Smartmove

What Smartmove does

Smartmove, operated by KIR Group GmbH (an Austrian private limited company founded in 2016 and headquartered in Vienna), provides a hardware-free fleet management and Mobility-as-a-Service (MaaS) platform serving small and medium enterprises (SMEs) primarily in Austria and Germany. The platform is built around direct OEM API integrations across 40+ vehicle brands (Mercedes me, My BMW, We Connect, Tesla, and others), enabling automated mileage tracking, tax-compliant digital logbooks meeting Austrian and German tax authority requirements, GPS location, real-time diagnostics, maintenance and §57a inspection planning, and driver allocation without aftermarket telematics hardware.

The product portfolio consists of three integrated modules — smartmove Fleets (the core fleet management product), smartmove Sharing (corporate car sharing with smartphone-based unlock), and smartmove Charging (EV charging management) — available individually or bundled via a fully customizable white-label app for partners. Revenue comes from per-vehicle SaaS subscriptions (Free tier for the first vehicle for one month, Standard at €9.90/vehicle/month for unlimited vehicles, and a custom-priced Business tier for large fleets with team management and API access) and white-label licensing to OEMs and channel partners. Distribution combines a self-serve product-led growth motion with an enterprise field-sales overlay using HubSpot CRM. The company reports 1,000+ vehicles connected, 80% claimed cost savings versus hardware-based alternatives, and 90% reduction in paperwork. No venture capital funding, acquisitions, or leadership hires are disclosed; the only named customer in the available material is KIR Holding, the affiliated parent entity.

Name

Smartmove

Legal name

KIR Group GmbH

Website

https://smartmove.eu

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Smartmove operates a hardware-free fleet management and Mobility-as-a-Service platform serving small and medium enterprises in Austria and Germany, connecting 40+ vehicle brands via OEM APIs for automated mileage tracking, tax-compliant logbooks, and EV charging management under a per-vehicle subscription model.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Measuring & Controlling Devices, Nec (3829), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

OEM Embedded Connectivity & Telematics Platforms (TLAEAFAA)

akta.pro secondary industries

Fleet Access & Keyless Systems (Digital Keys, Telematics-Enabled Access Control) (TLABALAI), Micromobility Rental Software & White-Label Platform Providers (THADAGAO), Micromobility Aggregators / MaaS Platforms (Multi-Modal Booking & Passes) (TLAFAMAI), Data Integration, APIs & Telematics Data Platforms (TLABAJAM)

Keywords

• Fleet management software
• Connected vehicle platform
• EV charging solutions
• Corporate car sharing
• Mobility as a service

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription SaaS - Per Vehicle: Monthly subscription fee per connected vehicle. Three tiers: Free (limited to 1 vehicle for first month), Standard at €9.90/vehicle/month for unlimited vehicles, and Business with custom pricing for larger fleets with team management and API access.
2. White-Label Licensing: White-label app licensing to third parties who customize and brand the platform for their own customer base.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Smartmove provides a hardware-free, cloud-based connected fleet management platform that connects directly to OEM APIs across 40+ vehicle brands to deliver real-time telematics, automated mileage tracking, tax-compliant digital logbooks, and maintenance scheduling. The unified Mobility-as-a-Service (MaaS) platform bundles three modules—Fleets (fleet management), Sharing (corporate car sharing), and Charging (EV charging)—available as a white-label app for businesses and SMEs primarily in Austria and Germany.

Product overview

Smartmove is a unified Mobility-as-a-Service (MaaS) platform operated by KIR Group, an Austrian company. The portfolio consists of three integrated modules built on a single platform: smartmove Fleets (a hardware-free connected fleet management solution), smartmove Sharing (corporate car sharing), and smartmove Charging (EV charging management). These modules are available individually or bundled as a white-label app. The platform connects to 40+ vehicle brands via OEM APIs, eliminates need for additional hardware, and serves SMEs across industries in achieving climate targets.

Differentiator

Problem solved

Functional benefit

Brands

• Fleets: A hardware-free fleet management platform that connects to 40+ vehicle brands, providing real-time vehicle data, automated reports, mileage tracking, maintenance planning, and compliance documentation.
• Sharing
• Charging
• White-Label App

Products and services

• smartmove Fleets
• smartmove Sharing
• smartmove Charging
• smartmove White-Label App

Quantifiable outcome

• 80% cost savings by eliminating hardware investments and reducing administrative overhead
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Smartcar Inc.coreTechnology or IntegrationThird-party API provider for vehicle data access. Located in the USA, Smartcar provides API access to vehicle telemetry data. Data transfers are protected by EU Standard Contractual Clauses (SCC) under Art. 46(2)(c) GDPR.
• Invers GmbHcoreTechnology or IntegrationGerman vehicle-sharing backend provider. Located in Germany, Invers provides vehicle-sharing infrastructure. Data processing occurs within the EU under EU Data Processing Agreement.
• HubSpot Inc.coreTechnology or IntegrationMarketing automation and CRM platform used for email tracking and lead management. HubSpot booking system is used for enterprise sales appointments. Data transfers to the USA are protected by EU Standard Contractual Clauses.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Free2Move (Stellantis): Free2Move is Stellantis' mobility-as-a-service brand offering car sharing, rental, and fleet management across Europe and North America. It is a broad incumbent in the MaaS and corporate sharing space, competing with Smartmove's Sharing module.
• Verizon Connect: Verizon Connect is a global fleet and asset management platform offering GPS tracking, driver behavior, and telematics to enterprise and mid-market customers. It competes broadly in the same space as Smartmove's Fleets product with a hardware-tethered model.
• Samsara: Samsara is a publicly listed IoT platform providing fleet telematics, video-based safety, and asset tracking for large enterprise fleets. It is a broad incumbent with overlapping fleet management functionality, differentiated by its hardware-first model.
• Webfleet (Bridgestone): Webfleet (formerly TomTom Telematics) is a Bridgestone-owned SaaS fleet management platform offering GPS tracking, vehicle data, and driver behavior analytics. It is a broad European incumbent in the same fleet telematics category as Smartmove.

Direct peers

• Fleetio: Fleetio is a SaaS fleet maintenance and management platform targeting mid-market and enterprise fleets with vehicle data, maintenance, and fuel management. It competes with Smartmove Fleets, particularly in the software-only / hardware-agnostic segment.
• Geotab: Geotab is a global leader in connected fleet telematics offering hardware-based GPS tracking, driver behavior, and fleet analytics. It is a direct competitor in fleet telematics and is also a disclosed minor technology partner of Smartmove.
• Targa Telematics: Targa Telematics is an Italian-headquartered European provider of fleet telematics, connected car, and smart mobility solutions for rental and corporate fleets. It is a direct regional peer in the European fleet telematics space.
• Invers: Invers is a German provider of car-sharing and fleet sharing backend technology, enabling operators to manage keyless vehicle access and booking. It is a core technology partner of Smartmove and directly competes with Smartmove's Sharing module.

Regional players

• Share Now / Getaround: Share Now (formerly car2go/Drivenow) is a European car-sharing operator with a strong DACH presence, while Getaround operates peer-to-peer car sharing. Both compete in the end-user car-sharing space where Smartmove's Sharing module is positioned.

Emerging players

• Smartcar: Smartcar is a US-based vehicle API platform that standardizes access to OEM telematics data. It is a core technology partner of Smartmove but also competes in the OEM-integrated fleet data layer for third-party applications.

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/smartmove-eu
• Facebookfacebook.com/profile.php?id=61580894674984
• LinkedInlinkedin.com/company/thesmartwaytomove
• Instagraminstagram.com/smartmove.eu_official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smartmove