SERAPHINA SOCIALS LTD

What SERAPHINA SOCIALS LTD does

Seraphina Socials LTD is a privately held UK-based social media agency founded in 2023 by Scarlett Seraphina Slade. The company provides social media management, content creation, branding, and coaching services targeted at lifestyle brands in the health, wellness, and fashion verticals. Its flagship offering is a monthly Social Media Management subscription priced at £2,000–£2,500 per month, complemented by three-tier branding packages (£1,800–£3,000), content shoots (£600–£750), video editing, UGC creator services, and coaching sessions. The company also sells a £39 Instagram Essentials digital PDF as a low-friction entry product.

The agency operates with a distributed global team of 10+ members located across the UK (London, Bristol, Kent, South Wales, Jersey, Nottingham, Brighton), the UAE (Dubai), the United States (Chicago), Cyprus, and Germany. This remote structure enables worldwide client service delivery without a centralised office. The core technology stack is limited to industry-standard tools such as MailChimp for email marketing and WeTransfer for large file delivery, with no proprietary platforms disclosed. The business runs a sales-led, founder-mediated go-to-market motion: Scarlett takes initial consultation calls to qualify prospects before matching them with a dedicated social media manager capped at 3–4 accounts to ensure service quality.

Revenue is generated through a mix of recurring monthly retainers (social media management, coaching, recurring content shoots), one-time project fees (branding, video editing, single content shoots, digital products), and usage-based pricing (video editing on application). Pricing is publicly disclosed and transparent. Customer segments are primarily vertical-focused (health/wellness and fashion/lifestyle brands), with secondary targeting of startups and established businesses. No external funding has been raised; the company is bootstrapped and founder-controlled.

Name

SERAPHINA SOCIALS LTD

Legal name

SERAPHINA SOCIALS LTD

Website

https://seraphinasocials.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Seraphina Socials LTD is a UK-based, bootstrapped social media agency founded in 2023 that provides social media management, branding, content creation, and coaching services to lifestyle brands in the health, wellness, and fashion sectors, operating with a distributed global team of 10+ members.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Social Media Management, Scheduling & Community Tools (BPAMALAJ)

akta.pro secondary industries

Social Media & Community Management (BPAFAAAE), Social Media Creative Agencies (Content & Community) (MPAAAAAE)

Keywords

• Social media management
• Content creation services
• Brand identity design
• Lifestyle branding agency
• Digital marketing coaching

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Social Media Management: Monthly retainer service providing comprehensive social media management including content creation, posting, engagement, and strategy. Offered at two tiers: £2500/month with content creation or £2000/month without.
2. Branding Services: One-time project-based branding packages including logo design, brand guidelines, and brand strategy. Three tiers ranging from £1800 to £3000.
3. Coaching Services: Business coaching and success mentorship sessions provided by Amanda Slade. Also includes mindful lifestyle coaching and social media coaching sessions at various price points.
4. Content Creation: Full content shoots including photography and videography services. Offered as one-off (£750) or recurring bi-monthly (£600) packages.
5. Video Editing: Video editing services for social media content, offered as one-off, monthly batch, or flexible as-needed basis. Price on application.
6. Digital Products: Sale of digital products including the Instagram Essentials PDF guide at £39.
7. Add-on Services: Optional add-ons including ads/post boosts, email marketing, TikTok management, and website design upgrades. Billed separately based on scope.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Seraphina Socials is a social media agency delivering social media management, content creation, brand identity design, and coaching services specifically for lifestyle brands in the health, wellness, and fashion sectors. Core deliverables include monthly social media management retainers, logo/brand identity packages, photography and videography content shoots, video editing, UGC creator services, and one-on-one coaching sessions. Services are delivered digitally by a distributed remote team and sold direct to clients through the company's website.

Product overview

Seraphina Socials is a lifestyle-focused social media agency offering a modular service portfolio centred around its core Social Media Management Package. The offering comprises four interconnected service pillars: (1) Content Creation encompassing professional photography, video editing, full content shoots, and UGC creator services; (2) Social Media Management as the primary revenue driver with dedicated managers handling Instagram, Facebook, and TikTok; (3) Branding Services with three tiered packages (Essential £1,800, Complete £2,200, Premium £3,000) covering logo design, brand guidelines, and strategy; and (4) Coaching Services including business coaching, mindful lifestyle coaching, and social media coaching. Optional add-ons include ads, email marketing, website design, and product packaging. The company also sells a digital Instagram Essentials PDF for £39. Services are primarily offered to health, wellness, and fashion lifestyle brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Management Package Full-service recurring social media management for lifestyle brands, including a dedicated manager handling 3–4 posts per week on Instagram and Facebook (reels, images, carousels), 4–8 stories per week, caption writing, engagement management, and content creation in monthly batches. Available as £2,500/month with content creation or £2,000/month without.
• Brand Identity Packages Project-based branding engagements covering logo design, brand guidelines, colour palette, typography, brand storytelling, and brand strategy. Three tiers spanning £1,800 to £3,000, with optional packaging design (£400+) and website design (£800+) add-ons. Timeline ranges from 4–10 weeks depending on tier. Billing is 50% upfront and 50% on delivery.
• Business Coaching & Success Mentorship One-on-one coaching with Amanda Slade covering business strategy, life design, and personal development for business owners. Available as a 90-minute single session at £200 or a six-session package at £999.
• Mindful Lifestyle Coaching Mindfulness and lifestyle coaching with Becky Carver designed to help business owners find authenticity, harmony, and connection in their personal and professional lives.
• Social Media Coaching One-on-one guidance with a social media expert covering Instagram basics, algorithms, and posting strategies. 60-minute session at £125. Includes a free 10-minute clarity call.
• Content Creation Services Comprehensive content creation services encompassing full content shoots, video editing, user-generated content creation, and professional photography for lifestyle brands.
• Full Content Shoot Professional content shoot delivering all raw photos and videos, 10 edited reels with trending audio and hashtags, and 30 edited photos. One-off at £750 or recurring at £600 every 2 months.
• Video Editing Professional video editing services for Instagram, YouTube, and TikTok. Options include one-off editing, monthly batch editing via WeTransfer, or flexible as-needed editing. Price on application.
• Professional Photography Photography services including headshots, product shots, lifestyle shots, and editorial content delivered by team photographers Yasmin Lavik and Sam Tom.
• User Generated Content (UGC) UGC creator services pairing brands with content creators for authentic, aesthetic content. Includes creators Harriet (Nutrition & Mindfulness), Mia (Fashion & Swimwear), and Tara (Fashion & Lifestyle).
• Product Packaging Design Custom packaging design services reflecting brand identity for products ranging from coffee cups to skincare ranges. Starting at £400.
• Website Design Website design services using brand design elements to enhance professionalism and product visibility. Starting at £800.
• Instagram Essentials PDF 11-page downloadable digital guide curated by founder Scarlett covering Instagram basics including bio optimisation, carousel posts, captions, reels, camera settings, and posting times. Priced at £39.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hootsuite: Hootsuite is a global incumbent social media management platform used by brands for scheduling, analytics, and engagement — represents the in-house tooling alternative that Seraphina's clients (and the agency itself) compete against for ownership of social workflows.
• Buffer: Buffer is a widely adopted social media scheduling and analytics SaaS platform, particularly popular with SMB lifestyle brands — represents the DIY / in-house tool alternative to retaining an agency like Seraphina.

Emerging players

• Later: Later is a SaaS social media scheduling, analytics, and influencer marketing platform used by lifestyle brands — overlapping customer base and adjacent tooling to what Seraphina's lifestyle-brand clients use, though Later is a technology platform rather than a service agency.

Direct peers

• The Social Element: The Social Element is a global social media management and content agency serving lifestyle, retail, and consumer brands — a direct peer with the same agency model, target verticals, and service mix (community management, content, strategy) as Seraphina.
• Socially Powerful: Socially Powerful is a global influencer marketing and social media management agency with strong focus on lifestyle, beauty, and fashion brands — comparable service mix, vertical focus, and global agency structure to Seraphina.
• Hype Agency: Hype Agency is a UK-based social media, influencer, and content agency serving lifestyle, FMCG, and consumer brands; comparable in offering social media management, UGC, and content creation services targeting similar SMB and mid-market customers.
• Fanbytes: Fanbytes (now part of Brainlabs) is a UK social media and influencer agency specialising in Gen Z and lifestyle consumer brands — comparable in targeting the same SMB-to-mid-market lifestyle customer profile with content and paid social services.
• Social Chain: Social Chain is a Manchester-based social media marketing and influencer agency serving consumer and lifestyle brands with content creation, community management, and paid social — directly comparable in service offering and customer profile to Seraphina.
• Found (formerly Studio LDN): Found is a UK boutique social media and content agency focused on lifestyle, fashion, and beauty brands, offering management, content creation, and influencer services — closely aligned with Seraphina's vertical specialisation and agency model.
• Ubiquitous (formerly Ubiquitous Influencer Marketing): Ubiquitous is a UK social media and influencer agency serving consumer, lifestyle, and retail brands with content, paid social, and community management — a comparable boutique agency with overlapping service lines and customer verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/seraphinasocials
• TikToktiktok.com/seraphinasocials

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SERAPHINA SOCIALS LTD