Hello Social
Hello Social is an Australian full-service, socially-led integrated marketing agency based in Sydney, offering social media management, content production, influencer marketing, event activations, and paid social advertising to enterprise brands and government clients including Amazon Prime, Uber, and NSW Government.
- Company typePrivate
- Founded2011
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Hello Social does
Hello Social is an Australian full-service, socially-led integrated marketing agency headquartered in Surry Hills, Sydney, operating since 2011. The company delivers social media strategy and management across Facebook, Instagram, Twitter, YouTube, Pinterest, and TikTok, complemented by event marketing, brand activations, influencer marketing, content production, and paid social/PPC advertising. The agency is organized into five branded service divisions — Hello Social (core), Hello Digital Media (paid), Hello Content (production), Hello Talent (influencer management), and Hello Activations (experiential) — all delivered through a professional services model. There is no proprietary technology platform; service delivery relies on industry-standard social media management tools, analytics platforms, and content creation software, with an in-house production studio generating 70+ static assets and 75+ bespoke videos per major campaign.
The client base is concentrated in large enterprise brands and government, with documented work for Amazon Prime, Uber, Uber Eats, NSW Government, Microsoft, Woolworths, Steve Madden, Huggies, RSPCA, Headspace Australia, and ~40 additional logos visible on the company website spanning retail, technology, healthcare, nonprofit, and consumer goods. Notable campaigns include Amazon Prime's 'The Test' 6-month content program tied to the Australian Men's Cricket Team, the Uber Melbourne Cup Premier activation featuring an Uber Chopper VIP arrival experience, the Uber Eats 'Your Local Food Fest' lockdown-support campaign that drove 205,000+ additional orders via 45 restaurant partners, and the NSW Government 'My Australia' 13-part docu-series which reached 1.2M+ with 93% positive sentiment. The company positions itself as Australia's '#1 social agency' and won Campaign Magazine's Social Media Agency of the Year 2022.
Revenue is generated through project-based fees, retainer contracts, and campaign management fees from enterprise and government clients acquired primarily via direct sales, website inquiries, and direct outreach led by Managing Director & Partner Sam Kelly. Distribution is direct-to-client with no reseller, marketplace, or partner channels. Pricing is not publicly disclosed and is negotiated per engagement. The firm is privately held with no disclosed institutional investors, no M&A activity, no funding rounds, and no parent company structure; ownership commentary indicates founder/operator control with no PE/VC backing. Operating geographies are listed as Sydney/NSW, Australia.
Hello Social firmographics
Firmographics- Name
- Hello Social
- Legal name
- Hello Social
- Website
- https://hellosocial.com.au
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hello Social is an Australian full-service, socially-led integrated marketing agency based in Sydney, offering social media management, content production, influencer marketing, event activations, and paid social advertising to enterprise brands and government clients including Amazon Prime, Uber, and NSW Government.
- Ownership category
- akta.pro rank
Hello Social industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Social Media & Community Management (BPAFAAAE)
- akta.pro secondary industries
- Paid Social Advertising (BPAFACAB), Social Media & Community Management (PR-led) (BPAFADAM), Social Media Community Management & Response (BPAAABAJ)
Keywords
Where Hello Social is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Hello Social business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Marketing Services: Full-service digital marketing agency providing integrated marketing services including social media management, content production, event marketing, PPC advertising, and influencer marketing. Revenue is generated through project-based fees, retainer contracts, and campaign management fees for enterprise clients.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Hello Social product offering
Product offeringCore offering
Hello Social is a full-service socially-led integrated marketing agency that manages the individual social media marketing platforms most relevant to its clients' customers. Its services combine social media strategy, management, and advertising across platforms such as Facebook, Instagram, Twitter, YouTube, Pinterest, and TikTok with content production, event marketing and brand activations, influencer marketing, and PPC campaigns, structured under sub-brands Hello Social, Hello Digital Media, Hello Content, Hello Talent, and Hello Activations.
Product overview
Hello Social is a socially-led integrated marketing agency structured as a unified platform with multiple service divisions: Hello Social (core social media agency), Hello Digital Media (paid advertising), Hello Content (content production), Hello Talent (influencer management), and Hello Activations (event/brand activations). The core offering centers on social media strategy, management, and advertising services complemented by event marketing, influencer marketing, content production, and brand activation capabilities. The agency operates primarily as a service-based consultancy rather than a self-serve SaaS product, delivering managed services across digital marketing, influencer partnerships, and experiential campaigns for clients including Amazon Prime, Uber, NSW Government, and Uber Eats.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Media Marketing Management Full-service social media strategy and management across Facebook, Instagram, Twitter, YouTube, Pinterest, and TikTok for enterprise brands seeking outsourced social channel ownership.
- Content Production In-house content creation across static images, videos, stories, reels, and carousel ads tailored for Instagram, Facebook, Twitter, and YouTube, supporting enterprise brand campaigns with high-volume bespoke output.
- Event Marketing and Brand Activation Event marketing and brand activation services including live social media coverage, on-site content creation, customer activation strategy, event competitions, UGC campaigns, product demonstrations, and experiential marketing for events and product launches.
- Influencer Marketing Influencer marketing service connecting brands with Australian macro influencers, celebrities, sports stars, and micro influencers, including event influencer activations, product reviews, unboxing campaigns, and brand partnerships.
- PPC and Social Media Advertising Paid media and performance marketing services including Facebook and Instagram advertising, boosting posts, and campaign optimization for reach, traffic, and sales conversions.
- Social Media Strategy Strategic planning for social media presence including audience research, content calendar development, hashtag strategy, posting schedules, and platform-specific optimization for enterprise clients.
Quantifiable outcome
- 205,000+ additional orders driven for Uber Eats during local restaurant support campaign
- +2 more outcomes
Companies that use Hello Social
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Hello Social technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hello Social partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Hello Social competitors and assessment
Company assessmentEmerging players
- Croud: Digital marketing agency leveraging a global 'Croudie' network of on-demand marketers to deliver social, SEO, and paid media services. Represents a tech-enabled, distributed model that competes with boutique agencies on cost and scale.
- Seen Group: Specialist influencer and social media marketing agency with strong entertainment and brand activation credentials. Compares on influencer-led, social-first integrated marketing — Hello Talent's direct competitive space.
Regional players
- VCCP: Independent UK-based integrated agency network with offices globally but limited APAC footprint. Comparable in independent positioning and integrated social-led model, serving enterprise brands with similar campaign scopes.
Direct peers
- Thinkerbell: Australian full-service creative and integrated marketing agency operating with a similar 'measured magic' philosophy and serving major enterprise brands. Directly comparable in size, market (Australia), and integrated offering including content, PR, and brand activations.
- Cummins&Partners: Australian independent creative agency with social, content, and brand activation capabilities. Similar boutique scale and enterprise client focus, making it a close regional peer for Hello Social.
- Liquid Interactive: Australian digital agency with overlapping social media, content production, and influencer capabilities. Direct regional peer competing for the same enterprise and government social mandates.
- BMF Advertising: One of Australia's leading creative and integrated marketing agencies, also based in Sydney. Compares directly in client caliber, integrated service model, and award-winning positioning within the Australian market.
Broad incumbents
- Dentsu Creative Australia: The creative arm of global holding company Dentsu operating in Australia. Competes for the same enterprise brand mandates with significantly greater scale, multi-market capabilities, and procurement leverage.
- Publicis Groupe Australia: Global holding company with significant Australian operations spanning creative, media, digital, and PR. Represents a scaled competitor with integrated offerings that compete for enterprise social mandates.
- Ogilvy Australia: Part of WPP's global network with a long-standing Australian presence. Offers overlapping social media, content, and integrated marketing services as part of a much broader portfolio serving multinational clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Hello Social social profiles
Digital presenceHello Social financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hello Social leadership team
Management profileNumber of profiles
Profiles2 records
Hello Social funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hello Social M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hello Social
What does Hello Social do?
Hello Social is a full-service socially-led integrated marketing agency that manages the individual social media marketing platforms most relevant to its clients' customers. Its services combine social media strategy, management, and advertising across platforms such as Facebook, Instagram, Twitter, YouTube, Pinterest, and TikTok with content production, event marketing and brand activations, influencer marketing, and PPC campaigns, structured under sub-brands Hello Social, Hello Digital Media, Hello Content, Hello Talent, and Hello Activations.
Is Hello Social a public or private company?
Hello Social is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hello Social founded?
Hello Social was founded in 2011. It employs 11 to 50 people.
Where is Hello Social based?
Hello Social is headquartered in Sydney, Australia, in the Oceania region.
How does Hello Social make money?
One revenue line is on record: digital Marketing Services.
Who are Hello Social's main competitors?
Emerging players on record are Croud and Seen Group. VCCP is listed as a regional player. Direct peers are Thinkerbell, Cummins&Partners, Liquid Interactive and BMF Advertising. Broad incumbents are Dentsu Creative Australia, Publicis Groupe Australia and Ogilvy Australia.
Does Hello Social have an API?
No public API is recorded for Hello Social.
What industry is Hello Social in?
Hello Social's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAE, Social Media & Community Management, with a secondary code of BPAFACAB, Paid Social Advertising. Its NAICS code is 5418 and its SIC code is 7311.