The Float Space
The Float Space is a UK-based coaching practice founded in 2021 by Sam Kennedy Christian, delivering 1:1 executive coaching, return-to-work coaching (Float Back), workplace neurodiversity coaching, and coaching supervision for working mothers, parents, neurodivergent professionals, HR buyers, and fellow coaches across England.
- Company typePrivate
- Founded2021
- HeadquartersHerne Bay, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What The Float Space does
The Float Space is a UK-based, founder-led coaching practice established in 2021 and operated by Sam Kennedy Christian from Herne Bay, Kent. The business delivers 1:1 executive coaching, structured return-to-work coaching (Float Back), individual and workplace neurodiversity/ADHD coaching, and coaching supervision, alongside workshops and free resources such as a maternity leave preparation guide. Services are priced via packages (e.g., Float Back at £800), pay-what-you-can (1:1 supervision), and bespoke enterprise quotes, with sessions delivered virtually via Google Meet or in person locally.
The underlying technology stack is intentionally lean: there is no proprietary platform, and the business relies on third-party tools including Google Meet for delivery, WhatsApp and email for between-session support, Calendly for booking, and Genius Finder Pro as an integrated psychometric assessment for neurodiversity clients. The company's differentiating methodology centres on the Fair Play Method (Sam is one of only two Certified Fair Play Life Facilitators in the UK) combined with her ICF Professional Certified Coach (PCC) credential, enabling a niche positioning at the intersection of working motherhood, caregiving mental load, and neurodiversity. No proprietary AI, data assets, or software products are referenced.
The go-to-market runs on two parallel motions. On the consumer side, a free 30-minute discovery call qualifies and converts individual working mothers, parents, and neurodivergent professionals, supported by a blog of 20+ articles, an email newsletter, an Instagram presence, and PR-driven earned media across UK national outlets. On the B2B side, the workplace neurodiversity offering targets HR leads and managers directly via email outreach and discovery calls, with employees explicitly encouraged to ask their employers to fund coaching. Revenue is generated entirely through professional services fees; no subscription SaaS, licensing, or external equity funding is involved, and the business remains privately held by the founder.
The Float Space firmographics
Firmographics- Name
- The Float Space
- Website
- https://thefloat.space
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Float Space is a UK-based coaching practice founded in 2021 by Sam Kennedy Christian, delivering 1:1 executive coaching, return-to-work coaching (Float Back), workplace neurodiversity coaching, and coaching supervision for working mothers, parents, neurodivergent professionals, HR buyers, and fellow coaches across England.
- Ownership category
- akta.pro rank
The Float Space industry classification
Industry- Product category
- Executive Coaching Services
- akta.pro primary industry
- ADHD/Executive Function & Organization Coaching (Academic) (EDANAFAC)
Keywords
Where The Float Space is headquartered
LocationHeadquarters
- HQ city
- Herne Bay
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Float Space business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- 1:1 Coaching Services: Individual and group coaching sessions delivered via video call or in-person (Herne Bay, Kent). Coaching programmes are sold as packages (e.g., Float Back return-to-work programme at £800) or as pay-what-you-can individual sessions. Revenue is earned through client fees paid directly for coaching services.
- Return-to-Work Coaching (Float Back): A structured four-session coaching programme (£800 with two-instalment payment option) helping parents transition back to work after parental leave. Includes pre-programme questionnaire, 60-90 minute sessions, email/WhatsApp support, and a 30-minute follow-up call.
- Coaching Supervision: 1:1 and group supervision for other coaches. 1:1 sessions are offered on a pay-what-you-can basis (typically the average hourly rate the coach charges their clients). Group sessions are priced at a fixed rate for closed-group cohorts.
- Neurodiversity Workplace Coaching: B2B coaching packages for organisations targeting HR leads and managers. Includes employee coaching packages (typically 3-6 months), co-coaching sessions with line managers, and leadership coaching. Sold directly to employers as a workplace support and retention tool.
- Workshops: Paid ticketed workshops (e.g., 'Make Your Boundaries Work For You' at £25 per ticket) offered to individuals, with a portion of proceeds donated to charity. One-off event-based revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Float Back - Return to Work Coaching Programme |
| Usage-based | Pay-as-you-go | 1:1 Coaching Supervision |
| Subscription | Monthly | Individual Neurodiversity Coaching |
| Subscription | Multi-year contract | Workplace Neurodiversity Coaching (Organisations) |
| One time/ perpetual license | Pay-as-you-go | Make Your Boundaries Work For You Workshop |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
The Float Space product offering
Product offeringCore offering
The Float Space is a coaching practice that delivers 1:1 executive coaching, the Float Back return-to-work programme, neurodiversity and ADHD coaching for individuals and workplaces, and coaching supervision for fellow coaches. Services are delivered one-on-one or in groups by founder Sam Kennedy Christian, primarily via Google Meet, with sessions sold as structured packages (e.g., Float Back at £800 for four sessions) or on a pay-what-you-can basis (supervision). The company also runs paid workshops and embeds the Fair Play Method as a core methodology for managing mental load and domestic equity.
Product overview
The Float Space is a coaching business offering a portfolio of services primarily targeted at women navigating the intersection of career and motherhood. The core offering centres on executive and life coaching, delivered through named programmes: Executive Coaching as the primary 1:1 service; Float Back as a structured return-to-work coaching package; Individual Neurodiversity & ADHD Coaching and Workplace Neurodiversity Coaching for neurodivergent professionals and their employers; and 1:1 and Group Coaching Supervision for fellow coaches. Supporting these are a workshop (Make Your Boundaries Work For You), a free downloadable guide on maternity leave preparation, and the Rooted and ReBloom programme for mothers in life transitions. The business also embeds Fair Play Method facilitation as a key methodology across its coaching work, using the card-based system to help clients manage mental load and domestic equity. All services are delivered by founder Sam Kennedy Christian, a PCC-credentialed executive coach and certified Fair Play and neurodiversity facilitator, via video calls (Google Meet) or in-person in Herne Bay, Kent.
Differentiator
Problem solved
Functional benefit
Brands
- Float Back: Return to work coaching programme for parents transitioning back to employment after parental leave, including pre-return preparation and post-return support.
- Rooted and ReBloom
Products and services
- Executive Coaching One-on-one coaching for women who are mothers, leaders, neurodivergent, or menopausal, focusing on strategies that work with their brain to prevent burnout and manage the mental load of combining career and caregiving responsibilities.
- Float Back Return-to-Work Coaching Programme A structured coaching programme helping parents navigate the transition back to employment after parental leave, covering vision-setting, values and strengths discovery, boundary negotiation, and logistical planning. Includes a free discovery call, four 60–90 minute coaching sessions, email and WhatsApp support, and a 30-minute follow-up session. Priced at £800 with two-instalment payment option.
- Individual Neurodiversity & ADHD Coaching Strengths-based coaching for neurodivergent professionals (ADHD, autism) using fortnightly one-hour 1:1 sessions, the Genius Finder Pro assessment with 12 months' access, and curated WhatsApp/email support between sessions to build sustainable focus, time, and energy management strategies.
- Workplace Neurodiversity Coaching Organisational coaching package for HR and managers to better support neurodivergent staff, including employee coaching packages (typically 3–6 months), co-coaching sessions with line managers, leadership coaching for managers of neurodivergent teams, and practical strategies for communication, performance, and inclusion.
- 1:1 Coaching Supervision Reflective professional supervision for coaches, providing a 60-minute session space to explore client work, ethical questions, challenges, and personal development. Offered on a pay-what-you-can basis tied to the coach's average hourly client rate.
- Group Coaching Supervision Closed-group supervision sessions (same members every session) lasting 2 hours, structured with check-in, contracting, content exploration via hot-seat questioning and facilitated discussion, and a closing reflection. Fixed group rate for closed-group cohorts.
- Make Your Boundaries Work For You Workshop A workshop guiding participants step-by-step through the (Re)define, Share, Hold, and Flex approach to personal and professional boundaries, including real-life examples, reflective exercises, and practical tools. Previously delivered as a live online event on Google Meet with Q&A.
- Rooted and ReBloom Programme A coaching programme for mothers navigating big life and work transitions, including returning to paid work while breastfeeding. The coach listens deeply and helps clients build their own feeding and work plan, referring to specialist professionals where needed.
- Fair Play Method Facilitation Certified Fair Play Life Facilitator service using Eve Rodsky's Fair Play Method — a time and anxiety-saving system with 100 household cards and four rules to help individuals and couples equitably divide domestic responsibilities and reduce mental load.
Quantifiable outcome
- 61% of participants who used the Fair Play Method saw an increase in overall egalitarianism at home (56% cognitive labour; 54% instrumental labour). One unit increase in equity correlated with a 20% decrease in depression, 12% decrease in personal burnout, and 17% increase in relationship functioning.
- +2 more outcomes
Companies that use The Float Space
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
The Float Space technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Float Space partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered supporting and core.
- The Dad ShiftsupportingThe Float Space partnered with The Dad Shift (a UK campaign for better paternity leave) for International Women's Day 2025. Coaching sessions were offered in exchange for donations to The Dad Shift, supporting the campaign to end the motherhood penalty through improved paternity leave policies.
- Fair Play Policy InstitutecoreSam is a Certified Fair Play Life Facilitator and a member of the Fair Play Policy Institute (a US-based policy and research organisation co-founded by Eve Rodsky, author of Fair Play). She participated in a joint research study with USC measuring the impact of cognitive labour on mental health. The Fair Play Policy Institute is also developing a digital course that Sam will be involved in promoting.
- Lucy Werner / Hype YourselfsupportingSam joined Lucy Werner's Hype Yourself substack (a PR and marketing membership) at the end of 2023, which provided focus and strategy for her PR efforts. Lucy's books 'Brand Yourself' and 'Hype Yourself' were foundational in setting up the business. This is a付费 membership that has been instrumental in generating earned media coverage.
- Pregnant Then ScrewedsupportingThe Float Space ran an IWD campaign in partnership with Pregnant Then Screwed (a UK campaigning organisation working to end the motherhood penalty). Free coaching sessions were offered in exchange for donations to the organisation, and workshop tickets included a £5 donation per ticket sold.
- Genius Finder ProsupportingThe Float Space integrates Genius Finder Pro, an online psychometric assessment platform, into its neurodiversity coaching programmes. Clients receive the assessment as part of their coaching package, and Sam promotes the tool as a science-backed platform profiling strengths and challenges in work-related skills.
- Barefoot Coaching LtdsupportingSam completed her coach training through Barefoot Coaching Ltd, whose programme is approved by the International Coaching Federation (ICF). She also trained as a coach supervisor with Barefoot Coaching Ltd. The business's ICF-approved credentials are directly tied to this partnership.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
The Float Space competitors and assessment
Company assessmentDirect peers
- BetterUp: Digital coaching platform offering 1:1 executive and career coaching to individuals and enterprise HR buyers. Direct overlap with The Float Space on professional coaching sold to ambitious working parents and HR/management buyers, though BetterUp operates at vastly greater scale via a tech platform and large coach marketplace.
- Bravely: On-demand professional coaching service sold primarily to employers as an employee benefit. Overlaps with The Float Space's B2B motion of selling coaching as a workplace support and retention tool, though Bravely focuses on everyday workplace challenges versus motherhood/neurodiversity specialisation.
- Sounding Board: Enterprise coaching platform matching employees with vetted executive coaches. Comparable go-to-market into HR/L&D buyers and similar focus on leadership and professional development coaching, differentiated by a marketplace model versus The Float Space's solo-practitioner offering.
Broad incumbents
- Mind Tools: Long-established leadership, management and career development training publisher with individual and enterprise tiers. Comparable as a broad incumbent offering skill-based and coaching-adjacent resources for professionals and L&D buyers, complementary to rather than directly competing with 1:1 executive coaching.
- Lyra Health: Mental health benefits platform selling to employers with therapy, coaching, and self-care components. Comparable as a broad incumbent competing for the same workplace mental-health and neurodiversity HR budgets, with a stronger clinical rather than coaching specialisation.
- Thrive Global: Media and corporate wellness platform founded by Arianna Huffington addressing burnout, productivity, and mental health. Comparable as a broader incumbent in the workplace wellbeing and behavioural-change space that competes for the same HR budgets as The Float Space's organisational packages.
- Tony Robbins Companies: Large personal-development and coaching brand with individual and corporate offerings spanning life, business, and performance coaching. Comparable as a broad incumbent in life and career coaching for ambitious professionals, though operating at a very different scale and category position.
Emerging players
- Headspace: Mental wellness platform with consumer subscriptions and a B2B Headspace for Work offering. Comparable as an emerging player pursuing the same HR/benefits buyer audience with wellbeing content that addresses burnout and stress — themes central to The Float Space's value proposition.
- Calm: Consumer and enterprise mental wellness app with meditation, sleep, and increasingly coaching-style content. Adjacent rather than direct — overlaps with The Float Space's burnout and mental-load territory but delivers digital self-serve rather than live 1:1 coaching.
- Noom: Digital behaviour-change platform with consumer and enterprise wellness offerings (including Noom Mood and Noom Mind). Comparable as an emerging player using coaching-adjacent techniques to drive behaviour change and selling into employer benefits channels, though centred on health behaviours rather than career/motherhood coaching.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Float Space social profiles
Digital presenceThe Float Space compliance and trust
Trust signalCompliance2 records
The Float Space financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Float Space leadership team
Management profileNumber of profiles
Profiles1 record
The Float Space funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Float Space M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Float Space
What does The Float Space do?
The Float Space is a coaching practice that delivers 1:1 executive coaching, the Float Back return-to-work programme, neurodiversity and ADHD coaching for individuals and workplaces, and coaching supervision for fellow coaches. Services are delivered one-on-one or in groups by founder Sam Kennedy Christian, primarily via Google Meet, with sessions sold as structured packages (e.g., Float Back at £800 for four sessions) or on a pay-what-you-can basis (supervision). The company also runs paid workshops and embeds the Fair Play Method as a core methodology for managing mental load and domestic equity.
Is The Float Space a public or private company?
The Float Space is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Float Space founded?
The Float Space was founded in 2021. It employs 1 to 10 people.
Where is The Float Space based?
The Float Space is headquartered in Herne Bay, United Kingdom, in the Europe region.
How does The Float Space make money?
Five revenue lines are on record. 1:1 Coaching Services are the primary driver. The others are return-to-Work Coaching (Float Back), coaching Supervision, neurodiversity Workplace Coaching and workshops.
Who are The Float Space's main competitors?
Direct peers on record are BetterUp, Bravely and Sounding Board. Broad incumbents are Mind Tools, Lyra Health, Thrive Global and Tony Robbins Companies. Emerging players are Headspace, Calm and Noom.
Does The Float Space have an API?
No public API is recorded for The Float Space.
What industry is The Float Space in?
The Float Space's product category is Executive Coaching Services. Its primary akta.pro industry code is EDANAFAC, ADHD/Executive Function & Organization Coaching (Academic).