The Heartland Fund

What The Heartland Fund does

The Heartland Fund is described in firmographic records as a private investment management firm founded in 2022 and headquartered in Tel Aviv, Israel, with 1-10 employees. Its stated mandate is to acquire, operate, and scale entrepreneur-led businesses. No portfolio companies, fund size, AUM, investment strategy details, management team, or transaction history are disclosed in the available input data. The firm's registered website (theheartlandfund.com) is currently being used to host SEO/promotional content for an unrelated online gambling platform branded "TRI7BET," which offers slot games, casino games, sports betting, and lottery services — content targeting Southeast Asian markets. Source annotations explicitly note that this website content does not represent the firm's actual business operations and appears to be hijacked domain or SEO spam content. No technology stack, integration profile, API, product roadmap, or partnership information is available. The discrepancy between the firmographic description (Israel-based investment manager) and the actual website content (Southeast Asian gambling platform) means the true operational status, customer base, and revenue mechanics of the underlying investment management business cannot be verified from the input data. No funding rounds, acquisitions, leadership changes, or regulatory actions are documented.

Name

The Heartland Fund

Website

https://theheartlandfund.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

The Heartland Fund is a private investment management firm founded in 2022 in Tel Aviv, Israel, with 1-10 employees, that describes its mandate as acquiring, operating, and scaling entrepreneur-led businesses. No portfolio activity, leadership, or operating details are disclosed in available data.

Ownership category

akta.pro rank

Product category

Investment Management

NAICS

Portfolio Management and Investment Advice (523940), Other Financial Investment Activities (5239)

SIC

Investment Advice (6282)

akta.pro primary industry

Micro-PE / Lower Middle Market ETA Funds (FSANALAG)

Keywords

• Investment management
• Business acquisitions
• Private equity
• Portfolio operations
• Growth capital

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

The Heartland Fund is a private investment management firm that acquires, operates, and scales entrepreneur-led businesses. The firm focuses on buying and growing SMB and mid-market companies, providing capital and operational resources to support expansion.

Product overview

The Heartland Fund operates TRI7BET, an online gambling and slot gaming platform. The platform provides access to slot games, casino games, sports betting, and lottery services. The site features various promotional bonuses including new member bonuses, deposit bonuses, and cashback offers across different gaming categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Acquisition and Operating Service

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• FE International: M&A advisory firm specializing in lower middle-market SaaS and technology-enabled SMBs, a core target segment for ETA-style acquirers; comparable target-customer overlap and transaction profile.
• Innovative Capital Group: Lower middle-market M&A advisory serving searchers and ETA-style acquirers of small/mid-sized businesses; comparable client base and deal-size focus.
• Pacific Lake Partners: Micro-PE firm focused on search funds and ETA acquisitions of SMBs; one of the most direct comparables for an ETA-style acquirer-operator targeting entrepreneur-led businesses.

Emerging players

• Acquire.com (formerly MicroAcquire): Online marketplace for buying and selling small SaaS and tech-enabled SMBs; comparable because it serves the same search-fund / ETA buyer pool sourcing entrepreneur-led businesses.
• Flippa: Online marketplace for buying and selling websites, SaaS, and apps — frequently used by searchers and micro-PE acquirers sourcing small entrepreneur-led digital businesses.
• Search Fund Accelerator: Accelerator that supports aspiring search fund entrepreneurs through capital, training, and mentorship; comparable ecosystem participant shaping the same talent pipeline The Heartland Fund would draw from.
• Empire Flippers: Marketplace and brokerage for online businesses frequently acquired by searchers and micro-PE acquirers; comparable dealflow channel to The Heartland Fund's stated acquisition thesis.
• Quiet Light Brokerage: M&A advisory for profitable online and SaaS businesses commonly bought by search funds and micro-PE buyers; comparable buyer pool and transaction size band.

Broad incumbents

• BizBuySell: Largest US business-for-sale marketplace used heavily by search fund and ETA buyers to source entrepreneur-led SMB acquisitions; comparable deal-sourcing channel at much broader scale.
• Trivest Partners: Private equity firm historically focused on founder- and entrepreneur-led businesses; broader incumbent comparable because it targets the same thesis at significantly larger scale.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/the-heartland-fund

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Heartland Fund