What Sdr Benefits does

SDR Benefits is a North Carolina-based health insurance brokerage headquartered in Mocksville, NC, operating as a privately held, owner-operated firm under President/Owner Somer Randolph and Vice President Ted Randolph. The firm specializes in group employee benefits for small and mid-sized employers, with an explicit target segment of businesses with 2 to 50 employees. Its core function is acting as an intermediary between employer clients and insurance carriers, placing group medical, dental, vision, life, short- and long-term disability, and worksite/voluntary products (critical illness, accident, cancer, pet), and serving both fully-insured and self-funded arrangements.

The company's flagship distribution channel is the Carolina HealthWorks Multiple Employer Welfare Arrangement (MEWA), sponsored by the NC Chamber and underwritten exclusively through Blue Cross Blue Shield of NC. This program pools NC Chamber-member employers (2 to 50 employees, headquartered in NC) into a single risk pool to access group-level pricing. Beyond placement, the firm layers advisory services: employee education (group and one-on-one enrollment meetings), and ACA compliance documentation review and distribution guidance.

Commercially, SDR Benefits generates revenue through standard insurance brokerage commissions paid by carriers on placed group coverage. There is no proprietary technology platform, no public pricing, and no software/app distribution layer; marketing runs on direct sales, word-of-mouth referrals, and NC Chamber partnership lead-flow. Pricing is quote-based, billed monthly, and varies by carrier, plan type, employee count, and employer risk profile. Geographic scope is effectively single-state (North Carolina), and the firm operates with minimal disclosed headcount — consistent with a two-person owner-operator model.

Name

Sdr Benefits

Legal name

Sdr Benefits

Website

https://sdrbenefits.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

SDR Benefits is an owner-operated North Carolina health insurance broker in Mocksville that places group employee benefits (medical, dental, vision, life, disability, worksite products) for employers with 2 to 50 employees, anchored by the Carolina HealthWorks MEWA distributed through the NC Chamber and Blue Cross Blue Shield of NC.

Ownership category

akta.pro rank

Product category

Health Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Ancillary Employer Benefits (Life/Disability/Accident/Critical Illness) (HLAEAAAK)

akta.pro secondary industries

Voluntary/Worksite Critical Illness & Hospital Indemnity (Employee-Paid) (FSAIAKAF), Group Disability Income Insurance (Employer-Sponsored) (FSAIAIAB)

Keywords

• Group health insurance
• Employee benefits brokerage
• MEWA health plans
• Small business benefits
• Worksite voluntary benefits

Headquarters

HQ city

Mocksville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Brokerage Commissions: SDR Benefits operates as a health insurance broker receiving commissions from insurance carriers for placing group employee benefit coverage. They work with multiple insurance carriers to provide competitive rates and plans to their clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

SDR Benefits is a North Carolina health insurance brokerage that designs and places group employee benefit packages for employers. It offers medical, dental, vision, life, short- and long-term disability, critical illness, accident, cancer, and pet insurance through partnerships with multiple insurance carriers. Its flagship product, Carolina HealthWorks, is a Multiple Employer Welfare Arrangement (MEWA) sponsored by the NC Chamber and offered through Blue Cross Blue Shield of NC for businesses with 2 to 50 employees.

Product overview

SDR Benefits is a health insurance brokerage offering group employee benefit packages through partnerships with multiple insurance carriers. The company provides a comprehensive suite of benefit products centered around their flagship Carolina HealthWorks MEWA offering, supplemented by individual medical, dental, vision, life, and disability insurance plans. The portfolio also includes worksite/ancillary benefits including critical illness, accident, cancer, and pet insurance. Plans are available in both fully-insured and self-funded arrangements, with the company serving as intermediary between clients and carriers to create customized benefit packages.

Differentiator

Problem solved

Functional benefit

Brands

• Carolina HealthWorks: A Multiple Employer Welfare Arrangement (MEWA) sponsored by the NC Chamber and offered through Blue Cross Blue Shield of NC, providing health, dental and vision options for NC businesses with 2-50 employees.

Products and services

• Carolina HealthWorks

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• NC ChambercoreStrategic or Co-development PartnerNC Chamber sponsors the Carolina HealthWorks MEWA program, which SDR Benefits administers and offers to NC Chamber members. This partnership allows SDR Benefits to serve NC Chamber member businesses with affordable group health insurance options.
• Blue Cross Blue Shield of NCcoreChannel Partner/ Reseller/ DistributorAll Carolina HealthWorks plans are offered through Blue Cross Blue Shield of NC, providing the insurance carrier relationship for SDR Benefits' MEWA offerings to NC employers.
• Multiple Insurance CarrierscoreChannel Partner/ Reseller/ DistributorSDR Benefits partners with a variety of insurance carriers to provide clients with the best rates and plans available. This multi-carrier approach allows them to compare options and find optimal coverage for each client's needs.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Brown & Brown Insurance: Large national insurance brokerage with a substantial Employee Benefits division serving SMB to enterprise group benefits clients. Comparable because both broker group health and ancillary benefits through multiple carriers, though Brown & Brown operates at vastly greater scale and geographic reach.
• Marsh McLennan (Mercer): Global professional services firm whose Mercer segment is a major health and benefits broker/consultant. Comparable due to shared employer-sponsored benefits brokerage and consulting model; Mercer operates at national/enterprise scale while SDR Benefits is local SMB.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with a strong group employee benefits practice. Comparable because both broker employer-sponsored health, ancillary, and worksite benefits, but Gallagher serves much larger accounts with a broader portfolio beyond benefits.
• Hub International: Large North American insurance brokerage with significant employee benefits and small-to-mid-market group practice. Comparable as a multi-carrier benefits broker for employer groups, though Hub's scale and geographic breadth far exceed SDR Benefits' local NC footprint.
• Aon: Global professional services firm with a large health and benefits consulting/brokerage business. Comparable employer-sponsored benefits distribution model; Aon operates at enterprise scale while SDR Benefits focuses on local 2-50 employee groups.
• Acrisure: Fast-growing insurance brokerage platform with a benefits practice serving commercial group clients. Comparable multi-carrier brokerage model for group employee benefits, but Acrisure operates nationally with significantly greater scale and partner-driven growth strategy.

Emerging players

• Justworks: PEO providing payroll, benefits (including group health), and HR services to small and mid-sized businesses. Comparable SMB target market and benefits offering, but Justworks bundles benefits into a PEO/co-employment model rather than pure brokerage.
• Zenefits: Cloud-based HR platform with integrated benefits brokerage for small businesses. Comparable overlap in group health and ancillary benefits brokerage for small employers, though delivered via self-service technology versus SDR Benefits' high-touch broker model.
• Gusto: Tech-enabled HR, payroll, and benefits platform serving very small businesses, including health insurance brokerage. Directly comparable target customer (2-50 employee employers) and benefit products (medical, dental, vision), but delivered via integrated SaaS platform rather than personal broker service.
• SimplyInsured: Online health insurance broker focused on small businesses, including group health and ancillary coverage. Comparable focus on small employer group benefits via a technology-driven distribution model competing against traditional brokers in the same SMB segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SDR-Benefits-100089561736821
• LinkedInlinkedin.com/company/sdr-benefits

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sdr Benefits