Tall Teaspoon

What Tall Teaspoon does

Tall Teaspoon (legal name: Tall Teaspoon Marketing) is a privately held, founder-owned boutique marketing agency headquartered in Perth, Western Australia, with a secondary office in Sydney, New South Wales. It was co-founded in 2022 by Taryn Spooner and Victoria Hansen and operates with 1-10 employees serving clients across three intersecting verticals: retail, property, and places (location-based/precinct marketing). Its core service lines are Marketing Strategy (brand positioning, customer personas, marketing plans), Digital & Content (social media, copywriting, websites, influencer collaboration), and Campaign Delivery (seasonal campaigns, redevelopment marketing, brand launches, events for shopping centres and property operators). Productised offerings include 'Social Media Kickstart' from A$2,200+, 'Meta Ads Management' from A$1,650/month, 'Your Own Marketing Manager' fractional engagements on a minimum 3-month contract, 'Brand Strategy & Marketing Plan' from A$4,000+, 'Workshop Facilitation' at A$1,200, and 'Brand Audit & Research Synthesis' from A$3,500+.

The business generates revenue through a hybrid of one-time project fees (brand strategy, kickstart packages, workshops, audits) and recurring monthly retainers (Meta ads management and fractional marketing manager engagements). Its go-to-market is sales-led: direct outreach, referrals, and word-of-mouth within the Australian retail and property industries, supplemented by a content marketing presence (a free Meta Paid Ads Audit lead magnet, an Instagram channel @tallteaspoon, and an email newsletter). Named customers in disclosed testimonials span enterprise retail property (Lakeside Joondalup Shopping Centre), SMB design services (Best & Co Design), and SMB healthcare (Elevate Neuro Rehab), consistent with a segment mix that crosses enterprise property work and smaller brand engagements.

Underlying technology is conventional agency tooling - digital content creation tools, social media management platforms, and project management systems - with no proprietary AI/ML assets, APIs, or patents disclosed. The firm is founder-led, privately held, and operates without disclosed institutional investment or acquisitions. Pricing for retainers, the 'Your Own Marketing Manager' offering, and several engagements is quoted on application rather than published, indicating a consultative sales motion consistent with enterprise property accounts.

Name

Tall Teaspoon

Legal name

Tall Teaspoon Marketing

Website

https://tallteaspoon.com.au

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Tall Teaspoon is a Perth-based, founder-owned boutique marketing agency serving retail, property, and place-based clients across Australia (Perth and Sydney) with strategy, digital/content, and campaign delivery services, sold via project fees and monthly retainers.

Ownership category

akta.pro rank

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Marketing Consulting Services: The company generates revenue through multiple streams including one-time project fees for specific marketing deliverables such as brand strategy, social media kickstart packages, and brand audits. Recurring revenue comes from monthly retainer engagements for ongoing marketing management and Meta ads management.
2. Project-Based Engagements: One-time service engagements including brand strategy and marketing plan development, social media content creation packages, workshop facilitation, and brand audits. These are priced as fixed-fee deliverables with scope defined per engagement.
3. Campaign Delivery Services: End-to-end marketing campaign execution for shopping centres, office, commercial and residential property clients. Operates on both project and retained basis, providing dedicated marketing project management as an extension of client teams.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tall Teaspoon is a boutique marketing agency that sells strategic marketing consulting, digital and content creation, and campaign delivery services to retail, property, and place-based clients. Engagements are delivered on either a project-fee or monthly-retainer basis, including packaged offerings such as social media kickstart, Meta ads management, brand strategy and audits, workshop facilitation, and fractional marketing manager support.

Product overview

Tall Teaspoon is a boutique marketing agency offering a unified suite of services rather than a modular software platform. Their core offerings comprise Marketing Strategy, Digital & Content, and Campaign Delivery services, supported by structured service packages including Social Media Kickstart, Paid Meta Ads, Brand Strategy & Marketing Plan, Workshop Facilitation, Brand Audit & Research Synthesis, and fractional 'Your Own Marketing Manager' support. They operate as an outsourced 'Pop Up Marketing Department' for clients in retail, property, and places industries, providing everything from strategic planning to tactical execution of campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy Strategic marketing services including brand positioning, marketing strategies, customer personas, and development marketing plans to strengthen marketing within businesses.
• Digital & Content Digital marketing services including social media strategy, copywriting, blogs, websites, digital content creation, and influencer collaborations.
• Campaign Delivery Project and campaign management, premium customer experiences, events and launch promotions for shopping centres, office, commercial and residential property.
• Social Media Kickstart A suite of bespoke social media posts and reels with engaging captions and strategic hashtags, including on-site content shoot and 8 posts (6 static + 2 reels). Priced from $2,200 + GST.
• Paid Meta Ads Management Monthly management of Meta digital ads with strategic campaign build and optimisation, including full ad campaign setup, monitoring, optimisations, and monthly performance reports. Priced from $1,650 per month (media spend excluded).
• Your Own Marketing Manager Fractional Marketing Managers and specialist teams that step in as a full marketing department or strengthen existing teams on a retained basis. Minimum 3-month contract, price on application.
• Brand Strategy & Marketing Plan Comprehensive brand audit, research synthesis, brand positioning and pillars, competitor analysis, key messaging, tactical recommendations, milestone plan, and budget considerations. Priced from $4,000 + GST.
• Workshop Facilitation Strategy workshop with interactive exercises including pre-workshop preparation, questionnaire review, 2-hour team workshop, and post-workshop presentation with recommendations. Priced at $1,200 + GST.
• Brand Audit & Research Synthesis Brand immersion including review of business objectives, strategy documents, existing research, brand audit of owned channels, tech check, key research insights, customer analysis, and top 5 strategic considerations. Priced from $3,500 + GST.
• Pop Up Marketing Department Outsourced marketing team services for property clients including campaign delivery, end-to-end marketing planning, marketing project management, partnerships, retail marketing management, and temporary marketing team resources.

Quantifiable outcome

• Consistently delivering above campaign targets

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hello Social: Australian social media marketing agency offering content creation, social strategy, and paid social management. Overlaps directly with Tall Teaspoon's Social Media Kickstart and Meta Ads Management packages.
• Alpha Digital: Australian digital marketing agency offering paid media, social, and content services. Comparable to Tall Teaspoon given overlap in digital marketing services (paid social, content) and similar boutique-agency positioning in the Australian market.
• D&M (D&M): Australian full-service marketing and communications agency serving a mix of corporate and consumer clients. Comparable to Tall Teaspoon in terms of consultancy-style positioning and multi-service marketing offering in the Australian market.
• Hero Collective: Australian independent brand and marketing agency offering strategy, creative, and integrated campaign services. Comparable to Tall Teaspoon as a similarly-positioned boutique agency focused on building brands for Australian businesses.
• The Royals: Melbourne-based independent Australian creative agency serving brand, campaign, and content needs. Direct comparable to Tall Teaspoon as a similarly-sized Australian boutique offering strategic and creative marketing services to mid-market and enterprise clients.

Broad incumbents

• Thinkerbell: Founded in Australia, Thinkerbell is a well-known creative, media, and marketing agency with a full-service boutique positioning. Comparable to Tall Teaspoon given its Australian roots and marketing services focus, though it operates at significantly greater scale and breadth.
• The Works (Accenture Song): Australian creative agency now part of Accenture Song, offering integrated marketing services across strategy, creative, and digital. Comparable to Tall Teaspoon in capability mix but operates at much larger scale and as a broader incumbent.

Regional players

• Lavender (formerly Edge Marketing): Australian creative and marketing agency with property and place-based clients. Comparable to Tall Teaspoon given overlap in property marketing and campaign delivery services, though operating with a different geographic footprint.

Emerging players

• The Marketing Arsenal: Australian marketing consultancy offering strategy, digital, and content services. Comparable to Tall Teaspoon as a similarly-sized boutique consultancy serving Australian SMBs and mid-market clients.
• Beautiful Metrics: Australian marketing analytics and strategy consultancy. Comparable to Tall Teaspoon in its boutique Australian positioning and focus on helping businesses improve marketing ROI, though with a heavier analytics skew.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/tallteaspoon
• Facebookfacebook.com/tallteaspoon
• LinkedInlinkedin.com/company/tallteaspoon

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tall Teaspoon