Fluid Commerce
Fluid Commerce is a UK-based B2B and D2C ecommerce agency that builds, migrates, integrates, and supports Adobe Commerce, Magento Open Source, and Shopify Plus stores for manufacturers, wholesalers, distributors, suppliers, and consumer brands.
- Company typePrivate
- Founded2009
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fluid Commerce does
Fluid Commerce is a UK-based B2B and D2C ecommerce agency headquartered in Manchester with a regional office in London. Founded in 2009 by Adam Hindle (originally as Fluid Digital) and rebranded to Fluid Commerce in 2020, the firm operates with a headcount in the 11-50 range and is led by managing director Adam Hindle, technical director Matt Edwards, and ecommerce delivery director Rob Pimlott. Its core proposition is specialist ecommerce delivery for manufacturers, wholesalers, distributors, suppliers, and direct-to-consumer brands, exclusively in the B2B and D2C verticals rather than as a generalist agency. Service revenue is generated through project-based professional services (discovery, design, development, integration, migration, launch), ongoing support retainers (subscription/recurring), and performance marketing services (PPC, SEO, Paid Social). Pricing is quote-based and not publicly disclosed, with multi-year contracts typical.
The company's technology stack centres on three commerce platforms — Adobe Commerce, Magento Open Source, and Shopify (including Shopify Plus) — augmented by Hyvä, a modern frontend theme in which Fluid Commerce holds Gold Partner status, and by 'Portal', a proprietary ready-made B2B feature platform for Magento Open Source that delivers customer-specific pricing, bulk ordering, quote management, approval workflows, and company structures without Adobe Commerce licensing fees. The firm maintains deep integration expertise across ERP (NetSuite, SAP, Sage, MS Dynamics), PIM (Akeneo, Pimberly), OMS/WMS, payment (Adyen, Mollie, Klarna, Braintree/PayPal, Apple/Google Pay), search (Algolia, Klevu), and marketing (Klaviyo, Nosto) ecosystems. GTM is direct sales-led via the company website, Calendly discovery calls, and contact forms, supported by content marketing, SEO, paid search, and paid social campaigns targeting UK B2B ecommerce decision-makers. The agency holds Adobe Solution Partner Silver, Hyvä Gold Partner, Google Premier Partner, Microsoft Advertising Partner, and Facebook Marketing Partner credentials.
Fluid Commerce firmographics
Firmographics- Name
- Fluid Commerce
- Legal name
- Fluid Commerce Limited
- Website
- https://fluidcommerce.co.uk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fluid Commerce is a UK-based B2B and D2C ecommerce agency that builds, migrates, integrates, and supports Adobe Commerce, Magento Open Source, and Shopify Plus stores for manufacturers, wholesalers, distributors, suppliers, and consumer brands.
- Ownership category
- akta.pro rank
Fluid Commerce industry classification
Industry- Product category
- Ecommerce Development Services
- akta.pro primary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
- akta.pro secondary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
Keywords
Where Fluid Commerce is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Fluid Commerce business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Ecommerce Development Services: Project-based professional services for developing, launching, and upgrading ecommerce websites and customer portals on Adobe Commerce, Magento Open Source, Shopify, and Hyvä platforms. Includes discovery, design, development, integration, QA, and launch phases.
- Ongoing Support and Maintenance: Monthly retainer contracts for platform updates, security patches, performance monitoring, optimization, feature enhancements, and dedicated account management. Flexible support packages tailored to individual client needs.
- Ecommerce Marketing Services: PPC for B2B, SEO services, and Paid Social campaigns to drive traffic and conversions for ecommerce clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing following discovery |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Fluid Commerce product offering
Product offeringCore offering
Fluid Commerce is a UK-based ecommerce agency that designs, builds, and supports B2B and D2C ecommerce websites and self-service customer portals on Adobe Commerce, Magento Open Source, Shopify (including Shopify Plus), and the Hyvä frontend theme. Service offerings span discovery, design, development, integrations with ERP/PIM/OMS/WMS, platform migrations, and ongoing support retainers, complemented by performance marketing (PPC, SEO, Paid Social). The company also offers Portal, a proprietary B2B feature platform for Magento Open Source.
Product overview
Fluid Commerce is a B2B and D2C ecommerce agency offering a platform-plus-services model. The core platforms supported are Adobe Commerce (Magento Commerce Cloud), Magento Open Source, and Shopify for B2B (including Shopify Plus). The product portfolio includes Portal, a ready-made B2B feature platform for Magento Open Source that adds customer-specific pricing, bulk ordering, quote management, and approval workflows without the licensing costs of Adobe Commerce's native B2B suite. Hyvä is the recommended frontend theme across all platforms, delivering exceptional performance and UX. Service offerings span Magento/Adobe Commerce development, Shopify development, B2B customer portal development, ERP/PIM/WMS integrations, platform migrations, ongoing support, and performance marketing (PPC, Paid Social, SEO). The named products work together as an integrated ecosystem: Magento/Open Source or Shopify provide the commerce engine, Portal adds B2B functionality to Magento, Hyvä enhances the frontend experience, and integrations connect to the client's existing business systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Portal - Magento B2B Platform
- Adobe Commerce Implementation and Development
- Magento Open Source B2B Development
- Hyvä Frontend Theme Implementation
- Shopify for B2B Development
- ERP, PIM, OMS, and WMS Integration Services
- Adobe Commerce and Magento Support and Maintenance
- Magento Migrations
- Ecommerce Consultancy
- PPC for B2B
- Paid Social for B2B
- SEO for B2B
- B2B Customer Portals
Quantifiable outcome
- 23% month-on-month revenue growth for Numa Style ecommerce store
- +4 more outcomes
Companies that use Fluid Commerce
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
Fluid Commerce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration41 records
AI capability2 records
Feature3 records
Fluid Commerce partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core, major and minor.
- Adobe (Solution Partner Silver)coreSilver-level Adobe Solution Partner with specialisms in Magento Commerce Cloud and experience supporting B2B wholesalers, manufacturers, distributors, and suppliers in Technology, Electronics, Fashion & Apparel, Health & Beauty and Home & Garden sectors.
- Hyvä (Gold Partner)coreHyvä Gold Partner status reflecting the number and quality of client projects delivered using Hyvä themes. Specialist in B2B Hyvä migrations, implementations, and performance optimization.
- ShopifycoreShopify partner for B2B and D2C development, including Shopify Plus implementations with deep integration expertise.
- Google (Premier Partner)coreFully certified Google Premier Partner for PPC and advertising services.
- Microsoft Advertising (Partner)coreCertified Microsoft Advertising Partner for search advertising.
- Meta / Facebook (Marketing Partner)coreFacebook Marketing Partner for paid social campaigns on Facebook and Instagram.
- MolliemajorPayment gateway integration partner. Mollie powers payment processing for ecommerce clients.
- AdyenmajorPayment gateway integration partner for enterprise payment processing.
- KlarnamajorPay later solutions integration partner for flexible payment options.
- NetSuite (Oracle)majorERP system integration partner with extensive experience connecting NetSuite with Magento, Adobe Commerce, and Shopify platforms.
- SAPmajorERP system integration partner for enterprise resource planning connections.
- SagemajorERP integration partner including Sage 200 ecosystems.
- Microsoft DynamicsmajorERP integration partner for Microsoft Dynamics 365 Business Central and Finance and Operations.
- AkeneomajorPIM (Product Information Management) system integration partner.
- AlgoliamajorSite search and personalisation integration partner for enhanced product discovery.
- KlevumajorAI-powered site search and personalisation integration partner.
- KlaviyomajorEmail marketing automation and customer data platform integration.
- TrustpilotminorReviews and loyalty platform partner for customer review management.
- Reviews.iominorReviews and loyalty platform partner.
- FeefominorReviews and loyalty platform partner.
- YotpominorReviews and loyalty platform partner for ecommerce.
Scale indicators6 records
Recent moves11 records
Expansion highlights5 records
Fluid Commerce competitors and assessment
Company assessmentDirect peers
- Elogic Commerce: Adobe Commerce/Magento agency delivering B2B and B2C ecommerce development, integrations, and support. Directly comparable in platform focus, service portfolio, and B2B positioning.
- Vaimo: Global Adobe Commerce/Magento agency delivering B2B and D2C ecommerce implementations, integrations, and managed services. Direct competitor for Adobe/Magento platform builds, with broader international footprint.
- Space48: UK-based Adobe Commerce/Magento agency specialising in ecommerce builds, integrations, and support. Closest UK-headquartered peer in terms of services, platform specialisation, and target B2B/D2C customer profile.
- Wagento Creative: Adobe Commerce/Magento agency providing B2B and D2C ecommerce builds, integrations, and managed support. Comparable in platform specialisation, with additional Shopify capabilities.
- Balance Internet: Adobe Commerce/Magento and Shopify agency offering development, integrations, and digital marketing. Comparable services and platform mix, though primarily serving Australia and APAC markets.
- Forix: Adobe Commerce/Magento agency delivering ecommerce implementations, B2B functionality, and integrations. Directly comparable in platform expertise and B2B project focus.
- Deity (ecom development agency): Adobe Commerce/Magento and headless commerce agency providing platform builds, integrations, and B2B/D2C development. Comparable service portfolio and platform depth.
- Studio Forty: Adobe Commerce/Magento and Hyvä-certified agency in Ireland/UK delivering B2B ecommerce, integrations, and frontend performance work. Direct peer given the overlapping Hyvä and Adobe Commerce focus.
Broad incumbents
- BORN Group: Large global digital commerce agency with Adobe Commerce and Shopify capabilities serving enterprise B2B and B2C clients. Wider portfolio and larger scale than Fluid Commerce, competing on enterprise projects.
- Accenture Song (Accenture Interactive): Global digital agency and consultancy offering end-to-end Adobe Commerce, Salesforce Commerce, and Shopify implementations for enterprise clients. Competes for large B2B transformation mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fluid Commerce social profiles
Digital presenceFluid Commerce compliance and trust
Trust signalCompliance5 records
Fluid Commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fluid Commerce leadership team
Management profileNumber of profiles
Profiles3 records
Fluid Commerce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fluid Commerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fluid Commerce
What does Fluid Commerce do?
Fluid Commerce is a UK-based ecommerce agency that designs, builds, and supports B2B and D2C ecommerce websites and self-service customer portals on Adobe Commerce, Magento Open Source, Shopify (including Shopify Plus), and the Hyvä frontend theme. Service offerings span discovery, design, development, integrations with ERP/PIM/OMS/WMS, platform migrations, and ongoing support retainers, complemented by performance marketing (PPC, SEO, Paid Social). The company also offers Portal, a proprietary B2B feature platform for Magento Open Source.
Is Fluid Commerce a public or private company?
Fluid Commerce is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fluid Commerce founded?
Fluid Commerce was founded in 2009. It employs 11 to 50 people.
Where is Fluid Commerce based?
Fluid Commerce is headquartered in Manchester, United Kingdom, in the Europe region.
How does Fluid Commerce make money?
Three revenue lines are on record. Ecommerce Development Services are the primary driver. The others are ongoing Support and Maintenance and ecommerce Marketing Services.
Who are Fluid Commerce's main competitors?
Direct peers on record are Elogic Commerce, Vaimo, Space48, Wagento Creative, Balance Internet, Forix, Deity (ecom development agency) and Studio Forty. Broad incumbents are BORN Group and Accenture Song (Accenture Interactive).
Does Fluid Commerce have an API?
No public API is recorded for Fluid Commerce.
What industry is Fluid Commerce in?
Fluid Commerce's product category is Ecommerce Development Services. Its primary akta.pro industry code is CRAFAAAF, Wholesale/B2B Generalist Marketplaces, with a secondary code of HDAEAEAD, Retail ERP (Merchandising, POS Back Office).