The Boutique Home Group

What The Boutique Home Group does

The Boutique Home Group is a privately held, US-based boutique vacation rental management company founded around 2017 and headquartered in the Chicago area. It operates a curated portfolio of 14 short-term rental properties distributed across four leisure destinations: South Haven, Michigan (5 properties); Galena, Illinois (7 properties); Tucson/Vail, Arizona (1 property); and Austin, Texas (1 property). The portfolio spans property formats from intimate cabins (sleeping 4) to a 14-bedroom resort-style villa, with design-led positioning (mid-century modern, historic cottages, desert retreats, rustic cabins) and amenities such as hot tubs, pools, fire pits, and pet-friendly features.

The company's technology foundation is the CraftedStays platform, which powers its direct-booking website (boutiquehome.group) with property search, virtual tours, and booking functionality. Distribution is multi-channel: properties are listed on Airbnb, VRBO, Expedia, and TripAdvisor in addition to direct bookings, supported by an Instagram presence for top-of-funnel demand. The company also lists a "Management Services" offering, suggesting an intent to extend operational capabilities to third-party property owners.

The business model is per-night, dynamically priced vacation rental revenue (the dataset lists revenue model as "subscription_recurring," though functionally it is unit-priced nightly stays with weekly and monthly discounts). Pricing is quote-based and varies by property and season, with ancillary fees for pool heating, pets, and early check-in/late check-out. Customers are leisure travelers — families, couples, groups, remote workers, and pet owners — seeking distinctive, professionally managed alternatives to standard hotels. The company has 1-10 employees, no disclosed funding, no parent company, and no disclosed revenue.

Name

The Boutique Home Group

Legal name

The Boutique Home Group

Website

https://boutiquehome.group

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The Boutique Home Group is a privately held US boutique vacation rental management company operating 14 curated short-term rental properties across four US destinations (Michigan, Illinois, Arizona, Texas), distributing through its direct website and major OTAs to leisure travelers seeking distinctive, professionally managed stays.

Ownership category

akta.pro rank

Product category

Short-term Vacation Rentals

NAICS

Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Full-Service Vacation Rental Property Management (THAMAKAA)

akta.pro secondary industries

Full-Service Vacation Rental Property Management (BPAJAIAA), Whole-Home Rentals (Houses, Villas, Cabins) (THAGANAA), Villas & Luxury Estates (THAMAAAC), Family & Group-Friendly Rentals (Large Homes, Multi-Unit Compounds) (THAGANAI), Vacation & Short-Term Rental Management (BPAJAFAI)

Keywords

• Vacation rental management
• Short-term rentals
• Boutique accommodations
• Vacation property management
• Holiday home rentals

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain

Revenue model

1. Vacation Rental Bookings: Revenue generated from nightly rental fees for vacation properties managed across multiple US destinations. Properties are booked directly through the company website and through OTA partners including Airbnb, VRBO, Expedia, and TripAdvisor.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

The Boutique Home Group manages and rents a curated portfolio of 14 boutique vacation rental properties across four U.S. destinations (Michigan, Illinois, Arizona, and Texas). The company handles end-to-end property management including marketing, bookings, housekeeping standards, and guest experience, distributing inventory through its own website and major OTAs (Airbnb, VRBO, Expedia, TripAdvisor). Properties range from cozy cabins and historic cottages to luxury villas and desert retreats, with consistent professional management, keyless self check-in, and premium amenities.

Product overview

The Boutique Home Group operates a portfolio of 14 boutique vacation rental properties across four U.S. destinations: South Haven, Michigan (5 properties including The Whitetail Woodlands, The Glenn, The Pink Lady of The Lake, The MidMod of The Lake, and The Green Street Getaway); Galena, Illinois (7 properties including The Lantern, The Golf View, The Greenleaf, The Linden, The Eagle's Green on 17, The Rustic Retreat, and The Nook); Tucson, Arizona (The Grand Horizon); and Austin, Texas (The Palm Royale). The properties range from cozy cabins and cottages to luxury villas and desert retreats. Properties are booked through the company's own website (powered by CraftedStays platform) and distributed through major travel platforms including Airbnb, VRBO, Expedia, and TripAdvisor.

Differentiator

Problem solved

Functional benefit

Products and services

• The Glenn A modernist beach house rental in South Haven/Fennville, Michigan, featuring stunning lake views and contemporary design, sleeping up to 7 guests with 3 bedrooms.
• The Pink Lady of The Lake A charming cabin rental in Glenn/Fennville, Michigan, with picturesque lake views and cozy accommodations, sleeping up to 4 guests with 1 bedroom.
• The MidMod of The Lake A mid-century modern beach house rental in South Haven, Michigan, offering stylish accommodations near the lake, sleeping up to 6 guests with 3 bedrooms.
• The Whitetail Woodlands A spacious woodland retreat rental in Fennville, Michigan, with private deck, fireplace, and modern furnishings, sleeping up to 5 guests with 3 bedrooms.
• The Green Street Getaway A rental property in South Haven, Michigan, with modern amenities designed for groups, sleeping up to 8 guests with 3 bedrooms.
• The Nook A historic cottage rental in Galena, Illinois, featuring designer interiors, hot tub, fire pit, and walking distance to downtown, sleeping up to 6 guests with 3 bedrooms.
• The Rustic Retreat A country cabin retreat in Pearl City, Illinois, with soaking tub, recreation room with bar, and stargazing opportunities, sleeping up to 4 guests with 2 bedrooms.
• The Linden A large new construction villa rental in Galena, Illinois, with 14 bedrooms and resort-style amenities, sleeping up to 14 guests with 6 bathrooms, suitable for large groups and family reunions.
• The Golf View A luxury townhome rental in Galena, Illinois, near golf courses with private hot tub and mountain views, sleeping up to 4 guests with 1 bedroom.
• The Lantern A modern home rental in Forest Park, Illinois, with stylish decor and fireplace, sleeping up to 6 guests with 2 bedrooms.
• The Greenleaf A rental property in Evanston, Illinois, with forest views and outdoor amenities, sleeping up to 6 guests with 3 bedrooms.
• The Eagle's Green on 17 A golf course vacation rental in Galena, Illinois, sleeping 10 guests with 4 bedrooms and 2 bathrooms, featuring premium amenities.
• The Grand Horizon A private desert retreat in Vail, Arizona, with pool, mountain views, separate guest house, and recreation room, sleeping up to 10 guests. Pet fee of $99 applies.
• The Palm Royale: ATX Mid-century A mid-century modern home rental in Austin, Texas, with pool and stylish decor, available for vacation stays.
• Management Services End-to-end vacation rental property management services offered to property owners, covering marketing, guest bookings, housekeeping standards, and overall guest experience, leveraging the CraftedStays booking platform and multi-channel OTA distribution.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered core.

• AirbnbcoreChannel Partner/ Reseller/ DistributorPrimary distribution partner listing all properties on the Airbnb platform for guest bookings and reservations.
• VRBOcoreChannel Partner/ Reseller/ DistributorDistribution partner for vacation rental bookings through the VRBO (Vrbo) family-friendly platform.
• ExpediacoreChannel Partner/ Reseller/ DistributorOTA distribution partner for vacation rental listings on Expedia's travel booking platform.
• TripAdvisorcoreChannel Partner/ Reseller/ DistributorDistribution partner listing properties on TripAdvisor for reviews, visibility, and bookings.
• CraftedStayscoreTechnology or IntegrationWebsite platform provider powering the boutiquehome.group website with booking functionality, property management, and virtual tour capabilities.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Plum Guide: Plum Guide curates and manages a vetted portfolio of design-led vacation homes in select destinations. Comparable on the curated-boutique positioning and quality standard for whole-home short-term rentals.
• Vacasa: Vacasa is the largest US full-service vacation rental property manager with a national portfolio. Directly comparable as a full-service operator that manages and distributes single-family and villa rentals on its own platform and across OTAs.
• Casago: Casago is a vacation rental property management franchise operating full-service short-term rentals across multiple US markets. Comparable as a multi-market full-service vacation rental property manager.
• AvantStay: AvantStay manages a curated portfolio of boutique, design-led vacation homes in US destinations. Closely comparable positioning to Boutique Home Group on curated boutique curation, multi-state portfolio, and direct-plus-OTA distribution.
• StayTruman: StayTruman operates a curated portfolio of short-term rental homes in US vacation markets with hotel-grade service. Comparable boutique full-service operator serving families and groups in regional destinations.
• TurnKey Vacation Rentals: TurnKey is a professionally managed vacation rental company focused on whole-home properties with standardized housekeeping and guest-experience operations. Directly comparable as a full-service boutique operator of short-term rental homes.
• Evolve Vacation Rental: Evolve is a national vacation rental management company that combines local market expertise with a tech-enabled distribution platform. Comparable as a full-service manager of whole-home rentals distributed via OTAs and direct booking.

Broad incumbents

• Sonder: Sonder operates short-term rental apartments and boutique accommodations across major US cities. Overlaps in short-term-rental management and tech-enabled guest experience, though focused on urban apartment-style stays rather than vacation homes.
• Airbnb (Co-Host / Property Management Programs): Airbnb is both a primary distribution channel and a competitor via its co-host and property-management ecosystem. Relevant as the dominant booking platform on which Boutique Home Group relies, and as a benchmark for professional host services.

Others

• Guesty: Guesty is a property management platform for short-term rental operators, providing channel management, booking, and operations software. Comparable as an enabling technology provider for the same professional vacation-rental-manager customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/boutiquehomegroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Boutique Home Group