THE BIG SWITCH LTD

What THE BIG SWITCH LTD does

The Big Switch Ltd is a UK-based online price comparison platform, founded in 2010 and registered as a private limited company in England and Wales (Company Number 14996096), headquartered at 75 Palmerston Road, London. The company operates a multi-category comparison website serving UK consumers and businesses across six product verticals: home energy (gas and electricity), business energy, broadband, home phone, digital TV, and mobile phone contracts. The platform is positioned as a self-serve destination for UK households and SMBs seeking to compare and switch utility and telecom providers, with the company claiming the status of "UK's No.1 Energy Comparison Site" and citing a 4.9-star Google rating.

Technically, The Big Switch operates a relatively lean online comparison website with no disclosed proprietary AI/ML capabilities, no mobile app, no public API, and no patents. The platform relies on SEO-driven organic traffic as its primary marketing channel and aggregates suppliers into a single comparison interface. For home energy comparisons, traffic is redirected to The Energy Shop (compare.theenergyshop.com) via a partner referral arrangement; for business energy, traffic is redirected to Tickd (thebigswitch.tickd.co.uk). Broadband, mobile phone, home phone, and digital TV comparisons are handled directly on The Big Switch website.

The business model is purely commission-based with no direct consumer fees. The company generates revenue via affiliate/referral commissions from underlying energy suppliers and telecommunications providers when users complete switches or purchases. With 1-10 employees, no disclosed external funding, and no published revenue or transaction volume metrics, The Big Switch appears to be a small, independently owned, niche operator focused on high-volume, low-touch lead generation in the UK utility and telecom switching market.

Name

THE BIG SWITCH LTD

Legal name

The Big Switch Ltd

Website

https://thebigswitch.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

The Big Switch Ltd operates a UK-focused online comparison platform enabling residential consumers and businesses to compare and switch energy, broadband, home phone, digital TV, and mobile phone providers, earning revenue through supplier referral commissions.

Ownership category

akta.pro rank

Product category

Price Comparison Marketplace

akta.pro industry

PRIMARYEUAGAEAD

Auto-Switching & Price Comparison Platforms

Energy, Utilities & Environment/Energy Trading, Marketing & Retail Supply/Energy Brokerage, Aggregation & Switching Services

SECONDARYEUAGAEAA

Retail Energy Brokerage (Residential & SMB Switching)

Energy, Utilities & Environment/Energy Trading, Marketing & Retail Supply/Energy Brokerage, Aggregation & Switching Services

SECONDARYEUAGAEAK

Energy Supplier Partner Networks / White-Label Brokerage Programs

Energy, Utilities & Environment/Energy Trading, Marketing & Retail Supply/Energy Brokerage, Aggregation & Switching Services

Keywords

• Energy price comparison
• Utility switching services
• Broadband comparison platform
• Business energy procurement
• Telecoms price comparison

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Energy Supplier Referral Commissions: The company earns referral commissions when customers switch energy suppliers or purchase other services through their comparison platform. This is a transaction-based revenue model where the company is compensated by energy suppliers for driving new customer acquisitions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The Big Switch Ltd operates a UK online comparison platform that helps residential consumers and businesses compare and switch energy suppliers, broadband, home phone, digital TV, and mobile phone providers. The company is free for end users and monetizes through referral commissions paid by energy suppliers and service providers when customers complete a switch via the platform. Home energy traffic is routed to The Energy Shop and business energy traffic to Tickd, while broadband, home phone, digital TV, and mobile comparisons are handled directly on the website.

Product overview

The Big Switch LTD operates a multi-category comparison platform that allows UK consumers and businesses to compare and switch utility and telecommunications services. The core offering consists of six distinct comparison services: Home Energy (gas and electricity), Business Energy, Broadband, Home Phone, Digital TV, and Mobile Phones. The platform serves both residential and business segments, directing users to partner sites (The Energy Shop for home energy, Tickd for business energy) to complete comparisons and switch processes. The company monetizes through referral commissions from energy suppliers and service providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Energy Comparison Service An online comparison service for UK residential consumers to compare home gas and electricity prices across multiple suppliers and switch providers, with promotional savings of up to £420 per year.
• Business Energy Comparison Service An online comparison service for UK businesses to compare and switch business gas and electricity suppliers, with promotional savings of up to £10,000 per year.
• Broadband Comparison Service An online comparison service for UK consumers to compare broadband packages from various providers, with promotional savings of up to £350.
• Home Phone Comparison Service An online comparison service for UK consumers to compare home phone packages from various providers, with promotional savings of up to £200.
• Digital TV Comparison Service An online comparison service for UK consumers to compare digital TV packages from various providers, with promotional savings of up to £250.
• Mobile Phone Contracts Comparison Service An online comparison service for UK consumers to compare mobile phone contracts and SIM only deals from various providers, with promotional savings of up to £400.

Quantifiable outcome

• Home energy savings up to £420 per year
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• The Energy ShopcoreChannel Partner/ Reseller/ DistributorThe Big Switch redirects home energy comparison traffic to The Energy Shop (compare.theenergyshop.com) for actual quote generation and switching services. This is a white-label or referral partnership where The Energy Shop handles the backend energy switching process while The Big Switch drives customer acquisition.
• TickdcoreChannel Partner/ Reseller/ DistributorThe Big Switch redirects business energy comparison traffic to Tickd (thebigswitch.tickd.co.uk) for business energy quote generation and switching. This partnership enables The Big Switch to serve the B2B energy market segment by leveraging Tickd's commercial energy expertise.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Energy Helpline: UK-focused energy price comparison and switching service; directly competes with The Big Switch on residential and small business energy switching flows.
• Love Energy Savings: UK business and residential energy comparison specialist with strong B2B energy focus; closely comparable to The Big Switch's dual residential/business energy proposition.
• Compare the Market: One of the UK's largest price comparison platforms across energy, broadband, insurance and other verticals; directly competes with The Big Switch for the same residential and SMB switching traffic in the UK market.
• Confused.com: UK multi-category comparison platform covering insurance, energy and broadband; directly comparable to The Big Switch in operating model and consumer switching proposition.
• GoCompare: UK price comparison platform with energy, broadband, insurance and other categories; operates an affiliate-driven comparison model closely aligned with The Big Switch's monetization approach.
• Switch Gas and Electric: UK energy switching comparison site focused on gas and electricity; competes directly with The Big Switch's core home energy vertical on similar SEO and switching intent.
• MoneySupermarket: UK multi-category comparison platform covering energy, broadband, insurance and financial products; directly competes with The Big Switch on consumer switching flows.
• Selectra: UK energy and broadband comparison platform with European footprint; directly comparable as a dedicated utilities and telco switching service competing in the same UK consumer segments.
• uSwitch: Leading UK energy, broadband, mobile and TV comparison site; directly comparable to The Big Switch's core offering of multi-vertical consumer switching services.

Others

• Citizens Advice Price Comparison: Government-backed UK consumer service that operates a free price comparison tool for energy and other utilities; competes indirectly with The Big Switch for consumer switching intent in the same category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE BIG SWITCH LTD