CabFare
CabFare is a private Australian payments company, founded in 2008, that builds EFTPOS terminals, tap-to-pay mobile apps, and API middleware for taxi, limousine, rideshare, and shuttle fleets. It serves individual drivers and fleet operators across Australia, the UK, and the US (launched October 2025) via transaction fees and hardware sales.
- Company typePrivate
- Founded2008
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What CabFare does
CabFare is a private Australian payments company founded in 2008 and headquartered in Melbourne that builds payment infrastructure specifically for the taxi, limousine, rideshare, and shuttle transport industry. Its product portfolio spans dedicated in-vehicle EFTPOS hardware (the CabFare Payment Terminal, with long battery life and built-in receipt printer, sold to fleets), a consumer-grade Tap-to-Pay mobile app that turns driver smartphones into contactless payment terminals without additional hardware, a Tap-to-Pay Fleet application with a centralized dashboard for multi-vehicle operators, and CabFare Connect, an API middleware platform that brokers integrations between taxi meter systems, payment terminals, dispatch providers (Autocab, SmartMove), and government subsidy schemes (Safe Transport Victoria MPTP). Supporting features include Instant Payouts, automated Payout Splitting between drivers and operators, digital receipts, and a CabFare Partner Hub for integrations.
The underlying technology is a payment-facilitation stack that combines proprietary hardware, mobile applications (iOS/Android), and a licensed API platform (CabFare Connect) underwritten by Stripe for card and digital wallet acceptance (Visa, Mastercard, AMEX, JCB, Apple Pay, Google Pay, Samsung Pay). CabFare monetizes through per-transaction processing fees, hardware sales to fleets, and API/integration licensing, with a deliberately PLG-friendly pricing model: zero monthly fees, no lock-in contracts, self-serve driver onboarding in minutes, and enterprise sales for fleet/network deployments. The company serves individual drivers and SMB operators as its primary customers, with fleet operators and taxi networks as the higher-value enterprise segment. It operates in Australia as its core market, with a UK legal entity, and launched in the United States (Washington and Oregon) in October 2025. Scale signals include 5,000+ active drivers and 30+ million cumulative trip payments processed over 16+ years of operation.
The go-to-market combines three motions: a product-led growth self-serve app download path for individual drivers; an enterprise field sales motion (sales line 1300 722 196) for fleets and networks requiring split payouts, multi-fleet management, and compliance features; and an API-first partner channel for dispatch and payment integrations. Distribution is via iOS and Android app stores, direct enterprise sales, and partner-mediated integrations. Demand generation is content-led through a glossary-rich blog and SEO strategy, supplemented by industry event participation (e.g., Mobilize 2026 in Anaheim). The company's differentiation rests on 16+ years of vertical specialization in taxi payments, regulatory accreditation for government subsidy processing, and purpose-built hardware and software rather than adapted retail payments solutions.
CabFare firmographics
Firmographics- Name
- CabFare
- Legal name
- CabFare Technologies Ltd and CabFare Technologies Inc
- Website
- https://cabfare.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CabFare is a private Australian payments company, founded in 2008, that builds EFTPOS terminals, tap-to-pay mobile apps, and API middleware for taxi, limousine, rideshare, and shuttle fleets. It serves individual drivers and fleet operators across Australia, the UK, and the US (launched October 2025) via transaction fees and hardware sales.
- Ownership category
- akta.pro rank
CabFare industry classification
Industry- Product category
- Taxi Fleet Payment Processing
- NAICS
- Other Support Activities for Transportation (4889)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD)
- akta.pro secondary industries
- Transit & Ticketing Wallets (FSAMAEAG), Ride-Hailing & Taxi Aggregation Platforms (BPAMAIAE)
Keywords
Where CabFare is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
CabFare business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Transaction Processing Fees: Fees charged per transaction processed through terminals or tap-to-pay apps. Payment is typically deducted from driver/fleet payouts after settlement.
- Hardware Sales: Sale of CabFare Payment Terminals to fleet operators and taxi networks for in-vehicle payment processing.
- API Integration Services: Managed integration service via CabFare Connect API with commercial terms defined in contracts with partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Self-serve app for individual drivers |
| Transaction based/ take rate | Pay-as-you-go | Fleet/Network enterprise plans |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
CabFare product offering
Product offeringCore offering
CabFare provides a payment platform purpose-built for taxi, limousine, rideshare, and transport fleets, combining in-vehicle EFTPOS hardware terminals, smartphone-based tap-to-pay applications, and an API middleware (CabFare Connect) that integrates dispatch systems with payment and government subsidy providers. The platform enables drivers to accept cards and digital wallets, automates payouts and split settlements, and provides fleet operators with centralized dashboards and compliance tooling.
Product overview
CabFare is a taxi fleet payment platform offering a portfolio of interconnected products spanning hardware terminals, mobile applications, and API middleware. The core offering consists of the CabFare Payment Terminal (dedicated in-vehicle EFTPOS hardware) and the CabFare Tap-to-Pay App suite (including the Driver App for individual drivers and the Fleet App for fleet operators), all unified through CabFare Connect (the middleware API platform). Key features include Instant Payouts, a Fleet Dashboard for centralized management, and Payout Splitting for automated multi-party settlements. The platform targets taxi drivers, limousine drivers, rideshare drivers, shuttle services, fleet operators, and taxi networks across Australia, the United States, and the United Kingdom.
Differentiator
Problem solved
Functional benefit
Products and services
- CabFare Payment Terminal A dedicated in-vehicle EFTPOS terminal built for taxi and limousine fleets, featuring long battery life, a built-in receipt printer, and compliance with taxi payment standards. Supports contactless, chip, and swipe card payments and connects via the Telstra network.
- CabFare Tap-to-Pay Driver App
Quantifiable outcome
- 5,000+ drivers actively using the platform
- +2 more outcomes
Companies that use CabFare
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles3 records
CabFare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature7 records
CabFare partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- AutocabcoreDispatch partner integration. Autocab dispatch bookings sync with real-time CabFare payments for seamless trip-to-payment workflow.
- SmartMovecoreDispatch partner integration. SmartMove dispatch system connected to CabFare for synchronized booking and payment processing.
- StripecorePayment provider integration. Stripe enables card and digital wallet payments in person through CabFare platform.
- Safe Transport VictoriacoreGovernment subsidy accreditation. Safe Transport Victoria accredits CabFare to process Multi-Purpose Taxi Program (MPTP) subsidy payments for disability transport in Victoria, Australia.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
CabFare competitors and assessment
Company assessmentDirect peers
- Curb Mobility: US taxi-hailing app with integrated electronic payment and e-hail functionality for licensed taxis. Comparable to CabFare's taxi-specific payment platform targeting drivers and fleets in North America.
- iCabbi: iCabbi provides cloud-based dispatch, booking, and payment solutions for taxi and private-hire fleets. Highly comparable to CabFare because both target taxi networks, integrate dispatch with payments, and serve multi-fleet operators needing split payouts and compliance.
- FreeNow (formerly mytaxi/Hailo): Multinational taxi and multi-mobility app combining e-hail, dispatch, and integrated payments for licensed taxis across Europe. Comparable to CabFare as a taxi-first platform with embedded payments for drivers and passengers.
- Autocab: UK-based taxi dispatch and booking platform that already partners with CabFare for payment integration. Direct peer because it competes in the same dispatch-to-payment space for licensed taxis and operates across multiple geographies.
Broad incumbents
- Square (Block): Broader merchant payments platform offering hardware terminals, software, and tap-to-pay. Comparable to CabFare as a competing payment acceptance layer for SMB and fleet drivers, though not taxi-specialized.
- Stripe Terminal: Stripe's in-person payments product, including Tap to Pay and Stripe Terminal hardware, used by CabFare itself as its underlying processor. Comparable as a competing tap-to-pay offering that smaller taxi platforms could route to directly.
- SumUp: European-origin payments company offering mobile card readers and POS solutions for SMBs including taxi drivers. Comparable to CabFare's driver-facing tap-to-pay proposition across its UK and US markets.
- Verifone: Global payments hardware and solutions incumbent with taxi and transit vertical offerings. Comparable because Verifone supplies in-vehicle payment terminals and payment services to transportation fleets that overlap with CabFare's core market.
- PayPal Zettle: PayPal's in-person payments suite offering tap-to-pay on phones and card readers in Europe and the Americas. Comparable to CabFare's hardware-free tap-to-pay offering for SMBs and mobility operators.
Regional players
- Tyro Payments: Australian-headquartered EFTPOS and integrated payments provider serving SMBs including taxi and hospitality. Comparable to CabFare as a regional payment specialist competing in the same Australian taxi vertical.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CabFare social profiles
Digital presenceCabFare financial estimates
Financial estimateRevenue estimate
Valuation estimate
CabFare leadership team
Management profileNumber of profiles
Profiles3 records
CabFare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CabFare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CabFare
What does CabFare do?
CabFare provides a payment platform purpose-built for taxi, limousine, rideshare, and transport fleets, combining in-vehicle EFTPOS hardware terminals, smartphone-based tap-to-pay applications, and an API middleware (CabFare Connect) that integrates dispatch systems with payment and government subsidy providers. The platform enables drivers to accept cards and digital wallets, automates payouts and split settlements, and provides fleet operators with centralized dashboards and compliance tooling.
Is CabFare a public or private company?
CabFare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CabFare founded?
CabFare was founded in 2008. It employs 11 to 50 people.
Where is CabFare based?
CabFare is headquartered in Melbourne, Australia, in the Oceania region.
How does CabFare make money?
Three revenue lines are on record. Transaction Processing Fees are the primary driver. The others are hardware Sales and API Integration Services.
Who are CabFare's main competitors?
Direct peers on record are Curb Mobility, iCabbi, FreeNow (formerly mytaxi/Hailo) and Autocab. Broad incumbents are Square (Block), Stripe Terminal, SumUp, Verifone and PayPal Zettle. Tyro Payments is listed as a regional player.
Does CabFare have an API?
Yes. CabFare Connect is a middleware integration platform that acts as a broker between taxi meter systems, payment terminals, and government subsidy providers. It replaces custom one-to-one integrations with a single, standardized API integration. Once integrated with CabFare Connect, a taxi meter provider or payment terminal provider can interoperate with any other CabFare Connect-compatible partner and with any subsidy provider that CabFare Connect is accredited to support. The API is licensed and monitored via API credentials, not open source. CabFare Connect is available in Australia, the United States, and the United Kingdom for standard card payment processing. For government subsidy scheme processing, it is currently accredited by Safe Transport Victoria (STV) to process the Multi Purpose Taxi Program (MPTP) in Victoria, Australia. Developer documentation is at docs.cabfare.com/api.
What industry is CabFare in?
CabFare's product category is Taxi Fleet Payment Processing. Its primary akta.pro industry code is TLAFAIAD, Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis), with a secondary code of FSAMAEAG, Transit & Ticketing Wallets. Its NAICS code is 4889 and its SIC code is 4700.