THE FOREVER PROJECT LTD.

What THE FOREVER PROJECT LTD. does

The Forever Project Ltd. is a privately held environmental design and education business headquartered in Hamilton Hill, Perth, Western Australia, founded in 1993 by Managing Director Chris Ferreira. The company delivers a portfolio of professional services spanning landscaping consultancy, waterwise landscape design, fire resilience (FireWise), eco-placemaking, sustainable multi-residential design (Eco-Apartments, Inspired Infill), and rural landholder education (Heavenly Hectares). It also operates educational programs for children and adults, ticketed Food Theatre events, the Share Shed co-working space, and a published book, 'A Place in the Country', distributed via Fremantle Press.

Its underlying capability is a curated content and program library honed over 25+ years for sustainability behavioral change, supported by a small multidisciplinary team of environmental, building, design and consultancy professionals. The technology stack is service-led rather than software-led: there is no proprietary platform, app, or API, and differentiation rests on domain specialization (waterwise gardening, fire resilience, sustainable rural landscapes) and program IP rather than algorithms or data assets.

The business makes money through project-based professional services (consultancy, landscape design, workshop delivery), event ticketing (Food Theatre and festival engagements), and ancillary book sales, with bespoke pricing tied to duration, presenters, and event scope. Go-to-market is sales-led and event-driven, targeting Western Australian councils, property developers, rural landholders, schools, and community groups, with a strategic partnership with Water Corporation supporting the WaterWise program. The company is founder-owned, has raised no disclosed external funding, and reports engagement metrics of 135,000+ people trained over 30 years and 18,000+ landholders reached via Heavenly Hectares since 1993, but does not publicly disclose revenue or headcount.

Name

THE FOREVER PROJECT LTD.

Legal name

The Forever Project Ltd.

Website

https://theforeverproject.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

The Forever Project is a Perth-based environmental design and education firm founded in 1993, serving Western Australian councils, property developers, rural landholders, and community groups through sustainability consultancy, landscape design, and award-winning education programs.

Ownership category

akta.pro rank

Product category

Environmental Design and Sustainability Consulting

NAICS

Landscape Architectural Services (541320), Environmental Consulting Services (541620), Landscaping Services (561730)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Environmental Education, Capacity Building & Community Engagement (BPADALAO)

akta.pro secondary industries

Landscape Design, Build & Installation (Hardscapes/Softscapes) (BPABADAF), Sustainability Engagement, Training & Behavior Change Programs (On-site) (BPABALAK), Landscape Architecture & Site Design (BPAHAKAC)

Keywords

• Environmental design consultancy
• Sustainable landscaping services
• Environmental education programs
• Waterwise landscape design
• Bushfire resilience planning

Headquarters

HQ city

Herne Hill

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consultancy Services: Professional environmental and landscaping consultancy for councils, developers, and property owners
2. Education Programs: Workshop and training programs delivered to government, community, and corporate clients on sustainability topics
3. Events and Ticketed Experiences: Ticketed events including Food Theatre, Fancy Food Theatre, festivals, and community workshops
4. Book Sales: Sale of 'A Place in the Country' book written by founder Chris Ferreira through Fremantle Press

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

THE FOREVER PROJECT LTD. is an environmental design and education company delivering sustainable landscaping consultancy, waterwise and bushfire-resilient landscape design, eco-placemaking, and multi-residential sustainability advisory services. It also runs long-running educational workshops, ticketed experiential events (Food Theatre, Blank Canvas Makeovers), and rural landholder programs (Heavenly Hectares) across Western Australia, and publishes the book 'A Place in the Country' through Fremantle Press.

Product overview

THE FOREVER PROJECT LTD. is a multi-award-winning environmental design and education business based in Perth, Western Australia. The company operates as a service-based organization rather than a software platform, offering a comprehensive portfolio of environmental consulting, landscape design, and education services. Core offerings include Waterwise Landscapes, FireWise, Eco-Placemaking, Inspired Infill, and Landscaping Consultancy, complemented by education programs, workshops (including Kids Workshops, WaterWise Workshops, and Food Theatre events), and the Heavenly Hectares rural land management program. The company also operates The Share Shed co-working space and has published the book 'A Place in the Country' by founder Chris Ferreira. With over 30 years of experience, the company has trained over 135,000 people across Western Australia and Australia.

Differentiator

Problem solved

Functional benefit

Brands

• Great Gardens: Award-winning program designed to show how to create beautiful productive sustainable gardens through workshops and events covering topics such as growing food, composting, and native gardens.
• Heavenly Hectares
• FireWise
• Food Theatre
• Eco-Cats

Products and services

• Landscaping Consultancy Professional landscaping design and consultancy services focused on sustainable, waterwise, and environmentally productive outdoor spaces for councils, developers, and property owners.
• Waterwise Landscapes Design and creation of urban and rural landscapes that respond to modern sustainability challenges with water-efficient solutions for councils and property owners.
• FireWise Fire-resistant landscape design and installation services to help protect properties from bushfire risks for property owners and councils.
• Eco-Placemaking Revitalization of forgotten urban spaces using ecological design, working with local communities to foster connection to nature for councils and community organizations.
• Eco-Apartments Sustainable design services for multi-residential developments focusing on environmental performance for property developers.
• Inspired Infill Program guiding councils to achieve infill development goals that bring communities together and create healthy, environmentally productive spaces.
• Education Programs Environmental education programs honed over 25 years to help bring about changes needed for sustainable civilization, including workshops for kids and adults for schools, community groups, councils, and organizations.
• Heavenly Hectares Australia's biggest program for small to medium farmers helping create beautiful, productive, sustainable and resilient rural landscapes, seen by over 18,000 landholders since 1993.
• Food Theatre Ticketed events featuring multi-course gourmet meals combined with environmental education, celebrating sustainable food production and healthy eating for festival attendees and members of the public.
• Blank Canvas Makeovers Transformative landscape installation events that fuse entertainment with environmental education, demonstrating how to create productive foodscapes and waterwise gardens in urban spaces.
• Kids Workshops Educational workshops for children covering plant growth, wildlife, eco-warrior skills, and hands-on activities like soap-making and e-waste robot creation for schools and families.
• WaterWise Workshops Workshops teaching waterwise gardening, composting, soil improvement, and sustainable food growing techniques for community members and landholders.
• Sustainable Homes Programs helping households design, build and retrofit homes to be energy-efficient, sustainable, and resilient to 21st century climate challenges.
• The Share Shed Community-driven co-working space offering hot desking facilities for professionals in a collaborative environment, operated Monday through Friday at TFP's Hamilton Hill headquarters.
• A Place in the Country Book written by Chris Ferreira, with foreword by Sabrina Hahn, providing guidance on creating sustainable rural properties, published through Fremantle Press.
• Eco-Cats Cat containment and environmental education services promoting responsible cat ownership to protect native wildlife for councils and homeowners.

Quantifiable outcome

• Trained over 135,000 people over 30 years
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Water CorporationcoreStrategic or Co-development PartnerCollaboration with Water Corporation for WaterWise education and programs. WaterWise fact sheets and resources provided in partnership with Water Corporation, with links to Waterwise Plants, Sprinkler Run Times, Waterwise Products, and Specialists.
• NACC (Northern Agricultural Catchments Council)minorGTM or Marketing PartnerSponsor of The Forever Project with logos displayed on website as part of sponsorship recognition
• DTWD WA (Department of Training and Workforce Development)minorGTM or Marketing PartnerSponsor of The Forever Project with logos displayed on website as part of sponsorship recognition
• Landcare Serpentine-JarrahdaleminorGTM or Marketing PartnerSponsor of The Forever Project with logos displayed on website as part of sponsorship recognition
• Fremantle PresscoreChannel Partner/ Reseller/ DistributorPublisher and distributor of 'A Place in the Country' book written by Chris Ferreira. Book available for purchase through Fremantle Press online.

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Hassell: Large Australian architecture and landscape architecture firm with built-form and sustainability practices. Comparable in the landscape design and built-form sustainability space but operates as a broader incumbent across architecture and urban design rather than a WA-focused environmental education specialist.
• AECOM: Global infrastructure consultancy with a substantial environment and sustainability practice. Comparable in environmental and landscape consultancy work for councils and developers, but operates as a broad incumbent spanning many disciplines beyond sustainability education.
• GHD: Major Australian engineering, environmental, and advisory consultancy. Comparable in delivering environmental and sustainability consulting to government and developers, but as a large multi-disciplinary incumbent rather than a community education specialist.

Direct peers

• CERES (Centre for Education and Research in Environmental Strategies): Melbourne-based environmental education and sustainability hub operating an urban farm, retail outlet, and education programs. Comparable as a community-facing environmental education organization combining hands-on workshops, events, and behavior-change programming similar to TFP's workshops and Food Theatre.
• Cool Australia: Australian non-profit delivering sustainability and environmental education resources to teachers and communities. Directly comparable to The Forever Project's education programs (workshops, fact sheets, behavioral change curricula) targeting community engagement and school audiences.
• Tract Consultants: Australian landscape architecture and urban design consultancy with national reach. Comparable because both firms deliver landscape design and built-form environmental consultancy to councils, developers, and communities across Australia, though Tract is significantly larger and broader in scope.

Emerging players

• Green Building Council of Australia: National authority on sustainable built environments with Green Star ratings. Adjacent to TFP's Inspired Infill, Eco-Apartments, and Sustainable Homes programs, both addressing sustainable built form though GBCA focuses on certification frameworks.
• Permaculture Australia: Australian non-profit promoting permaculture education and sustainable land management. Comparable because Heavenly Hectares and the Great Gardens program teach similar sustainable landscape, food growing, and property resilience concepts to landholders and communities.
• Banksia Environmental Foundation: Australian environmental recognition and education organization running awards and sustainability programs. Comparable in promoting environmental best practice and sustainability behavior change across Australia, complementing TFP's education and award-winning brand positioning.

Regional players

• Sustain (The Australian Food Network): Australian non-profit advancing sustainable and regenerative food systems through community programs and education. Comparable to TFP's Food Theatre events and sustainable foodscapes, but focuses predominantly on eastern states rather than Western Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxd7wi-HmYFfk3hFqTW_F5A/videos
• Facebookfacebook.com/theforeverprojectWA
• LinkedInlinkedin.com/company/the-forever-project
• Instagraminstagram.com/the.forever.project

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE FOREVER PROJECT LTD.