Taikalyhty

What Taikalyhty does

Taikalyhty Oy is a privately held Finnish family business operating in the trade fair and event services industry since 1987/1988 from its headquarters at Sörnäisten rantatie 33, Helsinki, with a secondary facility in Pirkkala/Tampere covering 1,200 m² of total premises. The company designs, builds, and operates exhibition stands and trade fair events, executing more than 80 custom booths and 8–10 medium-sized trade fair events per year for B2B exhibitors across Finland. Its offering bundles physical exhibition construction, equipment and furniture rental (SYMA-Molto structures, lighting, LED walls, projectors, carpets), graphic design and printing, 3D design, and photography/videography into a turnkey solution delivered directly to event venues.

The company monetizes across three primary revenue streams: one-time exhibition stand rental and construction (booth packages priced €997–€3,105, equipment rentals €10–€550 per unit), professional event management services, and a recurring virtual events platform called Virtual Fairs Finland — a browser-based 3D/VR-ready product with avatar-based meetings and hotspot triggers, built on the third-party Shapespark platform. Distribution is sales-led through direct enterprise relationships, complemented by an e-commerce rental storefront, an Instagram channel, and word-of-mouth referrals. The customer base spans healthcare/public-sector organizers (Sosiaali- ja Terveydenhuollon ATK-päivät, recurring 2018–2027), consumer events (Love me do virtual wedding fair, 12,000+ entries, 70 exhibitors in 2020), and industrial firms (Motocut reseller showroom). A strategic partnership with Messumatto Oy extends the catalog with the Rewindia 100% circular-economy exhibition mat, signaling commitment to sustainable event solutions.

Name

Taikalyhty

Legal name

Taikalyhty Oy

Website

https://taikalyhty.fi

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Taikalyhty Oy is a Finnish family business (founded 1987/1988, Helsinki) that designs and builds exhibition stands, rents event equipment, and operates the Virtual Fairs Finland 3D virtual events platform for B2B exhibitors across Finland.

Ownership category

akta.pro rank

Product category

Exhibition and Trade Fair Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

Keywords

• Exhibition stand design
• Trade fair services
• Event equipment rental
• Virtual event platform
• Booth construction

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Exhibition Stand Rental and Construction: Rental of exhibition furniture, structures, electrical connections, and lighting with assembly and disassembly services. Also includes complete booth design and implementation. Rental period typically covers 5 days with delivery to capital region included.
2. Event Services and Management: Full-service event management including design, construction, and execution of trade fair stands and medium-sized trade fair events. Services span from fair place reservation to complete exhibition look planning and implementation.
3. Virtual Event Platform: Digital event creation and hosting through Virtual Fairs Finland, including 3D exhibition halls, VR-ready events, and virtual commercial spaces for browser-based trade.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Taikalyhty Oy is a Finnish family business that designs, constructs, and rents exhibition stands and event equipment, and manages physical, digital, and hybrid trade fair events. It implements over 80 design trade fair stands annually and builds 8-10 medium-sized trade fair events, also offering turnkey exhibition solutions including graphic design, 3D design, photography, and printing services. The company also operates Virtual Fairs Finland, a browser-based 3D virtual event platform with avatar-based interactions.

Product overview

Taikalyhty Oy is a Finnish family business specializing in exhibition stands and event services since 1987/1988. The company offers a comprehensive portfolio of physical and digital event solutions: (1) Virtual Fairs Finland - a 3D/VR-ready virtual events platform with avatar-based interactions, hotspot triggers, and real-time communication features; (2) Event Equipment Rental (Vuokraamo) - a rental service for exhibition furniture, structures, electrical connections, and lighting equipment; (3) Exhibition Booths (Messuosastot) - design and construction of custom exhibition stands including corner booths, pocket booths, and branded solutions; (4) Event Planning and Construction services including graphic design implementations and photography/videography. The product categories include Furniture, Lighting & Performance Technology, Framework Structures, Carpets & Floors, Taping and Printing, and event-specific offerings. Together these form a one-stop solution for physical, digital, and hybrid event needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Fairs Finland A digital events platform offering browser-based 3D virtual trade fairs and commercial spaces with VR-ready environments, avatar-based interactions, hotspot triggers, and real-time communication features. Targeted at B2B organizations and events needing hybrid or fully virtual exhibition formats.
• Event Equipment Rental (Vuokraamo) Rental service for exhibition furniture, structures, electrical connections, lighting, and display equipment, with delivery to event locations or pickup from the Helsinki Suvilahti warehouse. Targeted at B2B exhibitors and event organizers needing short-term event infrastructure.
• Exhibition Booths (Messuosastot) Design and construction of exhibition stands including corner booths, pocket booths in sizes 3x3m and 3x6m, with branded walls and turnkey delivery options. Targeted at B2B exhibitors needing professional trade fair booth design and construction.
• Event Planning and Construction Service Complete event management services from planning to execution, including fair place reservation, exhibition look planning, graphic design implementations, campaign materials, posters, brochures, and 3D design. Targeted at B2B organizations hosting or participating in trade fair events.
• Photography and Videography Professional photography and videography services for events and exhibitions, including light and video recording. Targeted at B2B exhibitors and event organizers needing event content capture.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Messumatto OycoreStrategic or Co-development PartnerStrategic partnership for sustainable exhibition solutions. Together with Messumatto Oy, Taikalyhty imports, recycles, sells, and installs the world's only 100% circular economy exhibition mat called Rewindia. This partnership supports their commitment to sustainable development while providing unique eco-friendly exhibition options.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• vFairs: Virtual event platform specializing in 3D virtual trade shows, career fairs, and exhibitions — closest product analog to Taikalyhty's Virtual Fairs Finland in terms of feature set and target market.
• Bizzabo: Event experience platform offering in-person, virtual, and hybrid event solutions with attendee engagement features. Comparable to Taikalyhty on the event technology/management layer.
• Hopin (RingCentral Events): Virtual and hybrid event platform enabling online conferences, trade shows, and expos with avatar-based interactions. Closest direct competitor to Taikalyhty's virtual event product.
• Cvent: Leading global event management and virtual/hybrid event platform with deep enterprise penetration. Comparable to Taikalyhty's Virtual Fairs Finland offering at the higher end of the market.
• Messukeskus (Helsinki Expo and Convention Centre): Finland's largest trade fair venue and organizer based in Helsinki. Taikalyhty operates as an exhibition contractor within Messukeskus's ecosystem, building booths and providing event services for its shows.
• Tampereen Messut (Tampere Trade Fairs): Major Finnish trade fair organizer operating in the Tampere region — Taikalyhty's second home market. Comparable as a fellow Finnish trade fair stakeholder with overlapping customer base.

Broad incumbents

• GES (Global Experience Specialists): Global exhibition services and event marketing company providing design, fabrication, logistics, and on-site services. Direct comparable on the physical exhibition services side.
• Freeman: Largest brand experience and exhibition services company in North America, offering booth design, fabrication, logistics, and AV. Direct comparable in the physical exhibition services market Taikalyhty serves.
• GL events: French-headquartered global exhibition services company operating venue management, booth construction, and event services worldwide. Relevant incumbent benchmark for the booth design/build segment of Taikalyhty's business.

Emerging players

• Swapcard: Event and matchmaking platform built around community engagement and networking for virtual and hybrid events. Adjacent competitor in the virtual fair platform category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/taikalyhty

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taikalyhty