitness Mobile Application

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Nutrition tracking app
• AI food recognition
• Fitness gamification
• Macro tracking
• Social fitness app

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Subscriptions: Recurring subscription model with automatic renewal. New users receive a 3-day free trial before being charged. Subscription fees are charged in Pounds (GBP) on a recurring basis.
2. Brand Partnerships and Rewards (Planned): Planned revenue stream through exclusive brand partnerships offering discounts, rewards, and premium product access to users who achieve nutrition milestones and maintain healthy streaks.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Supatrack is a consumer mobile app that combines AI-powered food recognition (photo and voice logging, predictive search, and barcode scanning) with social accountability features including leaderboards, mini battles, and nutrition teams. The app provides gamified nutrition and fitness tracking with a premium subscription tier unlocked after a 3-day free trial, targeting individuals who want to monitor macros and stay motivated through social challenges.

Product overview

Supatrack is a mobile-first fitness and nutrition tracking platform operated by Supertrack Group LTD. The core product is the Supatrack mobile app available on iOS and Android. The platform gamifies nutrition tracking through multiple AI-powered logging methods (photo recognition, voice notes, manual entry), competitive social features (leaderboards, Mini Battles, Nutrition Teams), and upcoming expert education content. The offering is structured as a unified mobile application with multiple integrated features rather than separate modules. Key features include AI photo recognition for automatic food logging, voice-to-text meal descriptions, barcode scanning, smart search with predictive suggestions, recipe builder, social competition mechanics, and forthcoming brand rewards and expert educational workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Supatrack Mobile App

Quantifiable outcome

• AI photo food recognition achieves 98% accuracy
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• MyFitnessPal: The dominant consumer nutrition tracking app with a massive food database, barcode scanning, and premium subscription tier. Direct head-to-head competitor in calorie/macro tracking for fitness-oriented consumers.
• Lifesum: Subscription nutrition and meal-planning app with macro tracking, recipes, and lifestyle plans targeting health-conscious consumers. Comparable to Supatrack in B2C subscription model and fitness/wellness audience.
• Yazio: Subscription-based calorie counter and intermittent fasting tracker with AI meal scanning and personalized plans. Closely comparable consumer subscription nutrition app with similar AI-driven logging features.
• Cronometer: Detailed nutrition tracking app favored by serious fitness and health enthusiasts for micronutrient accuracy. Overlaps directly with Supatrack's macro-tracking and high-engagement fitness user segment.
• Lose It!: Consumer calorie and macro tracking app with barcode scanning, meal logging, and social features. Competes directly with Supatrack on subscription-based nutrition tracking for fitness and weight-management users.

Broad incumbents

• Noom: Subscription weight-management app combining food logging with coaching and behavior change content. Comparable consumer subscription nutrition model at much larger scale and broader audience.
• Strava: Large fitness social platform with leaderboards, segments, and subscription tier. Comparable to Supatrack's social competition and gamification model but focused on endurance activity rather than nutrition tracking.
• Fitbit: Major fitness wearable and app ecosystem (now part of Google) offering food logging, activity tracking, and social challenges. Broad incumbent in the same fitness-tracking category with overlapping gamification mechanics.
• Samsung Health: Default health platform on Samsung devices offering calorie and nutrition tracking alongside activity, sleep, and fitness tools. Bundled incumbent that competes for the same general health-conscious consumer.

Emerging players

• MacroFactor: Macro-tracking app using adaptive algorithms and verified food database, popular with serious gym-goers. Competes with Supatrack for the same fitness enthusiast segment but emphasizes coaching over social gamification.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/supatrack

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUPERTRACK GROUP LTD