What Puppyl does

Puppyl, doing business as pupil., is a private Kyiv-based company operating a mobile-first two-sided marketplace that connects pet owners with verified caregivers in Ukraine's capital region. The platform offers five service categories — dog walking (30–90 minutes, group or individual), boarding at the caregiver's home, house sitting where the caregiver stays at the owner's home overnight, drop-in visits (20–60 minutes), and full-day daycare (08:00–20:00) — with pet owners booking through a consumer mobile application and caregivers operating through a separate professional-tools app. Trust is operationalized through a three-level caregiver verification flow (registration, KYC, video call) and an escrow payment system that holds funds on the platform until the owner confirms service completion, supported by real-time GPS tracking, in-app messaging, photo reports, and automated check-in/check-out notifications.

The technology stack is built around mobile applications distributed through the iOS App Store and Google Play, supplemented by a website call-to-action. Product features include pet profile management (species, breed, age, vaccination status, special needs, up to two pets per booking), caregiver CRM for order and client management, customizable report templates with photos and route comments, and a flexible weekly availability calendar. Puppyl monetizes exclusively through marketplace transaction fees, taking a commission on each booking while caregivers retain full control over their own pricing — sample rates visible in the product include ₴120/hour for walking by one caregiver and ₴95/hour by another.

Go-to-market is product-led: both sides onboard digitally without sales intervention, the platform markets organically through Instagram, TikTok, and Telegram channels, and the website is currently structured around a pre-launch waitlist capturing names, emails, or Telegram handles for release notifications. Operating-status indicators (active orders, completed bookings, confirmed check-ins) suggest the marketplace has processed transactions, but the explicit waitlist messaging implies the platform is in a launch or staged-rollout phase within Kyiv before broader geographic expansion. The company is privately held with no disclosed funding rounds, institutional investors, M&A activity, certifications, patents, or named leadership team.

Name

Puppyl

Website

https://puppyl.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Puppyl (branded pupil.) operates a Kyiv-based mobile-first two-sided marketplace connecting pet owners with verified caregivers for dog walking, boarding, house sitting, drop-in visits, and daycare services, monetizing through transaction fees while caregivers set their own rates.

Ownership category

akta.pro rank

Product category

Pet Care Services Marketplace

NAICS

Pet Care (except Veterinary) Services (81291), Pet Care (except Veterinary) Services (812910)

SIC

Services-Personal Services (7200)

akta.pro primary industry

Drop-In Visits (Feeding, Water, Litter, Potty Breaks) (HSANAEAA)

akta.pro secondary industries

Half-Day & Hourly Dog Daycare (HSANAFAB), Live-In In-Home Pet Sitting (24/7 Presence) (HSANAEAC), Long-Term/Extended-Stay Boarding (HSANADAJ), Dog Walking Add-On (Scheduled Walks During Sits) (HSANAEAD), In-Home Dog Daycare (HSANAFAJ)

Keywords

• Pet care marketplace
• Dog walking services
• Pet sitting platform
• Mobile pet care
• Caregiver booking app

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Marketplace Transaction Fees: Platform takes a commission on each service transaction between pet owners and caretakers. Caretakers set their own prices for services; platform facilitates payment through escrow and retains a portion as platform fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Puppyl operates a mobile-first two-sided marketplace that connects pet owners in Kyiv with verified pet caretakers for five core services: dog walking (group or individual, 30-90 min), boarding at the caregiver's home, live-in house sitting, drop-in visits (20-60 min), and full-day care (8:00-20:00). The platform facilitates discovery, booking, real-time GPS-monitored service execution, in-app communication, and escrow-protected payment. Caregivers set their own rates and manage their schedules through an integrated CRM with automated reminders and customizable photo/route reports.

Product overview

Puppyl operates as a dual-sided marketplace platform connecting pet owners with verified caregivers through dedicated mobile applications. The offering consists of consumer apps for pet owners (enabling search, booking, GPS monitoring, and payment) and a professional tools app for caregivers (providing CRM, scheduling, reporting, and pricing autonomy). The platform is built around five core services: dog walking, boarding, home sitting, drop-in visits, and day care. Key trust infrastructure includes a three-level caregiver verification process, escrow payment protection, and real-time GPS tracking with photo reports. The platform operates in Kyiv, Ukraine, with a waitlist/pre-launch status indicated on the website.

Differentiator

Problem solved

Functional benefit

Products and services

• pupil. mobile marketplace platform
• Dog walking service (Вигул)

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Pawshake: Online marketplace for pet sitting, dog walking, boarding, and daycare with verified sitters and secure payments. Directly comparable in service breadth (boarding, walking, drop-ins, daycare) and trust-based marketplace positioning.
• TrustedHousesitters: Subscription-based marketplace connecting pet owners with house sitters who provide in-home pet care. Directly comparable on the live-in house sitting and drop-in visit categories that Puppyl offers.
• Wag!: On-demand dog walking and pet care marketplace with real-time GPS tracking during walks and vetted walkers. Closest direct peer on technology differentiation (live walk tracking) which mirrors Puppyl's GPS feature set.
• PetSitter.com: Pet sitting and dog walking marketplace with background-checked sitters. Comparable as a pet care marketplace with similar trust/safety positioning.
• Rover: Global pet care marketplace connecting owners with pet sitters and dog walkers. Most directly comparable in business model (two-sided marketplace, take-rate revenue, GPS walks, caregiver profiles) — Puppyl is a localized Ukrainian version of this model.
• PetBacker: Global pet care marketplace offering boarding, walking, sitting, daycare, and grooming across multiple countries. Comparable as a multi-service pet marketplace; particularly relevant given Puppyl's emerging-market positioning.

Broad incumbents

• BarkBox: Subscription pet products and services company with broad pet owner reach. Not a direct marketplace competitor, but operates in adjacent pet services space with established pet-owner customer base.

Emerging players

• Pawfinity: Mobile-first pet care management platform with pet sitter coordination features. Comparable as an early-stage tech-enabled pet care platform with mobile-first design similar to Puppyl.

Regional players

• Holidog: European pet sitting and dog walking marketplace operating across multiple EU countries. Comparable in service model and target use cases, though focused on Western European markets rather than Eastern Europe.
• DogBuddy (now Rover): European pet care marketplace (acquired by Rover) offering dog walking, boarding, and daycare. Comparable on European market focus and similar service taxonomy to Puppyl.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puppyl