Music Declares Emergency

What Music Declares Emergency does

Music Declares Emergency is a UK-registered charity (Charitable Incorporated Organisation, No 1198497) founded in 2019 by a group of artists, music industry professionals, and organisations to mobilise the music community in response to the climate emergency. The organisation operates as a climate advocacy movement uniting music fans, recording artists, and industry organisations, with active international chapters in 16 countries across Europe, North America, South America, and Asia. Its central campaign, NO MUSIC ON A DEAD PLANET, has attracted endorsements from over 4,000 recording artists — including Billie Eilish, The Last Dinner Party, IDLES, Fontaines DC, and the London Symphony Orchestra — and claims to reach more than 500 million music fans globally; a parallel HOPE OVER FEAR campaign and a Classical Declares sub-brand extend reach within the classical music world.

The product portfolio centres on advocacy infrastructure rather than software. Core offerings include the AMPLIFY platform (a US-based tool helping artists mobilise fans to support trusted climate organisations at shows, online, and on tour), the Music Industry Climate Pack (downloadable sustainability guides co-developed with Julie's Bicycle, Sony Music Publishing, and ecolibrium), Artist Climate Training (in partnership with climate communications specialist On Road Media), the Festival Sustainability Guide, and the Green Touring Rider resource. The organisation also operates NO MUSIC ON A DEAD PLANET Action Hubs in UK towns and cities, and runs a dedicated Classical Declares sub-brand. There is no proprietary technology, API, or AI capability; the offering is unified around climate activism rather than a software platform architecture.

The business model is donation- and merchandise-funded. Revenue comes from one-off and regular donations (accepted via Crowdfunder and similar platforms) and from sales of NO MUSIC ON A DEAD PLANET branded apparel (t-shirts, hoodies, joggers, caps) through the musicdeclares.shop direct-to-consumer storefront. There is no public pricing for services, no enterprise contracts, and no disclosed funding rounds. The organisation operates with a small paid team led by CEO Lewis Jamieson and Co-Founder Fay Milton, with trustees drawn from Full Time Hobby, Lo Recordings, and Ninja Tune record labels. It is explicitly independent, with no party political or commercial affiliations and no parent company.

Name

Music Declares Emergency

Legal name

Music Declares Emergency

Website

https://musicdeclares.net

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Music Declares Emergency is a UK-registered charity mobilizing music fans, artists, and industry for climate action through its NO MUSIC ON A DEAD PLANET campaign, operating across 16 countries with 4,000+ artist endorsers and funded by donations and merchandise.

Ownership category

akta.pro rank

Product category

Climate Advocacy and Environmental Nonprofit Services

NAICS

Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Community Environmental & Sustainability Events (Earth Day, Clean-Up Festivals) (MPAGAEAO)

akta.pro secondary industry

Concerts & Music Festivals (THAJAFAA)

Keywords

• Climate advocacy campaigns
• Music industry activism
• Artist climate training
• Sustainability resource guides
• Environmental nonprofit organizing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations: Relies on donations from supporters for running costs. One-off or regular donations accepted via Crowdfunder and other platforms
2. Merchandise Sales: Sale of No Music On A Dead Planet merchandise including t-shirts, hoodies, and accessories through musicdeclares.shop

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Music Declares Emergency is a climate advocacy charity that mobilises the music community around the climate and ecological emergency through branded campaigns (NO MUSIC ON A DEAD PLANET, HOPE OVER FEAR), free sustainability training and resource packs for artists and industry professionals, a merchandise shop selling branded clothing and accessories, and an international network of national Action Hubs coordinating grassroots climate action.

Product overview

Music Declares Emergency is a UK-registered charity (No 1198497) focused on harnessing the power of music for climate action. The organization operates primarily through its NO MUSIC ON A DEAD PLANET campaign, which functions as both a movement and community hub. The portfolio includes climate action tools for artists (Artist Climate Training, Green Touring Rider, AMPLIFY platform), educational resources (Music Industry Climate Pack, Festival Sustainability Guide), and merchandise sales through musicdeclares.shop. The organization also runs Action Hubs - local community initiatives in UK towns and cities. The offering is unified around climate activism rather than a traditional software platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• NO MUSIC ON A DEAD PLANET: The primary campaign and movement brand focused on mobilizing music fans, artists, and industry for climate action. Includes the NO FESTIVALS ON A DEAD PLANET sub-campaign.
• Classical Declares
• HOPE OVER FEAR
• AMPLIFY

Products and services

• NO MUSIC ON A DEAD PLANET campaign A flagship climate declaration and advocacy campaign that invites artists, industry professionals, and fans to publicly declare a climate and ecological emergency and align with the charity's advocacy agenda.
• Music Declares Emergency Merchandise Shop Direct-to-consumer online store at musicdeclares.shop selling branded apparel, accessories, and limited-edition collaborations (including artist tie-ins such as Lambrini Girls x NO MUSIC ON A DEAD PLANET).
• Music Industry Climate Pack A free downloadable policy and action pack providing the music industry with practical steps and templates to declare and act on the climate emergency.
• Artist Climate Training A training program equipping recording artists with the knowledge and tools needed to take meaningful climate action across their releases, touring, and public platforms.
• Festival Sustainability Guide A downloadable guide providing festival organisers and live-event producers with practical sustainability practices for running lower-impact events.
• Green Touring Rider A standardised touring rider template that artists can attach to performance contracts to require sustainable practices from venues, promoters, and tour operators.
• AMPLIFY Digital Advocacy Tool A digital advocacy tool run by Music Declares Emergency's US chapter that enables fans and artists to take coordinated climate action through digital campaigns.
• Nature Music Map An interactive digital map that links songs to the natural environments that inspired them, used to celebrate Earth Day and connect fans with nature.
• HOPE OVER FEAR Campaign An advocacy campaign under the Music Declares Emergency umbrella promoting hope-led, rather than fear-led, climate messaging across the music community.
• Turn Up The Volume Campaign A coordinated advocacy campaign amplifying the music industry's collective voice on the climate crisis through shared messaging and partner mobilisation.
• Classical Declares A sub-campaign of Music Declares Emergency that engages the classical music community — performers, ensembles, and institutions — in climate declarations and action.
• NO MUSIC ON A DEAD PLANET Action Hubs Local and national Action Hubs under the NO MUSIC ON A DEAD PLANET banner that coordinate grassroots climate action across 16 countries.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, flagship and minor.

• BoomtowncoreStrategic or Co-development Partner · 18 April 2024Festival partnership creating a guide to being greener at festivals. Boomtown works with MDE to promote sustainable festival practices
• Love Saves the DaycoreStrategic or Co-development Partner · 18 April 2024Festival partnership creating a guide to being greener at festivals
• FORWARDScoreStrategic or Co-development Partner · 18 April 2024Festival partnership creating a guide to being greener at festivals
• ShambalacoreStrategic or Co-development Partner · 18 April 2024Festival partnership creating a guide to being greener at festivals
• The BRIT AwardsflagshipGTM or Marketing Partner · 1 January 2024Flagship partnership with The BRITs to amplify the NO MUSIC ON A DEAD PLANET campaign, including fan-focused campaigns offering tickets and experiences
• WWFcoreStrategic or Co-development Partner · 1 January 2024NO MUSIC ON A DEAD PLANET teamed up with WWF for Earth Hour campaign with artist participation
• Full Time Hobby / Hassle RecordsminorGTM or Marketing PartnerTest pressing raffles to support the charity
• Reading and Leeds FestivalscoreStrategic or Co-development PartnerPartnership with Festival Republic to put climate action at the top of the agenda at Reading and Leeds Festivals
• Music Venue TrustcoreStrategic or Co-development Partner#GoLocal partnership for Earth Day encouraging fans to support local music venues
• Evolution MusicminorStrategic or Co-development PartnerCollaboration to launch revolutionary bioplastic vinyl for Turn Up The Volume 2022
• On Road MediacoreStrategic or Co-development PartnerPartnered with leading climate communications specialists to offer artists training program for talking about climate issues to fans and media
• Rough TrademinorStrategic or Co-development PartnerPanel discussions on sustainable investing and climate action in the music industry
• Julie's BicyclecoreStrategic or Co-development PartnerExpert contributors to Music Industry Climate Packs providing sustainability guidance
• ecolibriumcoreStrategic or Co-development PartnerExpert contributors to Music Industry Climate Packs; launched Sustainable Travel Guide for Artists and the Music Industry
• Sony Music PublishingminorStrategic or Co-development PartnerExpert contributors to Music Industry Climate Packs
• University of GlasgowminorStrategic or Co-development PartnerPartnership to survey music fan attitudes towards industry sustainability initiatives
• Lambrini GirlscoreGTM or Marketing PartnerCollaborative merch collection to support NO MUSIC ON A DEAD PLANET Action Hubs across the UK

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Greenpeace: Global environmental advocacy organisation with established artist/musician engagement programmes. Comparable as a broader incumbent in climate advocacy that frequently partners with and competes for the same donor base as MDE.
• WWF (World Wildlife Fund): Large global conservation organisation. Overlaps with MDE as a high-profile partner (Earth Hour campaign) and as a potential competitor in mobilising music-industry climate funding at significantly greater scale.

Direct peers

• Protect Our Winters (POW): Global climate advocacy non-profit engaging the sports and outdoor community in climate action. Direct functional analogue to MDE — uses athletes/influencers as climate messengers and mobilises grassroots supporters — making it the closest international model for MDE's music-climate movement.
• REVERB: Non-profit working with musicians, festivals, and venues to reduce environmental impact and engage fans in climate action. Operates the same artist/festival/fan model as MDE in the North American market, making it a strong direct competitor in mission and method.
• EarthPercent: Climate non-profit founded by musicians to mobilise the music industry to fund climate solutions through a small percentage of music revenues. Closely mirrors MDE's mission of music-industry-led climate action with an artist-led origin story.
• A Greener Future (AGF): UK-based charity helping festivals and live events reduce environmental impact through consultancy, certification, and on-site support. Directly comparable as a UK music-event sustainability charity targeting the same festival ecosystem MDE activates at.
• Julie's Bicycle: UK-based charity supporting the arts and culture sector to act on the climate crisis. Highly comparable as both a sustainability-focused charity with a parallel mission of greening the creative industries, and is also a strategic partner of MDE via Climate Packs contributions.

Emerging players

• Sustainable Touring Alliance: European coalition of live-music industry organisations committed to reducing environmental impact of concerts and touring. Directly comparable as a touring-sustainability initiative that intersects with MDE's Green Touring Rider work and Action Hubs.
• Climate Music: Project bringing together scientists and musicians to communicate climate science through original compositions and performances. Comparable as another music-as-climate-advocacy initiative, though smaller and more artistically focused than MDE's broader movement model.

Peers

• Music Venue Trust: UK charity supporting grassroots music venues. Adjacent peer — partnered with MDE on #GoLocal Earth Day — operating in the same grassroots UK music ecosystem but focused on venue viability rather than climate action specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/musicdeclares
• Facebookfacebook.com/musicdeclares
• Instagraminstagram.com/musicdeclares

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Music Declares Emergency