Tervise & Wellness

What Tervise & Wellness does

Tervise & Wellness OÜ is a privately held, owner-operated massage and wellness studio based at Parda 4 in central Tallinn, Estonia, operating from shared space inside the Sinu Aeg Ilustudio beauty salon. The company offers a menu of professional massage treatments (Classic, Back & Shoulder, Aroma, Magnesium Oil), facial treatments using premium French Mary Cohr products (Face Cleansing, Intensive Hydration, Oily/Combination Skin, Anti-Aging), and combined wellness packages priced between €35 and €79 per session. It also runs a small e-commerce storefront powered by WooCommerce that sells Korean and European skincare brands (Beauty of Joseon, Biodance, AXIS-Y, VT Cosmetics, Dr. Hedison, DERMAL, Mary Cohr), with delivery limited to Estonia via DPD and Omniva, and offers certified professional massage training courses (Classic and Thai Oil) priced at €230 and €250 for cohorts of up to two students.

The business is built around a single founder-operator, Khatereh, who serves as the sole practitioner and instructor while also working at Tallink Spa & Conference Hotel. She holds a Master's degree in Wellness and Spa Service Design and Management from the University of Tartu, an MBA, a World Massage Championships diploma, and World Massage Federation certification, with 15+ years of international spa experience across Dubai, Greece, Finland, Norway, and Estonia. The technology stack is entirely off-the-shelf: Bookly for online appointment booking, WooCommerce for product sales, Maksekeskus AS for payment processing, with integrations to Stebby (Estonian health benefit platform) and Chilli (gift card platform) extending the customer acquisition surface.

Tervise & Wellness is fundamentally a micro-scale lifestyle service business with no external funding, no institutional ownership, and revenue generated purely through transactional one-off payments for sessions, retail skincare products, and training enrollments. Geographic reach is restricted to Estonia, the entire delivery model is direct-to-consumer, and there are no enterprise contracts, recurring subscriptions, or scaling signals in the source materials beyond the addition of adjacent product lines.

Name

Tervise & Wellness

Legal name

Tervise & Wellness OÜ

Website

https://tervisewellness.ee

Company type

Private

Operating status

Operating

Short description

Tervise & Wellness OÜ is a solo-practitioner massage, facial, and skincare studio in central Tallinn, Estonia, operated by a single certified therapist serving individual consumers with single-session treatments (€35–€79), certified massage training courses, and a small Estonia-only e-commerce skincare store.

Ownership category

akta.pro rank

Product category

Wellness and Spa Services

NAICS

Offices of Other Health Practitioners (6213), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Health Services (8000)

akta.pro primary industry

Swedish Massage (HSALAEAA)

akta.pro secondary industries

Aromatherapy Massage (HSALAEAM), Massage Therapy & Bodywork (EDAOALAH)

Keywords

• Massage therapy services
• Facial skincare treatments
• Wellness spa studio
• Professional massage training
• Skincare product retail

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Wellness Services: Massage and facial treatments offered at the studio, including classic massage, aroma massage, back & shoulder massage, face cleansing, hydration facials, anti-aging facials, and combination packages. Services are booked online and paid at time of booking.
2. Professional Training Courses: Classic Massage Training (€230, 6 sessions, 18 hours) and Thai Oil Massage Training (€250, 6 sessions, 18 hours). Full payment required to confirm enrollment. Certificates issued upon completion.
3. Skincare Products: Online store selling skincare products including masks, serums, moisturizers, and complete skincare kits. Products sourced from Korean brands (Mary Cohr, Beauty of Joseon, Biodance, etc.) and European brands. Physical products shipped within Estonia via DPD and Omniva.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Tervise & Wellness is a Tallinn-based massage and facial therapy studio operated by founder Khatereh, delivering in-person wellness services such as classic, aroma, back-and-shoulder, and magnesium oil massage, plus facial treatments using Mary Cohr skincare. Beyond hands-on services, the studio sells Korean and European skincare products through a WooCommerce online store and offers certified Classic Massage and Thai Oil Massage training courses in small classes. Bookings are taken online through Bookly and paid for at time of booking, with additional payment options via Stebby health benefits and Chilli gift cards.

Product overview

Tervise & Wellness is a massage and wellness studio in Tallinn, Estonia, offering a comprehensive portfolio of services and products. The core offering consists of professional massage treatments (Classic Massage, Back & Shoulder Massage, Aroma Massage, Magnesium Oil Massage), facial treatments using premium French Mary Cohr skincare products (Face Cleansing, Intensive Hydration Facial, Oily/Combination Skin Facial, Anti-Aging Facial), combined wellness packages, and professional massage training courses (Classic Massage and Thai Oil Massage). Additionally, the company operates an e-commerce store selling Korean and international skincare products including sheet masks, moisturizers, serums, and peeling gels. The business model integrates both service delivery and retail product sales through a WooCommerce-powered online store, with booking managed through Bookly and payments processed via Maksekeskus AS.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Massage (Klassikaline massaaž) A 50-minute Swedish-style full-body massage delivered by Khatereh at the Tallinn studio to relieve muscle tension, improve blood circulation, and promote relaxation for individual clients.
• Back & Shoulder Massage (Selja- ja õlamassaaž) A 45-minute targeted massage focusing on the neck, shoulders, and upper back to release tight muscles, reduce pain, and improve mobility, especially suited to office workers.
• Aroma Massage (Aroomimassaaž) A 50-minute relaxing massage combining gentle techniques with natural essential oils (lavender, peppermint, eucalyptus) to reduce stress, ease muscle tension, and promote deep relaxation.
• Magnesium Oil Massage A 50-minute specialized massage treatment using magnesium oil for muscle relaxation and mineral supplementation.
• Face Cleansing (Professional Face Cleansing) A deep-cleansing facial treatment using Mary Cohr products to remove impurities, unclog pores, and restore skin's natural balance; suitable for all skin types.
• Intensive Hydration Facial A 50-minute deeply nourishing facial using premium French Mary Cohr skincare to hydrate, brighten, and refresh dry, sensitive, or dehydrated skin while supporting a healthy skin barrier.
• Facial for Oily & Combination Skin A 50-minute professional facial designed to cleanse, balance, and improve skin health for oily and combination skin types by regulating excess oil, hydrating where needed, and restoring natural balance.
• Anti-Aging Facial (Noorendav näohooldus) A 60-minute advanced anti-aging facial using French skincare techniques to restore firmness, smooth fine lines, and enhance skin vitality by stimulating collagen production and improving elasticity.
• Massage + Facial Package (60 min) A 60-minute combined package including a 30-minute back & shoulder massage and a 30-minute facial treatment for body and skin relaxation in one session.
• Massage + Facial Package (75 min)

Quantifiable outcome

• 5,000+ satisfied clients served over career
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• StebbyminorChannel Partner/ Reseller/ DistributorStebby is an Estonian health benefit platform that allows users to pay for wellness services using health benefit credits. Tervise & Wellness integrates with Stebby to allow clients to book appointments and pay using their health benefits.
• ChilliminorChannel Partner/ Reseller/ DistributorChilli is an Estonian gift card platform. Tervise & Wellness offers gift cards through Chilli for customers to purchase as gifts for birthdays, holidays, and special occasions.
• Sinu Aeg IlustudiocoreOthersTervise & Wellness operates from space within Sinu Aeg Ilustudio (Sinu Aeg Beauty Salon) located at Parda 4, Tallinn. This is the physical location where services are delivered.
• Maksekeskus AScoreTechnology or IntegrationAuthorized payment intermediary processing all online payments for bookings and e-commerce. Handles secure payment processing including bank links and card payments. Clients see 'Maksekeskus AS' as payment recipient on bank statements.
• Mary CohrcoreTechnology or IntegrationPremium French skincare brand used for all professional facial treatments. Products are professional-grade formulations suitable for European skin types.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Now Massage: Boutique massage studio concept offering curated massage experiences in a small-format, design-led retail environment. Comparable to Tervise & Wellness as a small, premium-positioned single-modality massage studio.
• Hand & Stone Massage and Facial Spa: North American franchise chain combining massage therapy and facial services in a studio retail model. Closely comparable to Tervise & Wellness in core offering mix (massage + facials), small-studio footprint, and membership/retail economics.
• Woodhouse Spas: U.S. day spa chain offering massage, facial, and body treatments in a small-format boutique spa setting. Comparable in service mix (massage + facials) and boutique positioning, though at a larger scale than Tervise & Wellness.
• Massage Heights: Franchised massage therapy studio chain offering Swedish, deep tissue, and aromatherapy massage in a small-format retail setting. Directly comparable business model to Tervise & Wellness's massage-centric studio with add-on services.
• Elements Massage: Franchise focused exclusively on therapeutic, customizable Swedish-style massages in studio settings. Highly comparable to Tervise & Wellness's core Classic/Swedish massage offering and small-studio operating model.

Emerging players

• Soothe: On-demand massage booking app connecting independent therapists with clients for in-home and on-site services. Comparable end-user offering (massage therapy) but with a platform/marketplace model versus Tervise & Wellness's owned-studio model.

Others

• Urban Company: Home-services marketplace operating across multiple countries, including massage therapy bookings from independent professionals. Comparable in that it aggregates independent massage providers, though as an enabling platform rather than a direct service operator.
• GlossGenius: Booking, payments, and CRM platform purpose-built for beauty and wellness small businesses including massage studios. Directly comparable in target customer (solo and small-studio wellness operators) and stack-overlap (Bookly/WooCommerce-like booking and payments).

Broad incumbents

• Massage Envy: Largest U.S. massage and skin care franchise network with a membership-based model. Comparable service categories (massage + facials) but at vastly greater scale, making it a broad incumbent rather than a direct local competitor.
• Burke Williams: Established day spa chain offering massage, facial, and body treatments across multiple locations. Comparable in service breadth (massage + facial + bodywork) but operates as a multi-location incumbent with significantly broader footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tervisewellness
• Instagraminstagram.com/tervise_wellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tervise & Wellness