SCRUMPTIOUS MARKETING LTD

What SCRUMPTIOUS MARKETING LTD does

Scrumptious Marketing Ltd is a London-based B2B fractional marketing agency that operates as an outsourced marketing department for businesses in and adjacent to the UK hospitality sector. The company delivers strategy, content, paid media, employer branding, event marketing, and AI consultancy, sold primarily through monthly retainer engagements ranging from a publicly disclosed Launchpad tier (£2,995/month) and Growth Accelerator tier (£3,995/month) to a bespoke Ultimate Partnership tier. Go-to-market is direct, consultative, and content-led, anchored by case studies across named clients including Champneys, Hospitality Jobs UK, Barchester Healthcare, A2H Solutions, Inpulse, SetMenu, Livelyhood, Act-Clean, Hire Intelligence, and Grateful. Geographic focus is domestic (United Kingdom), with the office at Work.Life Liverpool Street.

The service portfolio is organized around four operating pillars — Strategy & Planning, Content & Storytelling, Automation, and Paid Media — plus employer branding, event marketing and production, guerrilla activations, and AI integration consulting. Underlying technology is non-proprietary and tooling-driven: the company uses third-party AI platforms for copywriting and trend analytics, marketing automation and CRM systems, paid media platforms, and chatbot solutions, with human editorial oversight. No proprietary models, SDKs, APIs, or patents are disclosed. A dedicated AI consultancy line was added, covering tool audits, predictive analytics, chatbot deployment, and team training.

The revenue model combines recurring subscription retainers (Launchpad and Growth Accelerator) with project-based professional services and multi-year bespoke Ultimate Partnership contracts. The team is founder-led by Director Sam Chance with ~5-10 staff including Marketing Director Alice Ashe, Fractional Marketing Director Georgina Preston, Brand Marketing Manager Harry Chesterman, and Marketing Manager Tiffany Black. The company is privately held with no disclosed external funding or institutional ownership, and a recent strategic employer-branding partnership with The Opportunity Provider (announced 2025-06-23) signals early ecosystem buildout.

Name

SCRUMPTIOUS MARKETING LTD

Legal name

Scrumptious Marketing Ltd

Website

https://scrumptiousmarketing.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Scrumptious Marketing Ltd is a London-based B2B fractional marketing agency that delivers retainer-based strategy, content, employer branding, events, and AI consultancy to UK hospitality and adjacent-sector businesses, sold through tiered subscription packages and bespoke partnerships.

Ownership category

akta.pro rank

Product category

Marketing Services for Hospitality

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)

Keywords

• Fractional marketing services
• Hospitality marketing agency
• Marketing strategy consulting
• Brand and content marketing
• Digital campaign management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fractional Marketing Retainer Services: Monthly retainer engagements where the company acts as an outsourced marketing department for clients. Services include strategy, content creation, employer branding, automation, paid media, and AI consultancy. Three tiers available: Launchpad (£2,995/month), Growth Accelerator (£3,995/month), and Ultimate Partnership (custom pricing).
2. Project-Based Services: Individual service engagements for specific marketing needs such as brand identity workshops, employer branding campaigns, event marketing, and guerrilla marketing activations. Can be engaged for single specialties or bundled services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Scrumptious Marketing Ltd is a UK-based fractional marketing agency that provides outsourced senior marketing leadership and execution services to hospitality businesses. The company delivers marketing strategy, brand development, content creation, and multi-channel campaign management on a subscription retainer or project basis, functioning as a fractional marketing department for its clients.

Product overview

Scrumptious Marketing Ltd operates as a B2B fractional marketing agency specializing in the hospitality sector, offering a comprehensive suite of marketing services organized around four core pillars: Strategy & Planning, Content & Storytelling, Automation, and Paid Media. Their service portfolio includes Marketing Strategy & Fractional CMO, Content Creation & AI-Powered Copywriting, Guerrilla Marketing Stunts, Employer Branding, Paid Advertising (PPC & Social Ads), Marketing Automation & CRM, Event Marketing & Production, and AI Integration & Consulting. These services are delivered through three tiered subscription packages: Launchpad (starting at £2995/month), Growth Accelerator (starting at £3995/month), and Ultimate Partnership (price on request). The company positions itself as a flexible, on-demand marketing department that embeds with client teams to deliver clear strategy, standout content, and creative campaigns without full-time overhead.

Differentiator

Problem solved

Functional benefit

Products and services

• Fractional Marketing Retainer Subscription-based service that provides hospitality businesses with a fractional marketing department, including senior marketing leadership, strategy, and ongoing campaign execution on a monthly retainer. Aimed at hotels, restaurants, and venues that need ongoing marketing support without hiring a full-time marketing director.
• Project-Based Marketing Engagements Defined-scope marketing projects for hospitality clients, including brand development, campaign launches, content production, and one-off marketing initiatives. Delivered against an agreed brief, scope, and price rather than an ongoing retainer.
• Hospitality Marketing Strategy Strategic marketing service for hospitality businesses, covering marketing audits, channel strategy, positioning, and roadmap definition to drive direct bookings and revenue. Designed for hospitality operators seeking a structured marketing plan before committing to ongoing execution.

Quantifiable outcome

• A2H Solutions grew from zero to award-winning industry leader and now works with UK's leading hospitality employers
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Partnerships

One partnership is on record.

• The Opportunity Provider (TOP)strategicGTM or Marketing Partner · 23 June 2025Strategic employer branding partnership between The Opportunity Provider (TOP) and Scrumptious Marketing. TOP brings expertise in apprenticeships, learning, and workforce development while Scrumptious contributes specialist knowledge in employer branding, storytelling, and content creation. Partnership will help employers across TOP's family of brands (HIT Training, Connect2Care, EDN Training) communicate what makes them great places to work, focusing on employee growth, apprenticeship success, and career development stories.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Velocity Partners: B2B marketing agency in the UK focused on technology and professional services sectors. Overlap with Scrumptious on fractional marketing engagements, content, and demand generation services for mid-market accounts.
• Koozai: UK-based digital marketing agency offering content, SEO, paid media, and social across B2B segments. Comparable full-service B2B agency model with subscription and project engagements in the same geographic market.
• The Dames: Fractional marketing leadership provider for SMEs and scale-ups in the UK. Closely aligned business model to Scrumptious: embedded senior marketers delivering strategy and execution without in-house overhead.
• Prohibition: UK PR, social, and creative content agency working with B2B brands. Comparable on content-led, retainer-based delivery and similar-sized UK agency profile.
• Chief Outsiders: Largest fractional CMO / fractional marketing leadership marketplace in the US. Same core model: senior marketers embedded part-time with mid-market clients without full-time overhead. Directly competes for the same buyer profile.
• Bowler Hat: B2B marketing agency in the UK specializing in technology and professional services with content, SEO, and paid media offerings. Direct comparable for SMEs/Mid-market B2B retainer engagements.
• Hallam Internet: UK digital marketing agency providing strategy, content, paid media, and analytics retainers. Comparable recurring-revenue retainer structure and B2B mid-market client profile to Scrumptious.
• Salt Creative: UK creative agency with hospitality and leisure sector clients. Comparable on sector specialization (F&B, hospitality) and small-team creative campaign delivery.

Broad incumbents

• Think Hospitality: Hospitality sector consulting and marketing resource. Provides broader hospitality advisory, marketing, and recruitment support, overlapping with Scrumptious's hospitality marketing niche from a wider portfolio.

Emerging players

• Full Stack Marketing: Smaller UK fractional/embedded marketing team offering marketing department outsourcing to SMEs. Direct overlap in fractional model and SMB target segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/scrumptious-marketing-events-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCRUMPTIOUS MARKETING LTD