The Hockey Think Tank

Name

The Hockey Think Tank

Legal name

The Hockey Think Tank LLC

Website

https://thehockeythinktank.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Education and Consulting

NAICS

Sports and Recreation Instruction (611620), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Education Policy Research Institutes & Think Tanks (EDADADAA)

akta.pro secondary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Hockey education
• Youth hockey coaching
• Sports consulting services
• Athlete development
• Sports leadership training

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. HTT Community Membership: Private membership offering exclusive content, monthly community calls, guest access, community deals and discounts. Sold via subscription on the community platform.
2. Youth Organization Blueprint: Comprehensive consulting and service package sold to youth hockey organizations. Includes leadership workshops, coaching development, parent programming, and deliverable tools. Sold via organization referral form and engagement process.
3. Prep/Academy Services: On-site and virtual training seminars for academic institutions and sports programs. Covers student-athletes, captains, coaches, and faculty. Billed per engagement or as service packages.
4. Bundled Educational Resources: The Ultimate Hockey Player Bundle, Ultimate Hockey Coach Bundle, and Ultimate Hockey Parent Bundle provide digital resource packages. Some bundles are free (zero cost with email capture), suggesting freemium lead generation.
5. Merchandise Sales: HTT Merch sold through Humble Hockey storefront. Sells branded merchandise to community members.
6. Podcast & Content Platform: The podcast serves as the primary free content asset driving audience growth, brand authority, and community conversion. No direct monetization of podcast, but drives all other revenue streams.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

The Hockey Think Tank delivers hockey education and consulting services across North America through organizational frameworks, on-site and virtual training seminars, an industry-leading podcast, and free resource bundles. Core commercial offerings include the Youth Organization Blueprint consulting package for hockey clubs and the Prep/Academy Services for academic institutions, supported by a paid community membership, free educational bundles for players, coaches and parents, and a podcast that has surpassed one million downloads.

Product overview

The Hockey Think Tank is a hockey education and inspiration platform offering a portfolio of products and free resources for players, parents, coaches, and youth hockey organizations. The core offerings include the Youth Organization Blueprint (a comprehensive consulting framework for clubs), Prep/Academy Services (on-site/virtual training), and The Hockey Think Tank Podcast (with over 1 million downloads). The company provides three free resource bundles targeting specific audiences: Ultimate Hockey Player Bundle (life skills and goal setting), Ultimate Hockey Coach Bundle (X's and O's and culture building), and Ultimate Hockey Parent Bundle (parenting guides and recruiting paths). Additional products include HTT Live (bi-weekly Zoom sessions), video content, blog articles, and a private community membership. The platform was founded in 2017 and is led by former Division One college coach Topher Scott.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Organization Blueprint A comprehensive and holistic organizational framework designed to give youth hockey clubs clear direction, purpose, and organization through leadership workshops, coach development resources, family engagement programs, access to the HTT Portal, the 100+ Practice Drills and Games library, the Culture and Development Handbook, and the Team Building Guide. Targeted at youth hockey organizations across North America.
• Prep/Academy Services On-site and virtual training services built for student-athletes, captains, coaches, and faculty at academic institutions, focusing on culture-building and leadership training with tailored seminars and activities delivered across multiple sports and student bodies.
• The Hockey Think Tank Podcast An industry-leading podcast with over 1 million downloads and 312+ episodes featuring in-depth conversations with top minds in hockey including NHL players, coaches, NCAA coaches, youth hockey experts, and women's hockey champions. Distributed free across Apple Podcasts, Spotify, Amazon Music, and other major platforms.
• The Hockey Think Tank Community Private membership community offering exclusive content, collaboration opportunities, community deals and discounts, and monthly community calls with guest access to leaders in hockey and sports. Sold via subscription.
• HTT Live w/ Topher Scott Free biweekly live Zoom conversations with Topher Scott covering topics hockey families and coaches care about including recruiting, development, parenting, and team culture, with focused topics and open Q&A.
• Ultimate Hockey Player Bundle Free downloadable digital resource bundle including the Player Life Skills Program and Player Goal Setting Guide, focused on mindset, life skills, and personal development for serious hockey players.
• Ultimate Hockey Coach Bundle Free downloadable digital resource bundle for hockey coaches including the Coach X's and O's Program, Hockey Habits Handbook, and Team Building Guide covering tactical and cultural development.
• Ultimate Hockey Parent Bundle Free downloadable digital resource bundle for hockey parents including the Hockey Parent Guidebook and Path to High-Level Hockey guide to help families navigate the youth hockey journey.
• HTT Merch Branded The Hockey Think Tank merchandise sold through the third-party Humble Hockey storefront at humblehockey.com/collections/hockey-think-tank.

Quantifiable outcome

• Over 1 million podcast downloads
• +3 more outcomes

Named customers9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Dryland Development ProjectcoreStrategic or Co-development PartnerDDP is described as a leading innovator in hockey and HTT conducted impactful programming with the organization. Scott Kleekamp of DDP provided a testimonial praising HTT's work with their program. DDP is a key partner organization in youth hockey development.
• Deerfield AcademycoreStrategic or Co-development PartnerDeerfield Academy is a partner institution receiving Prep/Academy Services from HTT, including culture-building and leadership training for student-athletes and coaches.
• Landon SchoolcoreStrategic or Co-development PartnerLandon School is a partner institution receiving Prep/Academy Services from HTT, including culture-building and leadership training for student-athletes and coaches.
• Winchendon SchoolcoreStrategic or Co-development PartnerWinchendon School is a partner institution receiving Prep/Academy Services from HTT, including culture-building and leadership training for student-athletes and coaches.
• Wachusett Regional High SchoolcoreStrategic or Co-development PartnerWachusett is a partner institution receiving Prep/Academy Services from HTT, including culture-building and leadership training for student-athletes and coaches.
• BK SelectscoreStrategic or Co-development PartnerBK Selects is a partner organization receiving Prep/Academy Services from HTT.
• USA HockeycoreStrategic or Co-development PartnerHTT works closely with USA Hockey and its affiliates. Founder Topher Scott serves as a board member of Illinois' youth hockey affiliate for USA Hockey (AHAI). HTT has hosted USA Hockey officials (Bob Mancini, ADM Manager) on the podcast and in community calls. The company's mission aligns closely with USA Hockey's ADM principles.
• Cambridge Isanti Youth HockeyminorGTM or Marketing PartnerBlueprint partner organization. Part of the network of youth hockey organizations receiving HTT's Youth Organization Blueprint services.
• Fargo Youth HockeyminorGTM or Marketing PartnerBlueprint partner organization. Part of the network of youth hockey organizations receiving HTT's Youth Organization Blueprint services.
• Potomac HockeyminorGTM or Marketing PartnerBlueprint partner organization. Part of the network of youth hockey organizations receiving HTT's Youth Organization Blueprint services.
• Calgary NorthstarsminorGTM or Marketing PartnerBlueprint partner organization. HTT hosted Calgary Northstars leader Jesse Hale on the podcast discussing young coaching mentorship and Ken Hitchcock's guidance.
• Humble HockeyminorChannel Partner/ Reseller/ DistributorThird-party merchandise storefront distributing HTT branded merchandise. HTT Merch is sold at humblehockey.com/collections/hockey-think-tank.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NHL.com: Official media property of the National Hockey League producing hockey content, video, and editorial programming that competes for hockey audience attention. Comparable as a hockey content authority and audience funnel, though broader and pro-focused rather than youth/development-led.
• TeamSnap: Popular team and league management platform serving youth sports organizations including hockey. Comparable in operating downstream of hockey organizations but focused on scheduling, communication, and registration tooling rather than coaching/education content.
• LeagueApps: Youth and adult sports league management platform with registration, payments, and communication tooling used by hockey clubs. Comparable in serving youth sports organizations digitally, though without HTT's editorial/coaching content layer.
• Stack Sports (SportsEngine): Large youth sports management platform providing registration, websites, and communication tools to clubs and associations. Comparable as a B2B partner to youth hockey organizations, with far broader scale and a software-led model rather than HTT's content/consulting model.

Others

• USA Hockey: National governing body for US hockey that publishes educational resources, ADM curriculum, and coach/player development content. Comparable as a hockey education authority, though operating as a non-profit federation rather than a commercial entity.
• Pure Hockey: Large North American hockey equipment retailer that also publishes educational buying guides, gear content, and player-development articles. Comparable as a hockey-facing audience and content destination, though retail-led rather than consulting/community-led.

Regional players

• Hockey Canada: Canadian national governing body for hockey with parallel player development, coaching certification, and education programs. Comparable in mission to HTT's youth education focus, but operates in Canada and as a federation.

Direct peers

• CoachUp: Marketplace connecting athletes with private coaches across sports, including hockey. Comparable in delivering training and development services directly to players and families, though focused on 1:1 coaching rather than education/community.
• The Coaches Site: Subscription-based hockey coaching education platform offering tactical videos, drills, and coach development content. Closely comparable to HTT in serving hockey coaches with paid content and an expert knowledge library.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HockeyThinkTank
• YouTubeyoutube.com/@TheHockeyThinkTank
• Facebookfacebook.com/thehockeythinktank
• Instagraminstagram.com/hockeythinktank
• TikToktiktok.com/@hockeythinktank
• LinkedInlinkedin.com/company/the-hockey-think-tank

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hockey Think Tank