Soch
Soch is an Estonia-based AI automation agency co-founded by Rizwan Mahmood and Umair Shahzad that designs, builds, and deploys custom n8n-based automation systems for pre-seed to Series A startups and SMBs across operations, support, marketing, and revenue.
- Company typePrivate
- Founded2025
- HeadquartersTallinn, Estonia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Soch does
Soch is an AI automation agency that designs, builds, and deploys custom automation systems for early-stage startups, from pre-seed through Series A, as well as small and mid-sized businesses. The firm, established in 2025 and headquartered in Tallinn, Estonia, was co-founded by Rizwan Mahmood and Umair Shahzad and operates with a 1–10 person team delivering services rather than a packaged product.
The company's core technology stack centers on n8n as the workflow orchestration platform, integrated with third-party large language models (OpenAI GPT, Anthropic Claude), Pinecone and Supabase for vector storage, LangChain for agent orchestration, Puppeteer and Browser Use for web scraping, and SerpAPI for search data. Delivery is organized around a proprietary "Soch Automation Operating System" framework covering audit, design, and build/deploy, and is showcased through multi-agent pipelines such as a three-agent content production system (SEO Writer, Humaniser, Editor) with shared brand voice memory, a Gmail-triggered support triage agent with automatic knowledge base maintenance, and an autonomous research engine that produces a daily intelligence digest.
Soch monetizes through engagement-based, one-time professional services rather than subscriptions. Pricing follows three tiers: AI Consulting audits at $1K–$4K delivered in 2–3 weeks, AI Implementation at $4K–$8K delivered in 4–8 weeks (with claimed $50K–$250K/year in recovered capacity), and AI Transformation at $8K–$25K delivered in 10–18 weeks (with claimed $250K–$1M+/year in operational leverage). The go-to-market is sales-led via discovery calls and is supported by content marketing, a free Soch Ops Score assessment, and case studies demonstrating measurable client outcomes across data intelligence, media, ecommerce, professional services, fintech, and real estate.
Soch firmographics
Firmographics- Name
- Soch
- Legal name
- Soch
- Website
- https://withsoch.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Soch is an Estonia-based AI automation agency co-founded by Rizwan Mahmood and Umair Shahzad that designs, builds, and deploys custom n8n-based automation systems for pre-seed to Series A startups and SMBs across operations, support, marketing, and revenue.
- Ownership category
- akta.pro rank
Where Soch is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Soch business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- AI Consulting Engagements: Workflow audit and prioritized roadmap delivered in 2-3 weeks. Provides expert assessment and ranked action plan for automation opportunities. Investment range $1K-$4K.
- AI Implementation Engagements: Live, deployed automation system delivered in 4-8 weeks. Full working system documented and handed over to client. Investment range $4K-$8K. Typical ROI of $50K-$250K/year in recovered capacity.
- AI Transformation Engagements: Full Soch Automation Operating System deployed across entire operation in 10-18 weeks. Automation across every function, fully owned by client team. Investment range $8K-$25K. Typical ROI of $250K-$1M+/year in operational leverage.
- Automation Audit: Entry-level engagement starting at $1K, delivering a prioritized roadmap within two weeks. Targets high-frequency workflows first for rapid ROI recovery.
- Automation Build: Full automation build engagement starting at $10K, delivering a live running system within 3-6 weeks from kick-off to deployment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | AI Consulting - Workflow audit and roadmap |
| One time/ perpetual license | Multi-year contract | AI Implementation - Live deployed automation system |
| One time/ perpetual license | Multi-year contract | AI Transformation - Full Automation Operating System |
| One time/ perpetual license | Pay-as-you-go | Automation Audit - Entry-level assessment |
| One time/ perpetual license | Pay-as-you-go | Automation Build - Full implementation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Soch product offering
Product offeringCore offering
Soch is an AI automation agency that audits, designs, builds, and deploys AI-powered automation systems for early-stage startups across operations, customer support, marketing, revenue operations, and product workflows. Engagements are delivered using a proprietary Soch Automation Operating System framework, primarily orchestrated through n8n and integrated with LLMs, vector databases, and existing client technology stacks. Clients receive fully owned and documented automation systems rather than strategy documents.
Product overview
Soch is an AI automation agency that offers a portfolio of professional services rather than a standalone software product. The core offerings include five specialized automation service lines: AI Agent Development, Operations and Process Automation, Customer Support Automation, Marketing Automation, and RevOps Automation. These are complemented by four consulting services: Management Consulting, Product Management, LinkedIn Thought Leadership, and Software Development. The company also offers a free assessment tool called Soch Ops Score. All services are delivered using the Soch Automation Operating System framework—a three-step process covering audit, design, and build/deploy. The company primarily uses n8n as the workflow automation platform for building client solutions. Pricing follows three tiers: AI Consulting ($1K-$4K), AI Implementation ($4K-$8K), and AI Transformation ($8K-$25K), with typical ROI ranging from $50K-$250K/year for Implementation engagements.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Agent Development Design, build, and deploy custom AI agents for startups whose teams spend hours each week on research. Includes custom AI agents, LLM integration, and task automation. Targets research-heavy startup teams.
- Operations and Process Automation Design, build, and maintain custom automation systems for startups and SMBs. Includes process design, system integration, and workflow efficiency services for internal operational processes.
- Customer Support Automation Automation systems that handle repetitive support work and route tickets correctly. Includes support automation, lead qualification, and conversational AI for startup support teams.
- Marketing Automation AI-powered marketing automation systems for consistent pipeline without manual effort. Includes campaign workflows, content scheduling, and lead nurturing for startup marketing teams.
- RevOps Automation Revenue operations alignment with clean data, automated workflows, and reliable forecasting. Includes pipeline management, CRM automation, and revenue systems integration for startup revenue operations.
- Management Consulting Strategic consulting for prioritization, planning, and 90-day execution. Includes strategy, planning, and leadership guidance for early-stage startup leadership teams.
- Product Management Discovery, roadmapping, and fractional PM/CPO support for product teams. Includes product strategy, roadmap execution, and acceleration for early-stage startup product functions.
- LinkedIn Thought Leadership Positioning, ghostwriting, and analytics services for founders. Includes branding, content creation, and growth strategies for founder LinkedIn presence.
- Software Development End-to-end software development from scoping to delivery with clarity, structure, and reliable execution rhythm. Includes software engineering for early-stage startup clients.
- Soch Ops Score Free AI ops readiness assessment with 12 questions analyzing automation, team efficiency, and scaling readiness across three pillars: Fix first, Then improve, Leverage. Delivers a personalized report with prioritized action plan for startup operators.
Quantifiable outcome
- 42% reduction in stockouts, EUR 180k freed in working capital within 12 weeks
- +7 more outcomes
Companies that use Soch
Customer profileNamed customers13 records
Segments7 records
Ideal customer profiles1 record
Soch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability22 records
Feature4 records
Soch partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
Soch competitors and assessment
Company assessmentBroad incumbents
- UiPath: Public RPA and AI automation leader. Broad incumbent overlapping with Soch's automation-of-manual-work value proposition, but targeting enterprise rather than startups and selling software rather than services.
- Automation Anywhere: Established intelligent automation platform with AI agents and process automation capabilities. Comparable in category, with a much larger portfolio and enterprise focus versus Soch's startup-only services model.
Direct peers
- Workato: Enterprise workflow automation and iPaaS platform. Comparable as it serves the same 'connect apps and automate processes' need that Soch delivers as a service, though at a much larger scale and price point.
- Levity: AI workflow automation platform focused on automating repetitive knowledge work for operations teams. Comparable because it targets the same automation-of-manual-work use case that Soch builds for startup clients.
- AKASA: AI automation company focused on revenue cycle operations for healthcare. Comparable as an applied AI automation player that combines domain expertise with AI agents to automate operational workflows - the same shape of offering Soch delivers.
- n8n: Open-source workflow automation platform that Soch uses as its primary orchestration layer. Comparable because it sits in the same AI workflow automation category and competes for the same startups' automation budget, even though Soch is a services layer on top rather than a substitute platform.
- Zapier: Consumer/SMB workflow automation platform referenced by Soch. Competes at the lower end for the same 'connect tools without code' use case and is frequently the in-house alternative clients choose instead of hiring an agency like Soch.
- Tray.io: Integration and workflow automation platform targeting mid-market and enterprise. Comparable as it competes in the same general automation integration category where Soch delivers consulting and implementation.
- Make (Integromat): Visual workflow automation platform explicitly named by Soch as an alternative. Competes for the same SMB/startup automation spend and overlaps strongly with the use cases Soch builds for clients.
Emerging players
- Hyperscience: AI-native automation company focused on document processing and back-office workflows. Adjacent to Soch's process automation work and competing for some of the same operations automation budgets at growth-stage companies.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Soch social profiles
Digital presenceSoch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soch leadership team
Management profileNumber of profiles
Profiles2 records
Soch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soch
What does Soch do?
Soch is an AI automation agency that audits, designs, builds, and deploys AI-powered automation systems for early-stage startups across operations, customer support, marketing, revenue operations, and product workflows. Engagements are delivered using a proprietary Soch Automation Operating System framework, primarily orchestrated through n8n and integrated with LLMs, vector databases, and existing client technology stacks. Clients receive fully owned and documented automation systems rather than strategy documents.
Is Soch a public or private company?
Soch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Soch founded?
Soch was founded in 2025. It employs 1 to 10 people.
Where is Soch based?
Soch is headquartered in Tallinn, Estonia, in the Europe region.
How does Soch make money?
Five revenue lines are on record. AI Consulting Engagements are the primary driver. The others are AI Implementation Engagements, AI Transformation Engagements, automation Audit and automation Build.
Who are Soch's main competitors?
Broad incumbents on record are UiPath and Automation Anywhere. Direct peers are Workato, Levity, AKASA, n8n, Zapier, Tray.io and Make (Integromat). Hyperscience is listed as an emerging player.
Does Soch have an API?
No public API is recorded for Soch.