Korrastuskunst OÜ

What Korrastuskunst OÜ does

Korrastuskunst OÜ is an Estonian private limited company headquartered at Mustamäe tee 4, Tallinn, that operates as a professional organizing and KonMari method consulting practice. Founded in spring 2020 by Mari-Ann Lumeste — Estonia's first certified KonMarie consultant, who transitioned from a career in law after personally experiencing the method in 2018 — the company offers in-home decluttering sessions (3-hour at €150 and 5-hour at €235 formats), one-hour online consultations (€50), corporate team trainings, a self-paced 25-video online KonMari course (€79), and a curated e-commerce line of organizing accessories including handcrafted Estonian storage boxes, bamboo-lid borosilicate glass jars, velvet flocked hangers, waterproof labels, and tin containers priced from €0.90 to €19. Gift cards denominated €20-€200 and valid for one year round out the offer.

The underlying 'technology' is the licensed KonMari Method™, a trademarked decluttering philosophy held by KonMari Media Inc.; there is no proprietary software, AI component, or platform layer, and the digital storefront runs on Squarespace. The business is operated end-to-end by a single founder-consultant with no external funding, no headcount beyond Mari-Ann Lumeste, and no disclosed subsidiaries. Customer reach is driven by direct-to-consumer channels (Instagram, blog, email newsletter, podcast appearances) and direct B2B outreach to Estonian corporate clients, with logistics limited to Estonian geography for in-home and product delivery and global digital reach for the online course.

Revenue is generated across four streams: professional services (in-home and online sessions, corporate training), one-time digital purchases (online course, gift cards), small-ticket hardware sales (organizing products), and gift-card forward revenue. Pricing follows a one-time/perpetual license model with a 5% volume discount on 4+ session bookings, €0.50/km transportation surcharge beyond 15km of Vabaduse Väljak in Tallinn, and a 10% cross-sell discount on e-shop products for course buyers. The customer base spans individual Estonian consumers (~100 home families served, 5,000+ training attendees, 300+ online workshop participants) and a B2B roster of 11+ named Estonian enterprises and government entities including Wise, Scoro, Fortumo, Ensto, RagnSells, DPD Estonia, Genius Sports, Eesti Töötukassa, and the Republic of Estonia.

Name

Korrastuskunst OÜ

Legal name

Korrastuskunst OÜ

Website

https://korrastuskunst.ee

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Korrastuskunst OÜ is an Estonian professional organizing consultancy founded in 2020 by Mari-Ann Lumeste, Estonia's first certified KonMari consultant, offering in-home decluttering sessions, online courses, corporate trainings, and curated organizing products to individual consumers and Estonian businesses.

Ownership category

akta.pro rank

Product category

Professional Organizing Services

NAICS

Business Schools and Computer and Management Training (6114), Other Services (except Public Administration) (81)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

General Home Decluttering & Sorting (HSAFAAAA)

akta.pro secondary industries

Room-by-Room Decluttering & Sorting (HSAFAKAB), Virtual Whole-Home Decluttering Coaching (HSAFALAA), Maintenance Organizing & Habits/Systems Coaching (HSAFAKAM)

Keywords

• Professional organizing services
• KonMari consulting
• Home decluttering
• Corporate team training
• Organizing products e-commerce

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Decluttering Sessions: In-home KonMari decluttering sessions priced by duration (3h or 5h), plus online consultation. One-time service with potential for repeat sessions across multiple homes.
2. Online Course: Pre-recorded video course on KonMari method with 25 videos totaling 5+ hours. One-time purchase for lifetime access.
3. Organizing Products: E-commerce sales of storage boxes, glass jars, velvet hangers, labels, and accessories. Products ship to customers.
4. Corporate Training: Team workshops and training sessions for companies on organization and productivity topics.
5. Gift Cards: Gift cards redeemable for sessions, courses, or products. Valid for 1 year from purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Korrastuskunst OÜ is a professional organizing company that delivers KonMari Method-based decluttering services to individuals and corporate teams in Estonia. Core offerings include in-home decluttering sessions (3-hour and 5-hour formats), 1-hour online consultations, a 25-video online KonMari course, and corporate team training workshops. The company also runs an e-commerce store selling curated organizing products (storage boxes, glass jars, velvet hangers, labels, tin cans) and gift cards redeemable for any service or product.

Product overview

Korrastuskunst OÜ operates as a professional organizing and KonMari consulting company offering a combination of services and products. The core service offering includes in-home decluttering sessions (3-hour and 5-hour formats), online consultations, and an online KonMari methodology course. Corporate training services are also provided. The e-commerce division sells complementary organizing products including handcrafted Estonian storage boxes, bamboo-lid glass jars in multiple sizes, velvet flocked hangers, waterproof labels for various container types, and tin containers. Gift cards in denominations from €20-200 are available for all services. The company is Estonia's first certified KonMari consultant firm.

Differentiator

Problem solved

Functional benefit

Products and services

• 5H Korrastussessioon (5-Hour Decluttering Session) A 5-hour one-on-one KonMari decluttering session conducted in the client's home in Tallinn/Estonia for more comprehensive decluttering projects; €235 per session; 5+ sessions booked together qualify for a 5% discount.
• 3H Korrastussessioon (3-Hour Decluttering Session) A 3-hour one-on-one KonMari decluttering session conducted in the client's home in Tallinn/Estonia; €150 per session.
• 1H Online Konsultatsioon (1-Hour Online Consultation)

Quantifiable outcome

• Average person spends 30 minutes/day searching for items (180 hours/year, equivalent to 7.5 full days)
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Pere ja KoduminorGTM or Marketing PartnerCollaboration on content creation. Pere ja Kodu magazine featured Mari in experiments and podcast episodes about decluttering with children.
• Podcast Networks (Jess lapsed, Kogumispäevik, Sustainability School)minorGTM or Marketing PartnerGuest appearances on various Estonian podcasts discussing KonMari method, organizing, and sustainability topics.
• KonMari Media Inc.coreStrategic or Co-development PartnerLicensed certified consultant program. Mari-Ann Lumeste completed official Marie Kondo certification course and operates as authorized KonMari consultant in Estonia. Website references KonMari Method™ as trademark.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Neat Method: Premium residential and corporate organizing service operating across North America; comparable because it monetizes both individual home sessions and team/corporate engagements with a similar high-touch, in-home service model.
• Simply Spaced: Professional organizing service that pairs in-home decluttering with online courses and curated product recommendations — directly mirroring Korrastuskunst's blended service-plus-digital-plus-product structure.
• The Home Edit: US-based premium home organizing company founded by Clea Shearer and Joanna Teplin offering in-home sessions, product collaborations, and a Netflix series — the closest global analog to Korrastuskunst's combination of consulting, brand content, and curated product sales.

Broad incumbents

• The Container Store: Large US specialty retailer of organizing products including boxes, jars, hangers, and labels — the same SKU categories Korrastuskunst sells through its e-commerce store, but at national scale across physical retail.
• KonMari Media Inc. Marie Kondo's parent company and licensor of the KonMari Method™ trademark under which Korrastuskunst operates; not a direct competitor but the umbrella brand and certification authority whose standards and strategy shape Korrastuskunst's positioning.

Emerging players

• Clutterbug: Online decluttering content and courses by Cas Aarsen; comparable to Korrastuskunst's self-paced online KonMari course as a digital-first organizing education product targeting DIY consumers rather than premium in-home service.

Regional players

• Space to Grow: UK-based home and office organizing service offering in-home decluttering, online consultations, and corporate workshops — a structurally similar offering to Korrastuskunst but operating in a different geography (UK rather than Estonia/Baltics).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/korrastuskunst.ee
• Instagraminstagram.com/p/CqfDkpFNQiQ

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Korrastuskunst OÜ