THE LAWNS ONLINE LIMITED

What THE LAWNS ONLINE LIMITED does

The Lawns Online Limited, trading as Thelo Digital, is a UK private limited company (Company No. 10966370) founded in 2017 and headquartered at 16a Prime Enterprise Park, Prime Way, Derbyshire, England DE1 3QB. In 2025 the company rebranded from The Lawns Online to Thelo Digital, repositioning from a regionally named entity toward a broader digital agency brand.

Thelo Digital is a digital agency that builds, manages and markets Shopify-based e-commerce stores, brand websites and direct booking websites for small businesses, startups, e-commerce operators and hospitality venues. Its core technology stack is the Shopify platform, extended through integrations with Shopify Payments, Shopify Shipping, Plug in SEO, Smart SEO, Klaviyo, Mailchimp, Google Shopping and Facebook Shops, positioning the firm as a Shopify-specialist partner. Service lines include brand website creation, Shopify store design and setup, direct booking websites, ongoing e-commerce store management, and digital marketing services spanning email and social media.

The business model is professional services-based: revenue is generated via project-based, quote-by-quote engagements acquired through direct outreach and contact-form driven inbound sales, with no disclosed subscription, retainer or productised pricing. The firm maintains a social presence on Facebook, X, LinkedIn and Pinterest and lists a single named principal contact (Richard, [email protected]). No headcount, revenue, funding or customer reference information is disclosed in the input data, and no AI/ML capabilities, patents or certifications are referenced.

Name

THE LAWNS ONLINE LIMITED

Legal name

The Lawns Online Limited

Website

https://thelo.digital

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Thelo Digital (The Lawns Online Limited) is a UK-based Shopify-specialist digital agency building, managing and marketing e-commerce stores, brand websites and direct booking sites for small businesses, startups, e-commerce operators and hospitality clients.

Ownership category

akta.pro rank

Product category

Web Design and Digital Marketing Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

Keywords

• Shopify web development
• Ecommerce store design
• Brand website creation
• Direct booking websites
• Digital marketing services

Headquarters

HQ city

Derbyshire

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Web Design Services: Professional website creation services including brand websites, responsive design, SEO optimization, and custom development. Delivered as project-based professional services.
2. E-commerce Store Setup: Shopify store design, setup, and development services. Includes store design, custom development, product management, and SEO optimization. Pricing is quote-based based on specific needs.
3. Ongoing Store Management: Continuous Shopify store management services including product management, marketing, SEO, order/inventory management, and analytics reporting.
4. Email Marketing Services: Email marketing management including strategy development, design, content creation, automation setup, and campaign management.
5. Social Media Marketing Services: Social media management including strategy, content creation, community management, paid campaigns, and analytics reporting.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Thelo Digital is a Shopify-specialist digital agency offering professional brand website design, bespoke Shopify e-commerce store creation, custom direct-booking websites for hospitality and events, end-to-end Shopify store management, and supporting email marketing and social media marketing services. Services are delivered on a project/managed basis with free consultations and quote-based pricing tailored to each client's needs.

Product overview

Thelo Digital is a digital agency (trading as Thelo Digital, the brand name of The Lawns Online Limited) offering a suite of web and e-commerce services. The core offerings include Brand Website Creation for professional business websites, E-commerce Store (Shopify Specialist) for bespoke Shopify store development, Direct Bookings Website for hospitality and event booking platforms, and E-Commerce Store Management for ongoing Shopify store optimization. These are supplemented by Email Marketing Management and Social Media Marketing add-on services. The company specializes exclusively in Shopify as its e-commerce platform and provides end-to-end digital marketing services.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Website Creation Professional website design and development service creating clean, functional, user-friendly, responsive, SEO-optimized brand websites tailored to small businesses, startups, and individuals.
• E-commerce Store (Shopify Specialist) Bespoke Shopify e-commerce store creation service including store design, theme selection, custom development, product management setup, SEO optimization, and ongoing support, targeted at businesses selling online via Shopify.
• Direct Bookings Website Custom booking websites for hotels, holiday rentals, holiday cottages, car rentals, concerts, and events, built with real-time availability, secure payments, and integrated booking systems to reduce reliance on third-party commission-based platforms.
• E-Commerce Store Management Comprehensive ongoing Shopify store management service covering product management, SEO, marketing, order and inventory management, and analytics reporting.
• Email Marketing Management Full-suite email marketing service including custom strategy, design, content creation, automation workflows, and GDPR-compliant data-driven campaign optimization with a focus on measurable ROI (open rates, click-through rates, conversions).
• Social Media Marketing Social media marketing management service covering strategy development, content creation, community management, paid campaign management, and analytics reporting across Facebook, Instagram, X (Twitter), and LinkedIn.

Quantifiable outcome

• Fast turnaround: websites can be live in just a few weeks
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or Integration · 1 January 2017Shopify is the primary e-commerce platform Thelo Digital specializes in. They create bespoke Shopify stores, handle store management, marketing, and provide ongoing support. Shopify is trusted by over a million businesses globally, and Thelo Digital positions themselves as Shopify specialists.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Genie Goals: Genie Goals is a UK digital agency offering website design, Shopify store development, and digital marketing services to SMBs and startups. Comparable in target market (UK SMBs) and service mix (web design + Shopify + email/social marketing).
• Lounge Lizard: Lounge Lizard is a digital agency specializing in website design, branding, and digital marketing for B2B and B2C clients. Comparable as a mid-sized agency offering the same combination of web design and digital marketing services as Thelo.
• Fluid Commerce: Fluid Commerce is a UK-based Shopify Plus partner agency providing Shopify design, build, and digital marketing services to B2B and DTC brands. Directly comparable as another UK-focused Shopify specialist agency serving the same SMB/mid-market e-commerce segment as Thelo Digital.
• Coalition Technologies: Coalition Technologies is a US-based Shopify Plus partner and digital agency providing web design, e-commerce development, SEO, and digital marketing. Directly comparable as a Shopify specialist agency offering the same core services as Thelo Digital at larger scale.
• Straight North: Straight North is a digital marketing agency offering web design, SEO, and integrated marketing services to B2B and B2C clients. Comparable as a digital agency with overlapping website build and digital marketing service offerings.
• Made by Shape: Made by Shape is a UK-based Shopify Plus partner agency delivering website design, Shopify store build, and digital marketing for fashion, lifestyle, and consumer brands. Directly comparable as a UK Shopify specialist with overlapping service lines and client profile.
• WeMakeWebsites: WeMakeWebsites is a UK/globally-operating Shopify Plus agency specializing in Shopify store design, development, and digital marketing for premium retail and DTC brands. Directly comparable as a Shopify-specialist agency with overlapping capabilities.

Others

• Disruptive Advertising: Disruptive Advertising is a digital marketing agency focused on paid media, SEO, and CRO services. Comparable on the digital marketing side (social/email marketing overlap), though more specialized in paid acquisition than Thelo's broader service mix.

Broad incumbents

• WebFX: WebFX is a large full-service digital marketing agency offering web design, SEO, social media, and email marketing to SMB and enterprise clients. Comparable as a broader incumbent offering overlapping web and digital marketing services at scale.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency providing web design, SEO, social media marketing, and email marketing. Comparable as a broad incumbent digital marketing agency with overlapping web design and marketing offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/THELO_Digital
• Facebookfacebook.com/thelo.digital
• LinkedInlinkedin.com/company/thelo-digital
• Pinterestpinterest.com/thelo-digital

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE LAWNS ONLINE LIMITED