FEAT

What FEAT does

FEAT (Future Energy Artists) is an artist-led climate impact agency that mobilizes the cultural and financial power of the entertainment industry for environmental action. The company partners with festivals, touring artists, sports competitions, and cultural institutions primarily in Australia, offering sustainability programs that turn ticket sales into climate and nature funding. Its flagship product, the Solar Slice, adds a $1 or 1.5% surcharge (whichever is higher) to every ticket sold by partner events, with proceeds directed to science-backed climate and nature projects selected through a First Nations lens. Since launching in 2022, the Solar Slice has been applied to over 1 million tickets across premier Australian festivals and tours, including Falls Festival, St Jerome's Laneway Festival, Lime Cordiale, and Harvest Rock.

The company's product portfolio also includes the Lungtalanana Cultural Restoration Project (an 8,200-hectare biodiversity restoration initiative on Clarke Island, Tasmania, partnered with GreenCollar, the University of Tasmania, and the Tasmanian Aboriginal Centre), the 2019 Brigalow Solar renewable energy investment fund (which pooled investments from 200+ musicians with Future Super to finance a 35 MW solar farm powering 11,300 homes), an Event Energy Audit advisory service, and Artist Impact Safari leadership events. FEAT is not a technology company; its core capability is program design, relationship management, and impact storytelling rather than proprietary software or data infrastructure.

FEAT generates revenue primarily through the Solar Slice transaction-based take rate model, complemented by ancillary advisory services and grant-funded research. The company is privately held and independent, with no disclosed institutional funding; capital to date has come from artist investments (Brigalow Solar), government arts grants (Creative Australia, Music Australia), and operating cash flow. Leadership comprises founder Heidi Lenffer (former recording artist with Cloud Control) and impact producer Beatrice Jeavons. Operating geographies are concentrated in Australia, with the firmographic profile listing London as the company's base and identifying potential global expansion as a forward priority.

Name

FEAT

Legal name

FEAT. Initiative

Website

https://feat.ltd

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

FEAT (Future Energy Artists) is an Australian artist-led climate impact agency that partners with festivals, touring musicians, and cultural institutions to fund climate and nature projects through a per-ticket sustainability surcharge (Solar Slice) and related advisory services.

Ownership category

akta.pro rank

Product category

Climate Impact and Sustainability Consulting Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Offsets & Carbon Removal Procurement (credits, DAC, nature-based removals) (THABANAE)

Keywords

• Climate impact agency
• Sustainability consulting
• Carbon offset programs
• Biodiversity restoration
• Entertainment sustainability

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Solar Slice Ticket Surcharge: FEAT generates revenue through a transaction-based take rate model. The Solar Slice is a $1 or 1.5% surcharge added to every ticket sold by partner events and tours. This surcharge funds climate and nature projects selected in collaboration with event organizers. The model creates a dedicated sustainability budget line built into event ticketing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

FEAT is an artist-led climate impact agency that helps entertainment industry partners cut emissions and fund climate and nature projects. The flagship Solar Slice program adds a $1 or 1.5% surcharge to every event ticket, channelling funds into science-backed climate and nature initiatives. Complementary offerings include artist-led renewable energy investment, First Nations biodiversity restoration projects, and event energy audits.

Product overview

FEAT is an artist-led climate impact agency that mobilises the cultural and financial power of the entertainment industry for environmental benefit. The core product is the Solar Slice — a sustainability surcharge built into ticket prices that funds climate and nature projects — complemented by nature restoration initiatives (Lungtalanana Project), renewable energy investment programs (Brigalow Solar), event energy auditing services, and artist impact safaris. These products work together as a comprehensive sustainability partnership for artists, festivals, events, sports, and cultural institutions to build environmental legacies alongside their careers.

Differentiator

Problem solved

Functional benefit

Brands

• Solar Slice: A sustainability surcharge program — $1 or 1.5% added to ticket prices — that funds science-backed climate and nature projects for ticketed events.
• Lungtalanana Project

Products and services

• Solar Slice A sustainability surcharge program — $1 or 1.5% added to every ticket — that funds science-backed climate and nature projects for ticketed events. The Solar Slice creates a dedicated sustainability budget line built into event ticket prices, enabling touring artists, festivals, sports competitions, and cultural events to build an environmental legacy.
• Lungtalanana Project A nature restoration initiative enabling cultural leaders to fund the restoration of Australia's endangered wild places through First Nations-owned biodiversity projects. The flagship project supports restoration of Lungtalanana (Clarke Island) in Tasmania, focusing on removing feral predators, reintroducing native species, and applying Aboriginal fire and land management practices.
• Brigalow Solar Farm Investment A renewable energy investment fund for artists launched in 2019 in partnership with Future Super, enabling musicians to collectively finance solar farms and renewables projects around Australia. Artists' investments contributed to the construction of Brigalow Solar Farm, a 35 MW solar farm powering 11,300 homes.
• Event Energy Audit An advisory service helping festival and event organisers understand their power needs and generator set-up efficiency to reduce fuel use, hire costs, and emissions. Most events overestimate their power needs, making this a low-cost approach to more sustainable operations.
• Artist Impact Safari A purpose-driven leadership event for Australian musicians and festival leaders to learn practical steps for reducing environmental impact of touring and driving positive impact legacy alongside music careers. Hosted in partnership with St Jerome's Laneway Festival.

Quantifiable outcome

• 1,000,000+ tickets powered with Solar Slice since 2022
• +3 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Future SupercoreStrategic or Co-development PartnerIn 2019, FEAT partnered with ethical superannuation fund Future Super to enable 200+ artists to collectively invest in renewable energy projects. Artist investments contributed to the construction of Brigalow Solar Farm, a 35 MW solar farm powering 11,300 homes in Queensland.
• GreenCollarcoreStrategic or Co-development PartnerLeading environmental project developer providing comprehensive support for the Lungtalanana Cultural Restoration Project. GreenCollar is a key partner in the multi-stakeholder initiative to restore the 8,200 hectare island in Tasmania's Bass Strait.
• University of TasmaniacoreStrategic or Co-development PartnerAcademic partner in the Lungtalanana Cultural Restoration Project, providing research and scientific expertise for the biodiversity restoration initiative on Clarke Island.
• Tasmanian Aboriginal CentrecoreStrategic or Co-development PartnerTraditional custodians of the Furneaux group islands in the Bass Strait who own and lead the Lungtalanana Cultural Restoration Project. FEAT mobilizes cultural leaders to back this First Nations-led initiative with financing while enabling artists to amplify the island's transformation story.
• Bloom Insurance BrokersminorStrategic or Co-development PartnerFEAT partnered with Bloom Insurance Brokers to conduct the first-ever research into alternative insurance models (mutual insurance) for Australian music festivals, funded by Creative Australia and Music Australia.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Cloverly: Carbon-offset API platform enabling commerce and ticketing integrations to embed climate fees — closely comparable technology pattern to what FEAT's Solar Slice accomplishes operationally at event ticketing.
• Patch: Carbon-credit API and marketplace for businesses seeking to embed high-quality offsets into their products — adjacent infrastructure to FEAT's project-procurement role within the entertainment industry.
• Ecologi: Subscription and per-transaction carbon-offset and reforestation platform enabling businesses and individuals to fund climate projects — adjacent business model to FEAT's per-ticket climate surcharge mechanism.

Others

• GreenCollar: Australia-based environmental project developer that is itself a partner of FEAT on Lungtalanana — included as a closely linked ecosystem participant and project-developer peer rather than a direct competitor.

Direct peers

• REVERB: REVERB partners with touring musicians and festivals to run sustainability and carbon-offset programs at live events — directly comparable to FEAT's Solar Slice model of embedding environmental fees into live entertainment ticketing.
• Music Declares Emergency: Global movement of music industry organizations and artists declaring a climate and ecological emergency — comparable cultural-mobilization mission to FEAT's artist-led climate impact approach.
• A Greener Future: Sustainability consultancy and program operator for live events and festivals, including carbon calculators and on-the-ground environmental services — comparable operating model to FEAT's advisory and surcharge products.
• Julie's Bicycle: UK-based nonprofit supporting arts and cultural organizations with sustainability strategy, reporting, and climate action — closely parallel to FEAT's mission of decarbonising the live entertainment industry.
• Powerful Thinking: UK initiative helping the live-events industry reduce energy use and emissions at festivals and tours — directly comparable to FEAT's Event Energy Audit and Solar Slice offerings for festival organizers.

Regional players

• Big Green Gathering (Green Gathering): UK-based festival operated with explicit sustainability principles (renewable energy, low-impact infrastructure) — a comparable event-format model though operating in a different geography than FEAT's Australian base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/feat.artists
• Instagraminstagram.com/feat.artists
• LinkedInlinkedin.com/company/feat-future-energy-artist-transitions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FEAT