The Art of Explaining

What The Art of Explaining does

The Art of Explaining is a UK-based learning and creative communications consultancy founded in 2008, headquartered in Uppingham, Rutland. The firm operates two integrated service lines targeting purpose-driven organisations: (1) Accredited Learning Programmes covering workshops, coaching, facilitating, speeches, soft skills training, and on-demand learning resources; and (2) Creative Communications Services spanning brand strategy, messaging, video scripts, copywriting, ESG/CSR/EDI campaigns, photography, filmmaking, illustration, and full content production. The client portfolio spans life sciences, healthcare (including the NHS), government, sustainability-focused brands, FTSE100 corporates, and not-for-profit institutions such as RIBA. The firm also publishes a methodology book titled 'This Explains Everything' which serves as codified IP for the brand.

The business operates as a pure service consultancy without a proprietary technology platform. The website is built on Squarespace, with Google Analytics deployed for visitor analytics; no SaaS product, app, or API exists. The stated value proposition centres on combining accredited learning with creative output to help clients 'make the complex simple' across diverse verticals.

The revenue model is professional services on a project or engagement basis with no publicly disclosed pricing. Go-to-market is consultative direct sales: prospects are invited to contact the firm via website forms or phone (+44 (0) 7966 217538), with Thomas Heath as the primary contact. Distribution is global in scope though the headcount of 1-10 employees confirms a small boutique structure. The company is a Certified B Corporation, privately held, and shows no evidence of external funding, M&A activity, or institutional investors — consistent with a founder-owned, bootstrapped creative consultancy.

Name

The Art of Explaining

Legal name

The Art of Explaining

Website

https://theartofexplaining.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

The Art of Explaining is a UK-based learning and creative communications consultancy serving purpose-driven organisations with accredited training, brand strategy, messaging, and content production across healthcare, life sciences, government, and sustainability sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Uppingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services and Creative Communications: The company generates revenue through bespoke professional services including workshops, coaching, facilitating, speeches, brand strategy, messaging, video scripts, copywriting, and creative production. Services span from training programmes to full creative campaigns, likely billed on a project or engagement basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The Art of Explaining provides accredited learning programmes (workshops, coaching, facilitating, on-demand learning) and creative communications services (brand strategy and messaging, copywriting, ESG/CSR/EDI campaigns, reports, white papers, video scripts, illustration, infographics) to purpose-driven organisations. The company also publishes 'This Explains Everything', a book distilling its methodology for making complex ideas simple.

Product overview

The Art of Explaining is a learning and creative communications company offering two integrated service lines: (1) Accredited Learning Programmes covering workshops, coaching, facilitating, on-demand learning, brainstorming, speeches, and training resources; and (2) Creative Communications Services encompassing brand strategy, messaging, video scripts, pitches, reports, white papers, ESG/CSR campaigns, copywriting, editing, photography, filmmaking, illustration, infographics, and various marketing materials. The company also publishes 'This Explains Everything', a book distilling their methodology. Services span diverse sectors including life sciences, healthcare, government, not-for-profit, and corporate organisations.

Differentiator

Problem solved

Functional benefit

Products and services

• Accredited Learning Programmes Accredited learning programmes designed to give individuals and organisations a natural advantage in communication skills. Covers soft-skills training, workshops, coaching, facilitating, on-demand learning, and educational resources for purpose-driven clients.
• Creative Communications Services A broad range of creative and strategic communication services for purpose-driven organisations, including brand strategy and messaging, video scripts, pitches and proposals, business plans, reports, white papers, ESG and CSR campaigns, copywriting, editing, photography, filmmaking, illustration, infographics, slide decks, brochures, and social media content.
• This Explains Everything (Book) A book distilled from The Art of Explaining's methodology, presenting their approach to making complex ideas clear and simple.

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Brandpie: Brand-strategy consultancy for purpose-driven businesses. Comparable in messaging workshops, brand positioning and purpose-discovery engagements.
• Salterbaxter: Sustainability and purpose communications consultancy helping companies articulate ESG, CSR and EDI narratives. Overlaps directly with The Art of Explaining's ESG/CSR/EDI campaign work.
• Dale Carnegie & Associates: Global communication, presentation and leadership-skills training company. Directly comparable in delivering accredited communication skills learning programmes to organisations, though at significantly larger scale.
• Forster Communications: UK-based communications consultancy for charities, social enterprises and impact-led organisations. Similar narrow focus on 'purpose-driven organisations' and stakeholder storytelling.
• Radley Yeldar (RY): Creative communications consultancy focused on purpose-driven organisations (including RIBA work) producing reports, brand strategy and storytelling. Closely mirrors the integrated brand/content + communication advisory model.

Emerging players

• Mind Tools: Soft-skills and management training content provider with on-demand learning, similar to The Art of Explaining's learning programmes but at much larger scale via digital distribution.
• Speexx: Business and communication skills training provider combining digital learning with coaching. Comparable accreditation-style programme delivery to corporate clients.

Regional players

• Frank PR: UK-based consumer and corporate communications agency producing storytelling content, copywriting and campaign work. Comparable in copy/content craft and UK mid-market focus.

Broad incumbents

• Skillsoft: Large corporate learning and development provider covering communication, leadership and professional skills. Represents the scaled productised end of the same market.
• Mower Group: Large integrated marketing and communications agency. Comparable at the creative communications / brand-strategy layer, particularly for purpose-led clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/artofexplaining
• LinkedInlinkedin.com/company/the-art-of-explaining

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Art of Explaining