STONE CARE DIRECT LTD

What STONE CARE DIRECT LTD does

Stone Care Direct Ltd is a UK private limited company (Company Number 14936643) headquartered in Horndean, Waterlooville, with a correspondence address in Winchester, Hampshire. The business distributes premium cleaners, sealers, and diamond tooling for the maintenance and restoration of natural stone and tiled surfaces, and it operates an exclusively UK-focused e-commerce storefront at stonecaredirect.co.uk built on WooCommerce/WordPress with Stripe, WorldPay, and PayPal payment processing. Its commercial anchor is the exclusive UK distribution rights for the Bonastre range — a water-only restoration system comprising 3-stage diamond polishing pads (Red/Yellow/Green), OrbiPad melamine cleaning pads, Bonastre Pro resin pads, Polibrill hand-polisher resins, Magic Renova manual and drill kits, plus Novagranit and NovaMarmol polishing products. The firm complements Bonastre with an own-label portfolio spanning indoor cleaners (PH7 Pro, Ultra Strip, Stone Soap, Mould Away, Scale Away, Grout Brite, Stain Away), outdoor cleaners (Porcelain Pro, Ultra Clean 20, Black Spot Eliminator, Rust Away), sealers (Fast Seal 60, Ultra Enhancer, Ultra Gloss), and supporting equipment/consumables such as pads, drill attachments, microfibre cloths, and the Orbi Mop system.

The company sells primarily direct-to-consumer via its own website, supplemented by phone-based technical sales support, and targets two roughly co-equal customer segments: homeowners maintaining indoor and outdoor stone/tile surfaces, and trade professionals (cleaners, restoration specialists, floor-care contractors). Pricing on consumables and chemicals is low-ticket and unit-based (£3-£115), while equipment and consumables span similar bands; the firm offers modest volume discounts on selected sealers. A second revenue stream is paid professional floor-care training led by industry expert Paul Cranney, delivered at multiple UK partner venues (Cambridge, Belfast, Penrith, Manchester, Glasgow), with courses priced £165-£395 plus VAT and capped at 10 participants per session. All testimonials and named reference customers are sole traders or micro-SMBs (Fresh Air Floor Care, Property Clean, MW Carpet Care, a Hedge End homeowner), and the company is founder/owner-operated with no disclosed institutional investment or parent company.

Name

STONE CARE DIRECT LTD

Legal name

Stone Care Direct Ltd

Website

https://stonecaredirect.co.uk

Company type

Private

Operating status

Operating

Short description

Stone Care Direct Ltd is the exclusive UK distributor of the Bonastre water-only stone and tile restoration system, selling cleaners, sealers, diamond tooling, and equipment through its e-commerce store to homeowners and trade professionals across the UK.

Ownership category

akta.pro rank

Product category

Stone and Tile Care Products

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Stone & Tile Cleaners (Granite/Marble/Ceramic) (CRAJACAE)

akta.pro secondary industries

Natural Stone Cleaning, Polishing & Restoration (Marble/Granite/Travertine/Limestone) (HSAEAOAA), Stone Sealing & Stain Protection (Marble, Granite, Travertine) (HSAGAGAI), Paver/Outdoor Stone Surface Cleaning & Sealing (HSAEAOAM), Etch/Stain Removal & Spot Treatments for Stone Surfaces (HSAEAOAO)

Keywords

• Stone care products
• Floor cleaning supplies
• Tile sealers coatings
• Diamond polishing pads
• Surface restoration equipment

Headquarters

HQ city

Winchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Sales of premium quality cleaners, sealers, and diamond tooling for stone and tile care. Products include indoor/outdoor cleaners, sealers, polishing equipment and consumables. One-time purchases with repeat purchase potential as products are consumed.
2. Training Courses: Professional floor care training courses led by industry expert Paul Cranney covering surface identification, cleaning, polishing and sealing techniques. Courses held at multiple UK venues and priced at £165-£395 per course.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Stone Care Direct Ltd supplies premium cleaners, sealers, and diamond tooling for maintaining and restoring natural stone and tiled surfaces across the UK. As the exclusive UK distributor of the Bonastre System, the company sells water-only surface restoration products alongside its own-brand indoor/outdoor cleaners and sealers, equipment and consumables, and UK-wide professional floor care training courses led by industry expert Paul Cranney.

Product overview

Stone Care Direct Ltd is the exclusive UK distributor of the Bonastre range, offering a comprehensive portfolio of stone and tile care products and services. The core product is the Bonastre System, a water-only surface restoration solution comprising multiple sub-products: the Bonastre Diamond Pads (3-stage Red/Yellow/Green system), Bonastre Pro Pads (professional mirror-shine resins), Bonastre OrbiPads (melamine cleaning pads), Bonastre Polibrill (hand polisher resins), Magic Renova kits (manual and drill-based polishing), and the Novagranit/NovaMarmol polishing products. Supporting the Bonastre brand are Stone Care Direct's own cleaning products including indoor cleaners (PH7 Pro, Ultra Strip, Stone Soap, Mould Away, Scale Away, Grout Brite, Stain Away), outdoor cleaners (Porcelain Pro, Ultra Clean 20, Black Spot Eliminator, Rust Away), and sealers (Fast Seal 60, Ultra Enhancer, Ultra Gloss). Equipment and consumables include polishing pads, drill attachments, applicators, the Orbi Mop system, microfibre cloths, grout brushes, UniFit Pro handles, and Malish Flex Scrub brushes. The company also provides professional floor care training services led by industry expert Paul Cranney. The portfolio serves both homeowners and trade professionals across indoor and outdoor stone/tile applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Bonastre System Water-only surface restoration and polishing solution for natural stone and tiles including marble, terrazzo, limestone, travertine, and granite. Uses diamond-based pads and discs for cleaning, restoration, and maintenance without chemicals. Exclusive UK distribution by Stone Care Direct.
• Bonastre Diamond Pads

Quantifiable outcome

• Products restore surfaces to original beauty, extending flooring lifespan significantly
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• BonastrecoreChannel Partner/ Reseller/ DistributorExclusive UK distributor for the renowned Bonastre range of water-only surface restoration products. Bonastre is a name synonymous with quality and innovation in stone care, offering solutions that clean, restore and maintain surfaces using only water.
• Alltec Network LtdminorImplementation/ SI/ Consulting PartnerTraining venue partner hosting Stone Care Direct training courses in Fowlmere, Royston, Hertfordshire. Courses include Surface ID & Maintenance, 2-Day Stone & Tile Cleaning, and Floor Care Essentials.
• Diamond Cleaning AcademyminorImplementation/ SI/ Consulting PartnerTraining venue partner in Belfast hosting Stone Care Direct training courses for stone and tile cleaning, polishing and sealing.
• Cleanspec Cumbria LtdminorImplementation/ SI/ Consulting PartnerTraining venue partner in Penrith, Cumbria hosting Stone Care Direct training courses for stone and tile restoration.
• Njord ChemicalsminorImplementation/ SI/ Consulting PartnerTraining venue partner in Chadderton, Oldham, Greater Manchester hosting Stone Care Direct training courses.
• Advanced Cleaning & Ultimate Services LtdminorImplementation/ SI/ Consulting PartnerTraining venue partner in Glasgow hosting Stone Care Direct Scotland training courses for surface ID, maintenance and advanced cleaning.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Bellinzoni: Italian manufacturer of specialty stone care products including cleaners, sealers, polishing compounds and restoration products for marble, granite and travertine. Comparable product range and target customer (stone professionals and homeowners), but primarily continental European focus rather than UK retail.
• Faber Chimica: Italian specialty stone care manufacturer focused on marble, granite and engineered stone treatments. Comparable as a niche specialty competitor with parallel product range (cleaners, sealers, polishing), but primarily Italian/Mediterranean market rather than UK-focused.
• Aqua Mix (Custom Building Products): US-based manufacturer of stone and tile care products including sealers, cleaners and problem-solvers. Comparable product portfolio but primarily North American market focus, with limited UK presence, making it a regional peer rather than direct UK competitor.

Direct peers

• HG International: Dutch manufacturer of specialty cleaning products including dedicated stone-care and tile-care ranges. Comparable as both sell specialty cleaning preparations to consumers and trade across European markets, with similar product segmentation by surface type.
• LTP (Lithofin): UK-based manufacturer of specialty stone and tile care products including cleaners, sealers and problem-solvers. Directly comparable as both serve the same UK trade and homeowner segments with overlapping product categories (stone cleaners, impregnating sealers, polishing/maintenance systems).
• Tile Doctor: UK-based specialist in tile and stone restoration products and services, including cleaners, sealers, and training/resources for trade professionals. Directly comparable as both target UK trade and consumer markets with overlapping stone/tile care products and an education-led go-to-market approach.
• FILA (Fila Surface Care Solutions): Italian global manufacturer of stone, tile and surface care products with strong UK and European distribution. Directly comparable: overlapping product range (cleaners, sealers, stain removers), similar trade and consumer customer base, and parallel focus on training and technical support for professionals.

Others

• Bonastre (parent brand): Spanish manufacturer and brand owner of the Bonastre water-only stone restoration system. Not a competitor but the principal supplier; included for ecosystem context as the exclusive partnership is Stone Care Direct's central value driver and commercial dependency.

Broad incumbents

• Mapei (stone-care range): Italian global construction-chemicals leader with a stone-care product line covering cleaners, sealers and finishes. Comparable as a broad incumbent with vastly greater scale, R&D budget, and specification relationships through tile installers and stone fabricators, but stone-care is one of many categories rather than a focused niche.
• LATICRETE (STONETECH line): US-based global construction-chemicals company with a dedicated STONETECH stone and tile care product line. Comparable as a broad incumbent offering cleaners, sealers and maintenance products for stone/tile, with far greater scale, global distribution and tile-installer specification relationships than a niche specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/Stone-Care-Direct/61552093412857

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STONE CARE DIRECT LTD