The Leap Agency

What The Leap Agency does

The Leap Agency is a privately-held, founder-operated content creation agency established in 2012 and based in the Dallas, Texas area (Desoto). The company is led by co-founders Adrian and Jenn Alves and provides documentary-style storytelling, cinematic video production, motion graphics, web design, graphic design, and social media content services. Its specialization is mission-driven visual storytelling for non-profits, social enterprises, churches, ministries, government agencies, and a small set of commercial enterprises, producing work that has earned EMMY recognition from the National Academy of Television Arts and Sciences, including a 2022 EMMY Award for Outstanding Achievement in the Human Interest category for the 'A Better Block' documentary and nominations across Documentary and Public Service categories.

The agency's core product set consists of Visual Storytelling (commissioned documentary, web series, and cinematic content) and Retainer Packages that bundle video production, brand strategy, web and graphic design, and social media content under an ongoing subscription-style engagement. A sub-brand called LEAP Lab layers spirit-led business coaching with branding services for 'Kingdom Entrepreneurs,' structured into tiered startup packs (Clarity, Identity, Vlogging, E-Learning) sold via Calendly discovery calls. Revenue is generated through one-time commissioned project fees, recurring retainers for full-service digital branding, and pay-as-you-go coaching/branding packages, with go-to-market executed as a sales-led motion via phone, email, and direct outreach.

The agency operates with 1-10 employees and no disclosed external institutional investment, appearing to be a bootstrapped, founder-owned creative practice. Distribution is primarily domestic (Dallas/regional) and leverages content-driven portfolio marketing through the agency's own website and social channels (Instagram, YouTube, Vimeo, Facebook), a LEAP Street email newsletter, and client referrals. Notable customers include T.D. Jakes Ministries, the U.S. Department of Justice, the Texas Offenders Reentry Initiative, Better Block, the City of Desoto, Rodeo Dental, and AmeriSouth Realty. A partnership with communications firm ZoeComm extends regional event coverage and municipal client engagement.

Name

The Leap Agency

Website

https://theleapagency.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

The Leap Agency is an EMMY award-winning Dallas-area content creation agency founded in 2012 that provides documentary filmmaking, cinematic storytelling, and full-service digital branding for non-profits, ministries, social enterprises, and government clients, operated by co-founders Adrian and Jenn Alves.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG), Creative Boutique Agencies (MPAAAAAB)

Keywords

• Video production services
• Documentary filmmaking
• Brand strategy
• Graphic design
• Social media content

Headquarters

HQ city

Desoto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Commissioned Video Production: Project-based documentary, short film, web series, and corporate video creation commissioned by clients
2. Retainer Packages: Full-service digital branding retainer providing all-access pass to video production, brand strategy, web/graphic design, and social media content on ongoing basis
3. Leap Lab Coaching Services: Spirit-led business coaching paired with agency branding services for Kingdom Entrepreneurs, offered in startup packs (Clarity, Identity, Vlogging, E-Learning)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Leap Agency is an EMMY Award-winning creative agency that produces documentary, web series, cinematic, and corporate video content alongside full-service digital branding including brand strategy, web design, graphic design, and social media content. It sells commissioned project work, recurring retainer packages to mission-driven organizations, and packaged startup services through its LEAP Lab sub-brand that combines faith-based business coaching with branding deliverables.

Product overview

The Leap Agency is an EMMY™ award-winning content creation agency offering a unified portfolio of services centered on video production and digital branding. The core offerings consist of Visual Storytelling (documentary, web series, cinematic content) and Retainer Packages (full-service digital branding on retainer). The LEAP Lab sub-brand provides a hybrid service combining spirit-led business coaching with agency services, offered through tiered startup packs (Clarity Pack, Identity Pack, Vlogging Pack, E-Learning Pack) designed for Kingdom Entrepreneurs. The agency primarily serves social enterprises, churches, non-profits, and mission-driven organizations.

Differentiator

Problem solved

Functional benefit

Brands

• LEAP Lab: Spirit-led business coaching combined with agency services for kingdom entrepreneurs, wantrepreneurs, part-timepreneurs and startups. Offers packages including Clarity Pack, Identity Pack, Vlogging Pack, and E-Learning Pack.

Products and services

• Visual Storytelling

Quantifiable outcome

• 2022 EMMY Award for Outstanding Achievement in Human Interest category
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• ZoeCommminorGTM or Marketing PartnerPartnered with the City of Desoto for the Arts Commission launch event coverage. ZoeComm appears to be a communications/marketing partner in regional projects.
• T.D. Jakes MinistriescoreStrategic or Co-development PartnerCommissioned 'The Walls' short film - a collaboration producing documentary content for ministry's social impact initiatives. Deep creative partnership on faith-based storytelling.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Participant Media: Larger social-impact media and entertainment company producing documentary and narrative content for social change. Overlaps with The Leap Agency's documentary and mission-driven storytelling focus, though at much larger scale and studio-distribution model.
• Droga5: Award-winning creative agency known for cinematic brand storytelling and purpose-driven campaigns. Overlaps with The Leap Agency's video/storytelling capabilities but serves much larger enterprise brand clients.
• Barkley: Mid-sized independent creative agency offering full-service brand strategy, content, and video production. Comparable in integrated service mix though larger in scale and broader in client base.
• VMLY&R: Global full-service creative agency offering integrated advertising, branding, and content production across industries. Overlaps with The Leap Agency's full-service digital branding and content capabilities but at vastly greater scale.
• Edelman: Global communications and PR firm with substantial nonprofit, government, and social impact practice. Overlaps with The Leap Agency's mission-driven client work and storytelling for causes, particularly through Edelman DXI and public affairs divisions.

Direct peers

• Coolfire Studios: Dallas-based creative production studio specializing in video, documentary, and branded content for mission-driven and corporate clients. Comparable in scale, geography, and storytelling-focused service mix to The Leap Agency.
• Free Range Studios: Creative agency historically focused on purpose-driven storytelling for nonprofits, foundations, and social enterprises. Directly comparable in client base (nonprofits and social impact orgs) and documentary/storytelling service offering.
• Lemonade Films: Boutique documentary and branded video production agency serving nonprofits and socially conscious brands. Comparable in service mix (documentary, branded video) and nonprofit client orientation.

Others

• StoryCorps: Nonprofit storytelling organization producing documentary-style recorded interviews and content for social impact. Comparable in mission (human-interest, documentary, storytelling for social good) though operating as a nonprofit rather than an agency.

Emerging players

• Humble Creative: Small faith-friendly creative agency serving churches, ministries, and purpose-driven entrepreneurs. Closely comparable to The Leap Agency's ministry/faith-based segment and LEAP Lab coaching offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/jennleap
• YouTubeyoutube.com/channel/UCTTL-HQo0an49p3zFeVwDUA
• Facebookfacebook.com/leapstreet
• Instagraminstagram.com/leap.street
• LinkedInlinkedin.com/company/the-leap-agency-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Leap Agency