smartsam inc.

What smartsam inc. does

SMARTsam AS is a privately held Norwegian healthcare consulting firm headquartered in Hønefoss (Bølgenveien 8), founded and led by Bodil Helene Bach (daglig leder). The company operates as a vendor-neutral advisor that helps Norwegian public and private healthcare organizations implement video consultation and telemedicine solutions, with a service portfolio spanning needs assessment, project management, training, mentoring, welfare-technology implementation, and digital wound-care programs. Its primary customer segments are Norwegian hospital trusts (helseforetak, including Sunnaas sykehus HF, Sykehuset Innlandet HF, and Vestre Viken), municipalities (kommuner, including Hamar and the six-municipality Valdresregionen), and regional authorities such as Viken Fylkeskommune.

SMARTsam does not develop proprietary video or telemedicine platforms; instead, it builds domain-specific tools on top of incumbent vendor stacks. Its core products are SMART Gevinst (an automated benefit calculator for documenting savings from video consultation adoption, available as both bundled service and standalone subscription), the JOIN Lenkegenerator (a customization tool for Pexip/Join video links within Norsk Helsenett, co-developed with Sykehuset Innlandet HF), SMART Videostøtte (a centralized hub for checklists, ROS analyses, training packages, and equipment guidance), and SMARTstart Video (a starter package for organizations new to video). The firm maintains cross-vendor advisory relationships with Cisco Webex, Visiba Care, Easymeeting, Whereby, Incendium, Meetcon, and Confrere.

The business model is overwhelmingly project-based professional services — advisory, implementation, training, and change-management engagements — supplemented by subscription/standalone-product revenue from SMART Gevinst and ongoing access to SMART Videostøtte. Pricing is not publicly disclosed; engagements are quoted on request via email ([email protected]) or phone (+47 920 60 898). Go-to-market is sales-led, relying on direct outreach, founder reputation and referrals within the Norwegian healthcare telemedicintivity ecosystem, and a content-rich website (hosted on Kajabi). Geographic scope is Norway-only (Eastern Norway, Innlandet, Viken, Valdresregionen, and the Norwegian Health Network); there is no international footprint claim.

Name

smartsam inc.

Legal name

SMARTsam AS

Website

https://smartsam.no

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

SMARTsam AS is a Hønefoss-based Norwegian healthcare consultancy that advises hospitals, municipalities, and regional authorities on implementing video consultation and telemedicine, supported by proprietary tools (SMART Gevinst, JOIN Lenkegenerator, SMART Videostøtte) and delivered via founder-led professional services engagements.

Ownership category

akta.pro rank

Product category

Healthcare IT Consulting

NAICS

Other Scientific and Technical Consulting Services (54169), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Health Services (8000), Services-Computer Programming Services (7371)

akta.pro primary industry

Virtual Care Team Collaboration & Provider-to-Provider Teleconsult Platforms (eConsults) (HLALABAI)

akta.pro secondary industry

API Management & Developer Portals for Health Data (HLACABAD)

Keywords

• Telemedicine consulting
• Healthcare video services
• Video consultation implementation
• Benefit measurement tools
• Digital health training

Headquarters

HQ city

Hønefoss

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services (Advisory & Consulting): SMARTsam generates revenue through consulting engagements, project management, and advisory services for healthcare organizations implementing video conferencing and telemedicine solutions. Services include needs assessment, strategy development, implementation planning, and change management support. Engagement models include project-based fees and advisory retainers.
2. Training & Education Services: Technical and clinical user training for video conferencing platforms, including equipment setup, meeting facilitation, and ongoing support. Training is provided as part of implementation engagements and standalone courses.
3. SMART Gevinst Product: The SMART Gevinst benefit calculator tool is offered both as part of video support services and as a standalone product, providing automated measurement and documentation of organizational savings from video consultation adoption.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SMARTsam provides advisory, implementation, and training services for video conferencing and telemedicine solutions in the Norwegian healthcare sector. The firm is vendor-neutral and works with major platforms (Cisco Webex, Pexip/Join, Visiba Care, Easymeeting, Whereby, Confrere, Incendium, Meetcon) to guide hospital trusts, municipalities, and regional health authorities through strategy, project management, training, and benefit measurement of video-based healthcare services. The company supplements its consulting with proprietary tools such as SMART Gevinst (benefit calculator) and the JOIN Lenkegenerator (link generator).

Product overview

SMARTsam is a product-independent Norwegian healthcare technology consulting firm that offers a portfolio of advisory services and proprietary digital tools centered on video-based collaboration in the health sector. Its core product suite comprises SMART Gevinst (including the Gevinstkalkulator calculator), the JOIN Lenkegenerator built on the Pexip-powered JOIN platform, and SMART Videostøtte — a documentation and checklist hub. These are complemented by service offerings including project management, welfare technology implementation, training, video mentoring, workshops, digital wound care support, and network coordination. SMARTsam positions itself as vendor-neutral and does not manufacture its own video hardware or software, instead guiding clients in selecting and implementing external video platforms and equipment.

Differentiator

Problem solved

Functional benefit

Brands

• SMART Gevinst: Automated measurement tool for documenting benefits achieved from video consultation implementation, including cost savings, environmental benefits, and efficiency gains.
• SMART Videostøtte
• SMARTstart Video
• JOIN Lenkegenerator

Products and services

• SMART Gevinst (Benefit Calculator) Automated measurement tool that documents benefits (gevinster) achieved through the adoption of video-based healthcare services, including tracking number of meetings, participants, travel distance saved, costs, and environmental gains. Offered both as part of video support services and as a standalone product for healthcare organizations.
• JOIN Lenkegenerator (Link Generator) A link generator tool co-developed with Sykehuset Innlandet HF for users of JOIN (Pexip) in the Norwegian Health Network. Produces direct meeting links, meeting invitation text, webinar invitations, and email signatures for video meetings, with customizable branding, buttons, and text for each organization.
• SMART Videostøtte (Digital Video Support) Centralized digital hub providing downloadable checklists, ROS analyses, training packages, and information about video equipment suppliers to support organizations in adopting video conferencing for healthcare.
• Project Management and Consulting Services Project coordination and consulting services for service innovation projects, providing project managers and advisors to lead initiatives requiring digital transformation in healthcare organizations.
• Training and Education Services Technical user training in video conferencing, covering digital seminars, guidance, teaching, patient and staff training, clinical use of video for consultations, and checklist-based procedures for healthcare organizations.
• Videomentor (Video Mentor) Mentoring service to build internal competency within an organization, providing guidance to local project managers to enable self-sufficient video conferencing adoption across healthcare teams.
• Komigang Workshop Customized workshop service for municipalities, hospital trusts, and public and private organizations to establish and train staff on video-based healthcare services.
• Network Coordinator (Nettverkskoordinator) Network coordination service providing a regular meeting place for staff to share information and receive updates, supporting ongoing professional networks within healthcare organizations.
• Welfare Technology Implementation (Velferdsteknologi) Introduction and implementation of welfare technology in municipalities, including guidance through the full innovation cycle from idea to operational service, based on the Roadmap for Service Innovation (Veikart for tjenesteinnovasjon).
• Digital Wound Care Services (Digitale sårtjenester) Digital home follow-up services for wound care, including establishment of collaborative models for digital wound care services between hospitals and municipalities.
• SMARTstart Video Checklists and equipment information package designed by SMARTsam for Viken County Municipality (2020) to help organizations get started with video conferencing.
• Gevinstkalkulator (Savings Calculator) Calculator that computes expected savings from replacing physical patient consultations with video consultations, based on parameters such as number of consultations per day, travel distance, number of practitioners, and associated travel costs and CO2 emissions.

Quantifiable outcome

• Up to 30% of patients in some departments at Sunnaas Hospital now use video consultations for follow-up with home municipalities
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Sykehuset Innlandet HFcoreStrategic or Co-development PartnerCo-development partnership with Sykehuset Innlandet HF to create the Join Link Generator tool. The tool was developed jointly and is shared for use across the Norwegian healthcare sector. Sykehuset Innlandet contributed use case requirements and testing, while SMARTsam provided technical implementation and ongoing maintenance.
• Pexip (Join)coreTechnology or IntegrationSMARTsam has developed the Join Link Generator specifically for Pexip's Join platform used in Norwegian Health Network. This is a strategic tool that SMARTsam customizes for customer organizations with branding, buttons, and text. Joint marketing and tool distribution arrangement.
• Viken FylkeskommuneminorStrategic or Co-development PartnerViken Fylkeskommune funded the Forregion 2020 project with SMARTsam to map needs for benefit measurement using video solutions in the healthcare sector.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Visiba Care: Nordic telehealth platform offering video consultation and automated triage (Red Robin); SMARTsam provides advisory and implementation services for Visiba Care in Norway, positioning them as a direct partner/peer in digital primary care enablement.
• CheckWare: Norwegian digital health platform for patient-reported outcomes, forms, and digital triage used across Norwegian healthcare. Operates in the same Norwegian digital health enablement category as SMARTsam with overlapping hospital trust customers.
• Confrere: Norway-based video consultation platform purpose-built for doctors and psychologists; SMARTsam lists Confrere as a recommended Norwegian video solution, making it a directly comparable niche peer in the same customer segment.
• Easymeeting: Norwegian video conferencing provider (Easymeeting PRO and Helsekonsultasjon), approved for the Norwegian Health Network. SMARTsam supports deployment of these products, making it a directly comparable Norwegian telehealth/video peer.

Emerging players

• Imatis: Norwegian health technology vendor providing integrated digital hospital solutions (communication, collaboration, patient flow) to hospitals. Competes for Norwegian hospital digitalization budgets that SMARTsam also serves, though from a platform rather than advisory perspective.

Others

• Pexip: Norwegian-headquartered video interoperability platform whose Join product underpins the Norwegian Health Network. SMARTsam's JOIN Lenkegenerator is built specifically for Pexip Join, making Pexip a core enabling technology partner rather than a direct competitor.

Broad incumbents

• TietoEVRY: Large Nordic IT services and healthcare consulting provider offering end-to-end digital health transformation services. Operates as a broader incumbent competitor for Norwegian healthcare digitalization mandates.
• DIPS ASA: Dominant Norwegian electronic health record (EHR) vendor used by most Norwegian hospital trusts including Vestre Viken (where SMARTsam trained ~700 staff on Join video consultations inside DIPS). A broader incumbent whose platform SMARTsam's services plug into.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/smartsam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about smartsam inc.