Growing Self
- Company typePrivate
- Founded2012
- HeadquartersLongmont, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Growing Self does
Growing Self is a private group counseling and coaching practice organized around three service pillars — Love (couples counseling, premarital counseling, relationship coaching), Happiness (individual therapy, life coaching, personal growth), and Success (career coaching, leadership and emotional intelligence development) — plus specialized heartbreak and divorce recovery services. The practice was founded by Dr. Lisa Marie Bobby, a licensed psychologist, licensed marriage and family therapist, and board-certified coach, and operates as a collective of licensed clinicians with master's and doctoral degrees, positioned as therapist-coach hybrids who combine evidence-based therapy with coaching techniques. The headquarters are in Denver, Colorado (100 Fillmore Street), with a second office in Broomfield and global virtual service delivery online.
Service delivery is built on a standard online video platform used for remote sessions, with the practice's differentiator being its licensed clinical talent rather than proprietary technology. The business model is primarily fee-for-service professional services billed per session, augmented by subscription-style packaged products such as the "Unstuck in 8 Weeks" coaching program and a B2B training and certification line that includes CE credit courses and a CCE-accredited BCC coaching certification for licensed therapists. The customer base is direct-to-consumer individuals and couples, acquired mainly through content marketing — a long-running "Love, Happiness & Success" podcast, an organized blog, free assessment quizzes, and a 10-year plan tool — supplemented by a Shopify referral partnership. The company is privately held, founder-owned, with no disclosed institutional funding or parent organization.
Growing Self firmographics
Firmographics- Name
- Growing Self
- Legal name
- Growing Self, LLC
- Website
- https://growingself.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Growing Self industry classification
Industry- Product category
- Counseling and Coaching Services
- NAICS
- Educational Support Services (611710), Professional and Management Development Training (611430)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Growth Mindset, Motivation & Goal-Setting Programs (EDAMAIAE)
Keywords
Where Growing Self is headquartered
LocationHeadquarters
- HQ city
- Longmont
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Growing Self business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Therapy and Coaching Sessions: Professional services revenue from individual and couples therapy, life coaching, career coaching, and specialized services like breakup recovery and premarital counseling. Billed per session with recurring client relationships.
- Online Courses and Programs: Programs such as 'Unstuck in 8 Weeks' coaching program and CE credit trainings for licensed therapists, offering structured cohort-based coaching.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Individual Therapy Sessions |
| Other | Pay-as-you-go | Couples Counseling Sessions |
| Subscription | Monthly | Unstuck in 8 Weeks Program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Growing Self product offering
Product offeringCore offering
Growing Self is a counseling and coaching practice that delivers licensed therapy, couples counseling, premarital counseling, heartbreak recovery, and career and life coaching services. Sessions are delivered in-person at Denver and Broomfield, Colorado offices and via an online video platform to clients across the US and internationally. The practice also offers structured coaching programs (e.g., Unstuck in 8 Weeks) and professional development offerings for therapists.
Product overview
Growing Self is a counseling and coaching collective offering a comprehensive suite of services organized around three pillars: Love (couples counseling, premarital counseling, relationship coaching), Happiness (therapy, life coaching, personal growth), and Success (career coaching, leadership development). The core offering is delivered through licensed therapists and coaches via both in-person sessions at Denver and Broomfield, Colorado offices, and online video sessions for clients across the US and internationally. Additional offerings include a podcast, free assessment quizzes, a Ten Year Plan tool, and professional development resources for therapists including CE trainings and coaching certification. The company positions itself as combining evidence-based therapeutic strategies with coaching modalities for personal and professional growth.
Differentiator
Problem solved
Functional benefit
Products and services
- Couples Counseling & Coaching Marriage and relationship counseling services including couples therapy, relationship coaching, and marriage counseling delivered by licensed marriage and family therapists for individuals and couples.
- Premarital Counseling Counseling services for couples preparing for marriage, covering relationship skills, communication, and shared goals.
- Therapy & Life Coaching Individual therapy and coaching services for personal growth, blending evidence-based therapy and life coaching techniques to help clients make lasting positive changes.
- Career Coaching Professional development counseling including career counseling, career coaching, career development, emotional intelligence coaching, and leadership coaching services for working professionals.
- Heartbreak Recovery Program Breakup and divorce recovery services including breakup therapy, divorce counseling, heartbreak recovery group, and structured heal-from-heartbreak programs.
- Online Therapy & Coaching Virtual counseling and coaching services delivered via video conferencing, enabling access to therapy and coaching across the US and internationally.
- Unstuck in 8 Weeks: Focused Coaching Program Eight-week focused coaching program with 1:1 sessions with a licensed therapist-coach, designed to help clients launch their personal growth at promotional subscription pricing of $49/session.
- CE Credit Trainings for Licensed Therapists Continuing education credit training programs for licensed therapists designed to expand their professional skills.
- BCC Coaching Certification for Therapists CCE-accredited 30+ hour coaching certification program designed specifically for licensed therapists seeking board-certified coach credentials.
Companies that use Growing Self
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Growing Self technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Growing Self partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifyminorGrowing Self is proud to partner with Shopify, an all-in-one business solution that helps people actualize their entrepreneurial goals. Shopify provides exclusive discounts for Growing Self clients through the partnership.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Growing Self competitors and assessment
Company assessmentEmerging players
- Alma: Therapist enablement platform offering insurance billing, marketing, and practice tools to independent clinicians. Relevant as Growing Self operates a private therapist collective model that could either build or partner with similar infrastructure.
- 7 Cups: Online emotional support platform combining free peer support listeners with licensed therapy and coaching. An emerging player that overlaps with Growing Self on online therapy/coaching delivery and consumer self-improvement target segments at a more accessible price point.
Direct peers
- Lyra Health: Mental health benefit platform providing therapy and coaching to employees via employer contracts. Comparable to Growing Self's career/leadership coaching for professionals, but accessed through employer benefit plans rather than direct-to-consumer.
- Regain: Online couples therapy service from the Talkspace family; matches Growing Self's specific focus on marriage counseling, premarital counseling, and relationship coaching, delivered via video to clients nationally.
- BetterHelp: Online therapy marketplace offering individual, couples, and teen therapy via subscription. Direct competitor to Growing Self's online therapy and couples counseling lines, with overlapping target customers and similar video-delivery model, but operating at vastly greater scale through a marketplace model.
- Two Chairs: Hybrid in-person + online group therapy practice with multiple physical locations. Most structurally comparable peer to Growing Self, combining brick-and-mortar offices with a virtual practice and licensed therapist collective model.
- Talkspace: Public telehealth therapy platform delivering individual and couples therapy via messaging and video. Competes head-to-head with Growing Self on online couples counseling and individual therapy, serving similar consumer and employer-sponsored segments.
- Cerebral: Telehealth mental health provider focused on anxiety, depression, and ADHD care with medication management. Competes with Growing Self for the same individual therapy/personal growth consumer and emphasizes video-based delivery at scale.
Broad incumbents
- LifeStance Health: Public outpatient mental health company operating a national network of in-person and telehealth therapy offices. Broad incumbent peer to Growing Self's private group practice model with comparable services across therapy, psychiatry, and telehealth.
- Headspace Health: Mental wellness and therapy company combining meditation/coaching via Headspace with therapy via Ginger. Adjacent to Growing Self's life coaching and personal growth offerings but reaches consumers through employer benefits and self-serve subscriptions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Growing Self social profiles
Digital presenceGrowing Self financial estimates
Financial estimateRevenue estimate
Valuation estimate
Growing Self leadership team
Management profileNumber of profiles
Profiles1 record
Growing Self funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Growing Self M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Growing Self
What does Growing Self do?
Growing Self is a counseling and coaching practice that delivers licensed therapy, couples counseling, premarital counseling, heartbreak recovery, and career and life coaching services. Sessions are delivered in-person at Denver and Broomfield, Colorado offices and via an online video platform to clients across the US and internationally. The practice also offers structured coaching programs (e.g., Unstuck in 8 Weeks) and professional development offerings for therapists.
Is Growing Self a public or private company?
Growing Self is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Growing Self founded?
Growing Self was founded in 2012. It employs 11 to 50 people.
Where is Growing Self based?
Growing Self is headquartered in Longmont, United States, in the North America region.
How does Growing Self make money?
Two revenue lines are on record. Therapy and Coaching Sessions are the primary driver. The others are online Courses and Programs.
Who are Growing Self's main competitors?
Emerging players on record are Alma and 7 Cups. Direct peers are Lyra Health, Regain, BetterHelp, Two Chairs, Talkspace and Cerebral. Broad incumbents are LifeStance Health and Headspace Health.
Does Growing Self have an API?
No public API is recorded for Growing Self.
What industry is Growing Self in?
Growing Self's product category is Counseling and Coaching Services. Its primary akta.pro industry code is EDAMAIAE, Growth Mindset, Motivation & Goal-Setting Programs. Its NAICS code is 611710 and its SIC code is 8090.