SportTravel OÜ

What SportTravel OÜ does

SportTravel OÜ is an Estonian private limited company, founded in 2014, that organizes all-inclusive active sports and adventure trips for recreational athletes, families, seniors, youth, and small private groups. The company plans and sells package trips to international sporting events, ski marathons, hiking destinations, and training camps across 27+ countries spanning Europe, Asia, the Americas, and Oceania, with bundled packages priced at €1,275–€2,975 per person covering flights, accommodation, meals, equipment, and on-trip guides.

The business is bootstrapped with no external funding and operates with a small team of approximately 16 employees. Its technology footprint is minimal: a WordPress-based public website handles marketing and trip content, and Google Forms handles customer registration and booking. There is no proprietary booking engine, mobile app, or API integration disclosed, and no AI-driven personalization or automation tooling is evident. Distribution is supported through partnerships with major sports brands (Worldloppet, Marathon100, Sparta) and ancillary service providers (Elama Kindlustus for insurance, Confido for medical support, Fly24net for flights), which together allow SportTravel to wrap financial protection, medical access, and logistics into a single trip offering.

Revenue mechanics are based on per-trip packaged sales to individuals and small private groups. Since 2014 the company states it has organized 150+ group trips, indicating an active but niche operation within Estonia's hobby-sports tourism market. A parallel sub-brand, sporttravelworld.eu, signals an intent to extend reach beyond Estonia toward a broader European hobby-sports audience.

Name

SportTravel OÜ

Legal name

SportTravel OÜ

Website

https://sporttravel.ee

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Estonian travel agency that organizes all-inclusive active sports and adventure packages for recreational athletes, families, seniors, and private groups across Europe and select international destinations.

Ownership category

akta.pro rank

Product category

Sports and Adventure Travel Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ)

akta.pro secondary industries

Sports Team, Tournament & Training Travel (THAKAGAI), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Endurance Stage & Destination Challenges (Multi-day Tours, Charity Challenges) (MPAKAIAG)

Keywords

• Sports travel packages
• Active adventure holidays
• Marathon trip booking
• Guided hiking tours
• Ski camp tours

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Package Tours: All-inclusive adventure travel packages including accommodation, meals, logistics, equipment transport, and activity guidance. Customers pay for complete travel experiences around sports events and adventure activities.
2. Gift Cards: Gift cards with fixed values starting from 100 euros, redeemable for travel packages or specific event registrations.
3. Sporting Apparel: Branded sports clothing including ski, running, and cycling apparel sold directly.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

SportTravel OÜ organizes all-inclusive sports and active travel packages that combine flights, accommodation, meals, equipment transport, guided activities, and event registration for marathons, ski races, cycling events, and hiking adventures worldwide. Offerings target individual athletes, families, seniors, youth, and private groups, with ancillary branded apparel, gift cards, and customized private-group bookings sold alongside the core tour packages.

Product overview

SportTravel OÜ operates as a sports and active travel agency offering a portfolio of travel packages centered around three main product lines: Spordireisid (Sports Trips) for competitive events like marathons and ski races, Terviselaagrid (Health Camps) for fitness-focused training vacations with coaches, and Matkaseiklused (Hiking Adventures) for outdoor exploration. The company offers both fixed departure packages (like the Lisbon Running Trip, Malaysia Cycling Trip, Marcialonga Ski Marathon, and Alps Ski Camp) and customizable private group options. Additional offerings include gift cards, branded apparel, and specialized trips for families, seniors, and youth. Packages typically include flights, accommodation, meals, activity equipment, and organized logistics.

Differentiator

Problem solved

Functional benefit

Products and services

• Spordireisid (Sports Trips) Spordireisid is the company's flagship category of all-inclusive sports vacations that combine flights, accommodation, meals, guided activities, and event registration for marathons, ski races, cycling events, and other sports competitions worldwide. It is aimed at individual recreational athletes who want a fully arranged trip to an international competition.
• Terviselaagrid (Health Camps) Terviselaagrid is a wellness retreat offering combining accommodation, meals, and guided health-oriented activities for travelers seeking a recovery-focused, lower-intensity alternative to competitive sports trips. It targets adults who want a guided group vacation oriented around well-being rather than competition.
• Matkaseiklused (Hiking Adventures) Matkaseiklusions are guided multi-day hiking expeditions with accommodation, meals, route planning, and a group leader included. They are designed for recreational hikers who want a pre-arranged trekking experience without coordinating logistics themselves.
• Pereseiklused (Family Adventures) Pereseiklused are guided family-oriented outdoor vacations that bundle lodging, meals, transport, and age-appropriate activities for households traveling with children or multi-generational groups. The package is intended for parents or adult children planning a shared family trip.
• Noorte matkaseiklus (Youth Hiking Adventure) Noorte matkaseiklus is a guided youth hiking program pairing teens with adult leaders for a multi-day outdoor experience. It is designed for parents enrolling children or teens in a structured group adventure.
• Lissaboni jooksureis (Lisbon Running Trip) Lissaboni jooksureis is a scheduled package trip combining flights, accommodation, guided runs, and participation in a Lisbon running event for individual runners who want a fully arranged race-weekend abroad.
• Marcialonga suusamaraton (Marcialonga Ski Marathon trip) Marcialonga suusamaraton is a package trip built around the Marcialonga cross-country ski marathon, bundling travel, lodging, ski-equipment transport, race registration, and on-site guidance for cross-country skiing enthusiasts.
• Suusalaager Alpides (Alpine Ski Camp) Suusalaager Alpides is an Alpine ski-camp package that combines travel, lodging, ski-equipment handling, and on-snow coaching in the Alps for recreational and active skiers.
• Rattamatk Malaisias (Malaysia Cycling Trip) Rattamatk Malaisias is an international cycling-themed package trip to Malaysia bundling flights, lodging, bike and equipment transport, supported riding, and guided route logistics for hobby cyclists.
• Eragrupid (Private Group Trips) Eragrupid is a bespoke-trip service that builds customized multi-day active itineraries for private groups of friends, clubs, or corporate teams, with logistics, lodging, guides, and equipment transport arranged by SportTravel on a quote basis.
• Kinkekaart (SportTravel Gift Card) Kinkekaart is a SportTravel-branded gift card that can be redeemed against any of the company's sports, hiking, family, or private-group packages, functioning as a gifting entry point for new customers.
• SportTraveli riided (SportTravel Branded Apparel) SportTraveli riided is the company's branded apparel line, sold to customers and trip participants as SportsTravel merchandise.

Quantifiable outcome

• 150+ group trips organized since 2014
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• WorldloppetcoreStrategic or Co-development PartnerWorldloppet is an international ski marathon series with 20 marathons worldwide. SportTravel organizes trips to Worldloppet events including Marcialonga, Vasaloppet, and others, with trips counting toward Worldloppet ski passports.
• Marathon100coreStrategic or Co-development PartnerEstonia's largest hobby sports website. SportTravel cooperates with Marathon100 on running trips and conducted a joint running survey with 279 participants.
• Fly24netminorChannel Partner/ Reseller/ DistributorFlight booking partner mentioned in cooperation partners section.
• SpartaminorStrategic or Co-development PartnerSports club whose trainer Maris Kajari leads health camps organized by SportTravel. Also mentioned Raul Olle from Sparta as ski trainer.
• ConfidominorOthersInsurance partner mentioned in cooperation partners section.
• SALVAcoreOthersInsurance partner providing travel insurance for sport trips. Offers special coverage for sports activities including skiing, hiking, and cycling.
• Elama Kindlustus AScoreOthersProvides 100% financial protection for SportTravel trips. Ensures customers receive full refunds if SportTravel becomes insolvent.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Backroads: Leading active travel company offering walking, hiking, and cycling trips worldwide with premium guided experiences. Highly comparable in product mix, customer demographics (active hobbyists), and all-inclusive pricing model.
• Sports Tours International: UK-based operator specializing in travel packages to major sporting events including marathons, cycling events, and ski races. Closely comparable to SportTravel's event-driven travel package model, serving similar European endurance athlete market.
• Macs Adventure: UK-based specialist in self-guided and guided walking, cycling, and adventure holidays across Europe. Comparable active-holiday model with similar target customer and European destination focus.
• Marathon Tours & Travel: US-headquartered operator specializing in travel packages to the world's major marathons and endurance events. Direct competitor in the same niche of all-inclusive race-trip packages, serving a similar hobby athlete customer base with comparable product structure.
• Exodus Travels: UK-headquartered adventure travel operator offering walking, cycling, and multi-activity trips worldwide. Comparable in active outdoor trip offerings, though broader portfolio; serves similar hobby-adventurer segment.
• Trek Travel: Specialized cycling vacation operator offering guided bike tours worldwide with all-inclusive packages. Comparable model for SportTravel's cycling products (e.g., Malaysia Cycling Trip), with similar customer profile and pricing structure.
• REI Adventures: Active travel extension of outdoor co-op REI, offering guided hiking, cycling, and multi-sport trips globally. Comparable in serving outdoor hobby enthusiasts with all-inclusive packages around outdoor and adventure activities.

Broad incumbents

• Butterfield & Robinson: Established luxury active travel operator offering walking, cycling, and family adventures worldwide. Comparable in active travel category but with higher price point and broader global presence than SportTravel.
• Intrepid Travel: Large publicly-listed adventure travel operator with a broad portfolio of active and small-group tours worldwide. Comparable as broader active travel incumbent, though with much wider product range than SportTravel's sports-focused niche.

Regional players

• Skadi (Estonian/Nordic active travel): Estonian/Nordic active outdoor travel operator offering guided hiking and ski tours. Regional peer competing in similar geography for Estonian outdoor enthusiast customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportTravel OÜ