What PRO7 AFFILIATE LTD does

Pro7 Affiliate Ltd is a London-based affiliate marketing agency founded in 2014 by Matthew Wood. The company operates as an intermediary connecting B2C brands with a curated network of vetted publishers—including influencers, bloggers, comparison sites, premium media, and apps—across 27–29 key markets spanning Europe, North America, Asia, the Middle East, South America, and Oceania. It is registered as a private limited company in England and Wales (company number 17085134) and is independently held with no disclosed institutional funding or parent company.

The company's core offering is a sales-led, performance-only affiliate management service delivered through three tiered plans (Basic, Growth, and Premium) with zero setup or licensing fees. Under the "No Win, No Pay" model, advertisers pay management and platform fees only when commissions-bearing conversions are delivered; commission rates are set by advertisers as a percentage of order value, with additional monthly fees per new EU region. Underlying capabilities include real-time click and conversion tracking, transparent reporting dashboards, intuitive campaign interfaces, dedicated account management across all tiers, and fraud protection tools. The agency integrates with major affiliate networks—TradeTracker, TradeDoubler, Rakuten Advertising, Partnerize, Impact, Awin, and Refersion (listed as "Affiliate")—to provide tracking and attribution infrastructure rather than relying on a fully proprietary platform.

Go-to-market combines direct outreach via dedicated account managers, content marketing through its Knowledge Base blog, a multi-channel social media presence, and participation in industry events such as PI LIVE, Affiliate Summit West, DMEXCO, and Affiliate World Conferences. The company has expanded its service surface to include a dedicated Global Influencer Service and operates one disclosed subsidiary, SunsetWeekly, a lifestyle content platform. Headcount is not publicly disclosed; the firm reports a "team of specialists embedded across 29 key markets worldwide" from its London headquarters at 167-169 Great Portland Street.

Name

PRO7 AFFILIATE LTD

Legal name

Pro7 Affiliate Ltd

Website

https://pro7affiliate.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

London-based affiliate marketing agency connecting B2C brands with vetted publishers across 29 markets via three tiered, performance-only service plans with dedicated account management.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)

akta.pro secondary industries

Affiliate & Performance Creator Programs (BPAFAHAG), Affiliate Marketing & Partner Networks (BPAMALAI)

Keywords

• Affiliate marketing services
• Influencer marketing agency
• Performance marketing solutions
• Publisher network partnerships
• Multi-market affiliate campaigns

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Management Fees: Pro7 Affiliate charges management/platform fees on top of affiliate commissions set by advertisers. The company operates on a performance-only 'No Win, No Pay' model, meaning advertisers only pay when results (sales, leads, or conversions) are delivered. Fees vary by plan tier (Basic, Growth, Premium) with additional monthly fees per new EU region. Commission rates are set by the advertiser as a percentage of each order's total.
2. Performance-Based Commissions: The company earns commissions through successful affiliate referrals. Publishers earn commissions for driving conversions, while the agency takes a platform/management fee. This is a 'No Win, No Pay' model ensuring brands only pay for results.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pro7 Affiliate is an affiliate marketing agency that connects B2C brands with a curated network of vetted publishers (influencers, comparison sites, premium media, and apps) through performance-driven campaigns under a 'No Win, No Pay' model. The agency provides three tiered service plans (Basic, Growth, Premium) with dedicated account management, real-time tracking, transparent reporting, and fraud protection, and operates across 29 key markets spanning Europe, North America, Asia, and the Middle East.

Product overview

Pro7 Affiliate is an affiliate marketing agency operating as a single unified service with three tiered service plans (Basic, Growth, and Premium). The core offering connects advertisers with publishers (influencers, comparison sites, premium media, and apps) through bespoke account management and performance-driven campaigns. The service portfolio includes Reliable Tracking, Intuitive Dashboards, Transparent Reporting, Customised Support, and Fraud Protection Tools as core platform features. The Global Influencer Service enables content creators to monetise their audiences through affiliate commissions. The company operates across 27 key markets worldwide and does not charge startup or licensing fees, with pricing based on a performance-only model.

Differentiator

Problem solved

Functional benefit

Brands

• SunsetWeekly: A lifestyle content platform operating as part of the Pro7 Affiliate group.

Products and services

• Affiliate Marketing Campaign Management Full-service affiliate programme management for B2C brands, connecting advertisers with a curated network of vetted publishers (influencers, comparison sites, premium media, and apps) and managing campaigns end-to-end with real-time tracking, transparent reporting, and fraud protection across 29 markets.
• Global Influencer Service Service connecting influencers and content creators with premium brands for affiliate marketing partnerships, providing tools for monetising social media, websites, and traffic through performance-based commissions.

Quantifiable outcome

• £12–£15 ROI per £1 spent in affiliate programmes (2024 data)
• +3 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered core and minor.

• TradeTrackercoreTechnology or IntegrationPro7 Affiliate integrates with TradeTracker affiliate network for campaign tracking, reporting, and commission attribution across markets.
• TradeDoublercoreTechnology or IntegrationPro7 Affiliate integrates with TradeDoubler affiliate network for campaign management and performance tracking.
• Rakuten AdvertisingcoreTechnology or IntegrationPro7 Affiliate partners with Rakuten for affiliate network infrastructure, tracking, and publisher access.
• PartnerizecoreTechnology or IntegrationPro7 Affiliate uses Partnerize platform for campaign tracking, reporting, and partner relationship management.
• ImpactcoreTechnology or IntegrationPro7 Affiliate integrates with Impact affiliate network for partnership automation, tracking, and optimisation.
• AwincoreTechnology or IntegrationPro7 Affiliate partners with Awin, one of the largest affiliate networks, for global campaign reach and tracking.
• Affiliate (Refersion)coreTechnology or IntegrationPro7 Affiliate utilises Affiliate platform for tracking and managing affiliate partnerships.
• QuidcocoreChannel Partner/ Reseller/ DistributorQuidco is a leading cashback site used by Pro7 Affiliate to connect advertisers with deal-seeking consumers, driving conversions through trusted recommendations.
• TopCashbackcoreChannel Partner/ Reseller/ DistributorTopCashback is a premium cashback platform partnered with Pro7 Affiliate to deliver high-converting traffic for advertisers through cashback incentives.
• KlarnaminorChannel Partner/ Reseller/ DistributorKlarna is listed as a trusted partner, likely offering flexible payment promotions through Pro7 Affiliate's publisher network.
• GrouponminorChannel Partner/ Reseller/ DistributorGroupon is a trusted partner providing deal-driven traffic through Pro7 Affiliate's publisher network.
• SwagbucksminorChannel Partner/ Reseller/ DistributorSwagbucks is a rewards platform listed as a trusted partner driving engaged, deal-seeking audiences for advertisers.
• IbottaminorChannel Partner/ Reseller/ DistributorIbotta is a cashback and rewards platform partnered with Pro7 Affiliate as part of the publisher network.
• ClearpayminorChannel Partner/ Reseller/ DistributorClearpay (now known as Afterpay) is listed as a trusted partner providing buy-now-pay-later promotions through the publisher network.
• Capital OneminorChannel Partner/ Reseller/ DistributorCapital One is listed as a trusted partner of Pro7 Affiliate, likely using affiliate marketing for financial product promotions.
• SunsetWeeklyminorStrategic or Co-development PartnerSunsetWeekly is part of the Pro7 Affiliate group, serving as an additional brand or publication within the company's portfolio.

Scale indicators6 records

Direct peers

• Refersion: Creator and influencer affiliate platform. Pro7 uses Refersion (branded 'Affiliate') as a tracking partner while Refersion directly competes for creator-driven affiliate programmes.
• Partnerize: Affiliate and partner marketing platform with global enterprise clients. Pro7 integrates with Partnerize for tracking while Partnerize offers competing programme management services.
• Awin: Global affiliate marketing network operating across 200+ markets. Direct competitor and infrastructure partner to Pro7 Affiliate — Pro7 runs campaigns on Awin's platform while Awin offers competing agency services to brands.
• TradeDoubler: European-headquartered affiliate marketing network with strong presence across EU markets. Direct competitor to Pro7 in European affiliate campaign management and listed as a network partner.
• CJ Affiliate: One of the largest affiliate networks globally, now part of Publicis Groupe. Provides competing agency-style services for major brands and represents the dominant incumbent Pro7 must differentiate against.
• Acceleration Partners: Independent global affiliate marketing agency serving enterprise B2C brands. Closest direct competitor to Pro7 on the agency-services side rather than the network-infrastructure side.
• Rakuten Advertising: Affiliate marketing network owned by Rakuten Group with global reach. Functions as both a network partner and a direct competitor to Pro7 for advertiser-side affiliate programme management.
• Impact: Partnership automation platform covering affiliate, influencer, and B2B programmes. Competes with Pro7 on affiliate management while also serving as underlying tracking infrastructure for Pro7's campaigns.
• TradeTracker: Performance-based affiliate network operating globally with strong European roots. Listed as a Pro7 trusted network and competes directly for affiliate programme management clients.

Emerging players

• PartnerStack: B2B-focused partner ecosystem platform expanding into B2C use cases. Represents an emerging SaaS-led competitor to traditional affiliate agencies like Pro7, with stronger technology branding.

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pro7affiliate

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRO7 AFFILIATE LTD