LOCKE Property Management

What LOCKE Property Management does

LOCKE Property Management is a privately held, Fort Worth-based property management firm founded in 2017 (originally as League Property Management) by Designated Broker Zach Overturf, rebranded to LOCKE in 2023. The company delivers full-service leasing, management, maintenance coordination, and accounting for residential, multifamily, and commercial properties across the Dallas-Fort Worth metroplex, with 13 active rental listings spanning Fort Worth, Saginaw, and Benbrook at rents ranging from $895 to $2,995 per month.

The firm operates on the AppFolio cloud property management platform, which powers both a tenant portal (online rent payment with auto-pay, maintenance request submission, mobile iOS/Android access) and a 24/7 owner portal (financial statements, monthly summaries, year-end tax documents, eCheck/ACH contributions). A 7-person core team includes REALTORs, a Property Manager, Office Manager, Maintenance Manager, and Bookkeeper, and the firm extends its service into Commercial Association Management for DFW multi-tenant buildings, parking structures, and commercial associations. A mandatory $35/month Resident Advantage Program layers credit-building, utility concierge, identity protection, and a homebuyer credit on top of base rent.

Revenue is generated through percentage-based property management fees (the primary recurring stream), supplemented by Resident Advantage subscriptions, $75/month trash service on select properties, eviction and late-pay professional services, and referral fees paid out under the Agent Advantage Program ($250 per signed agreement plus $1,000 volume bonuses for 5+ referrals annually). GTM combines direct-to-consumer digital acquisition through lockepm.com and the AppFolio-powered availability portal, with a channel partner motion through DFW real estate agents under the Agent Advantage Referral Program. The firm was named Best Property Management in Fort Worth in 2023 by Expertise.com.

Name

LOCKE Property Management

Legal name

Locke Property Management

Website

https://lockepm.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

LOCKE Property Management is a Fort Worth-based, privately held firm delivering full-service leasing, management, maintenance, and accounting for residential, multifamily, and commercial properties across the Dallas-Fort Worth metroplex, operating on the AppFolio platform.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Real Estate Property Managers (53131), Residential Property Managers (531311), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industry

Office Property Management (BPAJAGAA)

Keywords

• Residential property management
• Commercial association management
• Tenant screening services
• Rental property leasing
• Landlord tenant services

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Property Management Fees: Full-service property management for residential, multifamily, and commercial properties. Services include leasing, management, maintenance, and accounting. Revenue generated through management fees, likely percentage-based on rental income.
2. Late Pay and Eviction Services: Eviction support and late payment management services integrated into property management offerings.
3. Resident Advantage Program: Monthly subscription program for residents including online portal access, 24/7 maintenance coordination, utility concierge, credit building, resident rewards, identity theft protection, and homebuyer benefit.
4. Agent Referral Program Fees: Referral fees of $250 per signed property management agreement paid to referring real estate agents, plus $1000 volume bonus for 5+ referrals per calendar year.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

LOCKE Property Management provides full-service property management for residential, multifamily, and commercial properties in the Dallas-Fort Worth metroplex. Services encompass leasing, maintenance coordination, rent collection, tenant screening, regular inspections, market analysis, accounting, and eviction support, delivered through AppFolio-powered owner and resident online portals with mobile app access on iOS and Android.

Product overview

LOCKE Property Management offers a unified property management platform serving the Fort Worth and Dallas, Texas metroplex, consisting of two core services — Residential Property Management and Commercial Association Management — supplemented by owner and resident-facing portal products built on the AppFolio platform. The core Residential Property Management service encompasses leasing, coordinated maintenance, rent collection, property inspections, tenant screening, advertising, and comprehensive accounting delivered through cloud-based portals. Commercial Association Management extends these capabilities to DFW commercial properties. An Agent Advantage Referral Program incentivizes real estate agents to refer clients, while an optional Resident Advantage Program add-on bundles credit-building, utility concierge, identity protection, and homebuyer benefits for tenants. The Owner Portal and Resident Portal are both powered by AppFolio, providing 24/7 financial and account access, online payments, and maintenance request functionality.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Above 65% tenant renewal rates consistently achieved
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Real Estate Agents (Agent Advantage Referral Program)coreChannel Partner/ Reseller/ DistributorAgent Advantage Referral Program enables real estate agents in the Fort Worth, Dallas metroplex to refer property management clients. Agents receive $250 per signed property management agreement plus a $1000 volume bonus for 5+ referrals per calendar year. Agents maintaining leasing agent rights can collect leasing commissions. Client return guarantee ensures referred clients are returned to the original agent when the property converts to sale.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• AppFolio: Cloud property management software platform that LOCKE uses as its core operating stack. Comparable as the underlying technology supplier powering tenant/owner portals; represents both an enabler and a shared-platform peer to any LOCKE competitor.

Direct peers

• Mynd Management: Tech-enabled residential property manager operating in multiple Sun Belt metros including Texas. Directly comparable to LOCKE in single-family rental management focus, online tenant/owner experience, and target owner-investor segment.
• RPM Living: Dallas-headquartered residential property manager with a sizable DFW portfolio of single-family and multifamily rentals. Directly comparable to LOCKE in geography, service mix, and target customer segments, but operating at significantly greater scale.

Emerging players

• Buildium: Property management software platform serving small-to-mid residential managers with online rent collection, accounting, and tenant portals. Comparable as an alternative software stack for residential managers similar to LOCKE, and as a competitor enabling similar service firms.
• Belong Real Estate: Tech-forward residential property management company serving homeowners and investors with a digitally enabled experience. Comparable to LOCKE in its focus on homeowner-facing service model and emphasis on portal-driven owner/tenant interactions.
• Rentec Direct: Cloud property management software focused on small-to-mid landlords and managers. Comparable to LOCKE as an alternative platform choice and as a technology enabler for similar-sized residential management competitors.

Broad incumbents

• Greystar: Largest US multifamily and student housing property manager and operator. Provides full-service residential management comparable to LOCKE, but at national scale and including owned/operated assets as a broad incumbent.
• RealPage: Enterprise property management software and services platform serving multifamily operators nationwide. Comparable as a broader incumbent in residential property management technology and adjacent service offerings to managers like LOCKE.
• FirstService Residential: Large North American residential property management firm covering single-family, multifamily, and association management. Comparable to LOCKE's combined residential and commercial association service offering, but at much broader geographic and portfolio scale.

Regional players

• PMI (Property Management Inc.): Franchise-based residential and commercial property management network with locally owned offices. Comparable to LOCKE as a similarly structured small-property manager targeting local residential owners, including in Texas markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/locke-property-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOCKE Property Management